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Complaints: The Invaluable Tool for Successful Businesses

Marketing, Trade, Focus, AccommodationsBy Wilma 15/03/2024

In the modern business world, the success of a business is not only measured by the number of new customers it gains, but also from its ability to retain and satisfy its existing customers. The stable and long-term relationship with the customers is the core of the success of a business, as customer loyalty and satisfaction create a strong foundation for growth and progressive success. One of the critical aspects in ensuring this long-term relationship is effective customer complaint management. Complaints are a normal and inevitable part of doing business and handling them skillfully is key to achieving positive results. Beyond simply solving problems, the flexible and courteous attitude towards the difficulties faced by customers strengthens their trust and their commitment to the business. We will take a closer look at the importance of complaint management and the strategies that can be implemented to create a positive climate that will strengthen the relationship between the business and its customers. Η Αξία της Επικοινωνίας με τους Πελάτες Σε κάθε επιχείρηση, communication with customers is a foundation pillar for maintaining a healthy relationship. The practice of complaints, despite its initial negative aspect, is an integral part of business activity. Whenever a customer has a negative experience or is disappointed with a business's service or product, he has the right to express his grievances. Some businesses may see these complaints as a threat to their image. However, rather than being treated as a nuisance, complaining customers should be treated as an opportunity for improvement and development. Through the analysis of complaints, a business can recognize its potential weaknesses and work towards its improvement. In total, maintaining an open channel of communication with customers and handling their complaints with skill and courtesy are essential factors in maintaining a positive business image and achieving long-term and constructive customer relationships. Ο Ρόλος της Ενεργού Συμμετοχής των Πελατών Η ενεργή συμμετοχή των πελατών αποτελεί καίριο στοιχείο στη διαδικασία βελτίωσης και εξέλιξης μιας επιχείρησης. In addition, it can enhance a sense of participation and objectivity, offering a framework for open and transparent collaboration between the business and its customers. Feedback mechanisms are an important tool for encouraging active customer participation. Using customer satisfaction questionnaires can provide valuable data about their needs and preferences, as well as possible areas of improvement. In addition, creating discussion groups can provide an environment where customers can openly express their opinions and ideas for improving products and services. Customer participation in these mechanisms not only provides valuable information, but also enhances their sense of active participation and commitment to the business. This, from their side, it can lead to a more positive shopping experience and a greater endorsement of the business by the customers themselves. In total, the active participation of customers is a critical factor in formulating a successful improvement and development strategy in the field of business. Η Στρατηγική της Αντιμετώπισης των Παραπόνων Η διαχείριση των παραπόνων αποτελεί κρίσιμο στάδιο στην επιχειρηματική δραστηριότητα και απαιτεί προσοχή, dedication and commitment on the part of the business. The first and foremost step in this process is to respond to the customer's complaint with respect and understanding. Active listening is critical at this stage. The listener must be willing to listen to the customer's concerns, to understand them and express his sincere support. It is important that the customer feels that their voice is heard and that their concerns are taken seriously. After hearing the complaints, it is necessary for the business to take immediate action to resolve the problem. A quick reaction and a willingness to act instills confidence in customers and reduces the risk of worsening the situation. In total, the complaint handling strategy involves active listening, immediate action and continuous communication with customers. This approach not only solves customer problems, but it shapes and reinforces a positive image for the business, thus promoting trust and certification. Ενίσχυση της Πρόληψης με τη Συλλογή Δεδομένων Πέρα από την άμεση αντιμετώπιση των προβλημάτων, the business must also focus on preventing their recurrence in the future. Collecting systematic information from customer observations is an effective tool for identifying potential weaknesses and adopting appropriate action measures. Systematically collecting data on customer experiences can provide valuable insight into detecting any problem areas. This may include analyzing the frequency and nature of complaints received, as well as examining trends in customer preferences. By highlighting possible weaknesses or failures, the company can take the necessary preventive measures. This may include reviewing procedures, improving staff training, or even the adjustment of the products or services provided. In addition, continuous monitoring and analysis of data can help the business remain flexible and adaptable in an ever-evolving market, thereby enhancing its ability to offer high quality products and services to its customers. Συμπέρασμα Η διαχείριση των παραπόνων αποτελεί κρίσιμο στοιχείο για τη διατήρηση μιας θετικής εικόνας και την απόκτηση νέων πελατών. Being able to react and solve problems is a sign of dedication to providing excellent customer service. By creating a business culture that emphasizes collaboration and mutual influence, firms can differentiate themselves in the market. Customers appreciate businesses that listen and respond to their needs with sensitivity and dedication. In the dynamic world of modern entrepreneurship, continuous development and learning is essential for success and competitiveness. Η διαρκής προσαρμογή στις αλλαγές της αγοράς και η προσπάθεια για βελτίωση είναι καθοριστικές…

SEO Strategies for Successfully Promoting Your Property

Marketing, Social Media, UX-User experience, Website/E-shop, AccommodationsBy Wilma 23/02/2024

