Social Media Archives

SEO Strategies for Successfully Promoting Your Property

Marketing, Social Media, UX-User experience, Website/E-shop, AccommodationsBy Wilma 23/02/2024

Short-term property rental is emerging as a dynamic and competitive market, and search engine visibility is a critical factor in the successful promotion of short-term accommodations. Optimizing for search engines (SEO) is a strategic approach that seeks to improve a website's visibility in search results. Following specific practices, you can ensure that your short-term rental is easily found by potential tenants. First of all, keyword research is a key process. Identify the keywords that potential renters use when searching for short term accommodation. Include these keywords in the title, the content and URLs of your website to improve the relevance of the content to searches. The quality of the content also plays a crucial role. Create content that delivers information, advice and guidance on short term rental properties. This enhances the value of your website in the eyes of search engines. also, local SEO plays an important role for short term rental. Submit your property's local information to services such as Google My Business, adding addresses, opening hours and contact numbers. By promoting on social networks and building external links with related websites, strengthen your online presence. In addition, make sure your website provides a pleasant experience for users visiting it via mobile devices. Let's break down some strategies you can use: 1. Short Term Rental Keywords Keyword research is vital to a successful short term rental SEO strategy. Understanding what keywords people use when searching for temporary accommodation, you can direct your effort towards the right goal. First, you should focus on keywords that reflect the essence of short-term rental. Eg, “holiday homes for rent,” which highlights the temporary nature of the accommodation and its relationship with recreation. In addition, “short term rentals” is a broader concept covering various types of temporary tenancy. This may include total shutdowns, business travel, or even temporary accommodation due to emergencies. It is important to include different variations of the keywords, adapting them to the context of possible searches. Combine them with descriptive words that reflect the characteristics of your properties, such as “luxury,” “fully equiped,” the “close to tourist destinations.” Also search for keywords related to the local area or activities, as this may attract those looking for specific experiences during their temporary stay. By understanding and targeting these keywords, you can improve your website SEO and attract the right audience for your short term rental. 2. Successful Social Media Promotion Social media is a powerful tool for promoting your short term rental., offering an interactive platform to interact with potential tenants. Effective social media outreach requires a coherent strategy. First of all, share photos that highlight the special features and comfort of your accommodations. Images have a powerful impact and can encourage users to look further into your short-term rental. Post reviews from happy customers, adding authenticity and trust to your business. The positive experiences of others can convince new customers of the quality of your services. Alongside, provide information about the accommodations offered, such as amenities, access to local attractions and anything that makes your accommodations special. This gives potential renters a full picture of what to expect during their stay. also, maintain a consistent presence on social networks, regularly posting content and responding to comments and messages. Constant interaction strengthens the relationship with your audience and creates excitement around your short-term rental. 3. Update All Your Property Information Local SEO is key to successfully promoting your business, especially when it comes to short term rental. To ensure your business is easily found locally, focus on listing local information. First of all, creating a Google My Business account is a step in the right direction. Enter your business address, opening hours and contact numbers, providing information that is important to customers looking for short-term accommodation. Make sure the information you enter is accurate and up-to-date, as this affects the credibility of your business. Local information helps customers easily find your place and contact you. Except for Google My Business, listing on other local services and directories is recommended, where users may search for local accommodations. also, encourage customer reviews and ratings, as these strengthen customer confidence and improve the way they perceive your business. It is important to understand that local SEO is not only about search engines but also about making it easier for users to find and contact your business locally. 4. High-Quality Content Creating high-quality content is critical to an effective SEO strategy and attracting and retaining interested visitors to your website.. First of all, you need to focus on creating content that provides real value to users. An effective approach is to create guides to the places they can visit in their area. Analyze local attractions, restaurants, activities and other points of interest that may be of interest to visitors. Providing specific information and advice, you create content that is educational and useful to users. also, consider offering advice on choosing the best short-term accommodation. Explore the different accommodation options in your area, providing information about the services, the amenities, local amenities and reviews from previous tenants. This gives visitors the feeling that your website is a source of reliable information and helps them make informed decisions. Also embed high-quality images to keep visitors interested and show the true beauty of your properties. By providing quality and complete content, you create a positive experience for users and enhance their life cycle on your website. 5. Real Estate Website Optimization The optimization of…

