Customer Journey Mapping-7

Customer Journey Mapping : turned the public into customers

Customer Journey Mapping : turned the public into customers

 

The client follows a map on which he makes a route to the final destination of the market. What you could do is map the course of the trip, thing that will help you so to define and adjust the marketing strategy that you will implement.

To chart its course you will of course have to to understand who your customers are and what exactly they expect from you. After all, you could not chart a path for a stranger because you obviously did not know what behavior he would adopt..

The specific marketing formula requires knowledge customer personas to determine the appropriate strategy to approach and attract them. A very good idea is to evaluate interactions of your customers to implement this marketing model.

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This is also the first contact with the map as long as the interaction gives a starting point that reveals how customers approach the brand.

 

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This method in the language of marketing is called Customer Journey Mapping and consists of evidence that testifies to how the customer begins the journey that will lead him to buy from you.

Noting how the interaction includes all the ways the customer communicates with the brand.

This means that from the online product market to accessing telephone customer service and complaining to social all interactions will be taken into account.

also they will be evaluated according to their degree of importance in terms of the information they provide you.

If e.g.. your website "attracts" more the customer you of course all you have to do is focus on this kind of development marketing strategies.

 

The stages of the journey are divided into 3 categories:

 

  • Acquisition
  • Commitment
  • Keep

 

Every business needs to take the three steps very seriously in order to softens its customer base and promote its products.

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It's essentially the customer's life cycle from the moment they discover it brand until he becomes a regular customer.

It seems simple but it is not so.

The road map that you will sketch to identify the specific routes of the customer, requires:

  • Observation
  • Design
  • Study
  • Organization
  • Coordination of marketing actions

 

Also do not believe that the map will be made once and it will be valid forever. No!This is a feedback map with changes when needed.

Buyers are not moving in a direction that is constantly changing, so the map data must be adjusted accordingly to get the right results..

 

you like to serve him and you do it in the best way:18+1 questions to discover the Ideal Audience of your business

 

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Let talk about the starting point of the trip.

So the journey begins when the customer expresses a need for something specific or need to solve a problem.

In this phase it goes through 4 stations:

  • Research the problem or need
  • Exploring solutions
  • Choosing a solution
  • Purchase the solution

If now you can determine its route then the sale will take place and the customer will arrive at his destination satisfied.

 

To make it easier we give you 3 important steps that will help you to do the mapping and create tthe journey map of your customer