Short-term property rental is emerging as a dynamic and competitive market, and search engine visibility is a critical factor in the successful promotion of short-term accommodations. Optimizing for search engines (SEO) is a strategic approach that seeks to improve a website's visibility in search results. Following specific practices, you can ensure that your short-term rental is easily found by potential tenants. First of all, keyword research is a key process. Identify the keywords that potential renters use when searching for short term accommodation. Include these keywords in the title, the content and URLs of your website to improve the relevance of the content to searches. The quality of the content also plays a crucial role. Create content that delivers information, advice and guidance on short term rental properties. This enhances the value of your website in the eyes of search engines. also, local SEO plays an important role for short term rental. Submit your property's local information to services such as Google My Business, adding addresses, opening hours and contact numbers. By promoting on social networks and building external links with related websites, strengthen your online presence. In addition, make sure your website provides a pleasant experience for users visiting it via mobile devices. Let's break down some strategies you can use: 1. Short Term Rental Keywords Keyword research is vital to a successful short term rental SEO strategy. Understanding what keywords people use when searching for temporary accommodation, you can direct your effort towards the right goal. First, you should focus on keywords that reflect the essence of short-term rental. Eg, “holiday homes for rent,” which highlights the temporary nature of the accommodation and its relationship with recreation. In addition, “short term rentals” is a broader concept covering various types of temporary tenancy. This may include total shutdowns, business travel, or even temporary accommodation due to emergencies. It is important to include different variations of the keywords, adapting them to the context of possible searches. Combine them with descriptive words that reflect the characteristics of your properties, such as “luxury,” “fully equiped,” the “close to tourist destinations.” Also search for keywords related to the local area or activities, as this may attract those looking for specific experiences during their temporary stay. By understanding and targeting these keywords, you can improve your website SEO and attract the right audience for your short term rental. 2. Successful Social Media Promotion Social media is a powerful tool for promoting your short term rental., offering an interactive platform to interact with potential tenants. Effective social media outreach requires a coherent strategy. First of all, share photos that highlight the special features and comfort of your accommodations. Images have a powerful impact and can encourage users to look further into your short-term rental. Post reviews from happy customers, adding authenticity and trust to your business. The positive experiences of others can convince new customers of the quality of your services. Alongside, provide information about the accommodations offered, such as amenities, access to local attractions and anything that makes your accommodations special. This gives potential renters a full picture of what to expect during their stay. also, maintain a consistent presence on social networks, regularly posting content and responding to comments and messages. Constant interaction strengthens the relationship with your audience and creates excitement around your short-term rental. 3. Update All Your Property Information Local SEO is key to successfully promoting your business, especially when it comes to short term rental. To ensure your business is easily found locally, focus on listing local information. First of all, creating a Google My Business account is a step in the right direction. Enter your business address, opening hours and contact numbers, providing information that is important to customers looking for short-term accommodation. Make sure the information you enter is accurate and up-to-date, as this affects the credibility of your business. Local information helps customers easily find your place and contact you. Except for Google My Business, listing on other local services and directories is recommended, where users may search for local accommodations. also, encourage customer reviews and ratings, as these strengthen customer confidence and improve the way they perceive your business. It is important to understand that local SEO is not only about search engines but also about making it easier for users to find and contact your business locally. 4. High-Quality Content Creating high-quality content is critical to an effective SEO strategy and attracting and retaining interested visitors to your website.. First of all, you need to focus on creating content that provides real value to users. An effective approach is to create guides to the places they can visit in their area. Analyze local attractions, restaurants, activities and other points of interest that may be of interest to visitors. Providing specific information and advice, you create content that is educational and useful to users. also, consider offering advice on choosing the best short-term accommodation. Explore the different accommodation options in your area, providing information about the services, the amenities, local amenities and reviews from previous tenants. This gives visitors the feeling that your website is a source of reliable information and helps them make informed decisions. Also embed high-quality images to keep visitors interested and show the true beauty of your properties. By providing quality and complete content, you create a positive experience for users and enhance their life cycle on your website. 5. Real Estate Website Optimization The optimization of…

The Techniques for Successful Social Media Marketing

Marketing, Social Media, AccommodationsBy Wilma 10/11/2023

Social Media Marketing is an important pillar in the digital world, enabling businesses to reach millions of customers worldwide. Nevertheless, mere presence on social media does not guarantee success. To succeed in the competitive world of Social Media Marketing, you need to follow strategies that combine the art of creating quality content, the intelligent advertising approach and interaction with your audience. in this article, we will break down the steps required to create a successful Social Media Marketing strategy. Define Your Goals The first steps in planning a successful Social Media Marketing strategy is to define clear and measurable goals. You want to increase the presence of your business; You want to increase sales, the reservations, or your recognisability; Your defined strategy should be geared towards these goals. Setting clear and measurable goals is essential to an effective Social Media Marketing strategy. Your goals show the path you need to take and the criteria for achieving your results. Your Social Media Goals Should Be Specific: Goals should be specific and well defined. Instead of saying “I want more bookings,” specify specific number, such as “i want to increase the number of reservations by 20% next month.” Measurable: Goals must be measurable, that is, they can be evaluated based on the data. Using examples from the previous step, you can measure your bookings before and after implementing your strategy. Doable: Goals must be achievable, that is, they can be achieved with the available resources. Be realistic about what you can achieve. Related: Objectives should be relevant to your field and your needs. For example, if you offer accommodation, your goals should be related to increasing bookings and developing tourist interest in your area. Timed: Set a specific time frame for achieving the goals. For example, your goal may be to increase bookings by 20% within the next three months. Setting clear goals, you will have a guideline for your strategy, you will be able to measure your progress and adjust your strategy accordingly’ that pertains to your business's social media needs and goals. Choose the right social networks Determine which social networks best match your property type and your goal. For example, Instagram is good for photo content, while Facebook is good for customer interaction. The choice of social networks depends on the type of your accommodation, your goal and the audience you want to reach. Here are some examples 1. Instagram: Suitable for hotels, villas, boutique accommodations. Focuses on visual content, such as photos and videos. Ideal for promoting the aesthetic and style of your property. 2. Facebook: Suitable for all types of accommodation. It is a platform for broad interaction and information. You can create a business page and participate in groups/communities. 3. Twitter: Suitable for quick update and interaction. Ideal for offers, special offers and general communication. It can be used for announcements and events. 4. Pinterest: Suitable for accommodation with a strong graphic element. Perfect for creating “boards” with matters relating to location or activities. 5. LinkedIn: Suitable if your accommodation is aimed at business travellers. You can share professional articles, tips, and build a network of professional relationships. It is important to understand the identity of your audience and adapt your strategy according to the specifics of each network. With an integrated approach, you can create an effective social media presence that will help increase visibility and bookings for your accommodation. Each social platform offers unique advantages, and it is important to choose the ones that best fit your strategy. also, remember to stay consistent with your content and engage with your followers for maximum effectiveness. Schedule your posts Scheduling your posts is a critical part of your social media strategy. Consistency and frequency of your posts are key to maintaining audience interest and building your presence. The schedule should be adapted to the type of social network and the characteristics of your audience. First of all, determine optimal posting times for your audience. This depends on the geographical location, the type of audience (whether they are travelers or professionals), and the type of content you post. For example, if you are targeting travelers, perhaps posts in the morning before their trip are more effective. Afterward, configure the schedule based on the type of content and your goals. For example, if you have special offers to present, you may want to post them regularly, while if you want to tell a story about your accommodation, you can do it less often but with more attention to detail. Adjust the schedule depending on the special campaigns or events you are preparing. If you have a promotion or contest planned, make sure there are posts that support it. End, use social media management tools to schedule posts in advance and monitor their performance. Analyze audience reactions and adjust your strategy accordingly. By properly managing your posting schedule, you will keep your audience engaged and interested, attracting more customers to your property. Encourage audience participation Encouraging audience participation is essential to creating an active and interactive community environment on social networks. Developing interaction with the audience, you create an experience that attracts and keeps customers. Here are some tips to encourage your audience participation: Reply Immediately: If someone comments or asks something, please reply as fast as possible. Responding promptly shows care and concern for your followers. Organize Contests and Offers: Run contests or promotions to engage followers. This may include posting tagged photos, answering questions, or sharing content. Share Content…

