19 Ways to improve your small business website

19 Ways To Improve Your Small Business Website

You want your website to attract new customers and to worki active and correctly for the benefit of your business; Then you are in the right place. Through this article you will learn 19 ways to improve the website for your small business and consequently the sales your.

Before we say anything think that the website is the online storefront of your business, so it must be attractive and functional. You...you'd be buying from a lousy storefront;

Even if you think your site is excellent, check that you are following the below. After all, there is always room for improvement.

Ways to Improve Your Small Business Website

Focus on your website's target audience

How many times have we not mentioned it?! Knowing where we are addressing and which people we are targeting it is extremely important that we see how we will speak, the storytelling we will use, how we will present the products etc.

Put yourself in the shoes of this ideal customer. What would you be looking for from your site?; What would the ideal navigation look like?; How would you make a positive impression?;

Discover strengths and weaknesses

Free tools, As the Google Analytics, they provide valuable data about how people find and use your website. To determine if your website matches the needs of your customers, consider metrics such as:

Traffic sources (how your visitors find your website)
Top pages (the most visited pages on your website)
Dropout rate (how quickly visitors leave a page)
Time on the page (how much time visitors spend on each page)

Make it easy to navigate

The more difficult the navigation, such a the more likely a visitor is to leave before he found the information he was looking for. Who wants to educate themselves by searching?;

Understanding why customers visit your site is crucial to creating useful navigation. For example, when they view a restaurant's website, most visitors are looking for menus, location details and how to make reservations.

Here is the golden rule “keep it simple”! Place everything that interests your customer in front of their eyes or somewhere easy to find.

Follow web design best practices

A professionally well-designed website is attractive and gives a sense of presence class, usability and reliability. Humans are visual beings. So, if something doesn't appeal to us visually we probably won't pay attention to it or even if we do we will be skeptical.

It's always good to take an approach “less is more”. Don't try to cram all the information into a single page. On the contrary, spread content evenly and take advantage of white spaces to give your site a clean and minimalist aesthetic that's easy to read.

Make sure your website is mobile friendly

Your website should have responsive design for mobile devices. The 80% and more users use their mobile phones to search for anything. If your website is not mobile friendly you will probably lose potential customers.

Have a consistent theme on your site

One fixed issue on all your websites inspires confidence in visitors. High quality websites will follow the same design throughout the site. Font mismatches, text sizes, color combinations and images make a website look unprofessional. If a visitor finishes reading a page and clicks on a link, only to discover a completely different looking page, with different colors and fonts, may feel confused and think it has left your site.

Consistency is also important for site navigation. If the search bar is at the top right of a page and at the top left (or missing altogether) to the next, the user may get confused. Keeping a consistent layout and navigation style, you'll make a better impression on visitors and keep them on your site longer.

Create a content strategy

A fascinating description of your product or service is just the beginning. Today's successful websites also include information that can help customers learn more through blog posts(blog), studies, educational videos, charts, information and frequently asked questions. Based on the topic, visitors can prefer one medium over the others.

The idea is to create an engaging piece of content and then link to other relevant pieces of content. This is a great way to keep the audience on your website, and optimize SEO with multiple means.

Keep your website content fresh

A great site is full of fresh, updated and useful information. If you open a website in July and see information about a New Year's sale, your trust in this site will probably decrease. So., check sections of the site related to sales;, discounts, Offers, upcoming events or recent news and update them accordingly.

You should also make sure that the content marketing your. In this case, make sure that the answers you have given to potential customer questions are still valid.

Use only original content

A big mistake that many small businesses make is plagiarism content. They take ready texts from the parent company who supply products without changing anything and put them on their own site. Neither cat nor damage;…Error!

Creating unique, high-quality content can be time-consuming, but copying content from another site puts your business at risk.

Google has stated that it wants every search result to be unique, otherwise a visitor will find the same content in 120 sites that he will click and that creates a bad impression. It would be one bad user experience. Google filters identical or highly similar content and gives penalty for plagiarism demoting you in search results. This means that if you copy a competitor's website, your page may get penalized and not appear in search results at all!

Use headings

Do you also before read something simple you're looking at titles and subtitles; The headings on your page should provide a quick preview of the whole page in seconds. Having clear headings for each section that include your topic keyword reassures users that they've clicked on the right link.

Even the search enginess use page headings as an SEO factor. Google can even highlight the text and send users directly to that part of the page to make sure they find the answer they need quickly. Well-organized, scannable content is preferred by both humans and search engines, so take the time to make sure the topic is clear and important details are easy to find.

Use high quality images

The images constitute substantive part of web design. They convey messages and inspire emotion in a way that a blog article simply cannot. In fact, έχει διαπιστωθεί μέσα από έρευνες ότι οι εικόνες(high grade) μπορούν να βελτιώσουν τις πωλήσεις.

Χρησιμοποιείστε όπου μπορείτε εικόνες που παρουσιάζουν άτομα (the human eye is naturally drawn to people's faces) and make sure these images are clear on any type of device. If it is possible, use your own or original images instead of stock photos. An original photo will have much more impact and give more prestige and weight to your business than a stock photo.

