NFC business cards: What they are and why your business needs them

Perhaps you are hearing about NFC cards or NFC technology for the first time. But if you have a business, it's good be informed immediately why NFC business cards are the future!

Who hasn't had a technician's card somewhere in their wallet, a doctor and in general a professional; From traditional printed cards to state-of-the-art electronic cards, business cards have shaped the way business owners they communicate with their customers. Today electronic cards are the most advanced form of communication. If you have no idea what NFC cards are, read this article to find out.

What are NFC business cards?;

NFC is an acronym for it Near Field Communication. We could translate it as proximity communication technology. NFC is one wireless technology that uses radio frequencies to communicates with devices within 4 cm or less. We may not know it but we use this technology very regularly when we swipe our card to pay someone POS.

NFC business cards use this technology. It is a type of business card that communicates with a device, often a smartphone, in close distance. These cards are used to direct customers to your business information, such as your contact details, your website, the registration forms etc. He can tap an option to call you, to send a text message, to download your application etc.

An NFC business card has a chip installed in it for sending information to the reader(usually smartphones) within range. The chip has a small memory size and contains only one small amount of information. NFC business cards often require a NFC application. This application allows you to program the card and to change your information as regularly as you want according to your needs. The good thing is that you don't need to be tech savvy.

Programming your business NFC card allows you to control what information you want users to see. You can program the information even on cards that you have already dealt. So. no need to worry about recall, for changes or the reprinting of other cards with different information.

How to use the NFC business card;

According to the above, NFC business cards use wireless technology to communicate with a nearby device. The following steps show how to use an NFC card to transfer data:

Step 1. Get your NFC business card and place it within range of your NFC-compatible phone, through an application. You can place it on the bottom of the smartphone.
Step 2. When the NFC card is detected, the action you have programmed will appear on the smartphone. In this case, the information stored on the NFC card will be automatically transferred to the smartphone.

Why your business needs NFC business cards;

NFC technology though pre-existed, she became quite famous during the pandemic, when contactless transactions were routinely used. The technology is so easy to use that in addition to payments it has started to be used more in other areas such as NFC cards in the business area.

Companies have invested and are investing in different technologies for the their better communication and networking with their target audience, especially when everyone is trying to obey social distancing regulations due to the pandemic. One way to do this is through NFC business cards.

Many companies are now doing away with the old regular paper cards and switching to the modern NFC technology. Now, you might be wondering why and if a business needs to replace conventional classic cards with NFC cards.

NFC business cards have theirs advantages compared to other business cards and we explain what they are:

The benefits of business NFC cards for a business are:

They save time

With NFC business cards, nothing more needs to be typed, such as for example to register someone your phone in its contacts. Simply hold the card within range of your NFC-enabled smartphone and information is captured by the device quickly and easily.

They save money

Regular business cards are made of paper and therefore less durable. When they are destroyed you must discard them and reprint other cards. From the other side, NFC business cards are made of durable plastic and have a longer lifespan.In addition, you can to change the information passed to the card and not print new ones if you want to change something. Therefore, you save the resources needed to reprint paper cards.

They are flexible

An NFC business card has a microchip embedded inside. This microchip is programmed according to your needs. Therefore, if any information changes or you want to pass something extra, you don't need a new card.

They are more attractive

NFC cards look like the payment cards we all know and the company's logo can be printed on them. The general appearance of an NFC card is impressive. This makes potential customers or existing customers create a good impression for your company. It shows that you are in the know and follow the technological developments. It's hard to ignore such impressive cards!

They allow for easy contact addition

When you give someone your business card, he will immediately add your contact information to his phone; Probably not! And there's no guarantee that the information printed on your card will ever make it to his phone.

As we predicted with an NFC business card your contact information can be instantly transferred to a compatible smartphone and your phone is added directly to contacts. So there is no risk of losing your details if you lose your card. You can even include a Photo your, to make it easier for potential customers to remember you.

You can include a map with your address

That you will give a customer your address, it does not mean that he will write it or be in the right place, especially if we are talking about a big city. You can, however, print your exact address on a map on the NFC card and thus when the application opens, the GPS directs him to the right spot.

They show that you keep up with the developments in technology

You may claim to be a social media guru or a web design expert, but if you don't show that you are a user of the latest technology, they are unlikely to trust that you are that great. An NFC business card will validate your authority, showing that you are tech savvy and able to apply the latest developments in a way that will benefit them.

You can take your portfolio/resume with you everywhere

If you are a photographer, designer or even model, you will know that you cannot carry your portofolio/book with you. But now you can! Link your NFC business card to a collection of your best work and you'll always have a sample of your work with you.

You build better relationships through personalization

Maybe the information you want to provide to your suppliers is different from the information you want to show to your customers, or you may want to provide your information in another language. NFC cards can personalize any information. By customizing your information for each group, you make the people in this group feel that you really value the relationship with them. After all, it is a rule that with every personalized experience your business earns points.

NFC cards are worth it after all;

With the entry of NFC cards into the business card arena, many people wonder whether or not NFC cards are worth it. The design and technology used in NFC cards are unquestionably superior to pre-existing business card technologies.

It is also indisputable that with the new data created worldwide by the pandemic, the development of technology in more and more fields but also the modern ones, fast rhythms impose new ones, quick and smart solutions.

So., the answer is YES, it's worth investing in NFC cards if you want to be one step ahead of the competition and keep up with developments.

If you are ready to make a smart investment don't neglect to immediately change your paper cards with the new contactless NFC business cards. Get the digital card i-card and share your business information directly and easily across all smartphones!

You can find more information and here.

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