Marketing in tourism: The Guide to Success

Marketing, Website/E-shop, Accommodations, ServicesBy Wilma 29/09/2023

The importance of tourism marketing and the planning process are very important issues for the success of tourism businesses in our country. Many companies are active in this sector, but few really know how to grow professionally and stay competitive. First, tourism marketing helps businesses promote their tourism products and services to people who want to travel. When people know what there is to see and do in our country, then they are more likely to choose to visit that destination. Secondly, planning is like the plan to reach our goals. It helps to think carefully about how to promote tourism, what actions we need to take and how we will go about it. If we don't have a good plan, we might get lost on the way. Both of these together help tourism businesses to be successful. They help tourists find our country attractive, and help businesses attract more customers and grow. In this article, we will examine the tourism marketing planning and programming process, offering advice on achieving your goals. Step 1: Understand Your Business Purpose and Objective A business purpose is a brief description of why that business exists. Basically, answers the question “Why this business exists;”. It is not only limited to profit and money, but it explains how the business contributes to society and the market. It is the reason the business exists beyond profit, expressing important values and beliefs that determine the direction of the business. The objective is the big goals that a business sets out to achieve. They include concepts such as development, sustainability and profits. They are goals that are more abstract and are about how the business wishes to move forward. These goals determine the general course and direction of the company towards the future. Their benefits are as follows Where you want to reach: They determine the direction and orientation of the business. They help staff understand where the company is headed and what its purpose is. They create strong teams: Mission statements and overarching goals can inspire staff and create a sense of unity. When staff understand the purpose of the business, is more likely to actively participate in achieving goals. Those around you realize who you are: They can serve as means of communication to the public, the customers, investors and other external bodies. This creates trust and transparency. They facilitate planning: Thus they will form the basis for the strategic planning of the business. They help make decisions about how to achieve these goals. Generally, the purpose and objectives constitute the “lighthouse” for a business, defining the path to the future and how the business wants to achieve its mission. What areas of the business they will help you Help staff understand why they work there and what the business is trying to achieve. They can inspire employees and make them feel like part of a team. They help explain to other people, such as customers and investors, what the business does and why it is important. They lay the foundations for planning the future of the business, helping to make decisions about how to achieve these goals. Consider the rules mentioned, as the “travel map” of a business. They help the business know where it is going and what path it needs to take to get there. They are like guides who show you the right way when traveling to an unknown destination. If you imagine that business is a journey, the purpose is like the destination you want to reach. It tells you why you started the journey and what is important to achieve during it. Goals are like directions that tell you how to get there. They help you understand what the important milestones are and how to achieve them. In total, these rules help you maintain direction and organization in your business, such as the directions you take when traveling to reach your destination. Step 2: What goals should you set In this step, you need to set clear and achievable goals for your business. These goals guide you and help you direct your efforts towards achieving them. Let's look at them in more detail: Financial Goals: These goals are related to money and the financial results of your business. They may include increasing revenue, the reduction of operating expenses, increasing profit, expanding into new markets or increasing market share. Which Audience Are You Addressing?: This is where you need to determine which customers you want to reach and serve. This may mean recognizing specific communities, geographical areas, or categories of consumers that are of interest to your business. Which Strategy Will You Follow?: You need to think about how you will promote your business and your products or services. This includes the use of advertisements, the creation of web pages, the use of social media, and other marketing tactics to reach your audience. Where the competition is moving: You need to think about how you will stand out from your competitors. This may mean providing unique products or services, improving quality, competitive pricing, or enhancing customer service. Analyzing and defining these goals, you will have a clear picture of what you want to achieve and how you will achieve it. These goals are the “compass” that will guide you into the world of entrepreneurship. Step 3: Analysis inside and outside the business and what it means Allows the business to understand the opportunities and threats it faces in the external environment and the capabilities and weaknesses it has internally. Let's look further…

