Born between 1996 and 2010, Generation Z is aware of value and is attracted to authentic companies. She is bold and creative in the trends at TikTok, on Instagram Reels and other platforms. That's why it requires a slightly different approach.
How can you, so connect with the Gen Z market 2022; Continue reading…
Who owns Gen Z.;
Having grown up with a smartphone, internet and social media, the Gen Z generation is more likely to buy from companies that have established clear values, without social exclusion and with a strong online community.
https://www.instagram.com/p/CHqWXPCAJND/?utm_source=ig_embed
According to its co-founder TRANSM, Liz Toney, "The young people who belong to Gen Z., guide profits, are behind the biggest behavioral and cultural changes we see today, and also make decisions that will affect us for years to come. ".
With some strategies, you can create content with which the Gen Z generation will interact – without of course excluding your current customers.
Are you ready to create a solid Gen Z marketing strategy?;
To connect with the new generation, you need to keep these five strategies in mind:
- Establish clear values and goals
- Be honest and responsible in your views
- Establish the personality of your business
- Have fun
- Build a strong community
#1: Establish clear values and goals
For starters, It is important for your business to establish your values and goals. Some important issues for Gen Z include::
- LGBTQ + rights
- Diversity
- Social responsibility
Take the lingerie brand for example Parade:
https://www.instagram.com/p/CGCw6FNBnjX/?utm_source=ig_embed
THE Parade designs campaigns that encourage the public to love their body as it is. With clearly defined values, the Parade can differentiate itself from other brands in its industry and interact with the Gen Z audience.
#2 Be honest and responsible in your views
The next step in Gen Z's marketing strategy is to ensure that you are honest and take responsibility for any mistakes.
THE Gen Z has no hesitation in doing social media research on your business and reading comments and reviews.
"Public confidence in the brand is the biggest challenge of the business. We have seen companies "stumble" on mistakes because they did not follow the standards they had communicated ", explains Larry.
#3 Establish the personality of your business
To get involved and connect with Gen Z., said goodbye to the aesthetics that focus on the millennium of perfectly curated content.
No more elegant and minimal images. The Gen Z generation wants companies that are bold, have a strong voice and personality. Do not be afraid to experiment!
The Starface trades pimples creams and his social media accounts are full of bright yellow, stars and smiling faces.
https://www.tiktok.com/@starface?referer_video_id=6881611539950898437&refer=embed
Promotes its products in a simple and pleasant way with videos full of proper skin care methods, fun face transformations and exciting music.
#4: Have fun
The Gen Zers have an unusual ability to filter the content they see directly. In essence you only have 8 seconds to pass your message without being overtaken. How do you do that?; Of course, entertaining them!
Larry says the makeup brand Fenty Beauty has done so effectively with both TikTok content and Instagram Reels:
https://www.instagram.com/reel/CWjzQtKgk9g/?utm_source=ig_embed
Creating fun and fast seminars with various beauty influencers and content creators allows Fenty Beauty to highlight its products in an easy and impressive way.
#5: Build a strong community
Building a digital community is an integral part of Gen Z's marketing strategy.
According to researches, the Gen Z is the most lonely generation. Therefore, actively seeks ways to engage and connect with people with common interests. Businesses are coming to fill this gap. Work with real people – influencers that match the values of your business and have something new to offer to your image. "Find people you think can serve as your brand ambassadors, harnessing the power of social media in an authentic way ", explains Larry.
Another way to build a strong community is to either seek advice and feedback from Gen Z about your products or services. (eg through a poll), or present the views of customers who have been committed to your business for years.
For example, the Chipotle hosted Zoom events for fans and celebrities:
Something like that, helps you enhance your sense of community, and build a relationship of trust with your audience.
Gen Z marketing is a great way to reach out to the younger generation and connect with a new type of consumer: a consumer who is aware of value, loves bold personalities and seeks the sense of "we".
Contact us to answer any questions you may have in the Facebook, in the Instagram or make an appointment with us.
If you liked this article read more →
How to build the ideal audience for your business with Social Media
Social media - 9 ways to increase your online sales