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The ultimate social media guide for small businesses

Marketing, Social Media, Sales

Surely it has crossed your mind how to develop your business you need to have an active presence on social media. You are not wrong! But you have no idea what to do; This social media guide will help you grow your business step by step. They exist now 4,2 billion active social media users—almost double the,what just five years ago. These users pass on average 2 hours and 25 minutes on social media channels every day. These almost 2,5 hours offer an incredible opportunity to: Build awareness Increase traffic to your website Build your audience Build relationships with your customers Establish your authority Increase your sales And these are just a few. While you are sure that social media is necessary, you are at sea and have no idea how or where to start. Absolutely normal! We were not social media experts yesterday, nor do we have the budget as small businesses to hire someone to deal only with this part! With this article we will help you grow your business social media step by step Small Business Social Media Guide: 1. Start with a plan It's easy to start using social media for business. We all use social media in our daily lives, so there is a comfort level with the tools. It costs nothing to create a Facebook page for your business, start posting on Instagram or create a Twitter presence. But before you start, remember: every good business strategy starts with a good plan. Yes, you can use social media for free. But the time and effort involved is still an investment in your business. Without a plan, you don't have a clear goal of what you're trying to achieve. This means there's no way to know if you're getting a return on that 'investment' and you also can't organize your content or ads effectively Take the time to create a social media marketing plan in advance. A social media strategy, that is, which is essential if you want a successful social media presence. Here are some tips to get your business social media strategy right. Set goals for your business and goals for social media Create goals that follow the SMART framework(Specific, Measurable, Αttainable/ Acceptable, Relevant, Time-bound). That is, they should be specific, measurable, feasible, relevant and timed. Base your goals on metrics that will have a real impact on your business. For example, you could target how many followers you want to reach by the end of time(always with realistic numbers). Do competition research How your competitors are using social media; What do they post?; Find a successful business in your industry, follow her and get ideas. Caution, getting ideas does not mean copying. You want authentic content tailored to your needs. A competitive analysis can help you learn what works and what doesn't for other businesses like yours. Evaluate your efforts If you already use social media, now is the time to step back and evaluate your existing efforts. See what worked best, what your audience prefers and base there. Create a posting calendar In the chaotic world of social media, organization is the be-all and end-all. A social media calendar to organize what to post and when will free your hands and save you valuable time. What content to post; Try starting with the rule 80-20. use it 80% of your content to update, educate or entertain your audience. Use the rest 20% to promote your brand or sell your products. It's a rule that works quite well for both large and small businesses. 2. Decide which platforms are right for you Don't make assumptions about where your audience spends their time online. Your gut may tell you that if you're targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But data shows that almost a quarter of Facebook users are of age 18 to 24 years. If you are selling to baby boomers(ages above 60), social media may not seem like a No.1 priority. But it should be! Facebook and Pinterest are the top social networks for boomers. Adults over 65 year-olds are Facebook's fastest growing audience segment. So you understand that you should have found your ideal audience and who you are addressing. If not, read on:18+1 questions to discover the Ideal Audience of your business. also, see statistics and ask your customers which platforms they use. Get an idea about the age and demographics of those using social media: The fact that you will start from one platform does not prevent you from trying some others in the future. You can use different social media channels to reach different audiences or achieve different business goals. The average internet user has 8,4 social media accounts, so there is a lot of scope to move. A basic requirement is to be able to be consistent in your posts on the social networks you use. 3. Know Your Audience One reason that using social media for business is so effective is that you can target your audience. You just have to find it first, as we said, what is it. Start by gathering data about your current customers. Subsequently, study your social media stats. You will soon begin to understand who is interested in your business and who is interacting with you online. Once you've defined your audience, you can create buyer personas(buyer persona), which will help you understand the best ways to speak to your audience. Read this too:How to build the ideal audience for…

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Customer satisfaction: The A and the Z for small businesses

