επιτυχημένη-προώθηση-seo-easy-online-media

SEO Strategies for Successfully Promoting Your Property

Marketing, Social Media, UX-User experience, Website/E-shop, Accommodations

Short-term property rental is emerging as a dynamic and competitive market, and search engine visibility is a critical factor in the successful promotion of short-term accommodations. Optimizing for search engines (SEO) is a strategic approach that seeks to improve a website's visibility in search results. Following specific practices, you can ensure that your short-term rental is easily found by potential tenants. First of all, keyword research is a key process. Identify the keywords that potential renters use when searching for short term accommodation. Include these keywords in the title, the content and URLs of your website to improve the relevance of the content to searches. The quality of the content also plays a crucial role. Create content that delivers information, advice and guidance on short term rental properties. This enhances the value of your website in the eyes of search engines. also, local SEO plays an important role for short term rental. Submit your property's local information to services such as Google My Business, adding addresses, opening hours and contact numbers. By promoting on social networks and building external links with related websites, strengthen your online presence. In addition, make sure your website provides a pleasant experience for users visiting it via mobile devices. Let's break down some strategies you can use: 1. Short Term Rental Keywords Keyword research is vital to a successful short term rental SEO strategy. Understanding what keywords people use when searching for temporary accommodation, you can direct your effort towards the right goal. First, you should focus on keywords that reflect the essence of short-term rental. Eg, “holiday homes for rent,” which highlights the temporary nature of the accommodation and its relationship with recreation. In addition, “short term rentals” is a broader concept covering various types of temporary tenancy. This may include total shutdowns, business travel, or even temporary accommodation due to emergencies. It is important to include different variations of the keywords, adapting them to the context of possible searches. Combine them with descriptive words that reflect the characteristics of your properties, such as “luxury,” “fully equiped,” the “close to tourist destinations.” Also search for keywords related to the local area or activities, as this may attract those looking for specific experiences during their temporary stay. By understanding and targeting these keywords, you can improve your website SEO and attract the right audience for your short term rental.   2. Successful Social Media Promotion Social media is a powerful tool for promoting your short term rental., offering an interactive platform to interact with potential tenants. Effective social media outreach requires a coherent strategy. First of all, share photos that highlight the special features and comfort of your accommodations. Images have a powerful impact and can encourage users to look further into your short-term rental. Post reviews from happy customers, adding authenticity and trust to your business. The positive experiences of others can convince new customers of the quality of your services. Alongside, provide information about the accommodations offered, such as amenities, access to local attractions and anything that makes your accommodations special. This gives potential renters a full picture of what to expect during their stay. also, maintain a consistent presence on social networks, regularly posting content and responding to comments and messages. Constant interaction strengthens the relationship with your audience and creates excitement around your short-term rental. 3. Update All Your Property Information Local SEO is key to successfully promoting your business, especially when it comes to short term rental. To ensure your business is easily found locally, focus on listing local information. First of all, creating a Google My Business account is a step in the right direction. Enter your business address, opening hours and contact numbers, providing information that is important to customers looking for short-term accommodation. Make sure the information you enter is accurate and up-to-date, as this affects the credibility of your business. Local information helps customers easily find your place and contact you. Except for Google My Business, listing on other local services and directories is recommended, where users may search for local accommodations. also, encourage customer reviews and ratings, as these strengthen customer confidence and improve the way they perceive your business. It is important to understand that local SEO is not only about search engines but also about making it easier for users to find and contact your business locally. 4. High-Quality Content Creating high-quality content is critical to an effective SEO strategy and attracting and retaining interested visitors to your website.. First of all, you need to focus on creating content that provides real value to users. An effective approach is to create guides to the places they can visit in their area. Analyze local attractions, restaurants, activities and other points of interest that may be of interest to visitors. Providing specific information and advice, you create content that is educational and useful to users. also, consider offering advice on choosing the best short-term accommodation. Explore the different accommodation options in your area, providing information about the services, the amenities, local amenities and reviews from previous tenants. This gives visitors the feeling that your website is a source of reliable information and helps them make informed decisions. Also embed high-quality images to keep visitors interested and show the true beauty of your properties. By providing quality and complete content, you create a positive experience for users and enhance their life cycle on your website. 5. Real Estate Website Optimization The optimization of…

