Social Media For Beginners | Complete Guide 2023 - EasyOnlineMedia | Tourism Marketing

Social Media For Beginners | Complete Guide 2023

Even now, Putting your business on social media is The best move you could do. ok, maybe late…But good late than ever! If your glue is the incomplete knowledge about social media and social media marketing then You are in the right place! Below is followed by Complete social media guide for beginners and not only.

If you want to know what social media marketing is, How can you make your business stand out from the competition but also what tools will you find useful, Continue to read.

Besides, Not learning how social media can help your business only bad will be!

The Social Media Marketing(social media marketing) is now more than a cheetah. It is one tested channel used by businesses of all sizes with great success. Surely you will have heard one or more stories about how a small business managed to increase sales and recognition through social media. Why not be your own such business;

So., Let's go see social media guide for beginners:

What is Social Media Marketing;

Social Media Marketing uses social media platforms (Like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest etc.) to linked your business to your audience. Through social media you can carry out campaigns on social media for increase your recognition, create more sales and increase traffic on your site. Social media media provide excellent opportunities for approach the target audience and your customers.

But before we go deep and this article is a social media guide for beginners let's first look at some basic terms used on all social media platforms.

Social media guide for beginners: Definitions

To develop a successful social media marketing strategy, You need to know certain formal terms:

Social Media

Platforms that facilitate the exchange of ideas and information by creating communities and networks. Such is Facebook, Instagram, Pinterest etc..

Content

The,What do you create and publish on social media is content. Can be text, graphics, video or combination of these three. Content is the most critical element of social media marketing. In fact, the two most important things is the content you publish on the platforms and the way in which the public interacts with this.

Let's see where it can be used what:

Text: The text was the main pillar of social media. The text was widespread in the form of status updates on Facebook or tweets on Twitter. Today, Nevertheless, almost all the channels give weight to visual content.
Visual content: This includes photos, illustrations, infographics, moving gifs and videos. Videos can be used on all social media platforms and have become the most popular type of content today.
Stories: Another form of content that has quickly become popular in almost all the big platforms. The trend started in Snapchat and has now spread to all platforms. Their lifetime is short (24 hours). They can be enriched with stickers, poll and quiz. Can help you develop your business and interact with your audience.

Engagement

This term refers to the way people interact with your content. For example, You posted a photo on your Facebook page and people reacted, commented on or shared her.

Resonance

Is the total number of unique users to whom your post appeared. Resonance can be organic or paid. Organic appeal(Organic Reach) is the one that includes no paid activity. THE paid appeal It is essentially when you put some money(advertising, administered) To approach more public.

Appearances

Is the number of times your content displayed. It doesn't matter if users click on the post or see it simply.

Hashtags

Hashtags are words or phrases used to classify content on social media platforms. It's a label we would say. Someone interested in a particular hashtag(e.g. #beauty) will find your content more easily if you have added that hashtag. If you are targeting a Greek audience it is advisable to use Greek hashtags too.

Is the number of notification and it is perhaps the measurement with the highest value on social media. When someone communicates your content to the public of, mean you are projecting to a new older audience.

Tag

Hellenic Tag. It's a label one adds to his post and reports another profile.

Geotag

Respectively is the label indicating the location. If you have tag your location and someone searching at that location then they will be able to see your post.

Viral

This is probably the most used term in the world of social media today. The process of becoming viral something presupposes excellent content that the world will love.

Social media management

The process involving the creation and publication of content on different social media platforms and, subsequently, the analysis of content performance.

Measurements - statistics

Standard measurements include notifications, “I like”, comments, click, traffic etc.. It is one extremely important part of strategy design.

Converting rate

Is the ratio of the number of visitors in your post that made any action to all visitors.

Click on the number of impressions

The click/appearance ratio is the frequency with which users click on a link you have put in. Should not be confused with other actions such as comments or notifications. CTR is measured for the link that your audience brings to additional content or a website.

Contents created by users (UGC)

The ugc(User Generated Content) may be any form of content (text, pictures, GIF or video) produced by users or consumers. Any brand name can be shared by UGC (After appropriate permission) In social networking accounts. For example, Suppose you have a coffee and one of your customers uploaded a photo of your Latte and added you with a label(tag). You can republish his post in your account(by permission).

Social media campaigns

Refers to a series of coordinated activities performed on one or more social media platforms with a specific goal and for a specified period. The results of these activities can be monitored and evaluated to devise the best possible strategy.

Content strategy

Is the process of designing content to achieve the business goals of the business. Includes thought, the writing, the design and distribution of content that meets business needs.

Social Media Marketing Strategy

Social media marketing strategy summarizes everything you do or intend to do to achieve your social media goals.

Social media guide for beginners: The most popular platforms

Let's go now to see what the most important platforms are right now:

Facebook

Facebook is the largest social networking network out there. What if the years have passed, No platform could overcome it(Yes, well you heard). Even It enriches the tools of use of(Like the free Facebook Business Suite tool) and provides many options for your promotion. Nevertheless, Let's clarify something that usually confuses. We're not talking about your personal profile on Facebook. When you have business you should create a professional page on Facebook(Facebook Page). While if you want to take it a step further and want to connect more with your audience you can create and Facebook team(Facebook Groups). Other tools you can use are Facebook Live, the stories and-the loudest-the paid campaigns.

