Email marketing: 7 strategies to increase your sales
Every year the number of email users is increasing at an amazing rate. It is expected that by the end of it 2022 there will be over 4,2 billions of users. What these numbers show, except that email is one of the best ways to communicate, is that email marketing is still a very, very, very effective way of reaching potential customers, if not necessary for a comprehensive marketing strategy! Considering the fact that there are over 293 billions of emails sent every day, it is unnecessary to ask the question whether email marketing will be effective for your own business. But how can you in an ocean of emails, make your business stand out from the crowd and get more sales; They follow 7 ways to use email marketing to boost your sales: 1. Make it more personal There's no doubt that email personalization is a great tactic that's proven to have amazing benefits in your mailing campaigns. Σύμφωνα με έρευνα την Invesp, compared to non-personalized ones, personalized promotional messages have 29% higher unique open rates. The benefits go even further. Μια άλλη έρευνα της Epson αναφέρει ότι το 80% των πελατών είναι πιο πιθανό να αγοράσουν από μια επωνυμία που παρέχει μια εξατομικευμένη εμπειρία. Read more here too:What is UX design and why is it important for small businesses?; But although it's great to get close to your customers, πρέπει να προσέχετε να μην ξεπεράσετε κάποια όρια. The use of the short name is legal(depending always on the ideal client). Η υπερβολική χρήση του μικρού ονόματος όμως μπορεί να φανεί ενοχλητική και μπορεί αυτό να βλάψει τη φήμη σας. This is where having a customer database can help a lot. For example, another personalization option is to use general user data, such as date of birth. For example, you can send wishes to your customers on their birthday along with a specific offer for them due to the day. An Experian survey found that birthday emails generate 342% higher revenue per email, 179% higher unique click rates and 481% higher conversion rates than promotional emails. This seems like a very good reason to include personalization emails in your business email marketing strategies, correctly; Using custom data can help you create more custom campaigns. Να θυμάστε ότι η εξατομίκευση είναι κάτι περισσότερο από την απλή αναφορά του ονόματος κάθε πελάτη στο email. There are many other ways to do this and it's up to you to test and see which option works best for your email list.. 2. Χρησιμοποίησε έναν σύντομο και ενδιαφέρον τίτλο Το 47% of email recipients open the mail based on the subject line alone. After all, if you think about it, it's the first thing anyone sees, perhaps before even seeing the recipient. First lines are extremely important to the success of your email marketing campaign. The statistics show that it is not only the content of the topic but also how big it is. Research basis the email titles with 6-10 words are the ones with the highest open rate. Επίσης πέρα από σύντομος και περιεκτικός θα πρέπει οπωσδήποτε να τραβάει το ενδιαφέρον. For example, τίτλοι με την αίσθηση του επείγοντος ή της αποκλειστικότητας δίνουν υψηλότερα ποσοστά ανοίγματος. And why would anyone open your email if it doesn't interest them, motivation or curiosity; As you can see it all starts with the title and it can be what determines whether the email is opened and read. As great as the message you want to convey is just as important as the headline. So the next time you write an email, spend a little more time on the subject line, if you want your campaign to be really successful. 3. Επιλέξτε την κατάλληλη στιγμή για αποστολή email Ο χρόνος είναι το παν όταν πρόκειται για το ποσοστό επιτυχίας των καμπανιών email σας. You are definitely aiming for an improved open and click rate, επομένως η σωστή επιλογή της ώρας είναι ένα στοιχείο στο οποίο πρέπει να εστιάσετε. An additional reason is that loyal users may want to engage with your content (share with friends or on social media etc.). With that in mind, θα πρέπει να χρησιμοποιήσετε όλα τα εργαλεία που μπορείτε για να προσδιορίσετε ποιος είναι ο καλύτερος χρόνος για αυτούς. There is no time to send; Υπάρχουν αμέτρητα εργαλεία αυτοματισμού μάρκετινγκ που μπορούν να σας βοηθήσουν να εκτελέσετε δοκιμές προκειμένου να βρείτε τον ιδανικό χρόνο για την αποστολή μηνυμάτων στους αναγνώστες σας. In return, this will save your business plenty of time and resources and allow you to focus on the important aspects of your email marketing strategy. Track user stats and behavior to determine the right time to send. 4. Give away free stuff(freebies) Gifts can not only significantly increase the number of subscribers, but they can also increase your income. You may be skeptical as to why you should give something away for free, but this kind of promotional content is liked by many subscribers and they are willing to give you their email address in return. The gifts, such as free e-books, they increase not only e-mail list signups but also e-mail opens, so it also increases the success of your campaign. In addition, gifts make your potential customers feel special and that you are in the mood to deal with them and their problem, so they are more willing to give their email. 5. Send Mobile-Friendly Emails Imagine sending an email that you put your best foot forward into and it turned out great. But the moment you open it on your phone, the images don't show up and the design looks bad. As a result, your subscribers cannot interact. This situation can seriously affect the success of your campaign. So you should always keep in mind when creating an email to be…