Digital marketing for hotels:11 Strategies that will take your bookings off the ground
Digital marketing for hotels not only exists but its utilization is considered necessary! If you have a hotel and you have no idea who we are talking about, then keep reading! We all now understand how much we use the internet in our lives. From looking for a recipe to ordering something from the other side of the world. So we understand, that digital marketing is a one-way street! And digital marketing for hotels is no exception. Besides, think, how many times have you booked a room from the internet, you googled for information and searched for reviews; We have convinced you that your hotel needs a digital presence; Let's see what it is: What exactly is Digital Marketing for Hotels; Digital hotel marketing (also known as online hosting marketing) means creating and maintaining your hotel online presence. This includes a website, social media platforms like Facebook, Twitter, Instagram and of course Google and other search engines. Why it is important to have digital marketing strategies for your hotel; Nowadays, most of the guests are looking for hotels and other services they provide. With a good hotel internet marketing strategy, you will be able to reach all these potential visitors and create a loyal customer base for your business. The journey of visitors begins with the discovery of your hotel in search engines, social media channels or organic search like Google, Yahoo and more. Making your business visible on these channels is more important than ever. So let's see what are these digital marketing strategies for hotels that will drive visitors to your hotel and take off your bookings! The 11 best marketing strategies for hotels on the internet: 1. List your hotel on Google Before the internet age, people used the Yellow Pages to search for any business information. The "Yellow Pages" was a list of all kinds of businesses. From plumbers to government officials, everyone was in it. We imagine maybe your business too! This is how the past came about as the internet and finally search engines came into our lives. Now everyone wants to register their business with Google. From the barber shop on the corner to the tallest hotel in the world, το Burj Al Arab, everyone is on Google! As a hotelier you may have some questions: Why should I do it; It's free; How do I Google My Hotel?; As for why do it, think about that, guests search the internet for any accommodation they would stay. From apartments to five-star hotels to see reviews, critics, photos, the price range, even the FAQs. A potential visitor is looking for everything! The answer to your second question is - "Yes, Signing up for your hotel on Google is free!» As for how you register it, the process is not difficult. Google My Business(GMB) it's like creating an e-card for your business. Log in to Google my Business and fill in the registration form with the required information, such as the name of the hotel, the star category, the location, facilities and so on. Caution! It is important to check your hotel contact details. Inaccurate location and contact number affects search results and booking flow. When searching for a business on the Internet, the 80% Consumers lose confidence in businesses with incorrect / inconsistent contact information, as well as the lack of a website. After completing and submitting the form, you will receive a business verification code. After verifying your hotel, you need to improve your listing. Once you receive the information and realize who the: Google My Business provides you with important features such as: Evaluation and critique. Collection of photos on the business page of your hotel. Automatically update user-generated content that has geo-tagged labels with your name. Add site administrator. Built-in meta-search for hassle-free bookings. ProTip Hotel Features: While you have invested your time and effort in GMB, Don't forget to sign up for the Google Free Hotel Reservation Link. This new Google app lets hotels display booking rates and get direct bookings for free (also, no third party supplies are involved). Click here to learn more about Google FBL(Free Booking Links). 2. Create your site If you don't have a site, create one tomorrow! And when we say hotel site, we do not mean just uploading some bad photos, to add 2 content lines for your hotel and that's it. NO! We mean a hotel website that presents your amenities, the location of your hotel, your rooms and everything else is your hotel. The photos, non-negotiable, they will be professional and it is good to include reviews! Some more things to consider: Mobile Website Optimization People prefer to find anything on a smartphone than on a desktop computer. In fact, above the 80% of users enters from mobile! This means that mobile optimization is essential! Read this too: 9 Important Reasons To Get Your Business Website 2022 3. SEO: The #1 SEO tool stands for Search Engine Optimization. Performing good SEO will rank your hotel higher in the search engines, thus giving you the visibility your hotel needs and bringing it to the first page of Google! The hotels that appear in the top search results invest more in the SEO part. Although some people go for paid ads there is something that usually none of the hoteliers follow and can save them money. This hidden technique emphasizes local SEO. Well, what is local SEO; This part of SEO focuses on showing your business in local search results. For example, Suppose you have a hotel in the area of Messinia, Greece. Local SEO continues to focus on your hotel to find results in "hotels near me" or "hotels in Messinia". The process is quite simple. Just list places near your hotel from…