The Techniques for Successful Social Media Marketing

Marketing, Social Media, AccommodationsBy Wilma 10/11/2023

Social Media Marketing is an important pillar in the digital world, enabling businesses to reach millions of customers worldwide. Nevertheless, mere presence on social media does not guarantee success. To succeed in the competitive world of Social Media Marketing, you need to follow strategies that combine the art of creating quality content, the intelligent advertising approach and interaction with your audience. in this article, we will break down the steps required to create a successful Social Media Marketing strategy. Define Your Goals The first steps in planning a successful Social Media Marketing strategy is to define clear and measurable goals. You want to increase the presence of your business; You want to increase sales, the reservations, or your recognisability; Your defined strategy should be geared towards these goals. Setting clear and measurable goals is essential to an effective Social Media Marketing strategy. Your goals show the path you need to take and the criteria for achieving your results. Your Social Media Goals Should Be Specific: Goals should be specific and well defined. Instead of saying “I want more bookings,” specify specific number, such as “i want to increase the number of reservations by 20% next month.” Measurable: Goals must be measurable, that is, they can be evaluated based on the data. Using examples from the previous step, you can measure your bookings before and after implementing your strategy. Doable: Goals must be achievable, that is, they can be achieved with the available resources. Be realistic about what you can achieve. Related: Objectives should be relevant to your field and your needs. For example, if you offer accommodation, your goals should be related to increasing bookings and developing tourist interest in your area. Timed: Set a specific time frame for achieving the goals. For example, your goal may be to increase bookings by 20% within the next three months. Setting clear goals, you will have a guideline for your strategy, you will be able to measure your progress and adjust your strategy accordingly’ that pertains to your business's social media needs and goals. Choose the right social networks Determine which social networks best match your property type and your goal. For example, Instagram is good for photo content, while Facebook is good for customer interaction. The choice of social networks depends on the type of your accommodation, your goal and the audience you want to reach. Here are some examples 1. Instagram: Suitable for hotels, villas, boutique accommodations. Focuses on visual content, such as photos and videos. Ideal for promoting the aesthetic and style of your property. 2. Facebook: Suitable for all types of accommodation. It is a platform for broad interaction and information. You can create a business page and participate in groups/communities. 3. Twitter: Suitable for quick update and interaction. Ideal for offers, special offers and general communication. It can be used for announcements and events. 4. Pinterest: Suitable for accommodation with a strong graphic element. Perfect for creating “boards” with matters relating to location or activities. 5. LinkedIn: Suitable if your accommodation is aimed at business travellers. You can share professional articles, tips, and build a network of professional relationships. It is important to understand the identity of your audience and adapt your strategy according to the specifics of each network. With an integrated approach, you can create an effective social media presence that will help increase visibility and bookings for your accommodation. Each social platform offers unique advantages, and it is important to choose the ones that best fit your strategy. also, remember to stay consistent with your content and engage with your followers for maximum effectiveness. Schedule your posts Scheduling your posts is a critical part of your social media strategy. Consistency and frequency of your posts are key to maintaining audience interest and building your presence. The schedule should be adapted to the type of social network and the characteristics of your audience. First of all, determine optimal posting times for your audience. This depends on the geographical location, the type of audience (whether they are travelers or professionals), and the type of content you post. For example, if you are targeting travelers, perhaps posts in the morning before their trip are more effective. Afterward, configure the schedule based on the type of content and your goals. For example, if you have special offers to present, you may want to post them regularly, while if you want to tell a story about your accommodation, you can do it less often but with more attention to detail. Adjust the schedule depending on the special campaigns or events you are preparing. If you have a promotion or contest planned, make sure there are posts that support it. End, use social media management tools to schedule posts in advance and monitor their performance. Analyze audience reactions and adjust your strategy accordingly. By properly managing your posting schedule, you will keep your audience engaged and interested, attracting more customers to your property. Encourage audience participation Encouraging audience participation is essential to creating an active and interactive community environment on social networks. Developing interaction with the audience, you create an experience that attracts and keeps customers. Here are some tips to encourage your audience participation: Reply Immediately: If someone comments or asks something, please reply as fast as possible. Responding promptly shows care and concern for your followers. Organize Contests and Offers: Run contests or promotions to engage followers. This may include posting tagged photos, answering questions, or sharing content. Share Content…

