13 Tips To Increase Your Profits Using E-Commerce Marketing

After global e-commerce revenue(ecommerce) amounting in total to almost 27 trillions of dollars, the companies strengthen their digital presence even more to boost their profits. This is how e-commerce marketing works integral part of their business strategy.

If companies all over the world do it, you will leave yours out; If you see that the usual up to now tactics they don't work and how your income still remains low, rather it's time for changes!

If you want to stand out in a competitive market , you will need a carefully designed e-commerce marketing plan that meets the needs of your target audience as this will also lead to an increase in your sales.

What is e-commerce marketing;

Το e-commerce marketing(e-commerce marketing) it's the process motivation of consumers to purchase products or services sold online. This it encompasses the entire customer journey, from simply informing about your brand, gaining trust and connecting with your business and ultimately making the sale.

Of course, there is no single "best" way to approach customers. According to your ideal audience and their needs there are various tools you can use. The main thing is to know who you are addressing but also to keep your eyes and ears open to adapt each e-commerce marketing tool to your needs.

Ways to use e-commerce marketing to increase your business profits

1. Email marketing

A tool that is not used by many but also when it is used in the wrong way. But something that entrepreneurs ignore is that e-mail marketing is the most powerful channel(even from social media) converting leads into customers and the most profitable for a business.

How about this;

E-mail lists consist of "warm" audience. That is, from people who gave voluntarily their e-mail because they were interested in your product or have already purchased from your business. This means they are already connected with you so it is easier for them to buy from you again.

Here let's make it clear that when we talk about e-mail marketing in no case we don't mean the annoying and spammy e-mails with endless offers that flood our e-mail.

We're talking about one means of communication and connection with our customers where we can inform them about our news, our offers and general things that may be of interest to them.

also, when we talk about e-mail marketing we are talking about different campaigns or e-mail chains that can serve different purposes. For example someone e-mail after a purchase to evaluate our products and services. A campaign for her retrieving an abandoned cart the one email sequence after some specific action such as subscribing to our e-mail list.

Clearly one automation platform for each such case it is necessary. They are also of major importance titles that will be used in e-mails to have higher open rates but also what they will look like formatted content.

But more important is to start building our e-mail list. We can make this easier by using a magnet link like a free e-book or a freebie.

2. SMS marketing

SMS marketing is a very nice tool for it information on offers and discounts but also for Upselling and cross-selling. Messages can also be used for abandoned cart recovery but also in customer support.

It seems that SMS marketing helps to increasing readability and to generating more sales.

3. PPC Ads

Advertising campaigns Pay-per-Click (PPC) are known to everyone Google and social media ads which have a purpose to increase website traffic. Pay-Per-Click is the cost for each time someone clicks on the link that leads to your site.

What makes an advertising campaign successful is the right audience targeting. It should be addressed to your ideal customers so they are more likely to complete a sale. also, highly effective campaigns are the retargeting campaigns as they target people who have already visited your site.

Another tactic is the testing until you find the campaign that works. These changes may concern the audience but may also concern the graphics or the wording of the advertisement.

4. Search Engine Optimization(SEO)

THE search engine optimization (SEO) is the process that makes a website to it climbs higher in search engine results. Almost it 30% of all web traffic comes from online searches. So the skill of attracting organic traffic can improve by far the sales of an online store.

Unlike PPC advertising campaigns, increasing site traffic using SEO is done organically without paying.

5. Content marketing

Content marketing is about producing content such as blog articles, guides and videos that interest your visitors.

SEO goes hand in hand with content marketing. When these two work together the results are outstanding! You can attract visitors through search results and to them you motivate them to keep coming back on your site for the your engaging content.

Before you start writing blog posts, you should keep in mind the ideal audience-what else;- so you can be sure that the right customers will visit you.

6. Social media marketing

With social media playing such an important role in our daily lives, it's no surprise that they are now a critical marketing platform for any type of business.

Social media exposure has many benefits for your business. First of all increasing your exposure to a larger audience. also, it is certain that somewhere there your ideal audience is on social media, which is interested and wants to buy your products.

A critical point in social media marketing is the content creation. Social media content can be informative, educational, fun or more personal. also, May have many forms(picture, video, infographic κ.α.). The goal in any case is for your content to be interesting for your audience and to interact with this.

7. Influencer marketing

Influencer marketing is probably a bit misunderstood. But it is a very good medium to increase visibility of your business. Through him appropriate influencer exposes you to a new audience, which is warm and faithful as influencers develop strong bonds with their audience.

For this type of marketing to be effective you must choose carefully Which influencer will you work with?. It must to suit the image and philosophy of your business and mostly his audience to be your ideal audience.

8. Set up cart recovery campaigns

Adding a product to the cart is a key step towards conversion, but approx the 70% of all online carts are abandoned before purchase. Retrieving even a small percentage of abandoned carts could help generate significantly more sales. In a previous article we analyzed how and why you should recover abandoned carts:

How To Turn An Abandoned Cart Into Sales

One to two email ή SMS to recover the abandoned cart may cause the buyer to reconsider the checkout.

9. Use customer loyalty programs

The customer loyalty programs it's an easy way to keep buyers interested the first time but also give them one more reason to keep coming back for more orders. In fact, is a very powerful tool for convert ordinary customers into loyal customers.

Loyalty programs show your customers that you are interested in their experience, leading to a more intimacy with your brand name. Some brands are giving even more control over the rewards their customers receive, in order to add more flexibility and personalization to their loyalty programs.

10. Add chatbots

Consumers don't want to waste time waiting for an answer when they have a problem with a website, an application, a product or service. The longer they wait for you, the more likely they are to leave your site and try to find what they're looking for elsewhere.

One solution to this is chatbots. Chatbots allow communication with your customers through automated messages to standard questions they might ask, such as return policy or shipping methods. Many people appreciate that you are trying even in this way to provide an immediate solution to their problem.

11. Create a blog

The blogs(histology) he is one powerful way to bring traffic on your site and increase your credibility. When customers find valuable and interesting content on your blog, they will start to they trust your brand. So they are more likely to click through to make a purchase on your online store.

12. Personalize communication with customers

No matter what type of campaign you are running, you can generate better results when you make an effort to personalize your messages. The simplest method of personalization is the adding the recipient's name in your campaigns and emails(this possibility exists).

13. Check out the competition

It goes without saying that any strategy you set up will be tailored to your business, Nevertheless it doesn't hurt to take a look at the competition as well. Perhaps something like this is imposed even so to get ideas and analyze the strengths and weaknesses of your business relative to your competitors.

So e-commerce marketing…

E-commerce is happening increasingly profitable each year. If you want to put your business on a growth path, e-commerce marketing is your opportunity to develop your business and increase your sales.

If you haven't taken e-commerce marketing seriously, now is the time to do so!

Use the tactics above and adapt them to work best for your business. So you won't just be lost in the modern digital world!

13 Tips To Increase Your Profits Using E-Commerce Marketing

What is e-commerce marketing;