ux sto email marketing, ux στο email marketing, email μαρκετινγκ

UX In Email Marketing: 19 Email Techniques That Sell

Marketing, UX-User experience

Email marketing is an extremely powerful tool to connect with our customers and build loyal ones, long-term relationships. Nevertheless, with so many emails flooding our customers' inboxes every day, it becomes increasingly difficult to stand out from the crowd. That's where UX comes in (user experience). By using UX in email marketing you have a very powerful paper in your hands. You have the opportunity to make your client feel familiar and comfortable with you, to be happy to receive your email and of course to invest and buy your products or services. Email marketing is the channel that can bring you more sales than any other as it involves a warm audience. That is, an audience that already knows your business and what you offer and you have already created a point of contact. Why let this engaged audience and sales opportunity go untapped; UX in email marketing is your ally!   What is UX in email marketing UX(User Experience) in email marketing or user experience refers to the overall experience a user has when opening an email(a site, an application etc.). From email design and layout to content and call to action, each element plays a key role in whether the recipient will have a positive experience reading your email. This is extremely important as a well designed email, which is easy to read and navigate, it helps build trust with your audience and enhances your brand image. A positive user experience leads to increased engagement and conversions, as your subscribers are more likely to take action when they have a clear picture of what you offer and how to take the next step. From the other side, a bad user experience can lead to frustration, confusion and, after all, unsubscribe from your email list. Prioritizing UX in Email Marketing not only improves the chances of opening and effectiveness of your email, but you also show your subscribers that you value their time and attention. In free translation this means greater connection to your customers, Customer conversion to loyal customers and more sales. In this article we will talk about how you can use UX in your email marketing to strengthen it.   They follow 19 Optimal UX Design Practices in Email Marketing 1. Keep it simple: Use clean and minimal design. Here the rule as simple as better applies. Imagine you have arranged to meet with a friend to talk to you about a problem facing. One is to go to the bustling bar in the square that is permanently crowded. The second case is to go to the corner quiet coffee. Which of the two are most likely to say better and leave without a headache; Probably the obvious answer is in the second. This is how it is with emails when they are 'overloaded'. By removing clutter and distractions, User's attention can turn to the most important items, such as the message you want to communicate or urging for action. Simple designs also tend to load faster and are more accessible to users with slower internet connections or visual impairments. In addition, They are easy to read and can be read more comfortable even if the user is at work or somewhere with people. 2. Write a powerful headline that screams "click" The headline is one of the most important pieces in email marketing. Too often it is the one who determines whether the recipient will open the email or not. So don't leave him to his luck. Everything starts from there! The time you have to draw the reader's attention is 2 seconds…Oh, Yes! As excellent as the content of your email is, If the reader does not click, he will never read that! Clearly and will not take any action whenever what we mentioned above will go on. Write a title that causes curiosity so that the recipient can open your email. 3. Create an interesting preview text Preview text or preview is the extra line that appears next to the title. It is the next thing the reader is watching after the title. The preview text should give the reader an idea of ​​what's to come in an interesting and engaging way. Provides a preview of email content. What could motivate the recipient to open the email; 4. Make it recognizable It's very important to signal that the email is from you. The basic features of your brand, As logo and colors play an important role in user experience. Your email recipients have already interacting with you, So they left you their email. So your logo and colors will evoke feelings of familiarity. And that you want. To improve this, make sure you use your company name as the sender and an email with your domain(not gmail, Yahoo et al.). It is a strong element that gives professionalism. also, reassures your users that you are not spammer.   5. Emphasize the benefits from the start Suppose they opened your email. If in the first lines they do not find anything interesting or if they do not see anything that makes them stay, Most likely they will not waste time to read the remaining email. So., give your readers an incentive to stay. Emphasize from the start what they stand to gain if they stay and why they care. Use storytelling and visual material to make it even more interesting. 6. Be concise and concise Let's go back to the example with the friend you went out to talk to. How is you more likely to watch what tells you; By putting elements that may not have a direct relationship with his problem and passing 5 hours without a conclusion or if it gets straight into the zoom;…

