We assume you already have them printed business cards for your business. No; You should probably print tomorrow itself! But before you do, read this article to create business cards that do more they will not go unnoticed but will be and a very powerful marketing tool for your business.
You may not have thought about it, but business cards can influence the way customers think(or potential customers) for you. You even have the ability to reach your customers more than you think!
Let's start from the beginning....
How business cards can help boost your business's marketing strategy;
Business cards are one awesome tool in your pocket that can work in several ways. Promote your business, your values, your aesthetics. It can specify not only one good first impression but she is also a strong one brand reminder you long after you and the recipient have parted ways.
If you consider business cards as something standard and just a “necessary” element or leave them completely out of your business strategy, you will potentially pass up a great marketing opportunity.
So what are the benefits of business cards and why should you always have a few on you
- They will remember you even after the meeting is over, the conversation, the work you did. Let's say you're at an event and you're having an interesting conversation. At the end, you give the elegant, your personal business card and tell them you want to stay in touch. You may have won a future customer, that's why he doesn't know where to find you;
- You will exude professionalism. Giving someone your personal business card is simple, Nevertheless increases the overall impression that you leave and establishes you as a person who takes his work seriously.
- You will always be ready to seize opportunities. Sometimes important networking opportunities happen when we least expect them. Imagine this: you just started an interesting conversation in the cafe queue while waiting for your coffee. After five minutes you find that you are talking to your ideal customer, whose coffee is ready and he is about to leave. It wouldn't be a shame to have him in front of you and not give him your business card;
- Your brand is strengthened. As mentioned above, in addition to the convenience of having your contact information readily available, business cards can play a role in enhancing your brand. All, from the aesthetics of the card to the details included (more on that below), they help your brand get known.
The tips below will give you a good idea of what to do, what your cards should look like and how they will reinforce your brand.
1. Give your business cards a creative look that won't go unnoticed
Creativity surprises everyone and is appreciated from all sides. The same logic will apply to business cards. If you display the classic elements(name, phone etc) to your card in a unique way, it will impress everyone!
You can give them creative textures with the help of a number of different techniques such as embossing or letter compression.
The colour it is also a critical element seen in a business card. The contrast of the colors used on your card should be such that all the necessary elements are clearly visible. While the most important elements they must stand out. Therefore, when you select the card you want, do a test print if possible or print as few cards as possible so that if you are not satisfied you can reprint.
As for the color palette, your color scheme should be consistent across your site, in your advertising material and clearly also on your business cards.
2. Combine looks and functionality
Your card as we said must stands out. But don't get carried away! Your priority should be Functionality. To provide sufficient information with one attractive visual design, unique style and readability. And all this in the limited space of your card.
If you are able to include all these items, what will stand out is your attention to detail and is a testament to unequivocal professionalism. In this way the neat ones, creative, business cards serve as an effective tool to enhance your business's marketing strategy.
Such a business card is made automatically means of communication for your business that can lead to sales and not the card in the waste bin.
Read also:Customer satisfaction: The A and the Z for small businesses
3. Include testimonials(customer testimonials)
We have mentioned many times what a powerful marketing tool they are testimonials from other customers who used your product or service and wanted to share it. Almost everyone looks for reviews and ratings before buying something, before going to a restaurant etc. In fact, many times the customer testimonials determine the completion of a sale while sure increase confidence in your business and they bring you closer to the customer.
Clearly in the very small space available on the card it is impossible to include many comprehensive reviews. They don't fit either and visually it won't give a nice result. So. choose one or two testimonies and a sentence from each.
4. Include your e-mail
Whether you're sending invoices or doing other transactions with your target market(eg sending products), be sure to include your card.
You can ask them your loyal suppliers or customers if they can hand over your business card. This strategy is effective for both consumers and B2B transactions(Business to Business).
You can also place business cards at various businesses and locations, preferably where your ideal audience might frequent, such as in grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities that can get your business cards in front of your target audience.
Read also:18+1 questions to discover the Ideal Audience of your business
5. Include your photo
Maybe this sounds strange or unusual to you. But think...How many faces do you remember during your brief business dealings?; Probably not much! Correctly;
Hence, a photo on your business card will help you stay "unforgettable"! They can easily you recall to their memory in case they need your services or products again. It may seem strange but this way the customers come closer to you, they feel familiar and bond with you.
6. Use NFC cards
NFC cards are the most advanced in the field of business cards. We will not analyze everything here advantages and their uses since we did it extensively in previous article:
NFC business cards: What they are and why your business needs them
But we will mention how apart from the other advantages it shows how much more ahead you are in your space and that follow the developments.
Conclusion
It's time to look at business cards in a different light. Even today after the growth of social media and the internet in general, business cards still matter a lot and are a strong card for your business. So why not use this card as well to win the competition game;
After all, you have nothing to lose!
Read also:
What is NFC marketing and why your business needs it immediately
18 smart ways to promote your business online
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