How to Make Business Cards a Powerful Marketing Tool
We assume that you already have printed business cards for your business. No; You should probably print tomorrow itself! But before you do, read this article to create business cards that will not only stand out, but will also be a very powerful marketing tool for your business.. You may not have thought about it, but business cards can influence the way customers think(or potential customers) for you. You even have the ability to reach your customers more than you think! Let's start from the beginning.... How business cards can help boost your business's marketing strategy; Business cards are a great tool in your pocket that can work in a number of ways. Promote your business, your values, your aesthetics. It can establish not only a good first impression but is also a strong reminder of your brand long after you and the recipient have parted ways.. If you consider business cards as something standard and just a “necessary” element or leave them completely out of your business strategy, you will potentially pass up a great marketing opportunity. So what are the benefits of business cards and why you should always have some on you They'll remember you long after the meeting is over, the conversation, the work you did. Let's say you're at an event and you're having an interesting conversation. At the end, you give the elegant, your personal business card and tell them you want to stay in touch. You may have won a future customer, that's why he doesn't know where to find you; You will exude professionalism. Giving someone your personal business card is simple, but it adds to the overall impression you leave and establishes you as a person who takes their work seriously. You will always be ready to seize opportunities. Sometimes important networking opportunities happen when we least expect them. Imagine this: you just started an interesting conversation in the cafe queue while waiting for your coffee. After five minutes you find that you are talking to your ideal customer, whose coffee is ready and he is about to leave. It wouldn't be a shame to have him in front of you and not give him your business card; Your brand is strengthened. As mentioned above, in addition to the convenience of having your contact information readily available, business cards can play a role in enhancing your brand. All, from the aesthetics of the card to the details included (more on that below), they help your brand get known. The tips below will give you a good idea of what to do, what your cards should look like and how they will reinforce your brand. 1. Give business cards a creative look that won't go unnoticed Creativity surprises everyone and is appreciated from all sides. The same logic will apply to business cards. If you display the classic elements(name, phone etc) to your card in a unique way, it will impress everyone! You can give them creative textures with the help of a number of different techniques such as embossing or pressing letters. Color is also a critical element seen in a business card. The contrast of the colors used on your card should be such that all necessary elements are clearly visible. While the most important elements should stand out. Therefore, when you select the card you want, do a test print if possible or print as few cards as possible so that if you are not satisfied you can reprint. As for the color palette, your color scheme should be consistent across your site, in your advertising material and clearly also on your business cards. 2. Combine appearance and functionality As we said, your card must stand out. But don't get carried away! Your priority should be functionality. To provide sufficient information with an attractive visual design, unique style and readability. And all this in the limited space of your card. If you are able to include all these items, what will stand out is your attention to detail and is a testament to unequivocal professionalism. In this way the neat ones, creative, business cards serve as an effective tool to enhance your business's marketing strategy. Such a business card automatically becomes a means of communication for your business that can lead to sales and not the card in the waste bin. Read also:Customer satisfaction: The A and the Z for small businesses 3. Include testimonials(customer testimonials) We've mentioned many times how powerful a marketing tool testimonials are from other customers who have used your product or service and wanted to share it. Almost everyone looks for reviews and ratings before buying something, before going to a restaurant etc. In fact, many times customer testimonials determine the completion of a sale while they certainly increase trust in your business and bring you closer to the customer. Clearly in the very small space available on the card it is impossible to include many comprehensive reviews. They don't fit either and visually it won't give a nice result. So pick one or two testimonials and a sentence from each. 4. Include your e-mail Whether you are sending invoices or doing other transactions with your target market(eg sending products), be sure to include your card. You can ask your loyal suppliers or customers if they can deliver your business card. This strategy is effective for both consumers and B2B transactions(Business to Business). You can also place business cards at various businesses and locations, preferably where your ideal audience might frequent, such as in grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities that can get your business cards in front of your target audience. Read also:18+1 questions to discover the Ideal Audience…