That "Christmas and New Year are here" we don't get it just by looking at the calendar. The color red plays everywhere, gold dust and snowflakes adorn the sites and gifts flood social media. What did you do to promote your business during the holidays?; If you haven't done anything or you've run out of ideas, we're here to give you some christmas marketing ideas!
Check out the list below, find which one suits your business best and implement it. Hohohoho!
Christmas Marketing Ideas
1. Share Christmas updates
You've created a festive atmosphere either through your social media or your website; It is the basis for any marketing around Christmas.
The possibilities are endless. You can share an update that shows you are getting ready for the most amazing season of the year. Alternatively, you can post pictures of Christmas stocking your or theirs of Christmas products you prepare.
The right choice for such posts is anything that fills you with joy and is related to Christmas. Besides, Christmas and happy vibes go together!
2. Have a festive contest
Christmas is a season of gifts so what better than giving gifts! Run a social media contest of your product or service for your audience.
Festive contests are one of the best Christmas marketing ideas and require the less work on your side. All you need to do is post asking users to leave a comment. You can put any specific product or let your audience choose. Even if you provide services you can do gift your service holidays that are. For example a session package if you are a life coach or a holiday treatment if you have a beauty salon.
3. Use Christmas User Generated Content(UGC)
Or else user generated content.
Unless you're making the most of user-generated content over the Christmas period, you are definitely missing out a lot. With user generated content anyway, you earn a lot greater exposure and you understand what the audience perceives for your business.
UGC is a thing different from Influencer Marketing. This is where the content is created spontaneously by users who they love your business's product. We say love because for someone to create content around your product they probably love it and they are connected with you.
Challenge users to create content and share it on social media making you tag and using specific hashtags.
There is no better example of user generated content than the king of Christmas marketing Starbucks and the campaign #RedCups.
User Generated Content #redcups
4. Circulate a Christmas catalog
Maybe this is one of those Christmas marketing ideas that you need to implement at least one month earlier so that it works as long as possible.
If you have a clothing store for example launch proposals for a Christmas outing. Do a photo shoot with these pieces. Create a directory with a free tool(eg canva) or contact an expert. Promote this directory via e-mail marketing, social media or if you want print it in hard copy and share it.
It is no coincidence that big brands(e.g. THE&M) create catalogs especially for Christmas.
The Christmas catalog H&M
5. Create a wish list
Wishlist is a great opportunity to showcase various products or services in one go. And this requires almost no effort. Group all product images together that you have in the last few months and post them as carousel on your social media.
Using a fun type caption «All I Want For Christmas» that explains your idea will allow you to talk about those products in detail. In addition, you can use them stores on Instagram and Facebook to even add links to your website or quote prices on photos.
6. Send a Christmas greeting card
In today's digital world, it's super easy to send holiday cards without overwhelming your local post office. So what is the modern version of a letter; An email message!
It is one of the best Christmas marketing ideas as you show that you are grateful to your customers for being by your side all year round. Make a great one digital card, with a small personalized message and send it to your email list.
Even better, segment your email list by buyer's journey and design a card for each segment. You can also provide additional value with this card by accompanying it, for example, with a discount coupon.
Focus on getting the card out as quickly as possible, so others can consider you for their gift list!
Christmas card made in Canva
7. Christmas Packaging
The packaging is one of the most important parts of branding. Therefore, should be at the top of your Christmas marketing ideas list. It is certainly not easy to change the entire packaging every year, .’ this you could do a limited edition packaging.
You can also include inside the package a christmas thank you card with wishes. The difference is in the details!
8. Make one Advent Calendar
Also something you should launch early. You can create an Advent Calendar where behind each day will be a product of yours in special packaging or a message of love and encouragement.
It is something that cosmetic companies implement(like Sephora) with particular success. If you can do it and you have a loyal following it will be a great gift and definitely something they will enjoy.
What format will be defined by your brand and capabilities.
To Advent Calendar της Sephora
9. Make a Christmas gift guide
Everyone is shopping for Christmas presents this time of year, .’ this is your chance to promote a gift guide using your products or services. Many people need some help with what to get for siblings, their friends or their boss. Not everyone appreciates a sweater!
Magazines like Vogue put out a holiday gift guide every year, and it's not by accident. Many people refer to such lists to find gifts. Make such a list and promote it through the list of your email, on social media or write an article on your blog.
Gift Guide
10. Christmas article at blog
Since we mentioned it above it should not be missing from your blog an article about Christmas like what you are reading here. This can be a list of gifts as we predicted. Other examples are: Some Christmas recipe if your business is related to food and catering, treatments before Christmas if you have a beauty center and respectively festive outfit if you have a clothing store.
11. Downloadable gifts and guides on your website
The last quarter of the year is always difficult for businesses. However, you can help other marketers find Christmas marketing ideas, offering downloadable items. This could be one ebook, a set of standards (for social media for example) or even a guide which highlights different marketing strategies for Christmas.
Through this campaign you will also add several emails to your email list.
Spreading joy is the true essence of Christmas, so why not help others while grow your subscriber list; This is a situation win-win for all.
And the best part; Seasonal content can be reused next year. Update it according to that year and upload it again. A piece of content can reused in so many ways that you definitely won't regret this tactic.
Content from the same guide can be used for creating social media content;, on the blog and more!
