The Secrets Of A Successful Website For Service Businesses
What can service businesses do differently to stand out from the competition?; Although we had given some basic marketing information for this industry, here we will make it more specific and break down techniques for a successful service business website. Why website for service companies; In today's age finding a technician, a doctor, a developer or anyone who provides services is very easy thanks to the magical world of the internet. And not only to find one specialist but many. Can see reviews , to look for information, to compare professionals and find the one that suits him. So., having a website enables you to get in the game. But having a strong website sets you apart from the competition and brings you customers and…revenue. also, a website makes it possible to have your door open 24/7, even when you are sleeping! You can share useful content that interests your customers, connect with your audience and build trust in your business. At the same time you can create campaigns and promote your business through advertisements, social media and other techniques. But how exactly will you make your website stand out and "attract" customers and money; Secrets for a strong website for service companies Choose your website domain wisely The name that someone will type to find you on the internet. For example, even if your business is personal: "Georgios Papadopoulos, Digital Marketing Services». If you use the url: papadopoulos.gr does not say anything about your business- unless your name is synonymous with your industry or you are famous. Instead url like: Papadopoulos_digitalmarketing.gr or Papadopoulos_kalamata.gr are much more targeted. The first shows what you do, so someone searching about digital marketing can find you. The second case shows where you operate, which is good if you move within certain geographical boundaries. Choose the keywords you use carefully. To increase traffic to your website, you need to focus on good SEO practices, Keywords, content marketing and finally advertising. Better take your time to do your research as the website name is something you cannot change easily. Create an Informative and Interesting About Page One of the most defining elements of any business is the people behind it.. Especially when it comes to providing services. People want to know who they are dealing with and seek human contact. People trust people. See it for yourself, how many times you did not choose a professional among others because you trusted him; Put your personal item on your About Page. Who are you; How are you; Why do you do it?; Tell your story and the story of your business. Allow your potential customers to get to know you better and connect with you. Connection leads to trust and trust leads to sales. To make your page even more impressive, you can also enter a link or QR code with your digital card. This will show that you are keeping up with technology developments and that you are a pioneer in your industry. Pay attention to UX If you take a walk around our site and blog you will see that we pay a lot of attention to UX or User Experience. UX is the user experience when it comes to your website. How easily someone can find the information they are looking for; how fast; What colors does your website have?; What categories does it use?; These and many other questions help tailor your website to your ideal customer, to make him adore him and finally say “Wow! This is where I want to be!». You might be tempted to use dazzling designs, artistic fonts, multiple colors or put multiple pages. But stop! An attractive website is not one that contains a lot of elements. It is the one that contains the right data for your ideal customer. You have a few seconds to convince your customer that they are in the right place. If something bothers him and he can't find the information he's looking for or he feels uncomfortable, he'll most likely leave! Clearly to design an attractive website you need to know where you are going. In other words, know your ideal customer. We wrote more about UX here: What is UX design and why is it important for small businesses?; Showcase your work One of the advantages of the internet and a good website is that someone can see your work even if they are on the other side of the planet. Mention in detail the services you provide and if you do something that stands out to you. Be sure to accompany these items with samples of your work. It is very important for service businesses to showcase works and projects as there is nothing tangible to show like a product. If, for example, you are a photographer, what could be simpler than including a portfolio with your photos. If you are involved in marketing, you present successful projects, etc. also, if you have received any recognition or award for your work you should mention it. Certainly distinctions are an additional "plus" for someone to choose you. Testimonials Τα testimonials(testimonials) are very powerful elements on a website specifically for service businesses. It is probably one of the most viewed items on a site. After all, we haven't all chosen something because it had a 5-star review; Many times even a positive testimony(or many) they can determine the completion of a sale or agreement. The opinion and experience of your customers counts a lot. What was it that impressed them?; Why they chose you; What do they have to say about working with you?; A happy customer is the best advertisement. Make sure to place the testimonials somewhere where the visitor who enters your site can easily find them. …