ux kai seo, ux και seo

Combine UX And ​​SEO And Get To The First Page Of Search Results

UX-User experience, Website/E-shop

We have talked about UX and how important it is. For SEO too. In this article we are going to combine UX and SEO and make our site "blow". Or to be more precise to increase traffic, the sensational user experience and ultimately building loyal customers and increasing sales. Not bad at all, so; ok, perhaps we go a step further by trying to combine both, but we want to give you enough supplies to help your business go even further and increase its revenue even more. Because in the end that's the point. Before we start let's see what UX means and what SEO means. The user can browse easily and quickly, to find what he is looking for and in general to feel familiar and gain a positive experience from his stay on your site. Read also: What is UX design and why is it important for small businesses?; SEO on the other hand is the set of factors that determine your site's ranking order in search engine results. These factors may be technical or content related. Some of them are the loading speed of the pages, the interesting content, the keywords, the backlinks, the length of stay and the dropout rate. Read more here: SEO friendly content, how to build it and get your site off the ground How UX and SEO are connected Let's now see how these two are connected. Research has shown that customer loyalty (through a positive UX-experience) significantly affects the ranking of the page in Google search results. After all, one of the most important ranking factors is the amount of time someone spends on your site.: How many pages did he open?, how long they browsed and how quickly they left a page or website (dropout rate). So for someone to spend enough time on your website(very positive for SEO) means he likes the site and what he sees and finds quite interesting content in any form. Overall, it's a pleasant experience wandering around your site. UX is primarily responsible for this! To get even more technical, although we don't know to what extent user satisfaction is factored into Google's algorithms, certainly plays an important role. We would say that ultimately customer satisfaction and experience are SEO factors. That is, factors for your site to rise higher in the search results. So good UX is good SEO! Let's see now how we can have the best combination of UX and SEO that will lead to higher ranking in Google We should generally keep one thing in mind to get the best results from the "marriage" of UX and SEO: Extend the visitor's time on our site as much as possible. How to extend the time the user stays on your site: Find your ideal audience Knowing your ideal audience is the start of everything. It serves two main purposes when it comes to websites: First of all, by knowing your ideal audience, you can create content tailored to their needs, to his problems and interests. When you speak to the heart of your ideal audience it's easier for them to connect with you, to trust you and eventually become your loyal customers. Secondly, knowing your ideal audience will help tailor your site design to their preferences. Which buttons are easiest to press, how many images they want to see, how will the menu be configured, etc. Improve your site speed You can't talk about good design if your site "crawls". Who will wait over 2-3 seconds if it doesn't load a page. Everyone's time is valuable and surely whoever enters your site does not want to waste their time. After all, there are others out there for him to find what he's looking for. It's a shame to have great content, product or service and someone can't see it because the page is slow to load. There are many ways to improve speed such as lowering the resolution on photos and videos or setting up the site on another platform. Don't worry most of the speed related bits are done by your developer, so a good cooperation with him is essential. Create relevant and interesting content as much as the main reason the user is on your site is the content you provide. Information he is looking for, solutions to his problems, products and services that interest him. For example, when he finds an interesting article, he is likely to want to read more and then more. In this case, be sure to leave links in your articles for other relevant and interesting articles and so on. In addition, from the moment he gets the information he is looking for, he is likely to return to your site to find a solution to another similar problem or if he wants more information. Here to say that someone recognizing your brand and directly searching for your site on Google also positively affects SEO. Clearly when you create content(e.g. article) make sure you don't go off topic and the length is so-so. For example, while there is no point in writing 2000 words for a recipe, it is helpful to elaborate when writing an article about the economic downturn. Finally, as we said, no one wants to waste time and read things that do not interest them, so stay to the point! Make sure through the content to answer multiple questions Another way to keep the user longer is to solve more than one question at the same time. So if someone wants to know information about the highest peak in the world probably…

blog-website για επιχειρήσεις παροχής υπηρεσιών, website gia epixeirisis paroxis ypiresiwn

