Social Media For Beginners | Complete Guide 2023
Even now, putting your business on social media is the best move you could make. ok, maybe late…But good late than ever! If your problem is the lack of knowledge about social media and social media marketing then you are in the right place! Below is the complete social media guide for beginners and beyond. If you want to know what social media marketing is, How can you make your business stand out from the competition but also what tools will you find useful, Continue to read. Besides, Not learning how social media can help your business only bad will be! The Social Media Marketing(social media marketing) is now more than a cheetah. It's a proven channel used by businesses of all sizes with great success. Surely you will have heard one or more stories about how a small business managed to increase sales and recognition through social media. Why not be your own such business; So., Let's go see social media guide for beginners: What is Social Media Marketing; Social Media Marketing uses social media platforms (Like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest etc.) to connect your business with your audience. Through social media you can run social media campaigns to increase your awareness, create more sales and increase traffic on your site. Social media provides great opportunities to reach your target audience and customers. But before we go deep and this article is a social media guide for beginners let's first look at some basic terms used on all social media platforms. Social media guide for beginners: Definitions To develop a successful social media marketing strategy, You need to know certain formal terms: Social Media Platforms that facilitate the exchange of ideas and information by creating communities and networks. Such is Facebook, Instagram, Pinterest etc.. Content O,What do you create and publish on social media is content. Can be text, graphics, video or combination of these three. Content is the most critical element of social media marketing. In fact, the two most important things are the content you post on the platforms and how the audience interacts with it. Let's see where it can be used what: Text: The text was the main pillar of social media. The text was widespread in the form of status updates on Facebook or tweets on Twitter. Today, Nevertheless, almost all channels emphasize visual content. Visual content: This includes photos, illustrations, infographics, moving gifs and videos. Videos can be used across all social media platforms and have become the most popular type of content today. Stories: Another form of content that has quickly become popular in almost all the big platforms. The trend started in Snapchat and has now spread to all platforms. Their lifetime is short (24 hours). They can be enriched with stickers, poll and quiz. Can help you develop your business and interact with your audience. Engagement This term refers to how people interact with your content. For example, You posted a photo on your Facebook page and people reacted, commented on or shared her. Reach This is the total number of unique users your post was seen by. Resonance can be organic or paid. Organic appeal(Organic Reach) is the one that includes no paid activity. Paid reach is essentially when you put in some money(advertising, administered) To approach more public. Impressions This is the number of times your content is displayed. It doesn't matter if users click on the post or see it simply. Hashtags Hashtags are words or phrases used to categorize content on social media platforms. It's a label we would say. Someone interested in a particular hashtag(e.g. #beauty) will find your content more easily if you have added that hashtag. If you are targeting a Greek audience it is advisable to use Greek hashtags too. Share It is the number of shares and is probably the most valuable metric in social media. When someone communicates your content to the public of, mean you are projecting to a new older audience. Tag Greek tag. It's a label one adds to his post and reports another profile. Geotag Correspondingly, it is the tag that shows the location. If you have tag your location and someone searching at that location then they will be able to see your post. Viral This is probably the most used term in the world of social media today. The process of becoming viral something presupposes excellent content that the world will love. Social media management The process that involves creating and publishing content on different social media platforms and, subsequently, the analysis of content performance. Metrics – Statistics Standard metrics include shares, “I like”, comments, click, traffic etc.. It is an extremely important part of strategy planning. Conversion Rate This is the ratio of the number of visitors to your post who took any action to the total number of visitors. CTR CTR is how often people click on a link you've placed. Should not be confused with other actions such as comments or notifications. CTR is measured for the link that your audience brings to additional content or a website. Contents created by users (UGC) The ugc(User Generated Content) may be any form of content (text, pictures, GIF or video) produced by users or consumers. Any brand name can be shared by UGC (After appropriate permission) In social networking accounts. For example, even if you have a cafe and one of the customers has uploaded you…