What Is User Generated Content(UGC) And How It Helps Our Business

Marketing, Social MediaBy Wilma 04/04/2023

You've just launched your new clothing line. Customers who have bought them and are delighted, they take pictures wearing them and post them on social media. Or you have a property and your guests share stories from their stay. Congratulations! You just got new User Generated Content(UGC) for your business! Through UGC, το κοινό αυτών των χρηστών ήρθε σε επαφή με την επιχείρησή/brand σας και έτσι αποκτήσατε πρόσβαση σε νέο κοινό. Ταυτόχρονα αποκτήσατε και υλικό που μπορείτε να αναρτήσετε στα κανάλια σας(with permission of course). Το UGC είναι ένα πολύ δυνατό εργαλείο που μπορείτε να χρησιμοποιήσετε για εξυπηρετήσετε πολλούς σκοπούς. In this article we will tell in detail what User Generated Content is, why our business needs it but also how we can use it. What is User Generated Content(UGC); Το User Generated Content(UGC) ή περιεχόμενο που δημιουργείται από χρήστες είναι πρωτότυπο περιεχόμενο που δημιουργείται από χρήστες και δημοσιεύεται στα social media ή σε άλλα κανάλια. Το περιεχόμενο δημιουργείται συνήθως αυθόρμητα κυρίως γιατί οι χρήστες είναι φαν της επωνυμίας ή/και λατρεύουν το προϊόν. UGC can take many forms, such as pictures, video, critics, testimonials, articles or even podcasts. Where does UGC come from?; Το περιεχόμενο μπορεί να προέρχεται από πελάτες, followers, influencers, δημιουργούς περιεχομένου ακόμα και από τους ίδιους τους υπαλλήλους μιας επιχείρησης. You will surely have achieved an unboxing video somewhere on social media. Or a photo of a restaurant menu from an enthusiastic customer. You may have seen make up artists make "how to..." videos using certain cosmetics. Or a tech maniac to review a gadget that just hit the market. These are all examples of UGC. This means that anyone can create content for a brand(brand). Even employees can create content for the brand they work for(EGC). This can be a backstage video of an event, the production process or even a simple video showing how much fun they are having at work. What makes user-generated content stand out?; Είναι αυθεντικό Το περιεχόμενο που δημιουργείται από χρήστες, as we mentioned above, είναι συνήθως αυθόρμητο. Υπάρχει βέβαια και η περίπτωση κάποιος δημιουργός περιεχομένου ή influencer να πληρωθεί για να το δημιουργήσει, ακόμα όμως κι έτσι το περιεχόμενο είναι αυθεντικό καθώς συνήθως δημιουργείται μέσα από την οπτική ενός τρίτου ατόμου και όχι της επωνυμίας. It is very different for the customer to hear the usefulness of the product from a simple user than from the company itself. People trust people. They want to see the usefulness of the product/service in real life. We would say that UGC is a digital form of "word of mouth". According to surveys consumers are 2,4 φορές πιο πιθανό να δουν το περιεχόμενο που δημιουργείται από τους χρήστες ως αυθεντικό σε σύγκριση με το περιεχόμενο που δημιουργείται από τις επωνυμίες. Authenticity helps build loyalty, trust and in the development of the community of a business. But it's not just consumers who are passionate about authentic content. The 60% των marketers συμφωνεί ότι η αυθεντικότητα και η ποιότητα είναι εξίσου σημαντικά στοιχεία ενός επιτυχημένου περιεχομένου. Και δεν υπάρχει άλλος τύπος περιεχομένου που να είναι πιο αυθεντικός από το User Generated Content από τους πελάτες σας. Caution! Don't be tempted to fake user-generated posts or campaigns. The public can tell when something is fake and this can damage your brand. Αυξάνει τις πωλήσεις Το UGC χρησιμοποιείται σε όλα τα στάδια της διαδρομής του πελάτη. It keeps him informed and connected. The customer can make a purchase immediately or it may take some time. Ακόμα όμως κι έτσι το UGC του δίνει κίνητρο. Δημιουργεί επίσης οικειότητα με το προϊόν ή την υπηρεσία. End, βάζει το προϊόν στα «υπόψιν» του εν δυνάμει πελάτη. He may not need the product or service right now but when he wants to buy it he will come to us. In marketing terms, UGC influences audience engagement and increases conversions. Εμφανίζει το προϊόν/υπηρεσία σε νέο ή μεγαλύτερο κοινό Σήμερα, brands have to fight to get in front of their ideal audience. The competition is huge and everyone is vying for the public's attention. As a result, οι αγοραστές είναι πιο επιλεκτικοί και δύσπιστοι σχετικά με τις επωνυμίες με τις οποίες αλληλεπιδρούν και αγοράζουν, especially the Gen-Z generation. Through UGC your business has the ability to be shown to a new audience. In the user's own audience. This audience is much more engaged and trusts the user. If the user is a fan of your brand, probably his audience will love you too as it consists of like minded people. That is, people with the same way of thinking and with the same values. Συνεπώς πιθανότατα το κοινό του χρήστη είναι και δικό σας ιδανικό κοινό. Δημιουργεί αφοσιωμένη κοινότητα Το UGC δίνει στους πελάτες μια μοναδική ευκαιρία να συμμετέχουν στην ανάπτυξη μιας επωνυμίας και να γίνουν κομμάτι της κοινότητας της αντί να είναι απλώς θεατές. This is something they do with enthusiasm and joy. Το UGC επίσης ανοίγει ένα κανάλι επικοινωνίας μεταξύ μιας επωνυμίας και των πελατών της και αυτό βοηθά στη δημιουργία και την ανάπτυξη μιας αφοσιωμένης κοινότητας. Αυξάνει την εμπιστοσύνη Ας μην κρυβόμαστε πίσω από το δάχτυλό μας. Consumers don't trust advertisers. The exaggeration, "big" words and utopian images do not help. And the truth is that many ads and many campaigns have these characteristics(although fortunately they are gradually decreasing). also, many consumers have in their minds that companies(especially the big companies) they only intend to sell and do not really care about them. In a survey done in the USA, showed that in fact, Only the 9% of Americans trusts ads. Not an encouraging number! Companies have to work harder than ever to establish their credibility. also, according to statistics the 93% των επαγγελματιών…

