Learn How To Create Content That Sells

We keep hearing about content marketing and how important it is. But here we will talk about something more: for content that sells or else sales content which will increase sales and your business revenue.

You may have heard that "Content is king" and this is still true!

We've mentioned the importance of creating great content many times. Great content adds value to the customer. It solves a problem or question for him, informs him and gives him alternatives. The content increases the visibility and authority of the business as well as the trust of the customer.

Content also increases sales. Just create content that sells!

In the final analysis, digital marketing is based on the idea that businesses present content to a specific audience to entice them to act. This action has the ultimate purpose of the customer asking a question, to get a deal or buy something.

To help you better understand how to create content that sells and why it's so important to your digital marketing strategies we've put together a mini guide with lots of information.

We will also consider the difference between sales content and content marketing. End, we'll give you helpful tips on how to incorporate content that sells into your strategy and campaigns.

Let's start!

Why it matters to create content that sells

Obviously to sell!

Before we can break down how to use content to convert more leads into customers we need to consider why it matters.

There is no way that someone will buy when we talk directly to them about selling. Especially if he doesn't know who we are and quality of products/services .. There is also no chance that someone will buy if we are selling openly to their face without giving it value.

We also won't get sales if we try to sell without going through the process of investigating what the customer really needs but also without being connected with us.

Through content we have an opportunity to offer added value that will engage the customer during the sales journey. With the content he sells we'll give him the final push to complete the purchase.

What is sales content?;

You may know that in order to complete a sale it takes the customer to contact approx 7-12 times with the business. A lot; You may need less but in any case you should every time you come into contact with the product, service or the business to he is convinced more and more and to is connected with you.

Sales content is the creation of educational and objectionable content so that the customer gets the information they need to lead to the sale.

What this content includes;

The answer is content that focuses on things like identifying the problem the customer's. It also includes the handling objections, the providing guidance and it is understood information about how your product or service can meet their needs.

Through this information the customer feels security, confidence and that is in good hands. Feels that someone understands the problem of and wants to provide a solution. If that happens, I will it is much easier for him to buy your product or service.

Integrating content into the entire sales process is the best way to do it anticipating and dealing with objections before they are submitted, which increases the likelihood of converting a visitor into a paying customer.

There is a difference with content marketing;

Now, you might be wondering what is the difference between content marketing and content sales.

The content marketing is a more broad approach to provide educational content.

Addresses one wider audience, which likely consists of your target market and anyone who happens to come across your website or social media pages.

On the contrary, the sales content specifically addressed to one specific buyer person where has already taken a first action towards purchasing your product/service.

Sales content is aimed at warm or lukewarm customers. In other words, to customers who have been in contact with your business or have already bought from you. These are people who have already requested more information, have subscribed to an email list or otherwise given consent for you to stay in touch.

Sales content can be used to increase sales to existing customers, to select a new product add-on or upgrade their current package.

On the other hand content marketing is designed for cold public who may or may not already be familiar with your brand.

Understanding the difference between the two types of content, you can create different messages to meet the needs and wants of each audience.

The biggest rule of sales is still incredibly simple — even in the digital age. People buy from people and companies they trust and who offer a solution to their needs.

So creating content that sells to increase the effectiveness of business marketing strategies is important.

As a business you cannot be everywhere at once. But you can use e.gcontent that directly relates to the buyer's needs and helps in the next steps of their buying journey. And by journey we mean the time from the first contact with your business to the completion of the sale or an additional sale.

Here are some additional aspects to consider:

Sales content keeps customers warm

It ensures that you reach them at regular intervals with attractive information which are designed to they arouse interest their. Using this as a point of contact, you remind them who you are and what you do. A good way to achieve this is to email marketing.

In turn, this facilitates communication when you are ready to make a call to sell, an email or inquire further about their level of interest.

It's also great for her brand recognition and for other digital marketing vitals.

Hand of businessman using laptop with icon social media and social network. Online marketing concept

Overcome objections before they arise

Good salespeople know when their product or service has one specific disadvantage. It is also in vigilance to address potential customers' key objections.

Sales content is a good way to address these issues and overcome them.

That is why it is extremely useful to create one plan which you will use depending on the case. Whether you use interactive content, or plain text, by directly promoting this content, you reduce the chances that your customers will have any objection.

You're afraid of giving your potential customers additional objections they didn't even know they had;

This is where things can get a little tricky. It is better to choose items for which you know there is a clear solution and for which you can present the answer.

Consider who is making the decisions

In some cases, the person you are communicating with is not necessarily the ultimate decision maker.

In such cases it is best to give to these non-decision makers (intermediates) additional information which they can then present to those who have the final word of a purchase.

It's even better, of course speak directly to the person making the final decision. For some company this may not be the person in charge or the supervisor but the manager. Correspondingly in a house it can be the husband or the wife.

When it comes to companies you can think about creating group sales content in a way that facilitates transition along the chain of command. In a B2B environment, this can be an amazing way to get better results and more sales, simply because you are able to provide all the information in an educational and professional manner.

What's the secret to creating content that sells;

There are some important steps you need to take to leverage sales content and see a difference in your conversions:

Step #1: Think about your audience

Before you can create and use sales content to improve conversions, you should think about your audience first.

It is mainly non-decision makers in a B2B environment who need information to pass on to their bosses; Or maybe only the lead will ultimately make the purchase decision;

This is important, as it gives you an idea of the tone and approach you should take with your content.

Step #2: Decide how many contacts are needed to close the sale

Subsequently, consider any past sales data. How many contacts does it take to traditionally close a sale?; Map your content to address these touchpoints.

Integrating sales content into your strategy can reduce time dramatically required for your ideal buyers to make a decision.

Step #3: Create the content

Subsequently, you want to create great sales content. It is recommended use of a variety of forms, as some people respond to messages in different ways than others.

For example, you can draft one email sequence in a quick format FAQ or create one product usage video your.

Step #4: Automate your content

When we talk about mass content and a large list of customers it is best to think about usage CRM software. So you will find a way to incorporate the distributing content on an automated basis.

CRM software clearly not it is the only solution. You can also use more traditional ways as long as they are productive and efficient for your business. Find the way that works best for you.

For example, you may have one sequence of emails that will come out in predetermined days after someone registers or becomes a prospect.

Use your automation to track them detailed information and make changes along the way, if there is a need to do so.

In general, finding ways to automate and distribute your content will save you money.

Step #5: Align your sales teams

If there are others besides you or more than one person on the sales side, make sure they are all aligned with the sales content. Will be blow to credibility and reputation of your business if everyone says something different.

Inform and train your staff.

Content that sells is the way to get better results and more sales

Sales content is a great way to keep in touch with prospective clients while providing them with the necessary information about the building trust to your brand and the achieving sales.

Understanding the difference between this type of content and general content marketing, you can create a message that speaks directly to your customers' needs and facilitates your sales.

After all, you won't agree that many times you yourself are very close to making a purchase but maybe you haven't found that something that convinces you complete it or someone who will give it to you the final push;

Then probably in this case the sales content would suffer somewhere and you definitely don't want this to be the case for your own business!