SEO friendly content, how to create and take off your site

SEO friendly content or Hellenistic search engine optimized content is an incredible tool that grows organically(and free) traffic to your site, creates recognition(brand awareness) and increases your sales.

When you optimize your web pages - including your blog posts - you make your site more visible to people using search engines (such as Google) and classify them higher to them.

In theory all is well, in practice though, How Blog Content Can Help Your Business Get Organized In The Search Engines The Way You Set It Up;

in this article, you will find the answer to this question and more. Get ready for an exploration of the world of SEO friendly content, Factors Affecting It And Tips To Start Optimizing Your Site For Search Engines.

First of all’ all to say that SEO consists of from many factors. These can be off-line, like the backlinks, which are not entirely up to you to create and on-line which are made within your site.

On-line SEO is about technical pieces like the speed and the code in which your site is written. These issues can be solved by your developer or you can optimize yourself using plug-ins if your site is set up on a wordpress platform. A large part of online SEO, however, is also done through it content and of articles your, where each article has your own seo.

So here we will talk about online seo

Tip: Take the time to understand what each of these factors does. Each serves a specific purpose and you must first understand how it is done.

Let's see what makes your content SEO friendly to search engines.

Factors that affect the SEO of your site:

Residence time

Residence time means how long the user stays on your site before leaving. This can happen after reading the article he is interested in or more articles. He may also leave your site before the first paragraph is even finished, as he was not satisfied with what he read in the first lines.

Although stay time is an indirect ranking factor for Google and search engines in general, is a critical factor for user experience. By this we mean how enjoyable and readable your content was to the user. And we know that the user experience is king when it comes to SEO.

The time of stay, as we said, is the length of time a reader spends on a page on your site. Once a visitor clicks on your site at SERP(searching results), until it leaves the page. This measurement indirectly tells search engines like Google how much valuable is your content for the reader. It makes sense that the more time they spend on the page, the more relevant and interesting it is for them.

However, there is a reason that this measurement is an indirect indication for SEO – is completely subjective. Search engine algorithms do not know content strategy your. Your blog could focus on short form content that takes just a minute or two to read. Stay time can affect SEO, but do not modify your content to change this measurement, if it does not make sense for your content strategy nor if you have nothing more to say. It's better to keep your content small and substantial than to write nonsense.

Page speed

You may have noticed for yourself how it's slow to load a page then leave it and go to the next search results. The same is possible for someone to do it on your site if the page appears late.

One reason is speed. Another is that the visual elements(photos or videos) may delay your site if they are large in size. In this the solution is to download resolution before uploading them. You can use a free online tool to do it.

This is not the only thing that can delay the site. THE unnecessary code and excessive use of plugins(plug-in) can also contribute to a slow site. Removing unwanted code can help your pages load faster, thus improving page speed.

You can generally make a list of plugins(plug-in) of your site. Decide which ones you need to run your blog on a daily basis and which ones were installed as a fix for a temporary problem. It is better to get rid of what you do not need to increase the speed of your page.

Mobile experience

More than half of Google searches come from mobile devices. Besides, think for yourself where you usually google. There is no way to bypass your mobile site optimization and it is a factor that will affect your SEO metrics.

But what exactly does it mean to optimize a mobile website?;

Simply put, your site code should be appropriate modified so that when someone enters from their mobile phone to be able to navigate without difficulty. Most prefabricated site themes in wordpress these days are already mobile friendly and that is a good thing. So check if your site is mobile friendly to improve the user experience.

Index date

Search engines aim to provide the most relevant and recent information available. They love new and fresh content. One factor that search engines use when determining what is relevant and accurate is date which a search engine indexes the content. Indexing means that a search engine finds content and adds it to its index. Later, the page can be retrieved and displayed in the SERP when a user searches for keywords related to the indexed page.

You may be wondering: The date the content was indexed is the same as the date it was published;

The answer is Yes and no. If a blog post is being published for the first time, it is possible, let's say, a Google crawler, index this post the same day you post it. However, the content may be updated for a number of legitimate reasons, As the updating information or updating posts.

One way to positively impact this SEO factor is to implement a optimization strategy. This strategy works well on blogs that have been created for a few years and already have enough content. Informing older posts with new information and data, you will be able to significantly influence the SEO of your blog without creating new content from scratch.

Search engine crawlers will re-index your content and give it another chance to compete in the SERPs. It really is a win-win.

Use links

The use of links is still a favorable factor in online seo. These links can be internally(internals) the externally(internals). Internal links point to other articles or pages within your site. This way you can link related articles to each other or suggest a service or product. You should refer to a related article or page so that it is more likely to be read by the user. In this way you also increase the residence time on your site while giving one positive impression to the user as you provide rich and relevant content.