Social Media For Beginners | Complete Guide 2023

Marketing, Social MediaBy Wilma 30/01/2023

Even now, putting your business on social media is the best move you could make. ok, maybe late…But good late than ever! If your problem is the lack of knowledge about social media and social media marketing then you are in the right place! Below is the complete social media guide for beginners and beyond. If you want to know what social media marketing is, How can you make your business stand out from the competition but also what tools will you find useful, Continue to read. Besides, Not learning how social media can help your business only bad will be! The Social Media Marketing(social media marketing) is now more than a cheetah. It's a proven channel used by businesses of all sizes with great success. Surely you will have heard one or more stories about how a small business managed to increase sales and recognition through social media. Why not be your own such business; So., Let's go see social media guide for beginners: What is Social Media Marketing; Social Media Marketing uses social media platforms (Like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest etc.) to connect your business with your audience. Through social media you can run social media campaigns to increase your awareness, create more sales and increase traffic on your site. Social media provides great opportunities to reach your target audience and customers. But before we go deep and this article is a social media guide for beginners let's first look at some basic terms used on all social media platforms. Social media guide for beginners: Definitions To develop a successful social media marketing strategy, You need to know certain formal terms: Social Media Platforms that facilitate the exchange of ideas and information by creating communities and networks. Such is Facebook, Instagram, Pinterest etc.. Content O,What do you create and publish on social media is content. Can be text, graphics, video or combination of these three. Content is the most critical element of social media marketing. In fact, the two most important things are the content you post on the platforms and how the audience interacts with it. Let's see where it can be used what: Text: The text was the main pillar of social media. The text was widespread in the form of status updates on Facebook or tweets on Twitter. Today, Nevertheless, almost all channels emphasize visual content. Visual content: This includes photos, illustrations, infographics, moving gifs and videos. Videos can be used across all social media platforms and have become the most popular type of content today. Stories: Another form of content that has quickly become popular in almost all the big platforms. The trend started in Snapchat and has now spread to all platforms. Their lifetime is short (24 hours). They can be enriched with stickers, poll and quiz. Can help you develop your business and interact with your audience. Engagement This term refers to how people interact with your content. For example, You posted a photo on your Facebook page and people reacted, commented on or shared her. Reach This is the total number of unique users your post was seen by. Resonance can be organic or paid. Organic appeal(Organic Reach) is the one that includes no paid activity. Paid reach is essentially when you put in some money(advertising, administered) To approach more public. Impressions This is the number of times your content is displayed. It doesn't matter if users click on the post or see it simply. Hashtags Hashtags are words or phrases used to categorize content on social media platforms. It's a label we would say. Someone interested in a particular hashtag(e.g. #beauty) will find your content more easily if you have added that hashtag. If you are targeting a Greek audience it is advisable to use Greek hashtags too. Share It is the number of shares and is probably the most valuable metric in social media. When someone communicates your content to the public of, mean you are projecting to a new older audience. Tag Greek tag. It's a label one adds to his post and reports another profile. Geotag Correspondingly, it is the tag that shows the location. If you have tag your location and someone searching at that location then they will be able to see your post. Viral This is probably the most used term in the world of social media today. The process of becoming viral something presupposes excellent content that the world will love. Social media management The process that involves creating and publishing content on different social media platforms and, subsequently, the analysis of content performance. Metrics – Statistics Standard metrics include shares, “I like”, comments, click, traffic etc.. It is an extremely important part of strategy planning. Conversion Rate This is the ratio of the number of visitors to your post who took any action to the total number of visitors. CTR CTR is how often people click on a link you've placed. Should not be confused with other actions such as comments or notifications. CTR is measured for the link that your audience brings to additional content or a website. Contents created by users (UGC) The ugc(User Generated Content) may be any form of content (text, pictures, GIF or video) produced by users or consumers. Any brand name can be shared by UGC (After appropriate permission) In social networking accounts. For example, even if you have a cafe and one of the customers has uploaded you…

19+ Christmas Marketing Ideas

Marketing, Social Media, Website/E-shopBy Wilma 12/12/2022

We don't understand that "Christmas and New Year are here" just by looking at the calendar. The color red plays everywhere, gold dust and snowflakes adorn the sites and gifts flood social media. What did you do to promote your business during the holidays?; If you haven't done anything or you've run out of ideas we're here to give you some Christmas marketing ideas! Check out the list below, find which one suits your business best and implement it. Hohohoho! Christmas Marketing Ideas 1. Share Christmas updates Create a festive atmosphere either through your social media or your website; It is the basis for any marketing around Christmas. The possibilities are endless. You can share an update that shows you are getting ready for the most amazing season of the year. Alternatively, you can post pictures of your Christmas stocking or Christmas products you are making. The right choice for such posts is anything that fills you with joy and is related to Christmas. Besides, Christmas and happy vibes go together! 2. Hold a festive competition Christmas is a season of giving so what better way than to give gifts! Run a social media contest of your product or service for your audience. Holiday contests are one of the best Christmas marketing ideas and require the least amount of work on your part.. All you need to do is post asking users to leave a comment. You can put a specific product or let your audience choose. Even if you provide services you can give your service as a gift during the holidays. For example a session package if you are a life coach or a holiday treatment if you have a beauty salon. 3. Use Christmas User Generated Content(UGC) Or user-generated content. Unless you're making the most of user-generated content over the Christmas period, you are definitely missing out a lot. With user generated content anyway, you gain much more exposure and understand what the public perceives about your business. UGC is different from Influencer marketing. Here the content is spontaneously created by the users who love your company's product. We say love because for someone to create content around your product they probably love it and are connected to you. Challenge users to create content and share it on social media by tagging you and using specific hashtags. There's no better example of user-generated content than the king of Christmas marketing Starbucks and their #RedCups campaign. 4. Circulate a Christmas Catalog Maybe this is one of those Christmas marketing ideas that you need to put in place at least a month in advance to make it work as long as possible. If you have, for example, a clothing store, launch proposals for a Christmas outing. Do a photo shoot with these pieces. Create a directory with a free tool(eg canva) or contact an expert. Promote this list through email marketing, social media or if you want print it in hard copy and share it. It is no coincidence that big brands(e.g. THE&M) create catalogs especially for Christmas. 5. Create a wish list Wish list is a great opportunity to present several products or services in one go. And this requires almost no effort. Group all the product images you have from the last few months and post them as a carousel on your social media. Using a fun caption like 'All I Want For Christmas' that explains your idea will allow you to talk about the products in detail. In addition, you can use Instagram and Facebook stores to even add links to your website or quote prices on photos. 6. Send a Christmas card to the digital world today, it's super easy to send holiday cards without overwhelming your local post office. So what is the modern version of a letter; An email message! It is one of the best Christmas marketing ideas as you show that you are grateful to your customers for being with you all year round. Make a great digital card, with a little personalized message and send it to your email list. Even better, segment your email list by buyer's journey and design a card for each segment. You can also provide additional value with this card by accompanying it, for example, with a discount coupon. Focus on getting the card out as quickly as possible, so others can consider you for their gift list! 7. Christmas Packaging Packaging is one of the most important parts of branding. Therefore, should be at the top of your Christmas marketing ideas list. It is certainly not easy to change the entire packaging every year, .’ this you could do a limited edition packaging. You can also include a Christmas thank you card with wishes inside the package. The difference is in the details! 8. Make an Advent Calendar Also something you should launch early. You can create an Advent Calendar where behind each day there will be a product of yours in special packaging or a message of love and encouragement. It is something that cosmetic companies implement(like Sephora) with particular success. If you can do it and you have a loyal following it will be a great gift and definitely something they will enjoy. What format will be defined by your brand and capabilities. 9. Make a Christmas Gift Guide Everyone is shopping for Christmas presents this time of year, .’ this is your chance to promote a gift guide using your products or services. Many people need some help with what to get for siblings, their friends or their boss. Not everyone appreciates a sweater! Magazines like Vogue do…