Add social proof

Reliability and trust can launch a business. We have mentioned it many times that A testimony or positive criticism is an extremely powerful marketing tool and can determine the completion of a sale. Προσθέστε social proof στο site σας χρησιμοποιώντας μαρτυρίες πελατών και κριτικές.

Επίσης μπορείτε να χρησιμοποιήσετε ως social proof:

Αναφορές της επωνυμίας σας στα μέσα κοινωνικής δικτύωσης
Εμφάνιση θετικών κριτικών από το Facebook και το Google Business
Βραβεία, αναγνωρίσεις και πιστοποιήσεις που έχει λάβει η επιχείρηση σας.

Βελτιστοποίηση για μηχανές αναζήτησης (SEO)

Όλο το περιεχόμενο μπορεί να δουλέψει για εσάς υπό την προϋπόθεση ότι χρησιμοποιείτε τις σωστές λέξεις-κλειδιά ώστε να γίνει ένα αποτελεσματικό SEO. Το SEO είναι όλοι αυτοί οι παράγοντες που θα σας ανεβάσουν υψηλότερα στα αποτελέσματα αναζήτησης. Γιατί άλλωστε ποιος δεν θέλει να βγαίνει στην πρώτη σελίδα της Google;

Το SEO είναι μια διαρκώς εξελισσόμενη διαδικασία. Οι στρατηγικές που λειτούργησαν πριν από μήνες ή χρόνια μπορεί να μην βοηθήσουν την κατάταξη του ιστότοπού σας σήμερα.

Μια καλή γενική αρχή είναι να δημιουργείτε πρωτότυπο περιεχόμενο βασισμένο σε λέξεις κλειδιά που δίνει αξία στους πελάτες σας. Όμως μην γεμίζετε τον ιστότοπό σας με λέξεις-κλειδιά. This strategy no longer works and can even get you penalized by the major search engines.

Another good start is to create εσωτερικούς συνδέσμους στο site σας με στόχο να κρατήσετε όσο το δυνατόν περισσότερη ώρα τον επισκέπτη στον ιστότοπό σας.

Make sure the choice of searching your site works

Did you know that the people who carry out Site search are twice as likely to make a purchase; It is also one of the functions that improve the customer experience. Y’ this is important to ensure that their search leads them to the page they need.

Improve speed on your website

A website loading speed determines whether or not one will remain on your site. Speed is vital For users and is one of the Most important SEO ranking factors For Google. According to Google survey The probability of a customer to give up your page is increasing by 90% When the page loading time is longer than 3-5 seconds.

Make sure your site loads quite quickly and if not make sure you fix it.

You should also try your site in various mobile devices To get an idea of how fast your site is loaded by all devices.

Offer something interactive

Instead of offering your audience a passive experience every time you visit your site, Give him opportunities to actively participate through interactive content. Interactive content gets much more attention than static content.

Interactive data can be something simple such as quiz and surveys or more complex tools such as investment performance calculators (KING).

A simple tactic is to offer visitors the opportunity to participate in a contest or a gift notifying something through social media (along with a surname hashtag) or by entering their contact information on the website. Similarly, the chatbox they offer a way to interact with your audience in real time by answering questions, guiding it to the information they are looking for or simply showing that you are available to listen and talk.

Don't neglect the CTA(Call To Action)

Once a customer gets to know you and trust you, it's time to get them to act. A clear call to action (often a button or link) allows him to know what to do next, either to complete the market or to close an appointment or ask a question.

To make the CTA more effective you can use a different color button that stands out and is in contrast to the rest of the page. Write Attractive text that lures a user to click. Add CTA on all your pages and not only in the original and Improve your contact forms.

Locate and correct damaged links

Over time, pages of your site can to move or delete. also, can external links no longer apply. This results in broken links that go nowhere. If a visitor starts clicking links on your site just to find that they don't work, can abandon the navigation attempt on your site and return to search results.

Damaged links are a negative SEO ranking factor and disappoint the visitors of the site.

Luckily though are easy to find and fix so it is good to do it immediately. Especially for sites that don't have many pages or a lot of material there are no excuses.

Experiment with your website

Experimenting is a great way to improve your site. If you have two ideas to improve your website but you can't decide which A/B test. A/B test allows you to try both and find out which version prefer users. Minor changes, such as the alternation of the color butt “Order right now” the The rearrangement of items on a page, can really lead to higher sales.

Free products such as Google Optimize allow you to display different versions of a page to different users and watch the results. A black and white home page would result in more appointments than a homepage that is open orange with pink text; Experimenting allows you to find out.

So.…

Web designing is constantly evolving.

A website should always be improved and upgraded. If your website looks like it came out of a time capsule, It's time to make small improvements to make sure it looks like contemporary and reliable.

Check the competitors in your field (especially those that appear at the top of search results) and get inspired. Use their sites as inspiration to improve yours. End, ensure visitors always have a great user experience.

The website is important part of a business and for a small business to remain competitive in today's market, must have a website with great content, functional, easy to use and provide the best user experience.

If you are now preparing your website or not working properly or it's just it is time for renewal, pay attention to all the above points. These will lead to not only one excellent site but also in one powerful marketing and sales promotion tool.

Improving your website can seem daunting, but it is an important business asset that you should invest in. It's your storefront, your store and ultimately the one who brings customers and sales.