10+1 Ways To Increase Direct Bookings At Your Accommodation

Marketing, Website/E-shop, Accommodations, ServicesBy Wilma 30/05/2023

Με το καλοκαίρι προ των πυλών και τις κρατήσεις για διακοπές να έχουν πάρει φωτιά μάλλον το να βρείτε τρόπους να αυξήσετε τις απευθείας κρατήσεις στο κατάλυμα σας είναι hot θέμα αυτήν την περίοδο. Makes sense! Besides, if the bookings don't increase now, then when; Direct bookings are undeniably the,what's best for you and your business. But maybe they are imagining a midsummer night's dream. Αν σας λέγαμε όμως ότι μπορείτε να αυξήσετε τις απευθείας κρατήσεις στο κατάλυμά σας έστω κι αν ξεκινήσατε τώρα; Even if you just built your website; Below you will find 10+1 ways on how you can increase your direct bookings and therefore fill your business coffers with money! What is a direct booking site; Let's start with the basics: Ο ιστότοπος απευθείας κρατήσεων είναι στην ουσία μια φόρμα κρατήσεων στον ιστότοπό σας όπου οι επισκέπτες μπορούν να κάνουν απευθείας κρατήσεις στο κατάλυμα σας. By entering your website, someone can see photos of your property, the services you offer, the location etc. It gives you the possibility to convince him to book directly and not through some accommodation booking engine(e.g. Booking). Όπως καταλαβαίνετε βασική προϋπόθεση για να εγκαταστήσετε το σύστημα κρατήσεων είναι να έχετε έναν ιστότοπο! Why do you want to have a website where your accommodation can be booked directly?; For many reasons. And let's see in detail: 1. Μπορείτε να φτιάξετε τον ιστότοπο όπως θέλετε Μπορείτε να βάλετε όσες φωτογραφίες και βίντεο επιθυμείτε. Make the menu as you think would be best for your potential customers. You can enter rich information about the accommodation as well as the area. Γενικότερα έχετε τη δυνατότητα να δημιουργήσετε εξαιρετική εμπειρία χρήστη και έτσι να πείσετε τους επισκέπτες σας να κάνουν απευθείας κράτησεις πιο εύκολα. 2. Έχετε περισσότερες πιθανότητες να βρει κάποιος το κατάλυμα σας Με τις περισσότερες κρατήσεις πλέον να γίνονται διαδικτυακά, a website gives you an extra channel for someone to find you. Χρησιμοποιώντας το SEO μπορεί ο ιστότοπός σας να εμφανιστεί ψηλά στα αποτελέσματα αναζήτησης όταν κάποιος ψάχνει για κατάλυμα στην περιοχή. Αν μάλιστα οι ανταγωνιστές σας δεν έχουν δικό τους ιστότοπο τότε είστε ένα βήμα μπροστά από τον ανταγωνισμό. 3. Save on booking site fees(OTA) Τα OTA(Online Travel Agencies), i.e. the online booking platforms(e.g. Booking) they usually charge high fees to you and your guests. Most Airbnb hosts today pay a commission 3% and visitors pay approx 14,2% of the reservation subset(Source: Hostfully). This is how all platforms work. Αυτό μειώνει τα κέρδη σας και δεν αφήνει πολλά περιθώρια για μάρκετινγκ. With a direct booking website, bypass these charges. Why not use that money you would be giving in commissions to improve your business, reinvesting in marketing strategies or improving your rental properties; 4. Συλλέγετε δεδομένα επισκεπτών Οι πλατφόρμες κρατήσεων δεν μοιράζονται δεδομένα επισκεπτών εκτός από το όνομα και το επίθετο. This further limits your marketing potential and retargeting campaigns. When you create a website that takes bookings directly at your accommodation, you have the freedom to ask your visitors for data such as their contact details, where they are traveling from and the reason for their stay. You can use this data to create targeted marketing campaigns. For example, you can offer a special discount to professionals coming to your area for a conference. Or you can send an invitation to customers to come back a few months after check-out. 5. Ευκαιρίες μάρκετινγκ Μπορεί οι πλατφόρμες online κρατήσεων να αυξάνουν την επισκεψιμότητα στο κατάλυμά σας αλλά μέχρι εκεί. They cannot promote your unique services and benefits in an attractive way. For these platforms all accommodations are the same. On the contrary, μέσα από τον ιστότοπό σας μπορείτε να προβάλετε το κατάλυμά σας με τέτοιο τρόπο ώστε οι εν δυνάμει επισκέπτες να το αγαπήσουν. Έχετε τη δυνατότητα να δημιουργήσετε ακόμα πιο θετικές εντυπώσεις και θετικές κριτικές. also, you can create a loyalty program or offer rewards to repeat customers and do targeted email marketing campaigns. 6. Αναδεικνύετε το brand σας Το χτίσιμο του brand είναι πολύ σημαντικό για κάθε επιχείρηση. It is the identity of the business and what sets it apart. Your website is an extension of your brand. You can choose the color combination, the font, photos and overall design to reflect your brand and stand out from the competition. On the contrary, in an online booking platform the brand that is displayed is the platform itself and not you. Οι απευθείας κρατήσεις στο κατάλυμά σας είναι ένα εξαιρετικό εργαλείο μάρκετινγκ και δυνητικά μια σημαντική πηγή εσόδων. Σας επιτρέπει να δημιουργείτε σχέσεις με τους πελάτες σας. It also allows you to avoid third-party booking platforms and therefore brokerage fees. Κερδίζετε μια βάση δεδομένων των επισκεπτών σας και γενικά έχετε εσείς τον έλεγχο του καταλύματός σας. However, your website may not be living up to its full potential if you're not getting a lot of direct bookings. But there are many ways to increase your bookings. From search engine optimization to social media promotion. in this article, we will share them 11 better ways to get direct bookings at your property, so you can generate even more revenue directly. 10+1 Τρόποι για να αυξήσετε τις απευθείας κρατήσεις στο κατάλυμά σας 1.Χρησιμοποιήστε τα social media Πλατφόρμες όπως το Facebook, Instagram and TikTok are great places to promote your property. Μπορείτε να ανεβάζετε φωτογραφίες, video of the property or area, information and,what's relevant. Μπορείτε επίσης να χρησιμοποιήσετε τα social media για να προβάλετε στοχευμένες διαφημίσεις και να εμφανιστείτε μπροστά στα μάτια πιθανών επισκεπτών. For example, if you are running a special offer or want to attract visitors during a "dead" season, you can target your ads to people who live in specific areas and are looking for rental accommodation. Βεβαιωθείτε ότι αναγράφεται ο ιστότοπός σας σε όλα τα προφίλ σας στα…