Learn How To Create Content That Sells

Marketing, Social Media, Website/E-shop, SalesBy Wilma 30/11/2022

We keep hearing about content marketing and how important it is. But here we will talk about something more: for content that sells or otherwise sales content that will increase your business's sales and revenue. You may have heard that “Content is king” and this is still true! We've mentioned the importance of creating great content many times. Great content adds value to the customer. It solves a problem or question for him, informs him and gives him alternatives. The content increases the visibility and authority of the business as well as the trust of the customer. Content also increases sales. Just create content that sells! In the final analysis, digital marketing is based on the idea that businesses present content to a specific audience to entice them to act. This action has the ultimate purpose of the customer asking a question, to get a deal or buy something. To help you understand even better how to create content that sells and why it's so important to your digital marketing strategies we've put together a mini guide below with plenty of information. We'll also look at the difference between sales content and content marketing. End, we'll give you helpful tips on how to incorporate content that sells into your strategy and campaigns. Let's start! Why it matters to create content that sells Obviously to sell! Before we can break down how to use content to convert more leads into customers we need to consider why it matters. There is no way that someone will buy when we talk directly to them about selling. Especially if he doesn't know who we are and the quality of our products/services. There's also no way someone will buy if we're blatantly selling to their face without giving them value. We will also not lead to sales if we try to sell without having entered into the process of investigating what the customer really needs and without having connected with us. Through content we have an opportunity to offer added value that will engage the customer during the sales journey. With the content he sells we'll give him the final push to complete the purchase. What is sales content?; You probably know that in order to complete a sale, the customer needs to make contact approximately 7-12 times with the business. A lot; You may need less but in any case you should every time you come into contact with the product, service or business to become more and more convinced and connected with you. Sales content is the creation of educational and objectionable content so that the customer gets the information they need to lead to the sale. What this content includes; The answer is content that focuses on things like identifying the customer's problem. It also includes dealing with objections, providing guidance and information on how your product or service can meet their needs. Through this information the customer feels safe, confidence and that it is in good hands. He feels that someone understands his problem and wants to provide a solution. If that happens, it will be much easier for him to buy your product or service. Integrating content throughout the sales process is the best way to anticipate and address objections before they arise, which increases the likelihood of converting a visitor into a paying customer. There is a difference with content marketing; Now, you might be wondering what is the difference between content marketing and content sales. Content marketing is a broader approach to delivering educational content. It is aimed at a wider audience, which likely consists of your target market and anyone who happens to come across your website or social media pages. On the contrary, sales content is targeted specifically at a specific buyer persona who has already taken a first action towards purchasing your product/service. Sales content is aimed at warm or lukewarm customers. In other words, to customers who have been in contact with your business or have already bought from you. These are people who have already requested more information, have subscribed to an email list or otherwise given consent for you to stay in touch. Sales content can be used to increase sales to existing customers, to select a new product add-on or upgrade their current package. Content marketing on the other hand is designed for cold audiences who may or may not already be familiar with your brand. Understanding the difference between the two types of content, you can create different messages to meet the needs and wants of each audience. The biggest rule of sales is still incredibly simple — even in the digital age. People buy from people and companies they trust and who offer a solution to their needs. So creating content that sells to increase the effectiveness of business marketing strategies is important. As a business you cannot be everywhere at once. But you can use content that is directly related to the buyer's needs and helps in the next steps of their buying journey. And by journey we mean the time from the first contact with your business to the completion of the sale or an additional sale. Here are some additional aspects to consider: Sales content keeps customers warm Ensures you reach them at regular intervals with engaging information designed to pique their interest. Using this as a point of contact, you remind them who you are and what you do. A good way to achieve this is email marketing. In turn, this makes communication easier when you're ready to make a sales call, an email or inquire further about their level of interest.…

Website ή Social Media; What should I choose for my business?;

