The Secrets Of A Successful Website For Service Businesses

What can service businesses do differently? to stand out from the competition; Although we had given some basic facts marketing for this industry, here we will make it more specific and analyze techniques for a successful website for service businesses.

Why website for service companies;

In today's age finding a technician, a doctor, a developer or anyone who provides services is very easy thanks to the magical world of the internet. And not only to find one specialist but many. It can to see reviews , to look for information, to compare professionals and find the one that suits him.

So., having a website enables you to enter the game. The to have though a strong website it sets you apart from the competition and brings you customers and…revenue.

also, a website makes it possible to have your door open 24/7, even when you are sleeping! You can share useful content that interests your customers, to sign in with your audience and amplify it feeling of trust to your business. At the same time you can create campaigns and promote your business through advertisements, social media and other techniques.

But how exactly will you make your website? To stand out and to "attract" customers and money;

Secrets to a powerful website for service businesses

Choose your website domain wisely

That is, the name that someone will type so that it can find you online.

For example, even if your business is personal: "Georgios Papadopoulos, Digital Marketing Services». If you use the url: papadopoulos.gr does not say anything about your business- unless your name is synonymous with your industry or you are famous.

Instead url like: Papadopoulos_digitalmarketing.gr the Papadopoulos_kalamata.gr it is much more targeted. The first shows what you do, so someone searching about digital marketing can find you. The second case shows where you operate, which is good if you move within certain geographical boundaries.

Choose carefully the keywords that you will use. To increase traffic to your website, you have to focus on good ones SEO practices, Keywords, content marketing and finally advertising. Better take your time to do your research as the website name is something you cannot change easily.

Create an informative and engaging 'About' page

It is one of the most decisive elements for any business the people behind it. Especially when it comes to providing services. People want to know who they are dealing with and seek human contact. People trust people. See it for yourself, how many times you did not choose a professional among others because you trusted him;

Put it on your personal item on your About Page. Who are you; How are you; Why do you do it?; Tell your story and the story of your business. Allow your potential customers to get to know you better and to connect with you. Connection leads to trust and trust leads to sales.

To make your page even more impressive you can add a link or QR code with it your digital card. This will show that you are keeping up with technology developments and that you are a pioneer in your industry.

Pay attention to UX

If you take a look at our site and blog, you will find that we pay a lot of attention to UX or Uto be Experience. UX is the user experience regarding your website. How easily someone can find the information they are looking for; how fast; What colors does your website have?; What categories does it use?; These and many other questions help bring your website tailored to your ideal customer, to make him adore him and finally to say «Wow! This is where I want to be!».

Maybe you can get into temptation to use dazzling designs, artistic fonts, multiple colors or put multiple pages. But stop! An attractive website is not one that contains many elements. It is the one that contains the right data for your ideal customer. You have a few seconds to convince your customer that they are in the right place. If something bothers him and he can't find the information he's looking for or he feels uncomfortable, he'll most likely leave!

Clearly to design an attractive website you should know where you are going. In other words, know him your ideal customer. We wrote more about UX here:

What is UX design and why is it important for small businesses?;

Show your work

One of the advantages of the internet and a good website is that anyone can to see your work even if he is on the other side of the planet.

Report in detail the services you provide and if you do something that you stands out. Be sure to accompany these items with samples of your work. It is very important for service businesses to showcase works and projects as there is nothing tangible to show like a product.

If, for example, you are a photographer, what could be simpler than including a portfolio with your photos. If you are involved in marketing, you present successful projects, etc.

also, if you have received any distinction or have received an award for your work you should mention it. Certainly distinctions are extra "plus" for someone to choose you.

Testimonials

The testimonials(testimonials) is very strong evidence on a website specifically for service businesses. It is probably one of the most viewed items on a site. After all, we haven't all chosen something because it had a 5-star review;

Many times even once positive testimony(or many) they can determine the completion of a sale or agreement. The opinion and experience of your customers counts a lot. What was it that impressed them?; Why they chose you; What do they have to say about working with you?; A happy customer is the best advertisement.

Be sure to put the testimonials somewhere where he will be able to find easily the visitor who will enter your site.

SEO

When we refer to online presence and website SEO(Search Engine Optimization) is major(we repeat major) importance.

SEO or search engine optimization is them the factors that determine how high in the search results it will be your site. The goal, of course, is to be in first page of search engines. Besides, rarely will anyone bother to switch to the second(let alone on the third) search results page. And if the user does not find your site to click, he will probably click on the competitor's site!

One of the most important SEO factors is strategic use of keywords. Keywords or key phrases relevant to your services and subject matter. Add keywords to your service descriptions, in your articles, in headings, in your meta descriptions and images. also, include local SEO if you operate in a specific area.

