nfc marketing, nfc technology

What is NFC marketing and why your business needs it immediately

The,the newest and most innovative in the field of marketing goes by the name of NFC marketing. Chinese; Not at all! You know NFC technology well and use it even if you don't know what you're talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone.

But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in.

Learn how to use it as it's evolving rapidly and you'll be one step ahead of the competition.

What is NFC technology? (Near Field Communication);

NFC stands for “near field communication”. This technology allows to two devices or a device and a physical object to communicate without having to set up a previous connection(eg turn on bluetooth). These devices can be smartphones, tablet, PC, smart posters, smart signs etc.

Communication takes place through a magnetic field which is created which is created between of a chip and an NFC-enabled device or devices. NFC technology enables seamless exchange of information with connectivity nearby.

NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing for it providing an enriched and more interactive customer experience.

What is NFC Marketing?;

NFC marketing is one marketing channel using NFC technology. As we said, NFC technology was designed to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them.. NFC marketing is one of the most seamless ways to exchange information, because unlike WiFi it does not require the consumer to connect the smartphone to the source himself.

It can be used in different ways and different campaigns can be created.

also ,when a campaign or any of the information changes, the changes required are made electronically e.g. on the landing page so you save yourself the trouble, time and money!

Let's see with a simple example what NFC technology is, how it works and how you can take advantage of it:

1. You integrate the NFC hardware

NFC hardware is available in many forms. Let's take for example NFC tags and stickers. These NFC stickers they can be pasted on posters, labels, shop windows and tickets. An impressive graphic, often accompanied by a clever caption, encourages consumers to swipe their mobile device over to see the encoded information.

 nfc marketing, nfc technology

2. You are creating a landing page.

When the user swipes their mobile phone over the NFC sticker or tag they should to be directed to a landing page so that the information appears on their screen.

This landing page is quickly and easily created on your site. You could also create contact forms or summary information on other platforms as well.

3. One-click delivery of information

The NFC marketing campaign is ready! The information is displayed on the mobile screen or the user's smart device.

The best; You can create as many campaigns as you want, wherever you want. In products, on posters, in your storefront, in your product catalog.

Ideas for NFC marketing

NFC marketing to increase traffic:

1. Turn any ad into an interactive experience

Use NFC in nearby stores plates, bus and subway banner so that those who see them dive deeper into your ad. Give them a wow experience! Allow consumers to access more detailed product information, video, to find shops nearby, navigate to the business site and connect to your social media with a single tap.

2. Replace your traditional business cards with NFC business cards

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It can have your website address printed on your business card, but how many type it to enter?; also, how many register your phone from your card to their phone contacts; Probably no one! Most with NFC technology, your site is displayed directly or your phone is registered.

We have written all the advantages and functions of NFC cards in detail here:

NFC business cards: What they are and why your business needs them

NFC technology to enhance engagement:

1. Connect customers to a customer loyalty program

Leverage NFC to enroll customers in a loyalty program. You can credit them with points, to earn coupons or discounts from joining the program.

For example, even if you have a coffee shop and want to give your customers an offer: For each 6 coffees taken by each other. You can give them paper cards where you put a stamp each time they get a coffee until they complete 6 stamps. Or you can do something spectacular: Place an NFC device where the customer, passing his mobile phone over it, will automatically register the coffee in an application of your store. Innovative;

2. Customers see instant reviews and ratings of your product/service

One of the major differences between online and physical shopping is access to reviews and ratings. Allow consumers to read reviews of your products or services with a single tap.

We have said many times how a spontaneous one, a review from someone is the most powerful selling tool. That is why it should appear in front of the potential customer.

This not only improves the shopping experience, but you may also receive additional positive reviews for your product.

3. The customer can immediately see the information about a product

One of the most obvious but also best use cases for NFC is the tap-to-learn. You could give access to the ingredients of a dish, educational videos, warranty cards, product description and the list is endless.

4. Design smart test rooms

Allow shoppers to interact with the stickers or tags of items they are interested in trying. Maybe a little more organization is needed here but it's all in one place. To improve the experience, you can also allow buyers to tap and request a different color and size.

5. Clever museum exhibits

NFC marketing is applicable even here. Static exhibits are a thing of the past. Now the museum experience has been upgraded to another level. Museum buffs are eager to learn about the history behind these objects. Allow them to have eaccess information such as the date, the artist behind the piece, The History, a recording and more.

 nfc marketing, nfc technology

6. NFC payments

NFC technology has been known for payments for a long time. NFC uses services like Apple Wallet and Google Wallet.

But you can go even further. Since NFC tags can be embedded in any physical product, each product can become its own self-contained payment terminal.

The ability of products to sell themselves quickly and directly enhances the shopping experience and eliminates the need for the customer to stand in checkout lines. NFC generates a single-use transaction key that can only be used once. This makes the transaction safe and fast

Read also: Customer satisfaction: The A and the Z for small businesses

Where can I use NFC tags for marketing?;

The possibilities for placing NFC tags are many. However, we have selected the most popular ones to help and inspire you to start your NFC marketing campaigns.

  • Shop windows
  • Vehicles and public transport
  • Billboards
  • Business cards and brochures
  • Product labels and stickers
  • In the packaging of the products
  • Posters
  • On tables or on the menu if you have a catering business
  • Tickets to events

NFC marketing provides rich analytics

Where the product was purchased and where it is used; How many times the customer entered the NFC campaign; The product was given to his friends and family; Did any of them use the digital experience?; Devotion led to a conversion, up-selling or cross-selling;

Data may be collected and analyzed to monitor consumer interactions with the product. Message and campaign effectiveness can be measured and to make real-time adjustments. After all, we said how changes can be made electronically.

What emerges is the better understanding of customer characteristics and how they use a product and the NFC experience.

Subsequently, NFC interaction data can be integrated into platforms such as Adobe Analytics Cloud using unique audience segments and features for her developing custom marketing campaigns; based on the data collected.

Conclusion…

Near field communication technology (NFC) brings reliable intelligence in daily transactions. Increases reliability and shows authority of businesses. It allows marketers to open a direct channel to deliver dynamic experiences to customers.

It takes the customer experience to a really different and much higher level. Over time, NFC marketing discovers more and more fields of application and develops more ideas and solutions.

It is a blow to your business not to take advantage of NFC marketing. If you think it's chaotic start with something simple but very essential like a i-card and gradually learn the technology and apply it to other areas as well.

More information can be found here.

We have the know-how and experience to help you use it ΝFC marketing how to organize it overall marketing strategy of your business. Feel free to contact with us.

Read also:

18 smart ways to promote your business online

The ultimate social media guide for small businesses

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