5 Steps to a Successful Social Media Strategy 2021

If you are preparing to run a Social Media campaign, meet the 5 Key Steps to a Successful Social Media Strategy, in order to have the maximum possible impact and efficiency at the lowest possible cost.

Today your presence on Social Media is a necessary strategic move. Take advantage of Social Media Marketing, capture the attention of your target audience and create a unique relationship of trust and interaction with your customers. How do you do that?; Here is

the 5 Key Steps to a Successful Social Media Strategy :

1. Set Goals

The first step is to understand your goals. Subsequently, analyzing the market to which you belong, as well as tthe presence of your competitors on Social Media, you are ready to design the most appropriate strategy for your needs. Choose the ideal social networking platforms for you and design the most effective campaigns.

Choose one goal to increase each time:

Brand Awareness:

To create an authentic image of your brand, do not focus only on ads. Instead, focus on the content that highlights the “personality” and the values of your business.

Leads and sales:

Either online or in store, Your Social Media followers should not shop “by mistake”. For example, regularly inform your fans about new products and offers;

Audience you communicate with:

Attracting new followers is a way to promote your brand to people who do not know you.. That's why you should participate in “conversations” around your business and industry. Attracting customers through Social Media is almost impossible without following specific keywords, phrases or hashtags.

Loyalty of your community:

Find ways to get their attention (already) your fans. This means you have to experiment with your brand messages and content. For example, promotes your Brand user-generated content and hashtags;

Website Traffic:

SEO and ads can help increase traffic to your site.

2. Find Your Ideal Audience

In the world of Digital Marketing, it's not possible to guess what what exactly does your audience need. Thanks to demographic data and Social Media analysis tools, do you know which networks your Brand should reach customers and what kind of content you should publish there.

Not all social media platforms match every business or goal you set. The following list will give you an overview of the most popular social media:

Facebook: The most popular social networking site in the world with more than 2,8 billions of users. Facebook also has the most active users, which makes it the most attractive platform.

Instagram: Instagram owes its success to the visual approach. Successful marketing there has to do mainly with the attractive aesthetics of the content being communicated. According to a recent study, Instagram is the platform with the highest level of interaction of all social media.

LinkedIn: With more than 722 millions of users, the platform is the largest network of professionals in the world.

Twitter: With limit 280 (more) characters per tweet, Twitter is known for the short and spicy outbursts of its users.

YouTube: If your Brand has multimedia, YouTube is the best way to take advantage of the popularity of online video.

Pinterest: On Pinterest, users make the platform so unique. Looking for inspiration on Pinterest and this is what makes this medium ideal if the target audience is going to be active, for example to buy something or visit your site.

Start the selection process with this list. Decide which social media platforms best suit your business. Maybe there is only one, maybe there are enough or maybe there are all of the above.

What will help you the most?

A Buyer Persona is what you will need. These are virtual figures that have characteristics from the audience you have or want to target. They are full of personalities with elements such as marital status, the age, the level of education, work, the title and salary they have, the hobbies, preferences and a number of others related to what you are promoting. With such a profile, you can run more specific ads and create more relevant content.

Funny cartoon on buyer personas and ABM in marketing by @marketoonist pic.twitter.com/MbuAz733I7
— Prospectr Marketing (@Prospectrs) January 1, 2017

3. Control analytics

Although the above demographics provide information for each platform, what about your customers; Further analysis is required to learn more about your customers' demographics on Social Media. For a successful social media marketing strategy, use a social media dashboard like HubSpot the Later. This table can provide an overview of the users who follow you and the interaction with you on each platform.

Gathering all the details will help you become more effective in content testing. This makes it much easier to analyze the content types that suit you best, either per platform, or interaction time and so on.

You act on the data

No matter what you sell, The best social media marketing strategy should be data based! This means that you need to focus on the details that "align" with your goals. The most important of these are:

Quantitative data

Approach – Approach – User reach is the number of unique users who saw your post. How popular is your content on Social Media; It really reaches the news of the users; Controlling user access is undoubtedly more important than ever.

Click – This is the number of clicks on the content, the name or logo of your business. Clicking on the links you provide is vital to understanding how users respond to your marketing.. Tracking the number of clicks per campaign is essential to understanding what arouses curiosity or encourages users to buy.

Hashtag Performance – What are the most used hashtags in your brand?; Which hashtag is most relevant to your brand?; Which hashtags created the most "loyalty"; By answering these questions you can easily improve the customization and focus of your content in the future.

Organic / paid “Like” – Refers to interactions attributed to paid or organic content (free). On Facebook it is very difficult to see results only from organic posts and “I like”. This is why so many brands are turning to Facebook ads.

Quality Data

“Loyalty” – It is expressed by the total number of interactions by the number of impressions. This indicator shows how much the public participates in your activities and the way they perceive and support your brand.

Emotion – It concerns the extent to which users reacted to your content, brand or hashtag. Did customers find your recent campaign annoying? What kind of emotions do your campaign hashtags evoke?

It is always better to look in depth for how people talk to each other about your brand.

4.Analyze the competition

Before you start creating content, it is necessary to analyze the presence of your competitors on Social Media. In this way, you will get the basic information you need to know how to focus on your own strategy.

Be careful! Do not copy or “you steal” their ideas. Study in detail what works for them and what tools and strategy you should also follow based on your own needs.

How to identify your competitors

The simplest way to find your competitors is through a simple one Search Google.

Look for the most relevant keywords, phrases and terms of your domain and see who appears there. For example, if you are into Marketing Marketing, a great keyword to explore can be “Digital Marketing Services”. Another way is to use a digital tool like Semrush, an online visibility management platform.

Subsequently, you need to study which Social Media your competitors are active in and how often they publish. Once you have identified some of your competitors in the industry, you can quickly compare the performance of competitors with your own. See what they post on Facebook. Compare your Twitter interaction with theirs. Learn how to promote their content on Instagram. At the same time, optimize your strategy.

5.Create original content

Obviously an effective social media strategy focuses on content. You need to know what to publish based on your goals and corporate identity (Brand) your.

Follow these tips to create original and interesting content.

Thematic Content

Visual content has to be published on a daily basis and that is the hardest thing. If consistency is a problem, think about how much creating themed content can help you.

Instagram is without a doubt the best platform for displaying themed content.

The “building” of a thematic content facilitates the creation of tactics, original posts. For example, you can switch between memes, product photos and user-generated content, creating a colorful "mosaic" of images. With Social Media Management Tools you can organize your media library and schedule your posts in advance.

Interactive content

The customer can use a hashtag or post a photo on your Social Media. This interaction expresses a clever way to increase it “faith” of your brand customers.

In other words, never miss an opportunity to interact with your audience. Even something as simple as a question or feedback survey can bring results!

Stories and current content

The content of your stories (stories) on Instagram and Facebook will only be valuable if you use the data you have collected for the needs and interests of your customers. Stories that are interactive and short, catch the eyes of your fans as they appear for the first time in their news.

Such content can help your brand create a creative image, instead of reproducing standard content. Instagram stories and other current content should be part of an integrated social media marketing strategy! Stories are valuable when you get your fans “behind the scenes” and you make them feel part of your team. For example, think about how you can use stories to “cover” a fact. Brands today should not avoid video, especially with the variety of creative options and tools available. Create short videos and original videos to grab the attention of your fans.

If you want to promote your business forward, You should include the following techniques in your social media strategy. You are ready to run your next successful social media campaign;