The Secrets Of A Successful Website For Service Businesses

UX-User experience, Website/E-shop, Services

What can service businesses do differently to stand out from the competition?; Although we had given some basic marketing information for this industry, here we will make it more specific and break down techniques for a successful service business website.   Why website for service companies; In today's age finding a technician, a doctor, a developer or anyone who provides services is very easy thanks to the magical world of the internet. And not only to find one specialist but many. Can see reviews , to look for information, to compare professionals and find the one that suits him. So., having a website enables you to get in the game. But having a strong website sets you apart from the competition and brings you customers and…revenue. also, a website makes it possible to have your door open 24/7, even when you are sleeping! You can share useful content that interests your customers, connect with your audience and build trust in your business. At the same time you can create campaigns and promote your business through advertisements, social media and other techniques. But how exactly will you make your website stand out and "attract" customers and money;   Secrets for a strong website for service companies Choose your website domain wisely The name that someone will type to find you on the internet. For example, even if your business is personal: "Georgios Papadopoulos, Digital Marketing Services». If you use the url: papadopoulos.gr does not say anything about your business- unless your name is synonymous with your industry or you are famous. Instead url like: Papadopoulos_digitalmarketing.gr or Papadopoulos_kalamata.gr are much more targeted. The first shows what you do, so someone searching about digital marketing can find you. The second case shows where you operate, which is good if you move within certain geographical boundaries. Choose the keywords you use carefully. To increase traffic to your website, you need to focus on good SEO practices, Keywords, content marketing and finally advertising. Better take your time to do your research as the website name is something you cannot change easily.   Create an Informative and Interesting About Page One of the most defining elements of any business is the people behind it.. Especially when it comes to providing services. People want to know who they are dealing with and seek human contact. People trust people. See it for yourself, how many times you did not choose a professional among others because you trusted him; Put your personal item on your About Page. Who are you; How are you; Why do you do it?; Tell your story and the story of your business. Allow your potential customers to get to know you better and connect with you. Connection leads to trust and trust leads to sales. To make your page even more impressive, you can also enter a link or QR code with your digital card. This will show that you are keeping up with technology developments and that you are a pioneer in your industry. Pay attention to UX If you take a walk around our site and blog you will see that we pay a lot of attention to UX or User Experience. UX is the user experience when it comes to your website. How easily someone can find the information they are looking for; how fast; What colors does your website have?; What categories does it use?; These and many other questions help tailor your website to your ideal customer, to make him adore him and finally say “Wow! This is where I want to be!». You might be tempted to use dazzling designs, artistic fonts, multiple colors or put multiple pages. But stop! An attractive website is not one that contains a lot of elements. It is the one that contains the right data for your ideal customer. You have a few seconds to convince your customer that they are in the right place. If something bothers him and he can't find the information he's looking for or he feels uncomfortable, he'll most likely leave! Clearly to design an attractive website you need to know where you are going. In other words, know your ideal customer. We wrote more about UX here: What is UX design and why is it important for small businesses?;   Showcase your work One of the advantages of the internet and a good website is that someone can see your work even if they are on the other side of the planet. Mention in detail the services you provide and if you do something that stands out to you. Be sure to accompany these items with samples of your work. It is very important for service businesses to showcase works and projects as there is nothing tangible to show like a product. If, for example, you are a photographer, what could be simpler than including a portfolio with your photos. If you are involved in marketing, you present successful projects, etc. also, if you have received any recognition or award for your work you should mention it. Certainly distinctions are an additional "plus" for someone to choose you. Testimonials Τα testimonials(testimonials) are very powerful elements on a website specifically for service businesses. It is probably one of the most viewed items on a site. After all, we haven't all chosen something because it had a 5-star review; Many times even a positive testimony(or many) they can determine the completion of a sale or agreement. The opinion and experience of your customers counts a lot. What was it that impressed them?; Why they chose you; What do they have to say about working with you?; A happy customer is the best advertisement. Make sure to place the testimonials somewhere where the visitor who enters your site can easily find them.  …