Marketing, Services, Sales

Customer satisfaction is important for any business, but it is essential for small businesses that want to grow. But what exactly is customer satisfaction?; What to watch out for; Where to emphasize; Why it is so important; You have these questions; Then read below to be solved, but also to give a big advantage to your business. You may think that if you give a quality product at a reasonable price you will be ok. But let's not laugh, how many similar products are available at also reasonable prices; Not to mention the even lower prices that big players can give. How can you then stand out from the competition and not only make your business viable but also grow it?; Here comes the key: Priority in customer satisfaction! Think about your most recent negative customer service experience. Become a repeat customer; Recommend the product or service to others; The, you warned them to stay away from the company; Now, think about the last time you had good customer service. You told no one else about your positive experience; Have you bought again from this company or will in the future; You recommended it to acquaintances and friends; Simple;…Almost! Satisfied customers are returning customers and often bring more customers with them! For small businesses that want to grow, Customer satisfaction is king. What is customer satisfaction; Customer satisfaction is a measure of how customers feel about their experience with you and your business.. They are happy with your product or service; They feel valued throughout the process; If you have an online business it is easy to navigate your site; Issues are resolved quickly and politely; Along with factors such as price and product, customer experience-satisfaction is an essential factor differentiating the business. Consistent customer satisfaction creates loyal customers. Loyal customers can become supporters of the business. For you, this means more customers and more profits. Why customer satisfaction is important for small businesses; More customers and more profits sounds great, especially for small businesses. No; So how does customer satisfaction help you achieve these results?; 1. Customer satisfaction is a top indicator of customer loyalty. When one experiences satisfactory customer service, is much more likely to return to your business in the future. Studies show that even a small increase in customer satisfaction can dramatically increase customer loyalty. Work on improved customer service in a few simple steps. Listen to your customers' needs and pain points. Make sure the service you provide is fast and convenient, including customer service self-help and troubleshooting. Show empathy with your customers, apologize for problems and find a satisfactory solution. Train your employees in customer service. As a small business, you have an advantage in terms of customer satisfaction. You are considered more authentic and polite and you are closer to your customers. You are not an impersonal business, you are the people behind it. Use this advantage to personalize the customer experience and increase their loyalty as much as possible. Meet the people who buy your products and services. Tell a story of your company that resonates with your audience and its values. Check after purchase to see if they have any questions or complaints. Include a handwritten note in your package. Try some new ecommerce strategies. Create loyalty programs for frequent customers. If it is possible, send discount codes or small gifts. Leaning on relationships, you will exceed expectations and gain loyal customers. These are some ideas that we will analyze below. 2. Customer satisfaction increases customer retention and loyalty. On the path to becoming loyal customers, people go through the customer life cycle. Constantly satisfied customers reach the retention phase. Customer retention saves money. Attracting a new customer can cost five times as much as retaining an existing one. Research by Bain & Company shows that the increase in customer retention rates by just 5% increases profit by 25% to 95%. For small businesses, this increase may mean the difference between survival and prosperity. Some happy customers even get to the final stage – The dedication. These supporters are really enthusiastic about your brand. They write great reviews on the internet, recommend your business to others and shop with you again. Both retention and dedication generate profit, providing an excellent incentive to keep customers satisfied. 3. Customer satisfaction maximizes customer lifetime value. Customer Lifetime Value is the amount of money you can expect to earn from a customer during your relationship.. Factors for calculating customer lifetime value include the average order value, the average purchase frequency and the average lifespan of the customer. It is natural for satisfied customers to spend more money, buy more often and stay with you longer. Therefore, Customer satisfaction priority maximizes the life of your customers. For small businesses, the lifetime value of each customer is even more important. Remember to use your advantage to build deeper relationships. Understand your customers' goals and step up your efforts to achieve them. Customers who feel valued provide added value to your business in return. 4. Customer satisfaction differentiates your business. With increased competition in almost every industry, business diversification is of great importance. Customer experience, service and relationships are key factors in brand differentiation and as we said is the advantage of small businesses. When people like you and have consistently positive experiences with you, your business stands out from the rest. Quality and price are more or less the same everywhere, customer satisfaction makes the…

Digital marketing for hotels:11 Strategies that will take your bookings off the ground

