Combine UX And SEO And Get To The First Page Of Search Results
We have talked about UX and how important it is. For SEO too. In this article we are going to combine UX and SEO and make our site "blow". Or to be more precise to increase traffic, the sensational user experience and ultimately building loyal customers and increasing sales. Not bad at all, so; ok, perhaps we go a step further by trying to combine both, but we want to give you enough supplies to help your business go even further and increase its revenue even more. Because in the end that's the point. Before we start let's see what UX means and what SEO means. The user can browse easily and quickly, to find what he is looking for and in general to feel familiar and gain a positive experience from his stay on your site. Read also: What is UX design and why is it important for small businesses?; SEO on the other hand is the set of factors that determine your site's ranking order in search engine results. These factors may be technical or content related. Some of them are the loading speed of the pages, the interesting content, the keywords, the backlinks, the length of stay and the dropout rate. Read more here: SEO friendly content, how to build it and get your site off the ground How UX and SEO are connected Let's now see how these two are connected. Research has shown that customer loyalty (through a positive UX-experience) significantly affects the ranking of the page in Google search results. After all, one of the most important ranking factors is the amount of time someone spends on your site.: How many pages did he open?, how long they browsed and how quickly they left a page or website (dropout rate). So for someone to spend enough time on your website(very positive for SEO) means he likes the site and what he sees and finds quite interesting content in any form. Overall, it's a pleasant experience wandering around your site. UX is primarily responsible for this! To get even more technical, although we don't know to what extent user satisfaction is factored into Google's algorithms, certainly plays an important role. We would say that ultimately customer satisfaction and experience are SEO factors. That is, factors for your site to rise higher in the search results. So good UX is good SEO! Let's see now how we can have the best combination of UX and SEO that will lead to higher ranking in Google We should generally keep one thing in mind to get the best results from the "marriage" of UX and SEO: Extend the visitor's time on our site as much as possible. How to extend the time the user stays on your site: Find your ideal audience Knowing your ideal audience is the start of everything. It serves two main purposes when it comes to websites: First of all, by knowing your ideal audience, you can create content tailored to their needs, to his problems and interests. When you speak to the heart of your ideal audience it's easier for them to connect with you, to trust you and eventually become your loyal customers. Secondly, knowing your ideal audience will help tailor your site design to their preferences. Which buttons are easiest to press, how many images they want to see, how will the menu be configured, etc. Improve your site speed You can't talk about good design if your site "crawls". Who will wait over 2-3 seconds if it doesn't load a page. Everyone's time is valuable and surely whoever enters your site does not want to waste their time. After all, there are others out there for him to find what he's looking for. It's a shame to have great content, product or service and someone can't see it because the page is slow to load. There are many ways to improve speed such as lowering the resolution on photos and videos or setting up the site on another platform. Don't worry most of the speed related bits are done by your developer, so a good cooperation with him is essential. Create relevant and interesting content as much as the main reason the user is on your site is the content you provide. Information he is looking for, solutions to his problems, products and services that interest him. For example, when he finds an interesting article, he is likely to want to read more and then more. In this case, be sure to leave links in your articles for other relevant and interesting articles and so on. In addition, from the moment he gets the information he is looking for, he is likely to return to your site to find a solution to another similar problem or if he wants more information. Here to say that someone recognizing your brand and directly searching for your site on Google also positively affects SEO. Clearly when you create content(e.g. article) make sure you don't go off topic and the length is so-so. For example, while there is no point in writing 2000 words for a recipe, it is helpful to elaborate when writing an article about the economic downturn. Finally, as we said, no one wants to waste time and read things that do not interest them, so stay to the point! Make sure through the content to answer multiple questions Another way to keep the user longer is to solve more than one question at the same time. So if someone wants to know information about the highest peak in the world probably…