Instagram

Instagram is about mainly visual content( photos and videos) and he has a lot of high rate of commitment. In fact, reels(short video) It is an exciting mode you can use to increase dedication and approach more audience, as The platform itself promotes them most. also, excellent tool are the Instagram stories which help log in even more with your audience but to carry out and sells. End, You should not neglect the Instagram Lives for get to know you better your following.

TikTok

Tiktok was the platform with the most downloads in Greece for the 2022. And how could it not be; There is frenzy around the platform especially in the generation Genz and Millennials. What made it extremely popular is the video briefly. As we said of the videos and specifically the brief -form videos(short form video) are extremely popular at this time.

If you are targeting business you cannot miss LinkedIn. On this platform forget about stories about what you ate for lunch. People are there for business reasons and to find out what new is in their industry.

Is an excellent platform for to show your job. It is also excellent to reach out businesses and for B2B(Business to Business) business. You can finally use LinkedIn groups and paid advertisement To promote your business.

Pinterest is platform. It's like a digital album. It's an excellent platform if you are dealing with DIY, Crafts and in general if you have business with handmade products but also for clothing business, beauty and more.

Increasing your audience in Pinterest can take a long time. To see more immediate results is excellent influencer marketing but also the advertisements.

YouTube

It's the platform that has changed the way people consume videos. It's extremely fast, free and has everything you can ask for a social media platform. Many people started their careers with YouTube.

It's a great way to share content with long -term video(Although there are short videos now). DIY, backstage, recipes, podcast is from the types of video with the most views on YouTube. The best is that You don't need professional tools processing, High quality recording equipment or studio to start. YouTube itself offers video editing tools. You can also create on YouTube too stories While you can use the paid ads.

Other platforms, Popular abroad, But not so much in Greece, it's the WhatsApp and Bereal.

Let's go back to social media marketing

Social Media Marketing Benefits

You are addressing a larger audience

The,What a business and if you have you can get a lot of potential customers from social media platforms. The numbers speak for themselves. Worldwide, over 3,6 billions people use social media. This number is projected to increase to 4,41 billion up to 2025. This is a huge field of action in your hands.

Allows customers to come closer to your business

Social media do what they say and their name. Is social. Socialize, they associate, inspire and allow users to interact with each other. You are not just a showcase with products. You are the man(or people) behind the name. As we know people want to be connected to people, So as a result of the business you represent.

Increases your sales

Through social media you don't just have an additional way of viewing and accessing a larger audience. Is also that potential customers are more connected to you. Therefore is easier to prefer you When your products need.

It is an excellent tool for promoting your site

Social media is one free, simple and smart way To promote your site. You can promote articles you publish there or refer to your products and services.

Financial Advertising Paid

Let's not laugh, ads give a great boost to a business(When viewed to the right audience). also, Finance is a decisive decision factor for each business. Social media enables you to be shown in public and with the budget you wish. The options are numerous. From choosing where will it be shown advertising up to specific features and occupations of the public that will be shown.

How to start social media marketing

According to Social Media for our beginner guide you need to take some basic steps to start:

1. Determine your ideal audience

The first and most important step For every marketing strategy. To whom are you addressing; How old is he; Where does it stay; In addition, what is it dealing with; What are his interests and hobbies; Think: On which platforms are it located; What kind of content likes to consume(text, pictures, video); You need to know how you will talk to him to connect with you and-the question-to drive to sales! We've said it before, Talking to everyone is like not talking to anyone!

2. Determine which platform you are going to use.

See What platform do you find your ideal audience and create a profile there. Each platform focuses on a unique way of providing content and is addressed In a particular part of the public. The choice depends on the forms of content and the audience you want to approach.

If your content is too much video -oriented, Surely select the YouTube, Instagram or Tiktok. From the other side, If you are more oriented to text or in photos, select LinkedIn, Instagram or Twitter.

You may have the desire to be on many platforms at the same time but Think first how much time you can allocate to create content and deal with all platforms. Maybe the numbers don't go out! Good or bad social media require time.

3. Create a content strategy

After taking the above steps it is time to create content. Once you identified your ideal audience and what content likes, Things are simple. Think What problems does your audience face and provide solutions through your content. Use tools such as Answerthepublic.com and them Groups on Facebook To gather questions. Enter into similar profiles. Their ideal audience is the same as your. See which posts interacts the audience and create similar.

Use tools that will help you create your content as Canva or as Business Suite To plan it. Do not hesitate to get the help of a specialist if something makes it difficult for you.

4. Invest in advertising

Advertising can take off your business. As we mentioned and above it gives you the opportunity to project to a larger and more targeted audience. In addition, Adapted according to the budget you have. Should not(We repeat not) be missing from your strategy.

5. Watch your statistics

The Last and most critical step Any Social Media Marketing strategy is the analysis of the performance of content and campaigns.

Once you post the content, Your job is not over. The last step is to keep track of your posts and track the results. Analyze which type of content has the best performance. Keep that it works and improve or get out of the plan that it doesn't work. Make sure your efforts help achieve your goals on social media.

Each platform provides your statistics(If you have a professional account) and that simplifies things.

You may have been closed by a lot of information. Believe us though, like all It's a matter of friction. You can't sit down and wait to become a star on social media. Once you start to deal seriously with the presence of your business on social media everything will look you easier.

Once you have a fixed marketing plan for social media, Nothing can stop you.

If you still be confused, You can follow this simple social media guide for beginners we believe It contains everything you need to know. If you still need another help we are here for you and your business. We can help you devise the right marketing strategy for your business and have a remarkable presence on social media. Contact us.