Every year the number of email users is increasing at an amazing rate. It is expected that by the end of it 2022 there will be over 4,2 billions users. What these numbers show, except that email is one of the best ways to communicate, is that email marketing is still one very, very, very effective way of reaching potential customers, if not necessary for an integrated marketing strategy!
Considering the fact that there are over 293 billions of emails which are sent daily, it is unnecessary to ask the question whether email marketing will be effective for your own business.
But how can you in an ocean of emails, make your business stand out from the crowd and get more sales;
They follow 7 ways to use email marketing to boost your sales:
1. Make it more personal
There is no doubt that the personalization email is a great tactic that has been proven to have amazing benefits in mail campaigns. According research the Invesp, compared to non-personalized ones, personalized promotional messages have 29% higher unique open rates. The benefits go even further. Another Epson research states that the 80% of customers are more likely to buy from a brand that provides a personalized experience.
Read more here too:What is UX design and why is it important for small businesses?;
But although it's great to get close to your customers, must be careful not to exceed some limits. The use of the short name is legal(depending always on the ideal client). THE extreme use of the short name, however, can be seen as annoying and can damage your reputation.
This is where having one can help a lot database of customers. For example, another personalization option is to use general user data, such as date of birth. For example, you can send wishes to your customers on their birthday along with a specific offer for them due to the day.
A Experian survey found that birthday emails produce 342% higher revenue per email, 179% higher unique click rates and 481% higher conversion rates than promotional emails. This seems like a very good reason to include personalization emails in your business email marketing strategies, correctly;
Using custom data can help you create more custom campaigns. Remember that personalization is more than just mentioning each customer's name in the email. There are many other ways to do this and it's up to you to test and see which option works best for your email list..
2. Use a short and interesting title
The 47% of email recipients they open mail based on the subject line alone. After all, if you think about it, it's the first thing anyone sees, perhaps before even seeing the recipient. First lines are extremely important to the success of your email marketing campaign. The statistics show that it is not only the content of the topic but also how big it is. Research basis the email titles with 6-10 words they are the ones with the highest percentage of openings.
Also beyond short and concise you definitely should to attract attention. For example, titles with its feel urgent or her exclusivity they give higher open rates. And why would anyone open your email if it doesn't interest them, motivation or curiosity;
As you can see it all starts with the title and it can be what determines whether the email is opened and read. As great as the message you want to convey is just as important as the headline. So the next time you write an email, spend a little more time on the subject line, if you want your campaign to be really successful.
3. Choose the right time to send email
Timing is everything when it comes to the success rate of your email campaigns. You are definitely aiming for an improved open and click rate, therefore the right choice of time it is an element to focus on. An additional reason is that loyal users may want to engage with your content (share with friends or on social media etc.). With that in mind, you should use all the tools you can to determine what is the best time for them.
There is no time to send; There are countless automation tools marketing they can help you execute tests in order to find the ideal time to send messages to your readers. In return, this will save your business plenty time and resources and will allow you to focus on the important aspects of your email marketing strategy.
Track user stats and behavior to determine the right time to send.
4. Give away free stuff(freebies)
Gifts can not only significantly increase the number of subscribers, but they can to increase your income as well. You may be skeptical as to why you should give something away for free, but this kind of advertising content many subscribers like it and are willing to give you their email address in return. The gifts, such as free e-books, increase not only e-mail list subscriptions but also email opens, so it also increases the success of your campaign.
In addition, gifts make your potential customers to they feel special and that you are willing to deal with them and with their problem, so they are more willing to give their email.
5. Send mobile-friendly emails
Imagine sending an email that you gave your best effort to and it turned out great. But the moment you open it on your phone, the images don't show up and the design looks bad. As a result, your subscribers cannot interact. This situation can seriously affect the success of your campaign. So you should always keep that in mind when creating one email should also be mobile-friendly.
Some quick design tips to help are:
- Create one column only
- Place the important text in the center
- Have an easy call to action button
- Use a larger font size
- Zoom out images
Mobile-optimized design is crucial to the success of your campaign.
The 80% of internet users access from mobile devices, whether they are going to enter social media, whether they are going to open their emails and this number is expected to increase over the years. This is why you should never leave your email marketing strategy without a mobile-friendly design.
