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How to Make Business Cards a Powerful Marketing Tool

Marketing, NFC Technology, Sales

We assume that you already have printed business cards for your business. No; You should probably print tomorrow itself! But before you do, read this article to create business cards that will not only stand out, but will also be a very powerful marketing tool for your business.. You may not have thought about it, but business cards can influence the way customers think(or potential customers) for you. You even have the ability to reach your customers more than you think! Let's start from the beginning.... How business cards can help boost your business's marketing strategy; Business cards are a great tool in your pocket that can work in a number of ways. Promote your business, your values, your aesthetics. It can establish not only a good first impression but is also a strong reminder of your brand long after you and the recipient have parted ways.. If you consider business cards as something standard and just a “necessary” element or leave them completely out of your business strategy, you will potentially pass up a great marketing opportunity. So what are the benefits of business cards and why you should always have some on you They'll remember you long after the meeting is over, the conversation, the work you did. Let's say you're at an event and you're having an interesting conversation. At the end, you give the elegant, your personal business card and tell them you want to stay in touch. You may have won a future customer, that's why he doesn't know where to find you; You will exude professionalism. Giving someone your personal business card is simple, but it adds to the overall impression you leave and establishes you as a person who takes their work seriously. You will always be ready to seize opportunities. Sometimes important networking opportunities happen when we least expect them. Imagine this: you just started an interesting conversation in the cafe queue while waiting for your coffee. After five minutes you find that you are talking to your ideal customer, whose coffee is ready and he is about to leave. It wouldn't be a shame to have him in front of you and not give him your business card; Your brand is strengthened. As mentioned above, in addition to the convenience of having your contact information readily available, business cards can play a role in enhancing your brand. All, from the aesthetics of the card to the details included (more on that below), they help your brand get known. The tips below will give you a good idea of ​​what to do, what your cards should look like and how they will reinforce your brand. 1. Give business cards a creative look that won't go unnoticed Creativity surprises everyone and is appreciated from all sides. The same logic will apply to business cards. If you display the classic elements(name, phone etc) to your card in a unique way, it will impress everyone! You can give them creative textures with the help of a number of different techniques such as embossing or pressing letters. Color is also a critical element seen in a business card. The contrast of the colors used on your card should be such that all necessary elements are clearly visible. While the most important elements should stand out. Therefore, when you select the card you want, do a test print if possible or print as few cards as possible so that if you are not satisfied you can reprint. As for the color palette, your color scheme should be consistent across your site, in your advertising material and clearly also on your business cards. 2. Combine appearance and functionality As we said, your card must stand out. But don't get carried away! Your priority should be functionality. To provide sufficient information with an attractive visual design, unique style and readability. And all this in the limited space of your card. If you are able to include all these items, what will stand out is your attention to detail and is a testament to unequivocal professionalism. In this way the neat ones, creative, business cards serve as an effective tool to enhance your business's marketing strategy. Such a business card automatically becomes a means of communication for your business that can lead to sales and not the card in the waste bin. Read also:Customer satisfaction: The A and the Z for small businesses 3. Include testimonials(customer testimonials) We've mentioned many times how powerful a marketing tool testimonials are from other customers who have used your product or service and wanted to share it. Almost everyone looks for reviews and ratings before buying something, before going to a restaurant etc. In fact, many times customer testimonials determine the completion of a sale while they certainly increase trust in your business and bring you closer to the customer. Clearly in the very small space available on the card it is impossible to include many comprehensive reviews. They don't fit either and visually it won't give a nice result. So pick one or two testimonials and a sentence from each. 4. Include your e-mail Whether you are sending invoices or doing other transactions with your target market(eg sending products), be sure to include your card. You can ask your loyal suppliers or customers if they can deliver your business card. This strategy is effective for both consumers and B2B transactions(Business to Business). You can also place business cards at various businesses and locations, preferably where your ideal audience might frequent, such as in grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities that can get your business cards in front of your target audience. Read also:18+1 questions to discover the Ideal Audience…