11 Reasons Why You Need A Website For Your Accommodation

Website/E-shop, AccommodationsBy Wilma 16/05/2023

You own accommodation and are looking for ways to rent it out; How to do so easily and enhance your bookings and pocket; There are several ways and one of the most powerful is to create a website for your accommodation. Whether you have an accommodation, whether it's an entire residential complex or a hotel, having a website gives you many advantages. Για την ακρίβεια στη σημερινή ψηφιακή εποχή επιβάλλεται να έχετε ένα website ώστε να προσεγγίσετε περισσότερους πελάτες και αποκτήσετε συγκριτικό πλεονέκτημα έναντι των ανταγωνιστών σας. In the past, listing your accommodation in the golden guide or putting up a sign “For rent” was enough to attract potential tenants. Then came the booking platforms. If you had registered your accommodation on any of these platforms, you had an advantage over those who didn't. But today there are so many listed properties and the competition is so great that it's really hard to stand out. also, πλέον όλοι στρέφονται στο διαδίκτυο για να κάνουν κράτηση καταλύματος για διαμονή. So the only thing for sure is that you need to strengthen your online presence even more. In fact you have a great opportunity on your hands. If you want to raise your business - because it's a business- it's time to take the next step. Make a website for your accommodation! Below we give you all the reasons why you should 11 Reasons why you should create a website for your accommodation 1. Ισχυροποιεί τη διαδικτιακή σας παρουσία Ένα website δίνει περισσότερες πιθανότητες να γίνει ορατό το κατάλυμα σας σε πελάτες που ψάχνουν στο διαδίκτυο. And when we talk about attracting customers, Increased chances of appearing in search results are the key. Ένα σημαντικό κομμάτι σε αυτή την κατεύθυνση είναι η βελτιστοποίηση για τις μηχανές αναζήτησης (SEO). That is, the process of optimizing your site to be classified higher on the pages of search engine results. Βελτιστοποιώντας τον ιστότοπό σας για λέξεις-κλειδιά που σχετίζονται με το ενοικιαζόμενο ακίνητό σας, mainly locally, αυξάνετε την πιθανότητα να βρουν τον ιστότοπό σας όταν αναζητούν καταλύματα στην περιοχή. To just say that. At least for example that you have a property in Paros. If someone goes googland for accommodation in Paros beyond the accommodation rental machines will also display the website accommodation that are optimized for search engines(have local SEO) For the island of Paros. So if you create a website, you have a greater advantage than someone who does not have a website for the accommodation of. In addition, ένας ιστότοπος μπορεί να σας βοηθήσει να προωθήσετε το κατάλυμα σας στα social media. By using links to your website on social media, You can increase your accommodation visibility and approach a larger audience. For example if you have a blog on your site(and we suggest you have) You can create articles on the area(places to visit someone, activities etc). With these articles you have the advantage of feeding social media and increasing your chances of going out in search results. Read this too: What is Business Blog and why do you have to integrate it directly into your business 2. Availability 24/7 With a website, οι πιθανοί ενοικιαστές μπορούν να έχουν πρόσβαση σε πληροφορίες σχετικά με το κατάλυμα σας οποιαδήποτε στιγμή της ημέρας ή της νύχτας. As opposed simply with an office or a telephone line, that may have limited operating hours, A site is accessible to potential tenants at any time 24 hours a day. If you have a booking system they can also close the accommodation directly even in 3 in the evening, Even if you are asleep(and your website is working on you!). Μέσω του site σας οι πιθανοί ενοικιαστές μπορούν να δουν τα στοιχεία και τις φωτογραφίες του καταλύματός σας. They don't have to get into the process of looking to find you. Website can provide answers to frequently questions about the accommodation, As pet policies, Terms of lease etc.. easily and directly. 3. Λεπτομερείς πληροφορίες Ένας ιστότοπος σάς επιτρέπει να παρέχετε λεπτομερείς πληροφορίες σχετικά με το κατάλυμα σας, όπως φωτογραφίες, video, accommodation policies etc.. All this plethora of information is hard to fit into a printed advertisement or any booking platform. By providing detailed accommodation information on your site, βοηθάτε τους πιθανούς πελάτες να δουν καλύτερα το κατάλυμα σας. See what it has to offer and if it makes them. Αυτό μπορεί να βοηθήσει στην προσέλκυση πελατών που αναζητούν συγκεκριμένα χαρακτηριστικά ή ανέσεις σε ένα κατάλυμα. In addition, Since we are in the era of augmented(augmented) and virtual(virtual) reality you can even offer virtual tour of the property and area! Advanced; …Certainly. As well as sure he will make the difference. Η παροχή όλων των πληροφοριών πέρα από θετική εντύπωση, It will save time to anyone who wants to close your property as it will solve all its questions. 4. Απευθείας κράτησεις Μέσω του ιστότοπού σας θα μπορείτε να έχετε απευθείας κρατήσεις άμεσα και χωρίς προμήθειες μεσαζόντων. Of course and without a site, You can receive reservations directly by phone or email. However, έχοντας ένα σύστημα κρατήσεων στο site σας αποκτάτε ένα ακόμη κανάλι για να αυξήσετε τις κρατήσεις και επομένως τα έσοδα σας. Potential customers can see immediately the availability for dates they wish. Remember, Booking on your own website is not just an alternative to a reservation over the phone or sending email. It is fundamentally changing the way you operate your business. A reservation machine website can help you secure a reservation in a minute without suffering customers and getting into the process of calling you or sending you email. Maybe never get into this process. Perhaps, turn to some of your competitor who won't bother them so much. To increase your direct reservations even further you can register the booking application link to your social media, to Google Business and your e-mail marketing. 5. Απευθείας πληρωμή Πολλοί πελάτες αγαπούν τις ηλεκρονικές πληρωμές. All the more so if they rent a accommodation and have no contact with the host. The site…

