Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales
The human brain is so incredibly and wonderfully complex. Within seconds he gets stimuli, reacts, creates emotions, processes data and makes decisions. You're still wondering why an entire industry called sales psychology has grown up; Διαβάστε παρακάτω τι ακριβώς σημαίνει ψυχολογία πωλήσεων και πώς να την αξιοποιήσετε για να αυξήσετε τις πωλήσεις σας. Είναι εξαιρετικά σημαντικό να κατανοήσετε την ψυχολογία πωλήσεων ώστε να μπορέσετε να την χρησιμοποιήσετε αποτελεσματικά για την επιχείρηση σας καθώς θα σας βοηθήσει όχι μόνο να αναπτύξετε τεχνικές πωλήσεων, αλλά στην ουσία να γνωρίσετε βαθύτερα το κοινό σας και να συνδεθείτε μαζί του. Και όπως έχουμε πει άπειρες φορές η κατανόηση του κοινού μας είναι αυτή που οδηγεί σε πωλήσεις. What is sales psychology; Με απλά λόγια στην ψυχολογία πωλήσεων καλείστε να κατανοήσετε ποιοι είναι οι πελάτες σας, αλλά και τι τους παρακινεί να ξοδέψουν τα χρήματά τους. Η ψυχολογία πωλήσεων εστιάζει στις συναισθηματικές ανάγκες του πελάτη και στο τι είναι διατεθειμένος να κάνει για να τις καλύψει. Το πιο σημαντικό…όχι, does not emphasize the value of a product! Most people buy with emotion and not with logic. They buy because they want something and not because they need it. Take example from yourself: What was your last purchase; The last month's purchases; Why did you buy all,What did you buy; You really needed it; On these psychological motivations you can apply strategies for the benefit of your business and of course increase your sales. To help you, Below we gathered 20+1 Psychological stimuli that will lead you to develop appropriate tactics for your business to increase your profit in a time when everyone competes for attention: 1. Προσφέρετε κάτι δωρεάν Ποιος δεν αγαπά τα δωρεάν πράγματα; Το να προσφέρετε κάτι δωρεάν κάνει το άγνωστο να φαίνεται λιγότερο τρομακτικό. Μειώνει αποτελεσματικά τα ψυχικά εμπόδια και τις ενστάσεις του πελάτη για να δοκιμάσει κάτι νέο. The only sure thing is that he has nothing to lose, so it gets more easily in a process of acting quickly. Από εκεί και πέρα είναι στο χέρι σας να του κεντρίσετε το ενδιαφέρον και να τον ενθουσιάσετε με το προϊόν σας ώστε να προβεί και σε περαιτέρω αγορά. For example, How much more easily do you enroll in an mail list when they give you a freebie; Even in the products we see that. How many times did you bought a shower gel, shampoo etc because they were 1+1 gift; 2. Χρησιμοποιήστε την καινοτομία Οι άνθρωποι είναι πρόθυμοι να πληρώσουν για νέες και βελτιωμένες εκδόσεις. In fact, are more than willing – they want it. Όταν δοκιμάζουμε νέα πράγματα στον εγκέφαλό μας απελευθερώνεται ντοπαμίνη, something that gives us a sense of pleasure. Y’ that and people love upgrades, the improvements, new features and new innovations. Innovation does not need assumptions to sell. Gives a psychological trigger in itself to the customer to buy it. It is not even necessary to make something new. Update the old version or add a new feature. When you already have satisfied customers, that were users of the old version for sure, They will also buy the new. Also those who left because they no longer covered the old version/product may be enticed to try the new. 3. Leverage Customer Reviews We've said it time and time again that customer reviews are one of the most powerful sales tools and in fact, many times they determine the closing of a sale. About it 95% of users find reviews to be a reliable source of evaluating a product. Therefore, It is obvious how much they have impact on the purchasing decision. You can place strategic comments and reviews of satisfied customers almost everywhere: on your website, In social media even in e-mail marketing. If you haven't got into the process of gathering criticism and customer reviews do it immediately. If you have gathered but have not yet exploited them you miss important opportunities to increase your sales. 4. Use Curiosity People are so naturally curious when they only have a little information. If this information piques their interest enough, can only want more. So give them an item, a small bouquet to open their appetite. Start a story, But don't finish her, leave them on the best! Let their curiosity motivate them to look for more for the product, your service or brand. 5. Add a sense of urgency/uniqueness Humans love to be the first or the only ones to try something. We love selfishly, and subconsciously, to have only us something and to enjoy it. So, If you can view something in a way that shows that only a few will have access to this, you will sell more. also, limited-time offers increase that sense of urgency. Use these techniques and you will push your customers to make some purchase or action. 6. Use Discounts Nothing drives conversions like a good discount! Subconsciously draws attention and motivates us to action. In fact, it has been observed that people respond better to discounts in € than in %. You can consider both ways and see what is most advantageous to you. Another discount technique is the visual piece. For example if the price is 39.99 € refers more to 30 € instead of 40 €. Theme of psychology! 7. Use strong graphics Humans are visual beings so the images you use are very important. A strong image motivates the customer emotionally, helping him connect with your product or service while increasing brand awareness. Choose images that create strong emotions so that even if the image is not exactly remembered by the potential customer, to remember the feeling. also, use images with which he can and wants to identify. For example, If you are in Greece to put a picture with skyscrapers probably not reflecting Greek reality. End, make sure it is a good quality image or graphic as you want to create the best impression of your brand. 8. Find a common "enemy" By an enemy we define anything that does not bring the results we want and prevents us from succeeding or…