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Sales Funnel – The Marketing tool that takes Online Sales to the next level

Sales Funnel is a valuable marketing tool that will put your business thinking in strategic order and discipline.. Discover it and offer your customer the most enjoyable shopping experience.

 

To Sales Funnel, fundamental concept of sales and inbound marketing, aligns goals, your activities and sales. It aims to approach and transform potentially into active and loyal customers.

 

What exactly is a Sales Funnel?;

 

The Sales Funnel (= sales funnel) analyzes the different stages of the client and describes the "journey" that the prospective client is going through, until he realizes one of any kind conversion (conversion).

 

You will meet many potential customers. Others will penetrate the wider top of the Funnel, but very few will be the ones who will eventually be led to the conversion.

 

It is very important that every business understands them needs of each customer Separately, depending on the stage of the purchasing process. Think of similar situations that you have experienced yourself. How many times did you look for a product and finally after a lot of research – the same product – stop being interested; At this point, ask yourself why you could not find what you were looking for; Maybe you did not have the necessary help you need;

 

The four stages of a Sales Funnel:

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#1 Caution (Awareness)

A potential customer sees your ad, posting on social media or hearing about you from a friend.

Your purpose is to attracts interest of your prospective customer and lead him effortlessly to website yours. For this reason, you need to have a well-designed website where the user will understand the character of your business and the products or services you offer. There are cases where the conversions were made immediately without having to follow the next steps. Quite simply because the prospective customers were "enchanted" at first sight!

#2 Interesting (Interest)

The prospect believes that you can help him find what he is looking for.

When the potential candidate reaches the stage interest of Sales Funnel will seek out and explore its options, comparing prices and other offers. Impress him with original content and help him make the right decision according to his needs. Do not try to "sell" your business. You will only succeed in frightening him and pushing him away.

#3 Decision (Decision)

The prospective customer has done his research and wants to proceed with the purchase.

One step closer to conquering it. But do not worry because nothing is over yet. The potential customer has limited his options to a number, probably consider two or three possible options. Now is the time to promote your products and services in the best possible way. You can still make one for him attractive offer and make it even easier for him to make a purchase.

#4 Action (Action)

Your potential customer finally takes action – buys your product or service.

And YES! Your prospect has reached the final stage of Funnel and is making the purchase. The most critical moment to justify his choice. If you do not offer him one from the beginning easy and enjoyable buying process, then he will be disappointed and eventually may not complete the process. Create the best conditions and the simplest environment to offer your customer the best possible experience. This is the best advertising for your business!

 

Traditional VS Digital Funnel

 

The difference between traditional and Digital Funnel is that in the past you first did your ad and then collected data based on sales statistics. Today, you have the ability to analyze your audience in advance. Knowing his needs, the "guide" to the sale through his own logical and emotional paths. Alongside, You build loyal customers and build a relationship of trust with them.

 

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How to implement Sales Funnel in your business;

 

  • Record the marketing practices that apply to your business.
  • Underline the Funnel stage that corresponds to each of your strategies.
  • Make a note of all the commonalities of all the social media platforms you are active in.

TIP: Study when the customer goes to the next stage of Funnel. This will help you understand the reasons that push him to the next step.

  • Make a blueprint for a future Funnel.
  • Adapt to this, the marketing practices you follow.
  • Note failures and errors that may occur.
  • Plan the funnel and find the right ones metrics to evaluate the effectiveness of your funnel.

A successful Funnel, is methodical and consistent in his actions.

 

What is Funnel Leaking;

Leaking, otherwise "leakage" is the reduction of your potential customers as they move on Funnel.

You need to realize that from all the users who will visit you, only a small percentage will reach the final stage of the market. But do not be disappointed by this and do not confuse increased sales with the success of your brand.

The strategy of creating a specialized and loyal audience, in the long run it benefits your business much more, from a strategy aimed solely at increasing sales.

 

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The Funnel Leaking is the best source of information and data for your business. Every shopping trip is different. That's why it's important to analyze the reasons why your potential customers finally decided to "go back". Only then will you be able to find your weaknesses and improve them.

 

 

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