11 Marketing Ideas For Property Management

Marketing, AccommodationsBy Wilma 11/04/2023

In today's era digital marketing is the king of the game when it comes to business development. All industries have been more or less affected. Yes, even property management. And no, we are not only referring to online booking platforms. Με την άνοδο των online πλατφορμών ενοικίασης(e.g. booking.com) και τον αυξανόμενο αριθμό όσων αναζητούν ακίνητα στο διαδίκτυο, a strong digital strategy is essential if you manage one or more properties/accommodations. Digital marketing encompasses a wide range of tactics, συμπεριλαμβανομένης της βελτιστοποίησης για τις μηχανές αναζήτησης (SEO), of social media marketing, of email marketing and paid advertising. Using these tactics effectively, μπορείτε να προσελκύσετε περισσότερους πελάτες και να αυξήσετε τα έσοδα σας. After all, this is the final question. In this article we will explore the different digital marketing strategies you can use to manage your properties/accommodations. We'll see too, how to boost your online presence, attract new customers and clearly stand out from the competition. We will cover all the key points you need to know to create a successful digital marketing strategy. From creating a user-friendly website to building a strong social media presence . Remember effective digital marketing strategies=growth=revenue. But let's start with the basics: What is digital marketing?; Το digital marketing ή ψηφιακό μάρκετινγκ είναι ουσιαστικά κάθε marketing που χρησιμοποιεί το διαδίκτυο ως κύριο μέσο επικοινωνίας. There are many different ways of marketing such as video, social media posts, paid advertisements etc. Ideally, your marketing strategy should include a balance of all of these. The time and money you will spend on digital marketing, it is definitely a worthwhile investment. If done in an organized and correct way the benefit will be huge and your investment will return many times over. What are the benefits of digital marketing in real estate management(and not only) Διείσδυση σε νέες αγορές Ένα από τα κύρια οφέλη του ψηφιακού μάρκετινγκ είναι ότι φτάνετε σε πελάτες και αγορές που δεν μπορούσατε να προσεγγίσετε πριν. Και με αυτό εννοούμε ακόμη και πελάτες που βρίσκονται στην άλλη πλευρά της υφηλίου. also, through the content you create and the platforms' algorithms, μπορείτε να προσεγγίσετε το ιδανικό κοινό για εσάς. This would certainly be impossible with traditional marketing. Think: If you put an ad in a newspaper it would reach the other side of the world and the right person; End, with global mobility, the trips, immigration etc. the need to have a digital presence and strategy is more imperative than ever. Είναι πιο οικονομικό Ένα άλλο μεγάλο πλεονέκτημα του digital marketing είναι ότι είναι πολύ φθηνότερο σε σύγκριση με το παραδοσιακό μάρκετινγκ. Unlike traditional marketing such as TV commercials, radio or print media, marketing on digital platforms is much cheaper. also, δημιουργεί πολύ περισσότερη επισκεψιμότητα για τα χρήματα που ξοδεύετε. While, αν αναφερθούμε στη δημιουργία περιεχομένου και την οργανική απήχηση μιλάμε για κάτι που είναι εντελώς δωρεάν! Μπορεί να μετρηθεί με ακρίβεια Ένα ακόμα πλεονέκτημα του digital marketing είναι ότι τα αποτελέσματα του μπορούν να μετρηθούν εύκολα και με ακρίβεια, unlike traditional marketing which can almost never be measured. With digital marketing, you can measure everything: how many views your ad gets to how many clicks a link gets. On the contrary, if you put an ad in a newspaper, it is impossible to know how many people have read this ad and how many customers it brought you. Now that we know some of the fundamental benefits of digital marketing, let's look at some of the most effective strategies you can use to establish your digital presence and increase your revenue. 11 top marketing ideas for property management 1. Ιστότοπος Ένα από τα πιο σημαντικά περιουσιακά στοιχεία που έχετε στη διάθεσή σας είναι ο ιστότοπός σας. When people want to book an accommodation, even if that is via platform, they are looking for information. Think about how much of a positive impression you create and how you stand out from the competition if you have your own website. A website shows professionalism and increases the trust of prospective clients. For you as a customer, nothing like this matters; Now imagine how much more a well-made photo website earns, video, articles and testimonials! 2. Search Engine Optimization(SEO) One of the most important and beneficial aspects of a modern marketing strategy is search engine optimization.. Search engine optimization (Search EngineOptimization ή SEO) είναι κάποιοι παράγοντες που κατατάσσουν τον ιστότοπο πιο ψηλά στις μηχανές αναζήτησης. You want your property to be as high in the search results as possible. Ideally before anyone else. By appearing before any similar property website you have a much higher chance of new clients clicking on your link and closing on your property. Using search engine optimization, your website can appear much more often in search engines like Google and Bing, something that will surely attract new customers. also, έχετε τη δυνατότητα να εμφανίζεστε υψηλά και σε τοπικό επίπεδο κάτι που είναι γνωστό και ως τοπικό SEO. 3. Μάρκετινγκ περιεχομένου Όταν μιλάμε για μάρκετινγκ περιεχόμενου μιλάμε για οποιοδήποτε υλικό που μπορεί να χρησιμοποιηθεί με πολλούς τρόπους: articles on the site, social media posts, video, photos etc. Blogs Το blogging είναι το πιο θεμελιώδες δομικό στοιχείο του μάρκετινγκ περιεχομένου. The blog(blog) θα πρέπει να βρίσκεται στον ιστότοπό σας ως ένα μέρος όπου μπορείτε να γράφετε και να δημοσιεύετε ενδιαφέροντα και ελκυστικά για το κοινό σας άρθρα. What you earn from blogging: Δείχνει ότι ενδιαφέρεστε για τον πελάτη σας και αγαπάτε αυτό που κάνετε Αυξάνετε την αναγνωρισιμότητα σας Βελτιώνετε το SEO του ιστότοπού σας και τον κάνετε να εμφανίζεται υψηλότερα στα αποτελέσματα αναζήτησης. Αυτό σημαίνει ότι περισσότερα άτομα επισκέπτονται τον ιστότοπό σας Το περιεχόμενο που θα γράψετε; They may be places of interest near your accommodation, modes of transportation, activities etc. Βίντεο Το περιεχόμενο βίντεο έχει την καλύτερη απόδοση στο διαδίκτυο τη δεδομένη στιγμή. Ειδικά στις κατηγορίες millennials και τους Gen Zers. Θα μπορούσατε να επιλέξετε…

Real Estate Marketing | The Complete Guide For Property Owners

Marketing, AccommodationsBy Wilma 20/01/2023

Perhaps the term "real estate marketing" is unfamiliar to you, but you have surely noticed the explosion of demand for Airbnb and rental properties in general. It makes perfect sense when you consider that there are now an incredible number of options and that customers have become more selective in the accommodation they choose. A few years ago, we might have said that the "stars" a hotel had made the difference. In today's age, the "stars" certainly don't mean much. In addition, there is plenty of accommodation, from inns to rental villas and boats for one to choose from! As we understand with such a range of options the competition becomes fierce, the services provided are upgraded and a race to attract customers begins. Fortunately for you, you can now use real estate marketing to create a powerful strategy that will bring you visitors and, of course, revenue.! What is real estate marketing?; Real estate marketing is a multifaceted strategy that helps you make the most of resources, money and time to attract visitors interested in your property. And when we say complex, we mean it. You can take advantage of platforms like booking.com and kayak.com, to partner with local businesses to offer unique experiences in the area, upgrade your site and more. Whether you manage a hotel, villa, B&B, hostel or Airbnb, these marketing strategies and ideas will help you achieve your primary hosting marketing goals. Who are they; Primary goals are to boost brand awareness and search for your property, which translate into more visitors. Let's look at the tools in real estate marketing 1. Create a Marketing Plan As the saying goes: "A goal without a plan is just a wish". There is no successful business without a plan behind it. An annual marketing plan is a critical first step in ensuring that your marketing activities are focused and driven towards the results you desire.. And since we are talking about hosting you should do a good research and be organized to have a solid foundation. A real estate marketing plan should include the following elements: Market overview and the latest trends in hospitality Marketing objectives, brand positioning and competitive landscape Roles and responsibilities Target markets Objectives, strategies and performance metrics by channel Packages and promotions Marketing budget Activity calendar 2. Where to Place Your Property Clearly the first step to getting your property 'out there' is a website. This is also the simplest form for someone to search for you organically(through search engines). In this piece, sure, SEO plays an important role. From there there are many channels you can list your business. We suggest using all or as many as possible. Such channels are social media, email marketing, the paid media, real estate listing platforms, trade fairs and events, various collaborations, public relations and online reputation management. Many; Believe me, they need us! Read also: SEO friendly content, how to create and take off your site 3. Identify your target markets We have written many times about the target market and the ideal customer as a key pillar of marketing. Real estate marketing is no exception. Let's see it with an example: Let's say you have a 200 sq.m. villa for rent. with swimming pool and private beach. Clearly, in this case you are targeting a very specific audience that can afford to pay for the overnight stay and not a small to medium sized family. Accordingly if you have a B&B in the center of a college campus you are probably targeting individual visitors. Which accommodation is better of the two; None! For real estate marketing it is the same! It doesn't matter what your property is. It is important to target the right audience so that it is constantly filled with visitors. Instead of trying to appeal to everyone, it is much more effective to identify your target markets and focus time and money on attracting them. To be able to find your target markets answer the questions: Who are your ideal visitors?; What is the purpose of their trip; Who live; How they learn about your property; Where do they book from?; By grouping visitors into individual audiences, you can tailor your messages to each group of your target audience and find other travelers who share similar characteristics. 4. Create your hotel website We mentioned above that having a website is of vital importance. If you have not created your website now is the time to do so if you want your business to be considered modern. In contrast to a static brochure or a simple entry on a tourist site of the region, a website is a dynamic entity that needs to be regularly updated with new, fresh content. This may include seasonal promotions, changes to policies or information about upcoming events. We clearly do not mention the obvious such as contact details, map with the location of your property and photos of the interior and exterior spaces. It is also essential that the website is easy to navigate, simple and formatted appropriately for all devices. In order for the website to be tailored to your target audience and provide a great browsing experience you should follow its UX design. What is UX design and why is it important for small businesses?; also, it is important that your website contains a real-time booking system so that the visitor can book easily. Doing so will further promote your professionalism. 5. Invest in professional photos Lies are bad! The first thing a potential guest checks at a property is the photos. Ideally, he wants to find photos of both indoor and outdoor spaces as well as photos of the area and the activities it offers. With today's smartphone technology, almost anyone can take stunning photos. This is good for social media, but not for the professional display of your property. Will…

