UX In Email Marketing: 19 Email Techniques That Sell
Email marketing is an extremely powerful tool to connect with our customers and build loyal ones, long-term relationships. Nevertheless, with so many emails flooding our customers' inboxes every day, it becomes increasingly difficult to stand out from the crowd. That's where UX comes in (user experience). By using UX in email marketing you have a very powerful paper in your hands. You have the opportunity to make your client feel familiar and comfortable with you, to be happy to receive your email and of course to invest and buy your products or services. Email marketing is the channel that can bring you more sales than any other as it involves a warm audience. That is, an audience that already knows your business and what you offer and you have already created a point of contact. Why let this engaged audience and sales opportunity go untapped; UX in email marketing is your ally! What is UX in email marketing UX(User Experience) in email marketing or user experience refers to the overall experience a user has when opening an email(a site, an application etc.). From email design and layout to content and call to action, each element plays a key role in whether the recipient will have a positive experience reading your email. This is extremely important as a well designed email, which is easy to read and navigate, it helps build trust with your audience and enhances your brand image. A positive user experience leads to increased engagement and conversions, as your subscribers are more likely to take action when they have a clear picture of what you offer and how to take the next step. From the other side, a bad user experience can lead to frustration, confusion and, after all, unsubscribe from your email list. Prioritizing UX in Email Marketing not only improves the chances of opening and effectiveness of your email, but you also show your subscribers that you value their time and attention. In free translation this means greater connection to your customers, Customer conversion to loyal customers and more sales. In this article we will talk about how you can use UX in your email marketing to strengthen it. They follow 19 Optimal UX Design Practices in Email Marketing 1. Keep it simple: Use clean and minimal design. Here the rule as simple as better applies. Imagine you have arranged to meet with a friend to talk to you about a problem facing. One is to go to the bustling bar in the square that is permanently crowded. The second case is to go to the corner quiet coffee. Which of the two are most likely to say better and leave without a headache; Probably the obvious answer is in the second. This is how it is with emails when they are 'overloaded'. By removing clutter and distractions, User's attention can turn to the most important items, such as the message you want to communicate or urging for action. Simple designs also tend to load faster and are more accessible to users with slower internet connections or visual impairments. In addition, They are easy to read and can be read more comfortable even if the user is at work or somewhere with people. 2. Write a powerful headline that screams "click" The headline is one of the most important pieces in email marketing. Too often it is the one who determines whether the recipient will open the email or not. So don't leave him to his luck. Everything starts from there! The time you have to draw the reader's attention is 2 seconds…Oh, Yes! As excellent as the content of your email is, If the reader does not click, he will never read that! Clearly and will not take any action whenever what we mentioned above will go on. Write a title that causes curiosity so that the recipient can open your email. 3. Create an interesting preview text Preview text or preview is the extra line that appears next to the title. It is the next thing the reader is watching after the title. The preview text should give the reader an idea of what's to come in an interesting and engaging way. Provides a preview of email content. What could motivate the recipient to open the email; 4. Make it recognizable It's very important to signal that the email is from you. The basic features of your brand, As logo and colors play an important role in user experience. Your email recipients have already interacting with you, So they left you their email. So your logo and colors will evoke feelings of familiarity. And that you want. To improve this, make sure you use your company name as the sender and an email with your domain(not gmail, Yahoo et al.). It is a strong element that gives professionalism. also, reassures your users that you are not spammer. 5. Emphasize the benefits from the start Suppose they opened your email. If in the first lines they do not find anything interesting or if they do not see anything that makes them stay, Most likely they will not waste time to read the remaining email. So., give your readers an incentive to stay. Emphasize from the start what they stand to gain if they stay and why they care. Use storytelling and visual material to make it even more interesting. 6. Be concise and concise Let's go back to the example with the friend you went out to talk to. How is you more likely to watch what tells you; By putting elements that may not have a direct relationship with his problem and passing 5 hours without a conclusion or if it gets straight into the zoom;…