nfc marketing, nfc technology

What is NFC marketing and why your business needs it immediately

Marketing, NFC Technology, Focus, Accommodations

The,the newest and most innovative in the field of marketing goes by the name of NFC marketing. Chinese; Not at all! You know NFC technology well and use it even if you don't know what you're talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone. But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in. Learn how to use it as it's evolving rapidly and you'll be one step ahead of the competition. What is NFC technology? (Near Field Communication); NFC stands for “near field communication”. This technology allows two devices or a device and a physical object to communicate without having to set up a previous connection(eg turn on bluetooth). These devices can be smartphones, tablet, PC, smart posters, smart signs etc. Communication takes place through a magnetic field created between a chip and an NFC-enabled device or devices. NFC technology enables the seamless exchange of information with close-range connectivity. NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing to provide a richer and more interactive customer experience. What is NFC Marketing?; NFC marketing is a marketing channel that uses NFC technology. As we said, NFC technology was designed to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them.. NFC marketing is one of the most seamless ways to exchange information, because unlike WiFi it does not require the consumer to connect the smartphone to the source himself. It can be used in different ways and different campaigns can be created. also ,when a campaign or any of the information changes, the changes required are done electronically, e.g. on the landing page so you save yourself the trouble, time and money! Let's see with a simple example what NFC technology is, how it works and how you can take advantage of it: 1. Embed NFC hardware NFC hardware comes in many forms. Let's take NFC tags and stickers for example. These NFC stickers can be stuck on posters, labels, shop windows and tickets. An impressive graphic, often accompanied by a clever caption, encourages consumers to swipe their mobile device over to see the encoded information. 2. You are creating a landing page. When the user passes their mobile phone over the sticker or NFC tag they should be directed to a landing page so that the information appears on their screen. This landing page is quickly and easily created on your site. You could also create contact forms or summary information on other platforms as well. 3. One-click delivery of information Your NFC marketing campaign is ready! The information is displayed on the screen of the user's mobile or smart device. The best; You can create as many campaigns as you want, wherever you want. In products, on posters, in your storefront, in your product catalog. Ideas for NFC marketing NFC marketing to increase traffic: 1. Turn any ad into an interactive experience Use NFC on signs near your store, bus and subway banners so that those who see them dive deeper into your ad. Give them a wow experience! Allow consumers to access more detailed product information, video, to find shops nearby, navigate to the business site and connect to your social media with a single tap. 2. Replace your traditional business cards with NFC business cards You may have your website address printed on your business card, but how many type it to enter?; also, how many register your phone from your card to their phone contacts; Probably no one! Now with NFC technology, your site can be displayed directly or your phone can be registered. We have written all the advantages and functions of NFC cards in detail here: NFC business cards: What it is and why your business needs it NFC technology to boost engagement: 1. Connect customers to a customer loyalty program Leverage NFC to enroll customers in a loyalty program. You can credit them with points, to earn coupons or discounts from joining the program. For example, even if you have a coffee shop and want to give your customers an offer: For each 6 coffees taken by each other. You can give them paper cards where you put a stamp each time they get a coffee until they complete 6 stamps. Or you can do something spectacular: Place an NFC device where the customer, passing his mobile phone over it, will automatically register the coffee in an application of your store. Innovative; 2. Customers see instant reviews and ratings of your product/service One of the major differences between online and physical shopping is access to reviews and ratings. Allow consumers to read reviews of your products or services with a single tap. We have said many times how a spontaneous, a review from someone is the most powerful selling tool. That is why it should appear in front of the potential customer. This not only improves the shopping experience, but you may also receive additional positive reviews for your product. 3. The customer can instantly see the information about a product One of the most obvious but also the best use cases of NFC is tap-to-learn. You could give access to the ingredients of a dish, educational videos, warranty cards, product description and the list is endless. 4. Design smart fitting rooms Allow shoppers to interact with the stickers or tags of the items they are interested in trying on. Maybe a little more organization is needed here but it's all in one place. To improve the experience, you can…

business cards nfc, επαγγελματικές κάρτες nfc, nfc business cards, ηλεκτρονικές κάρτες, επαγγελματικές κάρτες