19 Ways To Improve Your Small Business Website

Website/E-shop, Trade, Focus, Accommodations, ServicesBy Wilma 10/11/2022

You want your website to attract new customers and work actively and properly for the benefit of your business; Then you are in the right place. Through this article you will learn 19 τρόπους για να βελτιώσετε το website για τη μικρή επιχείρηση σας και κατά συνέπεια τις πωλήσεις σας. Πριν πούμε οτιδήποτε σκεφτείτε ότι το website είναι η ηλεκτρονική βιτρίνα της επιχείρησης σας γι’ αυτό και πρέπει να είναι ελκυστικό και λειτουργικό. You...you'd be buying from a lousy storefront; Even if you think your site is excellent, check that you are following the below. After all, there is always room for improvement. Τρόποι για να βελτιώσετε το Website της μικρής επιχείρησης Εστιάστε στο κοινό-στόχο του ιστότοπού σας Πόσες φορές δεν το έχουμε αναφέρει! Το να ξέρουμε πού απευθυνόμαστε και σε ποιους ανθρώπους στοχεύουμε είναι εξαιρετικά σημαντικό ώστε να δούμε πώς θα μιλήσουμε, the storytelling we will use, how we will present the products etc. Put yourself in the shoes of this ideal customer. What would you be looking for from your site?; What would the ideal navigation look like?; How would you make a positive impression?; Ανακαλύψτε δυνατά και αδύνατα σημεία Δωρεάν εργαλεία, όπως το Google Analytics, they provide valuable data about how people find and use your website. To determine if your website matches the needs of your customers, consider metrics such as: Traffic sources (how your visitors find your website) Top pages (the most visited pages on your website) Dropout rate (how quickly visitors leave a page) Time on the page (how much time visitors spend on each page) Read also: 18+1 ερωτήσεις για να την ανακαλύψεις το Ιδανικό Κοινό της επιχείρησης σου Κάντε εύκολη την πλοήγηση Όσο πιο δύσκολη είναι η πλοήγηση, τόσο μεγαλύτερη είναι η πιθανότητα να φύγει ένας επισκέπτης πριν βρει τις πληροφορίες που αναζητούσε. Who wants to educate themselves by searching?; Understanding why customers visit your site is crucial to creating useful navigation. For example, when they view a restaurant's website, most visitors are looking for menus, location details and how to make reservations. Here is the golden rule “keep it simple”! Place everything that interests your customer in front of their eyes or somewhere easy to find. Ακολουθήστε τις βέλτιστες πρακτικές σχεδιασμού ιστοσελίδων Ένας επαγγελματικά καλοσχεδιασμένος ιστότοπος είναι ελκυστικός και δίνει την αίσθηση της τάξης, usability and reliability. Humans are visual beings. So, αν κάτι δεν μας κάνει οπτικά πιθανότατα δεν θα του δώσουμε σημασία ή ακόμα και να το κάνουμε θα είμαστε δύσπιστοι. It's always good to take an approach “less is more”. Don't try to cram all the information into a single page. On the contrary, spread content evenly and take advantage of white spaces to give your site a clean and minimalist aesthetic that's easy to read. Φροντίστε το website σας να είναι φιλικά σχεδιασμένο για τα κινητά Ο ιστότοπος σας θα πρέπει να έχει responsive σχεδιασμό για κινητές συσκευές. The 80% and more users use their mobile phones to search for anything. If your website is not mobile friendly you will probably lose potential customers. Έχετε ένα συνεπές θέμα στον ιστότοπό σας Ένα σταθερό θέμα σε όλες τις ιστοσελίδες σας εμπνέει στους επισκέπτες εμπιστοσύνη. High quality websites will follow the same design throughout the site. Font mismatches, text sizes, color combinations and images make a website look unprofessional. If a visitor finishes reading a page and clicks on a link, only to discover a completely different looking page, with different colors and fonts, μπορεί να αισθανθεί σύγχυση και να νομίσει ότι έχει φύγει από τον ιστότοπό σας. Consistency is also important for site navigation. If the search bar is at the top right of a page and at the top left (or missing altogether) to the next, the user may get confused. Keeping a consistent layout and navigation style, you'll make a better impression on visitors and keep them on your site longer. Δημιουργήστε μια στρατηγική περιεχομένου Μια συναρπαστική περιγραφή του προϊόντος ή της υπηρεσίας σας είναι μόνο η αρχή. Οι σημερινοί επιτυχημένοι ιστότοποι περιλαμβάνουν επίσης πληροφορίες που μπορούν να βοηθήσουν τους πελάτες να μάθουν περισσότερα μέσω αναρτήσεων ιστολογίου(blog), studies, educational videos, charts, information and frequently asked questions. Based on the topic, visitors can prefer one medium over the others. The idea is to create an engaging piece of content and then link to other relevant pieces of content. This is a great way to keep the audience on your website, καθώς και να βελτιστοποιήσετε το SEO με πολλαπλά μέσα. Διατηρήστε φρέσκο το περιεχόμενο του website σας Ένας υπέροχος ιστότοπος είναι γεμάτος με φρέσκες, updated and useful information. If you open a website in July and see information about a New Year's sale, your trust in this site will probably decrease. So., check sections of the site related to sales;, discounts, Offers, upcoming events or recent news and update them accordingly. Θα πρέπει επίσης να φροντίσετε να λειτουργεί άριστα και το μάρκετινγκ περιεχομένου σας. In this case, make sure that the answers you have given to potential customer questions are still valid. Χρησιμοποιείτε μόνο πρωτότυπο περιεχόμενο Ένα μεγάλο λάθος που κάνουν πολλές μικρές επιχειρήσεις είναι η λογοκλοπή περιεχομένου. Παίρνουν έτοιμα κείμενα από τη μητρική εταιρεία που προμηθεύονται προϊόντα χωρίς να αλλάξουν κάτι και τα βάζουν στο δικό τους site. Neither cat nor damage;…Λάθος! Creating unique, high-quality content can be time-consuming, αλλά η αντιγραφή περιεχομένου από άλλο ιστότοπο θέτει σε κινδύνους την επιχείρηση σας. Η Google έχει δηλώσει ότι θέλει κάθε αποτέλεσμα αναζήτησης να είναι μοναδικό, otherwise a visitor will find the same content in 120 sites that he will click and that creates a bad impression. Θα ήταν μια κακή εμπειρία χρήστη. Η Google φιλτράρει πανομοιότυπο ή εξαιρετικά παρόμοιο περιεχόμενο και δίνει πέναλτι για λογοκλοπή υποβαθμίζοντας σας στα αποτελέσματα αναζήτησης. This means that if you copy a competitor's website, η σελίδα σας μπορεί να πάρει ποινή και να μην εμφανίζεται καθόλου στα αποτελέσματα…

