If you have a small business and you have e-shop, then you will definitely want to learn how to take sales off the ground.

We will suggest ways that will give you the opportunity to achieve it and see the arrow in the sales chart getting up.

How to take off the sales of the e-shop : 14 very easy steps

Today the fact is that in the Covid era we live in, everyone is trained to buy from online stores. The fantastic thing is that this concerns the whole range of ages and all financial levels. So you have prepared ground to address and sell your products or services. It is considered absolutely necessary even if it does not exist, It is important to create a website for your business, which of course will be accompanied by an e-shop. (Read also 9 Important Reasons To Get Your Business Website 2022 )

If you now apply and some marketing strategies the public will not only accept you but will bond closely with you and love your products. And if you think it is something difficult, something only marketers can do, learn that you are wrong. Can someone who has a business be trained and able to apply the tactics to their advantage and increase sales?.

Let's go see them 14 steps;

14 Steps to take off the e-Shop of your business

Step 1 : Find out where you are going

It's what we keep saying and we will never stop emphasizing, that is, understand your audience. Find his model, to verify paymentas needed – his problems and be able to offer satisfaction or solution, depending.

At this point it helps the use of tools such as tthe POS system (Point-of-sale), with which you can categorize customer preferences. We give you a guide list with questions to discover the ideal Audience of your business and to structure its characteristics your buyer persona. learn more here.

That is, you sell in middle age, in women over 20, this is a beginning to find your persona. Of course there are many other features that you can collect and use. This way you will know where you want to sell and it will be even easier for you to think immediately after how.

Step 2 : Find out where your customers find you

The way has a name and it is called Google Analytics. If sales come from ads on facebook then you should use more. Simple things, you use the data and you learn the source of your clientele. If a post brought a lot of traffic to a product on your website, you do other similar things.

Step 3 : Discover what makes you unique

What do you offer in relation to your competitors?; Which is your competitive advantage; In small businesses is a step that will bring very good results. Think and adjust your sales strategies accordingly. Means, click on it to increase sales and increase your profits. Maybe e.g.. your difference should not be in the product but in the customer's treatment. Take a pencil and paper and write "How am I different from the rest". The answer will lead to an increase in sales. So simple.

Step 4 : Find out the reason why the public does not buy from your e-shop

When the details show that people prefer you but do not reach the basket, then you have to wonder what is going on. Does the experience of the visit make it difficult for him and he leaves, maybe something stops him and leaves with the basket intact; The tour in the e-shop it should be easy and enjoyable at the same time. The potential customer still has to follow tempting paths, to be led to the basket and buy.

How will you achieve it;

You can ask for the opinion of some people you trust in terms of their browsing experience. in e- your shop. Of course, you can always turn to a specialist and he will solve your problem.

Step 5 : Customer service in the e-shop is very important

You can create a page with which you will have communication with the customer, so that you can listen to his needs and in addition solve his problems. The Frequent questions contained in the e-shops help a lot in this direction. But if they ask and do not get an answer immediately, then it is very likely to give up your store and you plans to increase sales.

Step 6 : Payment must be very easy

When the customer arrives at the checkout and has to deal with a large form to fill out, 90% will leave the market. A simple procedure will make him the time he decided to buy to make the payment. If the process is not simple, then during the completion leaves it and leaves the page, is something we have all done.

Step 7 : SEO (Search Engine Optimisation) loves sales or vice versa

The battle with the search engines it's a tough case and requires you to engage to learn. Getting high in search engines, is a very important goal that he must achieve. When the user asks "where will I buy curtains" you have to guide him to you because you have the best.

How;

With the application of Mrs.i create conditions that will influence the algorithm to suggest you in the first viewing positions. The so-called SEO that we all want to have satisfied. It is very important why, the vast majority of customers about the 90% does not open the second search page.

How is this going to be done;

• It depends on the rules of the particular machine
• From how much you apply them
• From the analysis of all the data you have collected

Step 8 : Add interesting content with blog articles

Add information about your product that users will search for as questions. That is, when someone asks the search engine for something that concerns what you offer, you need to give them information to get them to your store. This is done with creation article blog that is, that provide content that is useful and relevant to your products.

If e.g.. you make jewelry you can give information about metals, the precious stones, how one will wear them, the history of jewelry etc..

Step 9 : Customer reviews help the e-shop sell

A large volume buyers are affected by customer reviews when visiting an e-shop. So a good reviews report will help you increase sales. The rating with known stars is a good solution. Remember, however, that in order for someone to write a review, you have to make it easy for them. The easier it is the more reviews you will collect. If a product receives repeated bad reviews then all you have to do is withdraw it.

Step 10 : The e-shop must be mobile friendly

We all use mobile phones for shopping. So use a platform that does easy mobile browsing a platform to offer you responsive design, friendly that is to smartphones.

Step 11 : Shipping costs stop sales

How many times have you liked something that has a super tempting price, e.g. 10 euros and you say yes, I'll take it. But you reach the market and you see that the shipping costs are 6 euro. You will not get it, because it ceases to be economical. Let's look at it differently now. You see something you want and it costs 38 euro. You reach the market again and are informed that 50 euros you have free shipping. You know what you're going to do; you will be looking to find something to win free shipping.

Usually the customers of the e - shop do not think about shipping costs before they reach the checkout. They love free shipping but if this is not possible so you do not lose customers who will stop shipping, keep them low.

Step 12 : A picture is a thousand words

Make sure the photos are in the best possible quality in the e-shop. You will never, ever make a sale if your showcase is not perfect. The same goes for online sales. You do not make sales if the product display does not entices the user. It is equally important to show the product in more than one photo. The customer wants to see as many as possible Details is done before deciding to visit the fund.

Step 13 : Email marketing will help sales

Yes it is old fashioned but, even today it works amazingly in terms of sales mainly small businesses. Read also Why Your Business Needs Email Marketing

You can:

• Collects addresses through a platform
• You inform customers about offers, New Products
• You give advice

You can even collecting addresses by offering a discount at the e-shop through the customer registration on the site.

Step 14 : Use social media

Social media can drive sales in your e-shop. Right now for example, the instagram can motivate the public to market. Most of its users have purchased through the platform. So it's one way to use the power of social to increases sales.

You are also interested in reading this : Social media - 9 ways to increase your online sales

Social media will help you to attract new customers. The truth is that the age pushes consumers to search for products and services through the internet.

Keep in mind how the client performs a trip to your page, whether you will take him to the destination of the sale, This depends on YOU.

If you have small business creating a presence there is really one way, if you want to follow the current market rhythms.

We can help you do it. We are with you for every question and query, we are close to you so that you can enhance your sales through a modern site that will have an excellent functional e - shop.

Contact us to answer any questions you may have in the Facebook, in the Instagram or make an appointment with us.