Marketing, Social Media, Website/E-shop, SalesBy Wilma 13/08/2022

A question that many entrepreneurs may have is why they should make a website for their business since they already have social media and they may be doing well. So website or social media, social media ή website; Which will generate more leads; Which channel provides the greatest return on investment; Which channel will grow the business faster?; Lots of crazy questions, and finally which is the right one; The answer is…both! Διάβαστε αυτό το άρθρο και θα σας λυθούν πολλές απορίες σχετικά με το γιατί επιχείρηση σας θα πρέπει να έχει site αλλά και γιατί δεν πρέπει να παραμελείτε τα social media. Both are aimed at the growth and development of your business, όμως το επιτυγχάνουν με διαφορετικό τρόπο και έχουν διαφορετικά οφέλη. Let's briefly look at some features: Website ή Social Media; Website is your company's digital space, your online store and it certainly has many benefits: 1. Ένας ιστότοπος βοηθά να βρει κάποιος την επιχείρηση σας οργανικά στο διαδίκτυο Όταν συζητάμε Website ή Social Media και τον αντίκτυπό τους στη δημιουργία δυνητικών πελατών, one of the most important things to remember is that a website is how your company is found online. Almost it 90% of people use the internet to find even local businesses. If you don't have a website and don't maintain it properly, you lose the chance to be found online. Having a website means your business can through strategic search engine optimization (also known as SEO) to increase its online presence. Statistics show that the 53,3% of traffic, or more, του ιστότοπου προέρχεται από την οργανική αναζήτηση, therefore, if businesses pay close attention to SEO and organic search strategy, they can see incredible growth in their lead generation efforts. Strategies you can use for organic growth include;: Δημιουργία ενός ιστολογίου που παρέχει πολύτιμες πληροφορίες για το κοινό σας Στόχευση τοπικού κοινού μέσω τοπικών στρατηγικών SEO Επιλογή σχετικών λέξεων-κλειδιών για καλύτερη κατάταξη στα αποτελέσματα αναζήτησης Εάν εστιάσετε στη δημιουργία ενός ιστότοπου που είναι χρήσιμος, fast and can be found easily, you will get quality leads without even knowing it. Read this too:SEO friendly content, how to create and take off your site 2. Ένας ιστότοπος προωθεί τα προϊόντα/υπηρεσίες σας στο διαδίκτυο Μια άλλη κρίσιμη πτυχή ενός ιστότοπου είναι η ικανότητά του να προωθεί τα προϊόντα/υπηρεσίες σας ηλεκτρονικά. More and more people are now choosing to shop online, especially since the start of covid and after. The internet is an incredibly powerful tool for generating leads, .’ it and your services must be properly described and promoted on your website(the SEO we were talking about before). You can promote your services in many ways, but one of the most effective ways is to have a targeted landing page. A landing page is a web page that users will be taken to after clicking on a link. This link can either be in a marketing campaign or from organic search. You can also create landing pages that target specific locations (also known as geo-specific landing pages), in case your business has multiple locations across the country. Your landing pages should effectively describe what your services are and how they solve your audience's problems. A landing page should grab the user's interest, be simple to use and be specific in what the visitor should do. For example, θα μπορούσατε να δημιουργήσετε μια σελίδα προορισμού που περιγράφει τις υπηρεσίες σας και ενθαρρύνει τους δυνητικούς πελάτες να εγγραφούν στη e-mail λίστα σας ώστε να λάβουν μια ειδική προσφορά, such as a discount on their first order or a free e-book. The more effective your landing page is, the more conversions you will see. 3. Ένας ιστότοπος είναι ένα κρίσιμο μέρος της διοχέτευσης των πωλήσεών σας Να έχετε κατά νου ότι ένας ιστότοπος παίζει σημαντικό ρόλο στη διοχέτευση των πωλήσεών σας. What do we mean; Think of sales as a funnel(funnel). Your website guides users through the top of the sales funnel, through a process where they learn about your business and services, at the end of the sales funnel, where they convert and become customers. Users start at the awareness stage, στο στάδιο του ενδιαφέροντος και καταλήγουν στην αγορά μέσω αυτού του χωνιού. Γνωστό στο μάρκετινγκ και ως marketing funnel. Your site is a place where potential customers can learn about your services 24 hours a day, 7 days a week, 365 days a year. This makes it incredibly valuable to your sales process. 4. Ένας ιστότοπος βοηθά την εταιρεία σας να αποκτήσει αξιοπιστία Η αξιοπιστία σημαίνει πολλά για τους καταναλωτές στο σημερινό ψηφιακό τοπίο. Think about how much more positive a company creates on you when you see that it has a website. If a business looks trustworthy online, visitors to her website are more likely to trust her and convert into customers. Η δημιουργία αξιοπιστίας στο διαδίκτυο περιλαμβάνει τη δημοσίευση ενδιαφέροντος περιεχομένου όπως χρήσιμα άρθρα και βίντεο με οδηγίες.Όσο πιο πολύτιμες πληροφορίες παρέχετε, the more chances you have for better organic search engine rankings and a good reputation with your audience. also, users will trust you and return to your site again and again. Another way to establish your company's credibility is to feature customer testimonials and reviews. Positive reviews of your products and services show that other people have worked with you and were happy with the results. In fact, it has been proven that reviews are a very powerful tool as they often determine the final purchase decision. 5. Ένας ιστότοπος σάς παρέχει βασικά δεδομένα για την εταιρεία σας Ένας ιστότοπος παρέχει σημαντικά δεδομένα που είναι σημαντικά για το μάρκετινγκ της επιχείρησής σας. Data is critical to success in a hyper-competitive global economy. Όσο…