Clearly if you want better results words or key phrases alone are not enough. You should through your website offer high quality content that will interest your prospect.

Create a good CTA(Call to Action)

Your website's landing pages, especially the home page, they should always contain a CTA(call to action) that encourages users to take a specific action that will benefit your business goals. You want them to call your company; Subscribe to your email list; To buy a product or download a freebie; Make sure the visitors can easily find and understand the call to action that you have set. A good tactic is to place it relatively high on your website so that the user can easily find it without endless scrolling.

By being clear about what the next step is, your prospects are more likely to take action and cooperate with you.

There are different types of CTAs for different websites depending on the services you offer and the action you want the visitor to take. The simplest but also more substantive is to invite guests to contact you. Use a booking system for them to make an appointment with you or a contact form for them to leave their details.

Put your contact information in a prominent place

As we mentioned, it is extremely important that it can someone to get in touch with you immediately and easily. How easily someone can find you can determine whether he will choose you or not. So., make sure your contact information is visible and easy to find. It may seem obvious to you but because we have seen the opposite happen, we point it out.

The best place to place your items it's at the top of the home page, so visitors can find your phone number or address right away.

also, especially in today's digital age, it is equally important to place both of your profile links to social media. Add them to the header or footer of your website. It's a great way to increase the visibility of your social media accounts and make it easy for customers to connect with you and there.

Create a contact page

Even if there are only two pages on your website the one it should be the contact page!

Through this, customers will be able to contact you quickly. Your contact page should include cat’ minimum, your business address, the phone number, the email address and a contact form. You can also add one map or the opening hours your.

Create a blog

So you can win her confidence of your customers you should provide them useful content. You can achieve this through having a blog(blog) which will include interesting and informative material on topics related to your subject.

When you provide interesting and valuable content people will they come back again and again as they will consider your site reliable source of information and you expert in your industry.

Another good reason for having a blog is that you still have more opportunities to take advantage of SEO through great content, the use of keywords and the existence of links.

More about why your business needs a blog we have also developed here: What is a business blog and why should you include it directly on your site?

Backlinks to your website

Backlinks are links from other websites to your website. It's one too many powerful factor SEO. That means it's one more reason to get your site even higher in the search results. But how to build links to your site;

One solution is if you work with other sites to put a guest article of your own on their own blog. There you can add links to your own website referring to your own articles or services.

Another way is to give an interview on another site by creating the respective links.

You can also reach out to local organizations for links to your website. Business associations and chambers of commerce are great places to start.

Responsive website for mobile

Above the 80% of searches and on-line trading is done by mobile devices. This alone shows how important your website is mobile friendly. Now most websites are built to be mobile friendly but it's a good idea to check. Modifications to the website may be needed to make the menu more functional and easier to navigate.

A responsive mobile website(but also tablets) is an important piece to offer great experience to potential customers if you want to convert them into regular customers. End, it is also a factor SEO which will raise your website higher in the search results.

Make sure your website loads fast

The users they don't want to waste time. If your website is slow to load definitely they won't wait, they will click somewhere else. Speed is a determinant of customer experience as well as a factor SEO. There are ways and tools that you can check if the speed of your site is satisfactory and of course you can improve it in consultation with your developer. also, to make the site "lighter". make sure the photos or videos you upload are not high resolution.

Check your stats

Your website statistics are the best tool to get feedback. How much traffic does your site get?; How long users stay; What are they looking for?; How users find your site; What are your top articles?;

It is extremely useful to know these facts so that boost popular pages even more and create similar content to what users are looking for. also, understanding how visitors use your website;, you can make changes to improve the user experience;.

The Google Analytics is one of those tools. It is free and allows you to have a very good image for your site. If you want to create a great website and take your business's digital presence seriously it's probably time to use Google Analytics or some other tool.

Conclusion

Although you will find many of the above elements on both service and product websites, there are some elements that differ. These are mainly about the focus you will have.

When you are trying to sell visitors a physical product, the focus is on how this product meets their needs and how it changes their lives. In terms of services the focus is on how you can support and provide useful content to your customers to strengthen your relationships with them and your credibility.

With these in mind: Take care to provide useful content and information. Also make sure your website is operating, friendly to search engines as well as visitors. Add customer testimonials to show how you have helped others. Use strong calls to action to encourage visitors to contact you about your services. Make sure your website pulls out your personal item. End, make sure it gives a basis to contact with customers and builds trust on your face. Besides, and face to face you wouldn't do something like that;

Your website meets the above; If you have doubts we can look at it together. Besides attractive website design but also the exceptional customer experience is our specialty!

If you want to read more about websites for service businesses, read these too:

What is service marketing and how to use it

Digital marketing for service businesses; What to watch out for and what to avoid!

The Secrets Of A Successful Website For Service Businesses

Why website for service companies;