13 Tips To Increase Your Profits Using E-Commerce Marketing
With global e-commerce revenue(ecommerce) amounting in total to almost 27 trillions of dollars, companies are further strengthening their digital presence to boost their profits. Somehow e-commerce marketing becomes an integral part of their business strategy. If companies all over the world do it, you will leave yours out; If you see that the usual tactics are not working and that your income is still low, maybe it's time for a change! If you want to stand out in a competitive market , you will need a carefully designed e-commerce marketing plan that meets the needs of your target audience as this will also lead to an increase in your sales. What is e-commerce marketing; Το e-commerce marketing(e-commerce marketing) is the process of motivating consumers to buy products or services sold online. This includes the entire customer journey, from simply informing about your brand, gaining trust and connecting with your business and ultimately making the sale. Of course, there is no single "best" way to approach customers. Depending on your ideal audience and their needs there are different tools you can use. The main thing is to know who you are addressing but also to keep your eyes and ears open to adapt each e-commerce marketing tool to your needs. Ways to use e-commerce marketing to increase your business profits 1. Email marketing A tool that is not used by many and even when it is used it is done in the wrong way. But something that business people ignore is that e-mail marketing is the most powerful channel(even from social media) converting leads into customers and the most profitable for a business. How about this; Email lists are made up of "warm" audiences. That is, from people who voluntarily gave their e-mail because they were interested in your product or have already bought from your company. This means they are already connected with you so it is easier for them to buy from you again. Let's make it clear here that when we talk about e-mail marketing we in no way mean the annoying and spammy e-mails with endless offers that flood our e-mail. We are talking about a means of communication and connection with our customers where we can inform them about our news, our offers and general things that may be of interest to them. also, when we talk about e-mail marketing we are talking about different campaigns or e-mail chains that can serve different purposes. For example an e-mail after a purchase to evaluate our products and services. An abandoned cart recovery campaign or email sequence after some specific action such as subscribing to our email list. Clearly an automation platform for each such case is essential. The titles that will be used in e-mails are also of major importance in order to have higher open rates, but also how the content will be formatted. But more important is to start building our e-mail list. We can make this easier by using a magnet link like a free e-book or a freebie. 2. SMS marketing SMS marketing is a very nice tool for updating offers and discounts but also for upselling and cross-selling. Messages can also be used for abandoned cart recovery and customer support. As you can see, SMS marketing helps to increase readership and generate more sales. 3. PPC Ads Pay-per-Click advertising campaigns (PPC) they are the well-known Google and social media ads that aim to drive traffic to the website. Pay-Per-Click is the cost for each time someone clicks on the link that leads to your site. What makes an advertising campaign successful is proper audience targeting. It should target your ideal customers so they are more likely to complete a sale. also, highly effective campaigns are retargeting campaigns as they target people who have already visited your website. Another tactic is testing until you find the campaign that works. These changes may concern the audience but may also concern the graphics or the wording of the advertisement. 4. Search Engine Optimization(SEO) Search engine optimization (SEO) is the process that makes a website rank higher in search engine results. Almost it 30% of all web traffic comes from online searches. So the ability to attract organic traffic can greatly improve the sales of an online store. Unlike PPC advertising campaigns, increasing site traffic using SEO is done organically without paying. Read also: 18 smart ways to promote your business online 5. Content Marketing Content marketing is about producing content such as blog articles, guides and videos that interest your visitors. SEO goes hand in hand with content marketing. When these two work together the results are outstanding! You can attract visitors through search results and motivate them to keep coming back to your site for your engaging content. Before you start writing blog posts, you should have your ideal audience in mind-what else;- so you can be sure that the right customers will visit you. 6. Social Media Marketing With social media playing such an important role in our daily lives, it's no surprise that they are now a critical marketing platform for any type of business. Social media exposure has many benefits for your business. First of all it increases your exposure to a larger audience. also, it is certain that your ideal audience is somewhere on social media, which is interested and wants to buy your products. A critical point in social media marketing is content creation.…