Wondering what UX Designer means?; What are the basic skills he needs to have?; Do you want to become a UX Designer too?; Discover how a UX Designer will optimize your business website and make users remember you forever.

The UX (User Experience) did not appear recently in the history of marketing. In fact, the term was coined in the early 1990s, by Donald Norman when he worked for Apple as a cognitive scientist. THE Donald Norman interested in all aspects of a user experience in relation to a product or service. In his research he included industrial design, the graphics and the user's physical interaction with the product. These different elements helped him to determine the user's emotions during it travel buyer.

Ever since the term came into being, the planning UX became necessary for all businesses that want to offer their users the most enjoyable experience by turning them into customers.

What does the term UX Designer mean?;

A UX Designer (User eXperience Designer) the UX Designer focuses on the interaction between real people and products or services. It is an extremely complex field that combines aspects of psychology, of businesses, market research, of design and technology.

What does a UX Designer look like in practice;

Imagine that you want to buy a pair of shoes from an e-shop. You are in the category “shoes” and there are over three hundred different pairs to browse. Then you realize that there is no way to filter the results. This means that you have to browse hundreds of unsuitable shoes before you find what you are looking for..

After an hour you find what you want and add it to your cart. You are ready to make the purchase as a new customer, you need to create a new account. Everything is fine, until you are asked for at least ten required fields to complete. The process is very tiring for you and you finally decide to leave the market and look elsewhere.

How many chances are there to return to the specific e-shop; Probably none… because you just got the so-called bad user experience (bad user experience).

The role, Well, of one UX Designer is to be able to design an enjoyable navigation and a fun shopping experience.

THE UX Designer is responsible for making products and technology usable, pleasant and accessible to humans. UX designers tend to work as part of a wider product group and will often need to bridge the gap between the user, development team and key stakeholders.

THE UX Designer supports the end user or customer. Or designing a brand new product, or introduces a new function, even if it makes changes to an existing product or service, should consider what is best for the user and the overall experience.

At the same time, is responsible that the product or service meets the needs of the business. Fits the CEO's vision; It will help increase revenue or retain loyal customers;

It is important to know that UX Designers do not deal with the visual design of a product. instead, focus on the user's journey and how the product is structured to facilitate that journey.

UX Designer discovers its audience

One of the most important factors that a UX Designer should consider when designing a product is its audience.. If he intends to design a product that his users will love, he needs to know who he really is and what his needs are.

And this means that user research must be an essential part of the design process UX. In this way it gives value to the person who will use his product and to the emotions that he will evoke.

UX Designer creates simple but essential content

A study of 2015 conducted by Microsoft found that the average human attention span has decreased by 12 seconds in 8 seconds. A UX Designer he has to adapt this human factor to his design.

THE UX Designer makes the information as simple as possible without losing the substance. This helps the user to receive the message directly and interact with the product. Imagine having to read instructions to understand how to use an application. THE UX Designer must clarify any information and discreetly guide the user to where he wants to go.

UX Designer makes the design useful and accessible

Accessible interaction design allows users of all possibilities to navigate, understand and use digital products successfully. A well-designed product is accessible to users of all abilities, including those with low vision, blindness, hearing problems, cognitive or motor disorders.

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UX Designer prevents errors before they occur

Mistakes often happen when people interact with each other. Sometimes, they happen because users make mistakes and other times they happen because an application fails. Whatever the cause, these errors and how they are handled have a huge impact on the user experience.

Users do not like the mistakes, let alone the feeling that they created it. THE UX Designer either prevents errors that may occur or takes care of users before proceeding to their next step.

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