12. Launch a Christmas product
We all love Christmas vibes and ...gifts. A festive product launch is a very good Christmas marketing idea. You can make one limited edition product such as a drink or menu if you have a catering business or a Christmas candle or soap if you are in the candle making or soap making business respectively.
Product designed for Christmas
13. Special Christmas Offers & Gift cards
This Christmas, spread the cheer like confetti and offer special discounts and Offers throughout the month. Come up with a theme like product of the day or something like that and offer a series discounts prof’ throughout the month.
The options are endless with such Christmas marketing ideas that you can play to the power of your audience. Go ahead with me an offer you know your audience would like. However, we'd recommend getting into the holiday spirit with Christmas packages And much more, so that it also constitutes one ideal Christmas present.
14. Countdown to Christmas in the social media
Christmas is one of the most awaited times of the year as many people are excited about it and want to enjoy it to the fullest. This is why the countdown to Christmas should be at the top of your list of Christmas marketing ideas.
What better way to make your feed festive than by running a countdown to Christmas;
That's why many brands run countdowns as part of their Christmas or holiday marketing campaigns. This doesn't just last their profiles active but it is also a very nice way to increase engagement.
Combine each day with a story for even greater engagement.
15. Holiday Recipe Ideas
There's no better way to celebrate the holidays than to talk about food. We have associated food with all our beautiful and festive moments. So sharing recipes that resonate at Christmas(as long as it fits your business profile) it's a good strategy. Especially if you are a food based company, chef or blogger, there is no better idea than this.
16. Put the red one
Christmas is synonymous with red and green, the snow and a billion decorative little angels. Coincidentally, red is also the best color to attract customers. It has to do with passion, the volume, the energy. Well, what are you waiting for; Put red on your social media and website and spread some holiday cheer.
You can also combine it with some clever quote the quote related with Christmas.
17. Find imaginative Christmas names for your products
You can either enter one entirely new product or create one festive variant of your flagship. Combine with words that refer to Christmas and get creative.
Similarly, you can create one christmas marketing slogan. Put it in all campaigns, print it on the gift ribbon and generally communicate it in your channels. A clever slogan it will make it easier for people to remember you during the holidays and consider you for their gifts.
18. Creation Extra Value
Christmas is about giving love and receiving love. So why not offer extra value to your customers this holiday season; You give them the perfect opportunity to fill them even more “christmas stockings” their!
Offering something for free is a great way to attract customers and get traffic holidays on your website. You can offer small size products, a reward card, points, coupons, rewards or even free shipping.
However, you have to be creative and offer something different from free shipping in general. If your subject is makeup, you can offer a travel size mascara with the order(depending on the value always).
Your customers will try something for free and you can win some hearts. Sounds like one win-win situation for both!
19. Give part of the proceeds to charity
If Christmas is not a day of love and giving, then when is it?! Many people looking to do charity these days. So you can take care part of the purchase amount to be given to a charity.
Communicate it to your audience during the customer journey and trust us many will complete their purchases for this reason. Just make sure to announce the organization to which the money will be allocated or give the right to choose.
End, once the donation is deposited communicate this and this with your audience not only to exist transparency but also for her confidence building as it will show that you keep your word.
And this is a situation win-win, as you will sell your product and people will feel beautiful that make someone else's life better!
And because the ideas are endless, below you'll find some more that might suit your business.
19+ More Christmas Marketing Ideas
- Free subscription after cart reaches a certain amount
- Customized loyalty cards for returning customers
- 2X or 3X points on every purchase
- One more month of free trial
- Exclusive access to limited edition products
- Discounts on future bookings
- Free webinars or workshops
- Free software updates or premium versions
Some extra tools to use:
Use past successful campaigns
If you have had a successful campaign in recent years, then congratulations! Consider half your work done. You can her re-use slightly modified as it is not nice to copy the entire campaign as is. Consider bringing her back, but add something new to it.
Christmas email marketing
Email marketing is one of the most efficiently marketing media. Includes “warm” customers who are more ready to make a purchase than others. Don't forget to send email with your product list, Christmas news and some gift cards. And of course don't forget to send Christmas greeting cards to everyone.
Play with emotions
Christmas is the time of year that most people look forward to for a while time with their family. Smiles around the tree, honey macaroons, a hot chocolate or a glass of wine in front of the fireplace, hugs and family moments.
Think like the retro Christmas adverts that move us and make us reminisce. Give such feelings to your audience.
Start at the right time
One of the most important things when executing any marketing strategy is to start it at the right time!
So, right after Halloween is the best time to start. This means you should write down all your Christmas marketing ideas before it starts the fourth quarter of the year. In this way, you will have enough time to perform your ideas. You will have space to experiment and find exactly what you want. Apart from this, you have to count him too time you will need if you have physical products for their production.
All I Want For Christmas…
Christmas is one amazing opportunity to let your creativity run wild, create a new product, make others remember you, connect even more with your audience. However you think about it, there are endless ideas that you can implement and adapt to your own measurements.
At Christmas everyone is looking for more joy, festive and warm vibes. You not;
Read also:
13 Tips To Increase Your Profits Using E-Commerce Marketing
The 13 Most Successful Customer Rewards Programs
If you need any help in organization of the marketing strategy of your business then feel free to contact with us, we can help you! Also follow us on Facebook and Instagram for even more around her digital presence of your business.
