Customer Journey Mapping-7

Customer Journey Mapping : turned the public into customers

Customer Journey Mapping : turned the public into customers

 

The client follows a map on which he makes a route to the final destination of the market. What you could do is map the course of the trip, thing that will help you so to define and adjust the marketing strategy that you will implement.

To chart its course you will of course have to to understand who your customers are and what exactly they expect from you. After all, you could not chart a path for a stranger because you obviously did not know what behavior he would adopt..

The specific marketing formula requires knowledge customer personas to determine the appropriate strategy to approach and attract them. A very good idea is to evaluate interactions of your customers to implement this marketing model.

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This is also the first contact with the map as long as the interaction gives a starting point that reveals how customers approach the brand.

 

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This method in the language of marketing is called Customer Journey Mapping and consists of evidence that testifies to how the customer begins the journey that will lead him to buy from you.

Noting how the interaction includes all the ways the customer communicates with the brand.

This means that from the online product market to accessing telephone customer service and complaining to social all interactions will be taken into account.

also they will be evaluated according to their degree of importance in terms of the information they provide you.

If e.g.. your website "attracts" more the customer you of course all you have to do is focus on this kind of development marketing strategies.

 

The stages of the journey are divided into 3 categories:

 

  • Acquisition
  • Commitment
  • Keep

 

Every business needs to take the three steps very seriously in order to softens its customer base and promote its products.

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It's essentially the customer's life cycle from the moment they discover it brand until he becomes a regular customer.

It seems simple but it is not so.

The road map that you will sketch to identify the specific routes of the customer, requires:

  • Observation
  • Design
  • Study
  • Organization
  • Coordination of marketing actions

 

Also do not believe that the map will be made once and it will be valid forever. No!This is a feedback map with changes when needed.

Buyers are not moving in a direction that is constantly changing, so the map data must be adjusted accordingly to get the right results..

 

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Let talk about the starting point of the trip.

So the journey begins when the customer expresses a need for something specific or need to solve a problem.

In this phase it goes through 4 stations:

  • Research the problem or need
  • Exploring solutions
  • Choosing a solution
  • Purchase the solution

If now you can determine its route then the sale will take place and the customer will arrive at his destination satisfied.

 

To make it easier we give you 3 important steps that will help you to do the mapping and create tthe journey map of your customer

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3 Important steps to create your client's journey map

 

#1 Determine where your customer starts the approach

To give an example and become more understandable, you can segment customer approaches from the various tools you have as a business.

That is, they come from:

  • Web page
  • Social Media
  • Mobile – Application
  • Phone – Customer service
  • Advertisements – Digital
  • Advertisements – Printed matter

From there you have the first reference point of his trip and to make his route more efficient for you, you can find strategies that will lead him more easily to "Ithaca" of your products.

#2 Configure your persona

That is, categorize e.g.. Woman first time buyer in between 20- 25 years

Man buys for 3 consecutive time 30-35 years.

You will create a diagram that will help you at the point of intersection to determine exactly who likes your products or services.

If you now want to make it more difficult you can create as many subcategories as you want, but it is enough not to be confused by the abandonments before you discover the persona of your brand.

If you want to start you just do it and then if you want you go ahead.

 

#3 Customers have goals that you need to set

In very simple Greek if you want to follow the path to the shopping cart you must know what is expected of you. You will understand this from the interaction and from its content.

Here you will get answers if you do the known call to action στα social but you will also be able to gather information from comments. Learn to listen to your customers, learn to listen to their needs, to satisfy them with your products.

 

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How do you reach new customers?;

  • Advertising: Paid ads are a good way to attract potential buyers
  • SEO: Search Engine Optimization for Your Website
  • Development of the e shop
  • Promotion on social

Keeping the customer and building a bond between you is possible with content marketing.

Keeping them requires:

  • Customer loyalty programs: e.g. discounts or points that can be redeemed
  • The provision of valuable content
  • Constant renewal of his interest

The customer's journey helps you to gain experience by observing his behavior. Of course, this does not happen overnight, takes time.

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However, mapping is necessary as it will reveal the problems to you.

A trip is not only beautiful moments, after all, but also includes unpleasant impressions.

Make sure you correct any imperfections and adjust your next steps accordingly. in marketing.

 

Let's see what you need to do once the customer has bought

 

The purchase has been made and the goal of mapping the customer's trip has paid off.

Until now we thought the journey was over.

Just the first goal is the one that was achieved. This is where your relationship of trust begins, service and ongoing support.

This way he will be completely satisfied and will recommend the product to others.

That he will visit it again e-shop this is absolutely certain.

The satisfied customer, always comes back and even when he acquires familiarity and trust with it brand, comes back fiercer.

in conclusion we will say that the customer journey has many parameters that you may find useful and apply in his strategy marketing that you follow.

Make sure you plan his trip in detail and when he arrives at the destination you will be a perfect host for him.

 

 

Contact us to answer any questions you may have in the Facebook, in the Instagram or make an appointment with us.

 

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