NFC business cards: What they are and why your business needs them

Marketing, NFC Technology, Sales

Perhaps you are hearing about NFC cards or NFC technology for the first time. But if you have a business, it's a good idea to get informed immediately because NFC business cards are the future! Who hasn't had a technician's card somewhere in their wallet, a doctor and in general a professional; From traditional printed cards to state-of-the-art electronic cards, business cards have shaped the way business owners communicate with their customers. Today electronic cards are the most advanced form of communication. If you have no idea what NFC cards are, read this article to find out. What are NFC business cards?; NFC is an acronym for Near Field Communication. We could translate it as proximity communication technology. NFC is a wireless technology that uses radio frequencies to communicate with devices inside 4 cm or less. We may not know it but we use this technology very regularly when we swipe our card to pay at a POS. NFC business cards use this technology. It is a type of business card that communicates with a device, often a smartphone, in close distance. These cards are used to direct customers to your business information, such as your contact details, your website, the registration forms etc. He can tap an option to call you, to send a text message, to download your application etc. An NFC business card has a chip installed in it to send information to the reader(usually smartphones) within range. The chip has a small memory size and only holds a small amount of information. NFC business cards often require an NFC app. This application allows you to program the card and change your information as often as you like depending on your needs. The good thing is that you don't need to be tech savvy. Programming your business NFC card allows you to control what information you want users to see. You can program the information even on cards that you have already dealt. So you don't have to worry about the recall, for changes or the reprinting of other cards with different information. How to use the NFC business card; According to the above, NFC business cards use wireless technology to communicate with a nearby device. The following steps show how to use an NFC card to transfer data: Step 1. Get your NFC business card and place it within range of your NFC-compatible phone, through an application. You can place it on the bottom of the smartphone. Step 2. When the NFC card is detected, the action you have programmed will appear on the smartphone. In this case, the information stored on the NFC card will be automatically transferred to the smartphone. Read also:18 smart ways to promote your business online Why your business needs NFC business cards; NFC technology though pre-existed, became quite famous during the pandemic, when contactless transactions were routinely used. The technology is so easy to use that in addition to payments it has started to be used more in other areas such as NFC cards in the business area. Companies have invested and are investing in different technologies to better communicate and network with their target audience., especially when everyone is trying to obey social distancing regulations due to the pandemic. One way to do this is through NFC business cards. Many companies are now doing away with the old regular paper cards and switching to the modern NFC technology. Now, you might be wondering why and if a business needs to replace conventional classic cards with NFC cards. NFC business cards have their own advantages over other business cards and we explain what they are: The benefits of business NFC cards for a business are: They save time with NFC business cards, nothing more needs to be typed, such as someone registering your phone number in their contacts. Simply hold the card within range of your NFC-enabled smartphone and information is captured by the device quickly and easily. They save money Regular business cards are made of paper and therefore less durable. When they are destroyed you must discard them and reprint other cards. From the other side, NFC business cards are made of durable plastic and have a longer lifespan. In addition, you can change the information passed on the card and not print a new one if you want to change something. Therefore, you save the resources needed to reprint paper cards. Read also: Website ή Social Media; What should I choose for my business?;   They are flexible An NFC business card has a microchip embedded inside. This microchip is programmed according to your needs. Therefore, if any information changes or you want to pass something extra, you don't need a new card. They are more attractive NFC cards look like the payment cards we all know and the company's logo can be printed on them. The general appearance of an NFC card is impressive. This makes potential customers or existing customers create a good impression of your company. It shows that you are in the know and follow the technological developments. It's hard to ignore such impressive cards! They allow for easy contact addition When you give someone your business card, he will immediately add your contact information to his phone; Probably not! And there's no guarantee that the information printed on your card will ever make it to his phone. As we mentioned with an NFC business card your contact information can be instantly transferred to a compatible smartphone and your phone is added directly to contacts. So there is no risk of losing your details if you lose your card. You can even include a photo of yourself, to make it easier for potential customers to remember you. You can include a map with your address That you will give a customer your address, does not mean that he will write her or…