How To Turn An Abandoned Cart Into Sales
How many times have you wondered why they abandon the shopping cart and leave without completing the purchase; What's wrong?; The site; Products; Customer; Or maybe you are doing something wrong; Do something to turn that abandoned cart into a sale; According to surveys the cart abandonment rate is around 70%, so obviously it's not something that only happens in your own business. But despite the high churn rate, it is possible to complete the sale efficiently and more economically than attracting new customers. It's called abandoned cart recovery. In this article we will see why the abandoned cart should be recovered and the tactics that can be used. What is an abandoned cart?; An abandoned cart is when a customer adds a product or products to their cart but does not proceed to complete their purchase.. For example, a customer may have intended to buy, but the shipping cost was high so he decided to simply leave and abandon his cart. Why did this happen?; There are many reasons why a customer might add a product to their cart without purchasing. Maybe he's curious and wants to check the total price with shipping and taxes. Or has added the product to the cart with the intention of purchasing it, but got distracted and never completed the purchase. He could also have purposely added an item to the cart in hopes of receiving an email offer to retrieve his abandoned cart to save money. Or, more commonly, he simply found the shipping costs too high, so he didn't proceed with the purchase. What are the benefits of Abandoned Cart Recovery?; There are many benefits to recovering abandoned carts: First of all, recovery helps increase sales. By reminding the customer that they abandoned their cart you can push them to finally complete the purchase. Retrieving an abandoned cart costs less than finding new customers, who even if they come, they may in turn abandon their cart. Retargeting ads tend to be affordable, and cart abandonment reminder emails are another cost-effective solution. When the abandoned cart is finally retrieved, you can identify the cause of dropout so you can work on it and improve any barriers. For example, a discount may be effective in recovering abandoned carts, or you may find that your shipping cost or product price is too high for the average consumer. If the dropout reasons tend to be repetitive then you should definitely do something about it. Working to recover abandoned carts, you become a better businessman, as you begin to realize areas where you can improve your business and consequently your sales. Keep in mind that from the moment the customer put the product in their cart, they showed interest in it and intended to buy it. So it is very likely that he himself wants to retrieve his basket and will be very happy if he completes his purchase. So we agree that you should probably give him a little nudge to do it! Below we will see in which ways you can recover abandoned carts. How to retrieve an abandoned cart: Push Notifications Sometimes when you visit a website, a button appears asking if you want to subscribe to push notifications. If a customer clicks on the option “To be allowed” on your site, then you can remarket via push notifications. Send personalized push notifications to customers who have abandoned their carts to encourage them to complete their purchase. You can even offer special discounts to these customers to encourage them. You can set reminders a few minutes after the shopping cart is abandoned or wait a little while. Ideally reminders should be sent within the first 24 hours. Retargeting Ads Retargeting ads is one of the most powerful, if not the most powerful abandoned cart recovery tool. Has it happened to you too?; You go in to buy an item but leave before completing the purchase for X,No reason. Have you noticed that after that, ads for that particular product or store constantly appear in front of you?; Then it means an effective retargeting is done! Do the same for your business! Retargeting ads are effective at recovering abandoned carts and you don't need advanced marketing skills to make them work well. Email Email is widely used to improve cart abandonment rate. However, its effectiveness may be lower than push notifications and ad retargeting, as people are inundated with emails every day. In addition, many times the emails go to the customer's spam folder, so he may never see it. To make this tactic more effective, use a headline that will pique the customer's interest and make them want to do nothing but open the email.! also, you can present it in such a way by adding some message to make it easier for him to complete the purchase. You may need to do some more testing on this one. How to reduce shopping cart abandonment on your site 1. Make your site secure Insecure sites deter customers from completing their purchase and it makes sense. If a customer goes through the checkout process and notices that the page is not secure, he can abandon his cart to protect his financial details. You don't know if your website is secure; Notice if the url of your site has the “s”, that is, if it starts with “https:// “. If it doesn't exist “s” it means your site is not secure and your customer can see that. The good news is that becoming secure is a very simple process. 2. Include product photos at checkout Have you noticed how the…