6. Segment your subscribers
Segmenting your email lists helps you send them appropriate messages to every person on your list. By sending the appropriate message to right person you will increase email opens, you will increase the loyalty of your subscribers and together with them sales your. But you should segment the people on your list smartly.
If you do it right, the results will be sure!
According to data, businesses using email segmentation presented 24% higher sales. Subscribers want to receive content relevant to their preferences and needs their.
Segmentation creates a seamless customer experience.
Also with segmentation you will increase the loyalty of your subscribers, as they will see that make sure you give them the content that suits them and you care about them.
How you can segment your subscribers;
Demographic segmentation: One of the main ways you can segment your list is by demographics (sex, age, location, income level, company location etc.). For example if you have a clothing business knowing the gender and age of your customers will be key information. From the other side, if you are a B2B software developer, demographics such as the subject of the company will be of great value.
Segmentation on email engagement: This segmentation is extremely important and can have a huge impact on users as well as your campaign results and revenue.
For example, even if you want to send an email sequence to your subscribers with an offer. Some will buy the offer, some may see the offer and try to buy but not complete it, some may open the e-mail but not even engage. According to this data the next e-mail you will want to remind of the offer cannot be the same for everyone.
The main metrics here are the open rate and click-through rate. Using your statistics you can send a different e-mail for each category to convey the right message such as if someone completes the purchase or even clicks to view it.
Segmentation in previous market: This is another simple yet effective way to optimize your targeting. You can start by sending suggestions for similar purchases that these users have done. Let's say someone has purchased a hair product from your website. You can, for example, make a guess about when this product will be out of stock and send an e-mail to the same user, suggesting re-ordering in advance.
7. Re-engage with inactive Customers
Database is almost certain that you will lose about a quarter of your subscribers every year, if you don't work hard to send engaging and relevant information. Email list reduction is inevitable, but you can prevent it to some extent.
How do you keep your subscribers active or how do you get inactive subscribers active again?;
With reconnection campaigns or also known as return campaigns(win-back campaigns). These include sending a series of emails for inactive subscribers to engage with you.
Before you do this, you should specify:
What does inactivity mean to you and for what period of time?; Specifically, is temporarily inactive 3, 6 the 9 months; Think about what you want your subscribers to do but aren't. They don't log in as much as they used to or maybe they haven't bought anything in the last month;
For example, many companies try to interact with their subscribers as much as possible. This gets to the point where they send too many emails and subscribers find them irrelevant or annoying. You do too; Do you need to reduce the flow of emails to these users?;
also, never underestimate its power good design in an email. If your emails are not user friendly and optimized for mobile, then there is a risk that your email will be marked as spam, be deleted or even not open.
When it comes to the right strategy, you must answer the aforementioned questions and, subsequently, you can focus on creating your loyalty campaign or win-back campaign. There are many creative ways to perform it win-back. Some choose the type of campaigns "we missed you", and discounts or coupons with offers or maybe both.
Return campaigns are often not that easy. But keep in mind that companies that invest in win-back campaigns perform much better. This as returning inactive subscribers is more economical than acquiring new ones.
Whatever your strategy, however great your win-back campaign is, you might send a certain number of emails and your subscribers don't react. In this case, it's best to just ask them what kind of emails they prefer or why they stopped responding. Let them decide if they still want to receive your emails. A solid email list of active subscribers is much better for your email marketing success than spending money and time on subscribers who won't return regardless of your strategy.
Do tests
The most powerful way to find out what works best for your business is to ship test email to an email of yours. This will save you from typos and other problems that could have been avoided before you officially sent it to everyone.
also, it is important to note that testing is not something you should do occasionally, but in every campaign.
Also test and make changes to your campaigns. The test different variations of the same email campaign will give you many information about how your subscribers respond. You will know what works well and what needs to be improved in your next campaigns.
Conclusion
Email marketing is one challenging and exciting, dynamic and interactive process. It gives incredibly lots of potential for growth and success. You can see your income to increase as long as you use it in the right way.
It is an effort to contact essentially with your subscribers, to be done loyal customers and what will put you one step ahead of your competition.
Read also: How to properly plan your business marketing strategy
Whatever you do don't forget that you are not a machine. You need to show the human behind your business and that you care, as people want to connect with people they care about’ them.
Start using email marketing if you don't already and you will be amazed at the results it can bring you. After all, it is no coincidence that all large and successful companies never overlook email marketing from their strategy. You;
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