19+ Christmas Marketing Ideas
We don't understand that "Christmas and New Year are here" just by looking at the calendar. The color red plays everywhere, gold dust and snowflakes adorn the sites and gifts flood social media. What did you do to promote your business during the holidays?; If you haven't done anything or you've run out of ideas we're here to give you some Christmas marketing ideas! Check out the list below, find which one suits your business best and implement it. Hohohoho! Christmas Marketing Ideas 1. Share Christmas updates Create a festive atmosphere either through your social media or your website; It is the basis for any marketing around Christmas. The possibilities are endless. You can share an update that shows you are getting ready for the most amazing season of the year. Alternatively, you can post pictures of your Christmas stocking or Christmas products you are making. The right choice for such posts is anything that fills you with joy and is related to Christmas. Besides, Christmas and happy vibes go together! 2. Hold a festive competition Christmas is a season of giving so what better way than to give gifts! Run a social media contest of your product or service for your audience. Holiday contests are one of the best Christmas marketing ideas and require the least amount of work on your part.. All you need to do is post asking users to leave a comment. You can put a specific product or let your audience choose. Even if you provide services you can give your service as a gift during the holidays. For example a session package if you are a life coach or a holiday treatment if you have a beauty salon. 3. Use Christmas User Generated Content(UGC) Or user-generated content. Unless you're making the most of user-generated content over the Christmas period, you are definitely missing out a lot. With user generated content anyway, you gain much more exposure and understand what the public perceives about your business. UGC is different from Influencer marketing. Here the content is spontaneously created by the users who love your company's product. We say love because for someone to create content around your product they probably love it and are connected to you. Challenge users to create content and share it on social media by tagging you and using specific hashtags. There's no better example of user-generated content than the king of Christmas marketing Starbucks and their #RedCups campaign. 4. Circulate a Christmas Catalog Maybe this is one of those Christmas marketing ideas that you need to put in place at least a month in advance to make it work as long as possible. If you have, for example, a clothing store, launch proposals for a Christmas outing. Do a photo shoot with these pieces. Create a directory with a free tool(eg canva) or contact an expert. Promote this list through email marketing, social media or if you want print it in hard copy and share it. It is no coincidence that big brands(e.g. THE&M) create catalogs especially for Christmas. 5. Create a wish list Wish list is a great opportunity to present several products or services in one go. And this requires almost no effort. Group all the product images you have from the last few months and post them as a carousel on your social media. Using a fun caption like 'All I Want For Christmas' that explains your idea will allow you to talk about the products in detail. In addition, you can use Instagram and Facebook stores to even add links to your website or quote prices on photos. 6. Send a Christmas card to the digital world today, it's super easy to send holiday cards without overwhelming your local post office. So what is the modern version of a letter; An email message! It is one of the best Christmas marketing ideas as you show that you are grateful to your customers for being with you all year round. Make a great digital card, with a little personalized message and send it to your email list. Even better, segment your email list by buyer's journey and design a card for each segment. You can also provide additional value with this card by accompanying it, for example, with a discount coupon. Focus on getting the card out as quickly as possible, so others can consider you for their gift list! 7. Christmas Packaging Packaging is one of the most important parts of branding. Therefore, should be at the top of your Christmas marketing ideas list. It is certainly not easy to change the entire packaging every year, .’ this you could do a limited edition packaging. You can also include a Christmas thank you card with wishes inside the package. The difference is in the details! 8. Make an Advent Calendar Also something you should launch early. You can create an Advent Calendar where behind each day there will be a product of yours in special packaging or a message of love and encouragement. It is something that cosmetic companies implement(like Sephora) with particular success. If you can do it and you have a loyal following it will be a great gift and definitely something they will enjoy. What format will be defined by your brand and capabilities. 9. Make a Christmas Gift Guide Everyone is shopping for Christmas presents this time of year, .’ this is your chance to promote a gift guide using your products or services. Many people need some help with what to get for siblings, their friends or their boss. Not everyone appreciates a sweater! Magazines like Vogue do…