What is NFC marketing and why your business needs it immediately

Marketing, NFC Technology, Focus, AccommodationsBy Wilma 05/09/2022

The,the newest and most innovative in the field of marketing goes by the name of NFC marketing. Chinese; Not at all! You know NFC technology well and use it even if you don't know what you're talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone. But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in. Learn how to use it as it's evolving rapidly and you'll be one step ahead of the competition. What is NFC technology? (Near Field Communication); NFC stands for “near field communication”. This technology allows two devices or a device and a physical object to communicate without having to set up a previous connection(eg turn on bluetooth). These devices can be smartphones, tablet, PC, smart posters, smart signs etc. Communication takes place through a magnetic field created between a chip and an NFC-enabled device or devices. NFC technology enables the seamless exchange of information with close-range connectivity. NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing to provide a richer and more interactive customer experience. What is NFC Marketing?; NFC marketing is a marketing channel that uses NFC technology. As we said, NFC technology was designed to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them.. NFC marketing is one of the most seamless ways to exchange information, because unlike WiFi it does not require the consumer to connect the smartphone to the source himself. It can be used in different ways and different campaigns can be created. also ,when a campaign or any of the information changes, the changes required are done electronically, e.g. on the landing page so you save yourself the trouble, time and money! Let's see with a simple example what NFC technology is, how it works and how you can take advantage of it: 1. Embed NFC hardware NFC hardware comes in many forms. Let's take NFC tags and stickers for example. These NFC stickers can be stuck on posters, labels, shop windows and tickets. An impressive graphic, often accompanied by a clever caption, encourages consumers to swipe their mobile device over to see the encoded information. 2. You are creating a landing page. When the user passes their mobile phone over the sticker or NFC tag they should be directed to a landing page so that the information appears on their screen. This landing page is quickly and easily created on your site. You could also create contact forms or summary information on other platforms as well. 3. One-click delivery of information Your NFC marketing campaign is ready! The information is displayed on the screen of the user's mobile or smart device. The best; You can create as many campaigns as you want, wherever you want. In products, on posters, in your storefront, in your product catalog. Ideas for NFC marketing NFC marketing to increase traffic: 1. Turn any ad into an interactive experience Use NFC on signs near your store, bus and subway banners so that those who see them dive deeper into your ad. Give them a wow experience! Allow consumers to access more detailed product information, video, to find shops nearby, navigate to the business site and connect to your social media with a single tap. 2. Replace your traditional business cards with NFC business cards You may have your website address printed on your business card, but how many type it to enter?; also, how many register your phone from your card to their phone contacts; Probably no one! Now with NFC technology, your site can be displayed directly or your phone can be registered. We have written all the advantages and functions of NFC cards in detail here: NFC business cards: What it is and why your business needs it NFC technology to boost engagement: 1. Connect customers to a customer loyalty program Leverage NFC to enroll customers in a loyalty program. You can credit them with points, to earn coupons or discounts from joining the program. For example, even if you have a coffee shop and want to give your customers an offer: For each 6 coffees taken by each other. You can give them paper cards where you put a stamp each time they get a coffee until they complete 6 stamps. Or you can do something spectacular: Place an NFC device where the customer, passing his mobile phone over it, will automatically register the coffee in an application of your store. Innovative; 2. Customers see instant reviews and ratings of your product/service One of the major differences between online and physical shopping is access to reviews and ratings. Allow consumers to read reviews of your products or services with a single tap. We have said many times how a spontaneous, a review from someone is the most powerful selling tool. That is why it should appear in front of the potential customer. This not only improves the shopping experience, but you may also receive additional positive reviews for your product. 3. The customer can instantly see the information about a product One of the most obvious but also the best use cases of NFC is tap-to-learn. You could give access to the ingredients of a dish, educational videos, warranty cards, product description and the list is endless. 4. Design smart fitting rooms Allow shoppers to interact with the stickers or tags of the items they are interested in trying on. Maybe a little more organization is needed here but it's all in one place. To improve the experience, you can…

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