A question that many entrepreneurs may have is why should they make a website για την επιχείρηση τους αφού έχουν ήδη social media και μπορει να πηγαίνουν και καλά. So website or social media, social media ή website; Which will generate more leads; Which channel provides the greatest return on investment; Which channel will grow the business faster?;

Lots of crazy questions, and finally which is the right one; The answer is…both! Read this article and you will be solved many questions about why your business it should have a site but also why you should not neglect social media.

Both are aimed at the growth and development of your business, but they achieve it with different way and they have different benefits. Let's briefly look at some features:

Website ή Social Media;

Website is your company's digital space, your online store and it certainly has many benefits:

1. A website helps someone find your business organically online

When discussing Website or Social Media and their impact on lead generation, one of the most important things to remember is that a website it's how your company is found online.

Almost it 90% of people use the internet to find even local businesses. If you don't have a website and don't maintain it properly, you lose the chance to be found online.

Having a website means your business can through strategy search engine optimization (also known as SEO) to increase its online presence. Statistics show that the 53,3% of traffic, or more, of the site comes from organic search, therefore, if businesses pay close attention to SEO and organic search strategy, they can see incredible growth in their lead generation efforts.

Strategies you can use for organic growth include;:

• Creating one blog that provides valuable information about your audience
• Targeting local audience through local SEO strategies
• Selection of relevant keywords for better ranking in search results

If you focus on creating a website that is useful, fast and can be found easily, you will get quality leads without even knowing it.

Read this too:SEO friendly content, how to create and take off your site

2. A website promotes your products/services online

Another critical aspect of a website is its ability to promote your products/services online. More and more people are now choosing to shop online, especially since the start of covid and after.

The internet is an incredibly powerful tool for generating leads, .’ it and your services must properly described and promoted on your website(the SEO we were talking about before).

You can promote your services in many ways, but one of the most effective ways is to have a targeted one landing page.

A landing page is a web page that users will be taken to after clicking on a link. This link can either be in a marketing campaign or from organic search. You can also create landing pages that target specific locations (also known as geo-specific landing pages), in case your business has multiple locations across the country.

Your landing pages should effectively describe what your services are and how they solve your audience's problems. A landing page should grabs the user's attention, be simple to use and be specific in what the visitor should do.

For example, you could create a landing page that describes your services and encourages potential customers to sign up e-mail list you so to receive a special offer, such as a discount on their first order or a free e-book.

The more effective your landing page is, the more conversions you will see.

3. A website is a critical part of your sales funnel

Keep in mind that a website plays an important role in your sales funnel. What do we mean; Think of sales as a funnel(funnel). Your website guides users through the top of the sales funnel, through a process where they learn about your business and services, at the end of the sales funnel, where they convert and become customers.

Users start from its stage awareness, in his stage of interest and end up in Buy through this funnel. Also known in marketing as marketing funnel.

Your site is a place where potential customers can learn about your services 24 hours a day, 7 days a week, 365 days a year. This makes it incredible valuable for your sales process.

4. A website helps your company gain credibility

Reliability means a lot to consumers in today's digital landscape. Think about how much more positive a company creates on you when you see that it has a website.

If a business looks trustworthy online, visitors to her website are more likely to trust her and convert into customers.

Building credibility online involves posting interesting content such as helpful articles and how-to videos. The more valuable information you provide, the more chances you have for better organic ranking in search engines and get a good reputation with your audience. also, users will trust you and return to your site again and again.

Another way to establish your company's credibility is to present testimonials and reviews from customers. Positive reviews of your products and services show that other people have worked with you and were happy with the results. In fact it has been proven that reviews are a very powerful tool as they often determine the final purchase decision.

5. A website provides you with basic data about your company

A website provides important data that is important to marketing of your business. Data is critical to success in a hyper-competitive global economy. The more data you have, the more you can see what works and what doesn't so you can change it.

Tools like Google Analytics track user behavior on your website. You can get data like the number of visitors, the time visitors spent on the website;, the number of conversions and the bounce rate.

And now we go to Social Media:

While your website provides great value for your company, Social Media is the enabling space extroversion, connecting with your audience and increasing awareness your. More detail:

1. Social media helps you connect with your audience

Something vital to consider when considering a website or Social Media is that social media helps companies to connect with their audience on a personal level.

Users spend online, average, 142 minutes per day on social networking and messaging platforms.

You should take advantage of this time to make your presence felt in the audience. You should make sure you are though consistent in publishing and creating interesting content that informs, educates and motivates your audience. It should give your audience trigger to interaction.

Another way to do it is to create a community that your audience will want to be a part of. also, reply to comments and messages. Share the backstage and give a reason for communication.

These tactics also encourage people to learn more about you and encourage them to check out your site. These prospects may not have found your website on their own(as in organic search), but they found more information because of what they saw on social media.

2. In Social Media you 'build' it your brand name

Social media is also a vital channel to use when brand building and her recognition of the business your. The more connected is the audience με την επωνυμία σας, the more likely it is to become customers and advocates of the brand.

A basic way is to humanize your company. You can share daily stories and your wins or losses, to show the human face behind your business.

The more people know that there is a real person on the other side willing to help them, the more likely they are to trust your brand and connect with you.

3. Social media helps you share your content

In this case social media is the platform you will promote your website content. Via valuable content you can to approach it appropriate audience and create loyal customers.

Social media users like to consume content with different ways on different platforms. If you are on Facebook or Twitter, you can share a link to your blog. If you are on Instagram or TikTok, create content that is mostly images and videos. If you are on YouTube, make videos related to either the blog posts or demonstrate the usefulness of your products.

Sharing content across multiple platforms helps in the greater penetration of the company your. The more you share, the more so strengthen your position, which can influence people to continue following you to get valuable information. A key requirement is to be consistent in your content creation.

4. Social media allows you to reach new audiences

Another powerful benefit of social media is that it allows you to reach new audiences in ways you can't through your website alone..

For example, social media platforms such as Twitter;, LinkedIn and Instagram allow you to use hashtags to track specific topics. Using the hashtag strategy can help you reach targeted audiences organically on social media.

You can also reach targeted audiences through social media marketing Paid. The good thing about paid promotion is that even with small budget you can effectively target your business's ideal audience and we advise you to include it in your social media strategy.

Read this too: The ultimate social media guide for small businesses

5. Social media encourages interaction

Something unique about using social media is that encourages interaction and engagement between businesses and their audiences. Think about it: every like, comment or share it's yet another sign that the public supports your business. It is a form social proof.

The more you engage with social media, the more exposure your business will get.

You should study when your audience is most active and which posts he interacts with the most and adjust your social media strategy.

When you create great content, the more chances you have to reach your existing audience. If now this great content your audience will want to share it through their own profiles then it can display your brand name in front of hundreds (or even thousands) new people.

This increases your visibility even more and also promotes your profile.

On this Website or Social Media

We hope that through the above we have clarified the answer to the Website or Social Media question. It is equally important to have both!

Clearly we have not mentioned other benefits that are common to both channels. We did this on purpose to separate them unique characteristics of each. Each has its own advantages and they put their own part in it building, visibility and promotion of your business. We could say both complement each other to create one strong digital image of your business.

They have the same goal: get your business known and convert leads into customers.

When combine correctly then the warranty is a given. So don't delay any longer with this dilemma. The answer is clear! Maybe you need to rethink your strategy;

Read this too: 18 smart ways to promote your business online

If you need help setting it up website of your business or organize it social media strategy of your business then Do not hesitate to contact us. Follow us on Facebook and Instagram for even more tips and information.