εγκαταλελειμμένο-καλάθι-easy-online-blog-media

How To Turn An Abandoned Cart Into Sales

UX-User experience, Trade, Sales

How many times have you wondered why they abandon the shopping cart and leave without completing the purchase; What's wrong?; The site; Products; Customer; Or maybe you are doing something wrong; Do something to turn that abandoned cart into a sale; According to surveys the cart abandonment rate is around 70%, so obviously it's not something that only happens in your own business. But despite the high churn rate, it is possible to complete the sale efficiently and more economically than attracting new customers. It's called abandoned cart recovery. In this article we will see why the abandoned cart should be recovered and the tactics that can be used.   What is an abandoned cart?; An abandoned cart is when a customer adds a product or products to their cart but does not proceed to complete their purchase.. For example, a customer may have intended to buy, but the shipping cost was high so he decided to simply leave and abandon his cart.   Why did this happen?; There are many reasons why a customer might add a product to their cart without purchasing. Maybe he's curious and wants to check the total price with shipping and taxes. Or has added the product to the cart with the intention of purchasing it, but got distracted and never completed the purchase. He could also have purposely added an item to the cart in hopes of receiving an email offer to retrieve his abandoned cart to save money. Or, more commonly, he simply found the shipping costs too high, so he didn't proceed with the purchase.   What are the benefits of Abandoned Cart Recovery?; There are many benefits to recovering abandoned carts: First of all, recovery helps increase sales. By reminding the customer that they abandoned their cart you can push them to finally complete the purchase. Retrieving an abandoned cart costs less than finding new customers, who even if they come, they may in turn abandon their cart. Retargeting ads tend to be affordable, and cart abandonment reminder emails are another cost-effective solution. When the abandoned cart is finally retrieved, you can identify the cause of dropout so you can work on it and improve any barriers. For example, a discount may be effective in recovering abandoned carts, or you may find that your shipping cost or product price is too high for the average consumer. If the dropout reasons tend to be repetitive then you should definitely do something about it. Working to recover abandoned carts, you become a better businessman, as you begin to realize areas where you can improve your business and consequently your sales. Keep in mind that from the moment the customer put the product in their cart, they showed interest in it and intended to buy it. So it is very likely that he himself wants to retrieve his basket and will be very happy if he completes his purchase. So we agree that you should probably give him a little nudge to do it! Below we will see in which ways you can recover abandoned carts.   How to retrieve an abandoned cart: Push Notifications Sometimes when you visit a website, a button appears asking if you want to subscribe to push notifications. If a customer clicks on the option “To be allowed” on your site, then you can remarket via push notifications. Send personalized push notifications to customers who have abandoned their carts to encourage them to complete their purchase. You can even offer special discounts to these customers to encourage them. You can set reminders a few minutes after the shopping cart is abandoned or wait a little while. Ideally reminders should be sent within the first 24 hours. Retargeting Ads Retargeting ads is one of the most powerful, if not the most powerful abandoned cart recovery tool. Has it happened to you too?; You go in to buy an item but leave before completing the purchase for X,No reason. Have you noticed that after that, ads for that particular product or store constantly appear in front of you?; Then it means an effective retargeting is done! Do the same for your business! Retargeting ads are effective at recovering abandoned carts and you don't need advanced marketing skills to make them work well. Email Email is widely used to improve cart abandonment rate. However, its effectiveness may be lower than push notifications and ad retargeting, as people are inundated with emails every day. In addition, many times the emails go to the customer's spam folder, so he may never see it. To make this tactic more effective, use a headline that will pique the customer's interest and make them want to do nothing but open the email.! also, you can present it in such a way by adding some message to make it easier for him to complete the purchase. You may need to do some more testing on this one.   How to reduce shopping cart abandonment on your site 1. Make your site secure Insecure sites deter customers from completing their purchase and it makes sense. If a customer goes through the checkout process and notices that the page is not secure, he can abandon his cart to protect his financial details. You don't know if your website is secure; Notice if the url of your site has the “s”, that is, if it starts with “https:// “. If it doesn't exist “s” it means your site is not secure and your customer can see that. The good news is that becoming secure is a very simple process. 2. Include product photos at checkout Have you noticed how the…