18 smart ways to promote your business online

Marketing, Social Media, Website/E-shop, SalesBy Wilma 27/07/2022

To survive and grow your business needs customers. In order to acquire customers, however, you will have to put your hand in and implement the plan for smart online promotion of. The good old days, this was a matter of choosing between a brochure, an advertisement in a local newspaper, local radio or television. But welcome to the digital world where promoting your business needs to be done online! So if you are struggling to find the best ways to promote your business, you came to the right place! In this article we will give you 18 smart ways to promote your business online for every budget: 1. Create a Google my Business account A google My Business account will allow you to be wherever Google is. Your business will appear in Google Maps results, in the local section of Google search results, as well as when someone types in your business name. You may have noticed how if you type a business name into Google or by doing a local search, on the right side of the search results, businesses appear. Why not find yours there too; As Google gets better at delivering its results to the user's location, the Google MyBusiness listing(which is also free) it should be your top priority. 2. Get a Website A website is essential in today's digital age, no matter how old or well-known your business is. Think about how many times you haven't searched online to find something you need(especially during the covid-19 era). Also think how much more professional someone looks when they have a site. Actually an updated site. A good business website serves as a tool for online promotion in itself. It tells the story of your business and,what do you offer, provides contact information and reflects your brand's personality and distinctive features. End, is essential for an effective online advertising campaign since lies are especially bad- is the best way to promote your business online! For example, when you run ads on social media, you need some landing page, which is on your site. also, you can use website statistics to see which strategies work best and get valuable insights about your audience. Although there are completely free solutions to create a website, you will almost inevitably be led(and you will do well) on some form of paid site, if you are serious about promoting your business. 3. Search Engine Optimization(SEO) SEO is another way to promote your business online smartly and for free. We have previously written about’ this: SEO friendly content, how to build it and get your site off the ground SEO is a set of practices that put your business in Google's ranking algorithm. Simply put, when someone does a Google search related to you, SEO enables you to rank in the search results for free. SEO is not just a tactic, but several tactics together that work collectively to improve the site's ranking. also, because Google has great results based on location, you have just as many opportunities to appear on the first page of Google locally – without spending a penny. It is enough to have a website and to have it optimized for search engines like Google. What SEO tactics help your online business in a nutshell: Add related keywords (based on industry and location) at specific points on the website(articles, descriptions). Regular production of high quality original content. Descriptions in the photos. Maintaining high page load speeds and website security. When your business ranks high in the results, Google essentially promotes it organically(i.e. free) for you—to those looking for what you have to offer. 4. Create a blog We mentioned it before. The content of a blog(blog) it's such an important driver of SEO that it really deserves its own category as yet another way to smartly promote your business online. You can create some useful posts, educational and interesting content, using keywords around questions and terms that your business's ideal customers are searching for on Google. The more content you produce targeting specific keywords, the more opportunities you create to appear on the first pages of search engine results. You can create articles about: How-to and educational posts relevant to the subject of your business Questions and answers your audience might have or a written interview with an industry expert Your perspective on a topic as an expert in your field Customer testimonials or case studies Through articles you share your knowledge and establish authority in your field. When someone finds the answers they are looking for on your site, then he will return again and again as he has found an authentic source of information. This builds trust in your business. When he needs your products or services, he will definitely become your customer! 5. Share your content A blog with posts that show expertise, your accessibility and desire to help your audience is the perfect tool to promote your site. But it is not enough to simply write them and wait for Google to discover you. Share your content on social media, through electronic press releases, through e-mail marketing. Even better, if you produce original and great content that can be shared by others, it can be noticed by reputable websites who will reproduce the article or who will mention your website in theirs. This is in addition to getting your brand known, it gives you valuable links that get you higher in Google search results. 6. Use Google Ads While SEO is one of the best marketing strategies, it's a long-term strategy that can take weeks, months even years to start seeing results. For more immediate exposure and if you have the budget, Google Ads is the best way. Google Ads advertisements…

