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How to build the ideal audience for your business with Social Media

In order for your business social media marketing strategy to succeed, it is necessary to define who your ideal audience is.. Who are you addressing?; Who would you like to "buy" you and why; These questions will help you create relevant content and give you the customers you dream of.

The social media marketing is the most powerful method of growing your business, exclusively with the use of social media. With a properly designed strategy and the smartest social media tools, you increase the visibility of your business, You build relationships with your audience and attract potential customers and boost your sales. It is important to realize that social media marketing does not only serve the sale of goods. Your audience does not expect to see harsh sales techniques from you.

On the contrary, the social media marketing is an extension of content marketing. All you have to do is find it the "right" group of people to present your content.

How are you going to do that?;

Discover your buyer persona

The first stage of any campaign social media marketing is to define the audience – your goal, otherwise him buyer persona the marketing persona. Buyer personas are a generalized representation of your ideal customer and help you tailor your content to the specific needs and behaviors of your potential customers..

As you create a description of your target audience, keep the following in mind:

  • Age or age range
  • Location (geographical)
  • Sex (the identity)
  • The level of income
  • Education level
  • Family or marital status
  • Occupation or type of business
  • Psychography (personality, values, interests and attitudes)
  • Hobbies and lifestyle requirements
  • Behavioral characteristics (for example, push buyer or austere man)

To design them buyer people you have to do research, conduct interviews or polls with your target audience. After collecting all your necessary data, try to identify patterns and similarities from the answers to the questions you have asked and create your first persona.

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Which social media platforms to choose

Facebook – YouTube – Instagram – Twitter – Tik Tok. The most popular social media platforms and video sharing with (billion)millions of members. Create an account on platforms that the public- your goal is activated.

To decide which platforms to invest in it is worth considering their characteristics.

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FACEBOOK

  • The largest social media social platform with 2.9 billion. users monthly.
  • The age of the users is between 35-70 years.
  • The flow of posts is shaped according to the interests and interaction of users.
  • There is no character restriction on posts.
  • Ability to target the audience in detail and very detailed monitoring of ad results.
  • It offers its possibility re-targeting via Facebook Pixel – your audience action detector – on your website or in your e-shop.
  • Excellent channel of communication with your customers both before the sale and after the sale.
  • The algorithm now has little organic growth.

INSTAGRAM

  • The social media social platform with 1.4 twice a month.
  • The 67% of users is 18-30 years.
  • It is based on the visual material, in photos and short videos or longer large videos (IGTV).
  • It is mainly used by mobile phones.
  • The flow of posts depends on the interests and interaction between users.
  • Posts are restricted 2200 characters.
  • The CV has a limit 150 characters.
  • It has exactly the same advertising capabilities as Facebook.
  • It shows little organic growth due to the high demand of its ads.

TWITTER

  • The social media social platform with 397 from. users monthly.
  • The 60% of users is 18-30 years.
  • Posts are up 240 characters.
  • The posts are streamed in real time and sorted in chronological order.
  • Extensive use of #hashtags to create and start a discussion on a topic, a fact, an event.
  • Posts are streamed in real time.
  • Posts are sorted and presented in chronological order of publication.
  • This combined with the fact that all conversations are public and everyone can see them has made it a real time news medium, widely used by the media and politicians.
  • Businesses can immediately announce their news and create open communication with their audience.

YOUTUBE

  • The second largest social media social platform with 2.2 billion. monthly users.
  • It is a platform exclusively for short or long videos.
  • It is in itself a search engine.
  • It belongs to the Google group and it is very easy for someone to register.
  • It is an ideal channel for communicating with customers through educational and informative videos.
  • It is also a great place to place ads, static or video, via Google ads.

TIKTOK

  • The social media social platform with 1 billion. users monthly.
  • The 41% users are under 24 years.
  • Exclusively for mobile phone users.
  • You can only create and publish very short videos with music and special effects.
  • It is a relatively new application and organic growth is easy.
  • Advertising competition is relatively small.
  • Ideal medium if your audience is very young.

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Create content that your target audience will love

After your research you will have understood your audience and their needs. All you have to do is create original and attractive content. Your goal should not be simply to sell your products or services but to inspire and set a standard for it.. Get users to your page because they appreciate the content you create and share.

Do not forget to include in your content, posts that encourage participation. It is important to ask often questions to your audience because that way you show that you really care about it. Do not forget to take the time to respond to your users' comments.

 

For more tips and tricks follow us at Facebook, in the Instagram or make an appointment with us.

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