blog-programmata-epivraveusis

The 13 Most Successful Customer Rewards Programs

Marketing, UX-User experience

You want to thank your loyal customers for their support and keep them around longer; Then you need to include customer loyalty programs in your strategy. You may be wondering what it is, how do they work, which one suits you. Keep reading because you will find what you learn very interesting and you can apply. What are customer loyalty programs?; Customer reward programs(or customer loyalty or loyalty programs)-as you might already know from the name- they're about rewarding your customers for staying and staying with your business. It is a powerful tool that can turn ordinary customers into dedicated and loyal customers, strengthen your bonds with them and of course increase your sales as these customers will come back to you again and again. There are different programs you can put in place depending on what suits your business. How to choose the best customer loyalty programs: Initially, let's see some simple practices for choosing the best customer reward programs or loyalty program rewards as it is called in English. Provide value to your customers Your customers must be motivated to participate in your loyalty program, so choose rewards that will pique their interest and want to enjoy. The choice of rewards should be aligned with their regular shopping habits. Your reward with additional products, it's a smart choice. For example, if you have a coffee shop, a free coffee for each 6 coffees that your customer will have already bought, it can serve as a reward for liking you. This can be done through a card where a mark will be inserted every time he buys coffee or with an application with an NFC system. Consider personalizing the rewards you offer each customer based on their shopping needs and preferences. Make your customer feel unique Show the customer the special place they hold for you because of their loyalty. For example, you could offer discounts on your products, credits towards his next purchase, free products, free shipping or exclusive access to discounts as a reward. Caution! It shouldn't be difficult for the customer to earn the reward. Consider activating some items as soon as he signs up, to activate his motivation. also, make a separation of VIP customers. These may be those who make bulk purchases from you or spend large sums. Consider giving them exclusive products or access to special events and experiences. Make sure rewards are enticing for customers and cost-effective for you. The financial return your rewards program will have for your business will depend on how you structure your loyalty program. For example, how many purchases it takes for the customer to earn a certain reward; You will be rewarded for every purchase; Keep a balance. Now, let's see what rewards programs you can follow, bearing in mind all the above. These programs are the most popular and customers love them. Customer Reward Programs 1. Free products If not the most popular, definitely one of the most popular customer programs. These programs work very well in food and beauty areas, as well as in other industries where the smaller, more frequent purchases are the norm. Who doesn't love free stuff; And when the free item is his favorite sandwich, drink or other product; Such programs give additional incentives to already loyal customers who not only buy but enthusiastically share their experience in their circle. This means potentially other potential customers for you. These programs usually work by pooling points that the customer collects and can redeem for free products. Points are easy to redeem for online purchases or through apps. You may have noticed this yourself when shopping at online pharmacies or food ordering platforms. 2. Cash Back or Credits Cash back and credits are also popular rewards(usually, loyalty programs treat these two rewards almost identically). For each specific amount spent by the customer, gets credits for refund or use of these credits in the next purchase. The classic you may have seen: "For every €200 you spend, earn €10 cashback/credit". 3. Discounts Valuable discounts on your products or services will motivate your customers to keep coming back to your business. The trick, however, is to limit your publicly available discounts and give the privilege of better discounts to your program members. also, consider sending personalized discount coupons for the products and product categories that each customer tends to buy the most. We've said it before, customers love this personalized approach, especially when you mention them by name! 4. Birthday Gifts/Surprises Giving your customers a gift on their birthday is a great way to make them feel appreciated and cared for. For you, on the other hand, having the customer share their birthday with you is a valuable demographic. Sometimes these birthday surprises are free products, discounts or instant cash back. Choose what works best for your brand. Also keep the birthday present as a surprise, where customers only find out what it is when they receive it. Read also: How to Make Business Cards a Powerful Marketing Tool 5. Exclusivity in products and services / Exclusive benefits Some customer loyalty programs give their members access to exclusive benefits. Usually these members receive e-mails or other notifications about the particular benefits, therefore they are the only ones who can benefit from this confidential information. In other cases (as with Amazon Prime Day), everyone can find out about the discounts available to members of the loyalty program, but only members can…