Marketing, Accommodations, Services, Sales

Digital marketing for hotels not only exists but its utilization is considered necessary! If you have a hotel and you have no idea who we are talking about, then keep reading! We all now understand how much we use the internet in our lives. From looking for a recipe to ordering something from the other side of the world. So we understand, that digital marketing is a one-way street! And digital marketing for hotels is no exception. Besides, think, how many times have you booked a room from the internet, you googled for information and searched for reviews; We have convinced you that your hotel needs a digital presence; Let's see what it is: What exactly is Digital Marketing for Hotels; Digital hotel marketing (also known as online hosting marketing) means creating and maintaining your hotel online presence. This includes a website, social media platforms like Facebook, Twitter, Instagram and of course Google and other search engines. Why it is important to have digital marketing strategies for your hotel; Nowadays, most of the guests are looking for hotels and other services they provide. With a good hotel internet marketing strategy, you will be able to reach all these potential visitors and create a loyal customer base for your business. The journey of visitors begins with the discovery of your hotel in search engines, social media channels or organic search like Google, Yahoo and more. Making your business visible on these channels is more important than ever. So let's see what are these digital marketing strategies for hotels that will drive visitors to your hotel and take off your bookings! The 11 best marketing strategies for hotels on the internet: 1. List your hotel on Google Before the internet age, people used the Yellow Pages to search for any business information. The "Yellow Pages" was a list of all kinds of businesses. From plumbers to government officials, everyone was in it. We imagine maybe your business too! This is how the past came about as the internet and finally search engines came into our lives. Now everyone wants to register their business with Google. From the barber shop on the corner to the tallest hotel in the world, το Burj Al Arab, everyone is on Google! As a hotelier you may have some questions: Why should I do it; It's free; How do I Google My Hotel?; As for why do it, think about that, guests search the internet for any accommodation they would stay. From apartments to five-star hotels to see reviews, critics, photos, the price range, even the FAQs. A potential visitor is looking for everything! The answer to your second question is - "Yes, Signing up for your hotel on Google is free!» As for how you register it, the process is not difficult. Google My Business(GMB) it's like creating an e-card for your business. Log in to Google my Business and fill in the registration form with the required information, such as the name of the hotel, the star category, the location, facilities and so on. Caution! It is important to check your hotel contact details. Inaccurate location and contact number affects search results and booking flow. When searching for a business on the Internet, the 80% Consumers lose confidence in businesses with incorrect / inconsistent contact information, as well as the lack of a website. After completing and submitting the form, you will receive a business verification code. After verifying your hotel, you need to improve your listing. Once you receive the information and realize who the: Google My Business provides you with important features such as: Evaluation and critique. Collection of photos on the business page of your hotel. Automatically update user-generated content that has geo-tagged labels with your name. Add site administrator. Built-in meta-search for hassle-free bookings. ProTip Hotel Features: While you have invested your time and effort in GMB, Don't forget to sign up for the Google Free Hotel Reservation Link. This new Google app lets hotels display booking rates and get direct bookings for free (also, no third party supplies are involved). Click here to learn more about Google FBL(Free Booking Links). 2. Create your site If you don't have a site, create one tomorrow! And when we say hotel site, we do not mean just uploading some bad photos, to add 2 content lines for your hotel and that's it. NO! We mean a hotel website that presents your amenities, the location of your hotel, your rooms and everything else is your hotel. The photos, non-negotiable, they will be professional and it is good to include reviews! Some more things to consider: Mobile Website Optimization People prefer to find anything on a smartphone than on a desktop computer. In fact, above the 80% of users enters from mobile! This means that mobile optimization is essential! Read this too: 9 Important Reasons To Get Your Business Website 2022 3. SEO: The #1 SEO tool stands for Search Engine Optimization. Performing good SEO will rank your hotel higher in the search engines, thus giving you the visibility your hotel needs and bringing it to the first page of Google! The hotels that appear in the top search results invest more in the SEO part. Although some people go for paid ads there is something that usually none of the hoteliers follow and can save them money. This hidden technique emphasizes local SEO. Well, what is local SEO; This part of SEO focuses on showing your business in local search results. For example, Suppose you have a hotel in the area of ​​Messinia, Greece. Local SEO continues to focus on your hotel to find results in "hotels near me" or "hotels in Messinia". The process is quite simple. Just list places near your hotel from…