The ultimate social media guide for small businesses

Marketing, Social Media, SalesBy Wilma 11/07/2022

Surely it has crossed your mind how to develop your business you need to have an active presence on social media. You are not wrong! But you have no idea what to do; This social media guide will help you grow your business step by step. They exist now 4,2 δισεκατομμύρια ενεργοί χρήστες μέσων κοινωνικής δικτύωσης—σχεδόν διπλάσιοι από ό,what just five years ago. These users pass on average 2 hours and 25 λεπτά σε κανάλια κοινωνικής δικτύωσης κάθε μέρα. These almost 2,5 hours offer an incredible opportunity to: Xτίσετε την αναγνωρισιμότητα Αυξήσετε την κίνηση στον ιστότοπο σας Χτίσετε το κοινό σας Χτίσετε σχέσεις με τους πελάτες σας Καθιερώσετε την αυθεντία σας Αυξήσετε τις πωλήσεις σας Και αυτά είναι μόνο μερικά. While you are sure that social media is necessary, έχετε πελαγώσει και δεν έχετε ιδέα πώς και από πού να ξεκινήσετε. Absolutely normal! We were not social media experts yesterday, nor do we have the budget as small businesses to hire someone to deal only with this part! Με αυτό το άρθρο θα σας βοηθήσουμε να αναπτύξετε τα social media της επιχείρησης σας βήμα βήμα Οδηγός social media για μικρές επιχειρήσεις: 1. Ξεκινήστε με ένα σχέδιο Είναι εύκολο να ξεκινήσετε να χρησιμοποιείτε τα μέσα κοινωνικής δικτύωσης για επαγγελματικούς σκοπούς. We all use social media in our daily lives, so there is a comfort level with the tools. It costs nothing to create a Facebook page for your business, start posting on Instagram or create a Twitter presence. Αλλά προτού ξεκινήσετε, remember: every good business strategy starts with a good plan. Yes, μπορείτε να χρησιμοποιήσετε τα social media δωρεάν. Αλλά ο χρόνος και η προσπάθεια που απαιτείται εξακολουθούν να αποτελούν επένδυση στην επιχείρησή σας. Without a plan, δεν έχετε ξεκάθαρο στόχο για αυτό που προσπαθείτε να πετύχετε. Αυτό σημαίνει ότι δεν υπάρχει τρόπος να γνωρίζετε εάν λαμβάνετε απόδοση σε αυτήν την ‘επένδυση’ και επίσης δεν μπορείτε να οργανώσετε το περιεχόμενο ή τις διαφημίσεις σας αποτελεσματικά Αφιερώστε χρόνο για να δημιουργήσετε ένα σχέδιο μάρκετινγκ για τα social media εκ των προτέρων. Μια στρατηγική social media, that is, που είναι απαραίτητη αν θέλετε μια επιτυχημένη παρουσία στα social media. Here are some tips to get your business social media strategy right. Θέστε στόχους για την επιχείρηση σας και στόχους για τα social media Δημιουργήστε στόχους που ακολουθούν το πλαίσιο SMART(Specific, Measurable, Αttainable/ Acceptable, Relevant, Time-bound). Θα πρέπει δηλαδή να είναι συγκεκριμένοι, measurable, feasible, relevant and timed. Base your goals on metrics that will have a real impact on your business. For example, you could target how many followers you want to reach by the end of time(always with realistic numbers). Κάντε έρευνα ανταγωνισμού Πώς χρησιμοποιούν οι ανταγωνιστές σας τα social media; What do they post?; Find a successful business in your industry, follow her and get ideas. Caution, getting ideas does not mean copying. Θέλετε αυθεντικό περιεχόμενο προσαρμοσμένο στα δικά σας μέτρα. A competitive analysis can help you learn what works and what doesn't for other businesses like yours. Αξιολογήστε τις προσπάθειες σας Εάν χρησιμοποιείτε ήδη μέσα κοινωνικής δικτύωσης, τώρα είναι η ώρα να κάνετε ένα βήμα πίσω και να αξιολογήσετε τις υπάρχουσες προσπάθειές σας. Δείτε τι λειτούργησε καλύτερα, τι προτιμά το κοινό σας και δώστε βάση εκεί. Δημιουργήστε ένα ημερολόγιο δημοσιεύσεων Στο χαώδη κόσμο των social media η οργάνωση είναι το A και το Ω. A social media calendar to organize what to post and when will free your hands and save you valuable time. What content to post; Try starting with the rule 80-20. use it 80% of your content to update, educate or entertain your audience. Use the rest 20% για να προωθήσετε την επωνυμία σας ή να πουλήσετε τα προϊόντα σας. It's a rule that works quite well for both large and small businesses. 2. Αποφασίστε ποιες πλατφόρμες είναι κατάλληλες για εσάς Μην κάνετε υποθέσεις σχετικά με το πού ξοδεύει το κοινό σας το χρόνο του στο διαδίκτυο.Το ένστικτό σας μπορεί να σας πει ότι εάν στοχεύετε το Gen Z, you should skip Facebook and focus on Instagram and TikTok. But data shows that almost a quarter of Facebook users are of age 18 to 24 years. If you are selling to baby boomers(ages above 60), social media may not seem like a No.1 priority. But it should be! Facebook and Pinterest are the top social networks for boomers. Adults over 65 year-olds are Facebook's fastest growing audience segment. Οπότε καταλαβαίνετε ότι θα πρέπει να έχετε βρει το ιδανικό σας κοινό και σε ποιον απευθύνεστε. If not, read on:18+1 questions to discover the Ideal Audience of your business. also, see statistics and ask your customers which platforms they use. Get an idea about the age and demographics of those using social media: The fact that you will start from one platform does not prevent you from trying some others in the future. Μπορείτε να χρησιμοποιήσετε διαφορετικά κανάλια κοινωνικής δικτύωσης για να προσεγγίσετε διαφορετικά είδη κοινού ή για να επιτύχετε διαφορετικούς επιχειρηματικούς στόχους. The average internet user has 8,4 λογαριασμούς social media, so there is a lot of scope to move. A basic requirement is to be able to be consistent in your posts on the social networks you use. 3. Γνωρίστε το κοινό σας Ένας λόγος που η χρήση των κοινωνικών μέσων για επιχειρήσεις είναι τόσο αποτελεσματική είναι ότι μπορείτε να στοχεύσετε το κοινό σας. You just have to find it first, as we said, what is it. Ξεκινήστε συγκεντρώνοντας δεδομένα για τους τρέχοντες πελάτες σας. Subsequently, μελετήστε τα στατιστικά των μέσων κοινωνικής δικτύωσης. You will soon begin to understand who is interested in your business and who is interacting with you online. Αφού ορίσετε το κοινό σας, you can create buyer personas(buyer persona), which will help you understand the best ways to speak to your audience. Read this too:Πώς να χτίσεις το ιδανικό κοινό για την…

18+1 questions to discover the Ideal Audience of your business

Marketing, Social Media, Services, SalesBy Wilma 26/01/2022

If you target everyone you will not sell to anyone. We give you 18+1 questions to learn how to find and target the Ideal Customer and increase your business sales

Category Archives: Social Media