What is NFC marketing and why your business needs it immediately
The,the newest and most innovative in the field of marketing goes by the name of NFC marketing. Chinese; Not at all! You know NFC technology well and use it even if you don't know what you're talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone. But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in. Learn how to use it as it's evolving rapidly and you'll be one step ahead of the competition. What is NFC technology? (Near Field Communication); NFC stands for “near field communication”. This technology allows two devices or a device and a physical object to communicate without having to set up a previous connection(eg turn on bluetooth). These devices can be smartphones, tablet, PC, smart posters, smart signs etc. Communication takes place through a magnetic field created between a chip and an NFC-enabled device or devices. NFC technology enables the seamless exchange of information with close-range connectivity. NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing to provide a richer and more interactive customer experience. What is NFC Marketing?; NFC marketing is a marketing channel that uses NFC technology. As we said, NFC technology was designed to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them.. NFC marketing is one of the most seamless ways to exchange information, because unlike WiFi it does not require the consumer to connect the smartphone to the source himself. It can be used in different ways and different campaigns can be created. also ,when a campaign or any of the information changes, the changes required are done electronically, e.g. on the landing page so you save yourself the trouble, time and money! Let's see with a simple example what NFC technology is, how it works and how you can take advantage of it: 1. Embed NFC hardware NFC hardware comes in many forms. Let's take NFC tags and stickers for example. These NFC stickers can be stuck on posters, labels, shop windows and tickets. An impressive graphic, often accompanied by a clever caption, encourages consumers to swipe their mobile device over to see the encoded information. 2. You are creating a landing page. When the user passes their mobile phone over the sticker or NFC tag they should be directed to a landing page so that the information appears on their screen. This landing page is quickly and easily created on your site. You could also create contact forms or summary information on other platforms as well. 3. One-click delivery of information Your NFC marketing campaign is ready! The information is displayed on the screen of the user's mobile or smart device. The best; You can create as many campaigns as you want, wherever you want. In products, on posters, in your storefront, in your product catalog. Ideas for NFC marketing NFC marketing to increase traffic: 1. Turn any ad into an interactive experience Use NFC on signs near your store, bus and subway banners so that those who see them dive deeper into your ad. Give them a wow experience! Allow consumers to access more detailed product information, video, to find shops nearby, navigate to the business site and connect to your social media with a single tap. 2. Replace your traditional business cards with NFC business cards You may have your website address printed on your business card, but how many type it to enter?; also, how many register your phone from your card to their phone contacts; Probably no one! Now with NFC technology, your site can be displayed directly or your phone can be registered. We have written all the advantages and functions of NFC cards in detail here: NFC business cards: What it is and why your business needs it NFC technology to boost engagement: 1. Connect customers to a customer loyalty program Leverage NFC to enroll customers in a loyalty program. You can credit them with points, to earn coupons or discounts from joining the program. For example, even if you have a coffee shop and want to give your customers an offer: For each 6 coffees taken by each other. You can give them paper cards where you put a stamp each time they get a coffee until they complete 6 stamps. Or you can do something spectacular: Place an NFC device where the customer, passing his mobile phone over it, will automatically register the coffee in an application of your store. Innovative; 2. Customers see instant reviews and ratings of your product/service One of the major differences between online and physical shopping is access to reviews and ratings. Allow consumers to read reviews of your products or services with a single tap. We have said many times how a spontaneous, a review from someone is the most powerful selling tool. That is why it should appear in front of the potential customer. This not only improves the shopping experience, but you may also receive additional positive reviews for your product. 3. The customer can instantly see the information about a product One of the most obvious but also the best use cases of NFC is tap-to-learn. You could give access to the ingredients of a dish, educational videos, warranty cards, product description and the list is endless. 4. Design smart fitting rooms Allow shoppers to interact with the stickers or tags of the items they are interested in trying on. Maybe a little more organization is needed here but it's all in one place. To improve the experience, you can…