Foreigners are the links to other sites. Links to other sites indicate to search engines that your article is enriched and thorough. Caution! Here, make sure that the sites you refer to are reliably to enhance the dynamics of your site.

All of the above are some general SEO factors that you should definitely consider if you want your site to be competitive in search engines.

Read also:

UX Designer - How to improve your website navigation

As we said in addition to the general SEO factors that your site must meet and each article should have its own SEO. So let's see how you can optimize your articles for search engines.

Ways to make your articles SEO friendly:

Find your ideal audience

As mentioned above, the residence time is an SEO factor. The user should stay on your site as long as possible. So it should be remarkable your content and eis different the user. To do this you must first ap’ all to know which audience are you addressing and what interests you.

You need to make one research. Which is your ideal audience(sex, age, location, interests, social status etc.); What are the problems that concern it; Which keywords will he use; What time period does it search; And much more. You record these in order to have the bases in terms of the content that you will create but also where you will target. Will help, also, to think like your ideal audience, to become that is customer your, since it all starts there. also, use your site statistics to get an even better picture.

Finding the ideal customer is one of them cornerstones in marketing and SEO and articles are no exception, so if you have not analyzed your ideal audience do so immediately!

Read more in detail:

18+1 questions to discover the Ideal Audience of your business

Conduct keyword research

Now that you have selected your target audience, it's time to find out what content your readers want. This will help you to record in advance who these are Keywords where will lead users to your site.

Once you find them you should use these keywords in title your, in the meta-description(the first two lines appear below the title in the search results), at photos your, at headings and where possible within your text.

By repeating the keywords the search engines realize that your content is relevant whereupon the article ranks higher.

Add visual material

Search engines like Google rate visuals for certain keywords. The pictures and video is one of the most common visuals displayed on the search engine results page. This material should be original and interesting. You can even use and graphics, which you can even create yourself on tools like Canva.

The visual material does also your article more interesting and enjoyable for the user to stay on your site and read your post.

In this visual material enter in alternative text (alt text) the keywords of the article. Alternative text is an important factor in determining whether or not your image or video will appear in the SERP and how high it appears. Alternative text is also important for visually impaired people to have a positive content experience on your site. This is because they usually do a search based on the images and not the text.

Write a catchy title

The title of your blog post is first element that a reader will see when they come across your article and greatly influence whether they click or continue scrolling. A catchy title uses keywords, asks a question or sparks curiosity to pique the reader's interest.

The titles are a whole chapter on their own as it has been proven above the 80% users decide whether or not to read something from the title alone! So you have to be very careful in choosing the title.

Some tips is to use in your title:

words that invoke emotion(love, hate etc.),
strong words(should, necessary etc.),
to ban(do not, wrong etc.) and
to include numbers

For example:

The techniques for enticing titles apply beyond articles to captions, advertising, campaigns and in e-mail marketing.

Include a tempting CTA

What is the motivation for action?(CTA); The purpose of a CTA is to take your reader to the next step in their journey through your blog.. The key to a great CTA is that it relates to the topic of your existing post and flows naturally with the rest of the content..

Either you sell a product, either subscribe to a newsletter or want the reader to spend more time on your content, you will need a compelling CTA in every article you publish.

Through a successful CTA you can increase:

The time the user stays on your site through referrals to other pages or articles
The interaction through comments and go to other pages
Your email contact list(email marketing)
Your sales by proposing your products or services etc..

You can experiment with the CTA as it can take various forms such as buttons, hyperlinks and widgets. These are some of the most common CTAs and they all have different purposes. For example, you need to add a bold, CTA visible as a button if you want the reader to make a purchase. From the other side, you can easily get a reader to check out another blog post by providing a hyperlink to it at the conclusion of this article.

Focus on the reader's experience

As in general so in terms of your articles the user experience is a powerful SEO factor.

The reader's experience includes various factors such as readability, the formatting, the relevance, the extent, the visual material included. Your article should be interesting, comprehensive and do what its title promises. It should be worth the reader's time!

Use headings and subtitles as they help the reader to scan the content quickly to find the information he needs.

Details on the page, such as pictures and videos, have an impact on page speed as mentioned. So use them, but keep image file sizes low (up to 1MB). Also limit the number of videos you embed to a single page. If your photos are larger you can reduce it with a free online tool.

Focusing on what the reader wants to learn(which you have already found through your ideal audience) and by organizing the post you will achieve a search engine optimized article.

Use links

As mentioned above the links, internal and external, is a powerful SEO tool and articles are no exception. Use links so that your article gets better scores from search engines.