Digital marketing for service businesses; What to watch out for and what to avoid!
Not using digital marketing, or Greek digital marketing, for your business it's like kicking its future and viability! Yes, even you who have a service business must use digital marketing! Read this article and you will understand why! We will not focus on how important digital marketing is for businesses as we take it for granted, so we get straight to the point. Digital marketing is an amazing way to reach and connect with potential customers, and service-based businesses are no exception to this rule. Υπάρχουν επαγγελματίες που μπορούν να προσφέρουν τις υπηρεσίες τους ηλεκτρονικά. Like for example life or business coaches, web developers, business consultants and even nutritionists. Έτσι το ψηφικό μάρκετινγκ διευρύνει ακόμα περισσότερο το πεδίο δράσης και το επεκτείνει πέρα από συγκεκριμένα γεωγραφικά όρια. On the other, even if physical presence is required, digital marketing sets you apart from the competition, it builds relationships with prospective clients and establishes your authority. For example, a home health aide who helps people who need nursing or medical service can find clients and even build a loyal customer base over time with an effective marketing plan. So let's see where you should base and how to use digital marketing if you have a service business to get the maximum benefits: 1. Δημιουργία περιεχομένου Το περιεχόμενο είναι η βάση για οτιδήποτε στον κόσμο του μάρκετινγκ. After all, the expression did not come out by chance “Content is king”. Content marketing is about creating and publishing valuable information. Through valuable content you can attract the attention of new customers, to help and provide information to existing customers, to open a channel of communication and connect with them. In addition, it establishes authority in your field and sets you apart from the competition. You should provide your target audience with useful tips, guides or even other interesting facts about the services you offer. How can someone use this information and how will it improve their daily routine and life; You don't know how to start; Think about what problems and questions your existing customers have, answer them and share them on your channels(social media, blog etc.) 2. Φτιάξε το site σου Θεωρούμε δεδομένο ότι σε ένα κόσμο που περιστρέφεται γύρω από την τεχνολογία θα πρέπει να έχει site η επιχείρησή σου. Yes, even if you are in the service sector! Your site is your store, your shop window, your identity. It is the way for someone to see it online “office” or the “shop” yours. Μέσω του site μπορείς να δώσεις πληροφορίες για το ποιός είσαι, what are you doing, what services you provide but also show samples of your work. Επιπλέον ένα site δίνει άλλη βαρύτητα και κύρος στην επιχείρηση σου καθώς δείχνει επαγγελματισμό. We have talked in more detail about’ this in the article: Website vs Social Media: Why your business needs a Website 3. Χρησιμοποίησε τα Social Media Το μάρκετινγκ μέσων κοινωνικής δικτύωσης(social media marketing) is yet another digital marketing strategy you can use to promote your business. Perhaps we don't even need to analyze how important the social media presence of any business is. Posting on social media is an easy and effective way to increase your visibility, to gain a new audience, communicate your knowledge and authority and present your services. Social media marketing has gained tremendous popularity in recent years. Service-based businesses can share information about their services with customers at any time, wherever they are. You may be wondering “What should I post?; I have no products!”. Start sharing your knowledge and giving information about your services. It can be a “How to…” , any tips, some advice, some news in your field. You can do it by post, video, story, tweet, live depending on the medium. The pool of options is really large. If you haven't put your business on social media, put it now! Be careful though! You should not focus on selling your services. Nobody wants to be sold a revelation. Secondly, you should be consistent. A post every fortnight doesn't make a difference! 4. Search Engine Optimization(SEO) You may have heard how important SEO is(Search Engine Optimization). Search engine optimization (SEO) is another digital marketing service that service businesses can benefit from. Search engine optimization is a set of factors that rank your site higher in search engines and increase traffic. Google, just like any search engine, scans the content of your site, searching for keywords, content relevance, as well as some other factors to be able to categorize it. When someone does a Google search these results appear. Obviously the goal of every business is to appear as high as possible in the search results, as very few will pay attention to the 2nd and 3rd page results. So be sure to use keywords strategically, to include a blog on your site, regularly check the loading speed of your website. These are just some factors. You can read more here: SEO friendly content, how to create and take off your site 5. Χρησιμοποίησε το e-mail marketing Το μάρκετινγκ μέσω ηλεκτρονικού ταχυδρομείου(e-mail marketing) is another service that can help you dynamically and effectively in the world of digital marketing. According to research, email marketing has a much higher conversion rate(hence sales) than any other marketing technique. Because this; Γιατί όσοι είναι εγγεγραμμένοι στην e-mail λίστα έχουν ήδη ενδιαφερθεί για την επιχείρηση σου. Η απόκτηση αυτών των e-mail θα πρέπει να είναι από τις βασικές επιδιώξεις της επιχείρησης σου. Αυτό μπορείς να το πετύχεις με τη δημιουργία μιας φόρμας εγγραφής στο site σου. Μπορείς να μοιρασεις αυτή τη φόρμα στα social media της επιχειρήσης…