Website/E-shop Archives

SEO Strategies for Successfully Promoting Your Property

Marketing, Social Media, UX-User experience, Website/E-shop, AccommodationsBy Wilma 23/02/2024

Short-term property rental is emerging as a dynamic and competitive market, and search engine visibility is a critical factor in the successful promotion of short-term accommodations. Optimizing for search engines (SEO) is a strategic approach that seeks to improve a website's visibility in search results. Following specific practices, you can ensure that your short-term rental is easily found by potential tenants. First of all, keyword research is a key process. Identify the keywords that potential renters use when searching for short term accommodation. Include these keywords in the title, the content and URLs of your website to improve the relevance of the content to searches. The quality of the content also plays a crucial role. Create content that delivers information, advice and guidance on short term rental properties. This enhances the value of your website in the eyes of search engines. also, local SEO plays an important role for short term rental. Submit your property's local information to services such as Google My Business, adding addresses, opening hours and contact numbers. By promoting on social networks and building external links with related websites, strengthen your online presence. In addition, make sure your website provides a pleasant experience for users visiting it via mobile devices. Let's break down some strategies you can use: 1. Short Term Rental Keywords Keyword research is vital to a successful short term rental SEO strategy. Understanding what keywords people use when searching for temporary accommodation, you can direct your effort towards the right goal. First, you should focus on keywords that reflect the essence of short-term rental. Eg, “holiday homes for rent,” which highlights the temporary nature of the accommodation and its relationship with recreation. In addition, “short term rentals” is a broader concept covering various types of temporary tenancy. This may include total shutdowns, business travel, or even temporary accommodation due to emergencies. It is important to include different variations of the keywords, adapting them to the context of possible searches. Combine them with descriptive words that reflect the characteristics of your properties, such as “luxury,” “fully equiped,” the “close to tourist destinations.” Also search for keywords related to the local area or activities, as this may attract those looking for specific experiences during their temporary stay. By understanding and targeting these keywords, you can improve your website SEO and attract the right audience for your short term rental. 2. Successful Social Media Promotion Social media is a powerful tool for promoting your short term rental., offering an interactive platform to interact with potential tenants. Effective social media outreach requires a coherent strategy. First of all, share photos that highlight the special features and comfort of your accommodations. Images have a powerful impact and can encourage users to look further into your short-term rental. Post reviews from happy customers, adding authenticity and trust to your business. The positive experiences of others can convince new customers of the quality of your services. Alongside, provide information about the accommodations offered, such as amenities, access to local attractions and anything that makes your accommodations special. This gives potential renters a full picture of what to expect during their stay. also, maintain a consistent presence on social networks, regularly posting content and responding to comments and messages. Constant interaction strengthens the relationship with your audience and creates excitement around your short-term rental. 3. Update All Your Property Information Local SEO is key to successfully promoting your business, especially when it comes to short term rental. To ensure your business is easily found locally, focus on listing local information. First of all, creating a Google My Business account is a step in the right direction. Enter your business address, opening hours and contact numbers, providing information that is important to customers looking for short-term accommodation. Make sure the information you enter is accurate and up-to-date, as this affects the credibility of your business. Local information helps customers easily find your place and contact you. Except for Google My Business, listing on other local services and directories is recommended, where users may search for local accommodations. also, encourage customer reviews and ratings, as these strengthen customer confidence and improve the way they perceive your business. It is important to understand that local SEO is not only about search engines but also about making it easier for users to find and contact your business locally. 4. High-Quality Content Creating high-quality content is critical to an effective SEO strategy and attracting and retaining interested visitors to your website.. First of all, you need to focus on creating content that provides real value to users. An effective approach is to create guides to the places they can visit in their area. Analyze local attractions, restaurants, activities and other points of interest that may be of interest to visitors. Providing specific information and advice, you create content that is educational and useful to users. also, consider offering advice on choosing the best short-term accommodation. Explore the different accommodation options in your area, providing information about the services, the amenities, local amenities and reviews from previous tenants. This gives visitors the feeling that your website is a source of reliable information and helps them make informed decisions. Also embed high-quality images to keep visitors interested and show the true beauty of your properties. By providing quality and complete content, you create a positive experience for users and enhance their life cycle on your website. 5. Real Estate Website Optimization The optimization of…

Marketing in tourism: The Guide to Success

Marketing, Website/E-shop, Accommodations, ServicesBy Wilma 29/09/2023

The importance of tourism marketing and the planning process are very important issues for the success of tourism businesses in our country. Many companies are active in this sector, but few really know how to grow professionally and stay competitive. First, tourism marketing helps businesses promote their tourism products and services to people who want to travel. When people know what there is to see and do in our country, then they are more likely to choose to visit that destination. Secondly, planning is like the plan to reach our goals. It helps to think carefully about how to promote tourism, what actions we need to take and how we will go about it. If we don't have a good plan, we might get lost on the way. Both of these together help tourism businesses to be successful. They help tourists find our country attractive, and help businesses attract more customers and grow. In this article, we will examine the tourism marketing planning and programming process, offering advice on achieving your goals. Step 1: Understand Your Business Purpose and Objective A business purpose is a brief description of why that business exists. Basically, answers the question “Why this business exists;”. It is not only limited to profit and money, but it explains how the business contributes to society and the market. It is the reason the business exists beyond profit, expressing important values and beliefs that determine the direction of the business. The objective is the big goals that a business sets out to achieve. They include concepts such as development, sustainability and profits. They are goals that are more abstract and are about how the business wishes to move forward. These goals determine the general course and direction of the company towards the future. Their benefits are as follows Where you want to reach: They determine the direction and orientation of the business. They help staff understand where the company is headed and what its purpose is. They create strong teams: Mission statements and overarching goals can inspire staff and create a sense of unity. When staff understand the purpose of the business, is more likely to actively participate in achieving goals. Those around you realize who you are: They can serve as means of communication to the public, the customers, investors and other external bodies. This creates trust and transparency. They facilitate planning: Thus they will form the basis for the strategic planning of the business. They help make decisions about how to achieve these goals. Generally, the purpose and objectives constitute the “lighthouse” for a business, defining the path to the future and how the business wants to achieve its mission. What areas of the business they will help you Help staff understand why they work there and what the business is trying to achieve. They can inspire employees and make them feel like part of a team. They help explain to other people, such as customers and investors, what the business does and why it is important. They lay the foundations for planning the future of the business, helping to make decisions about how to achieve these goals. Consider the rules mentioned, as the “travel map” of a business. They help the business know where it is going and what path it needs to take to get there. They are like guides who show you the right way when traveling to an unknown destination. If you imagine that business is a journey, the purpose is like the destination you want to reach. It tells you why you started the journey and what is important to achieve during it. Goals are like directions that tell you how to get there. They help you understand what the important milestones are and how to achieve them. In total, these rules help you maintain direction and organization in your business, such as the directions you take when traveling to reach your destination. Step 2: What goals should you set In this step, you need to set clear and achievable goals for your business. These goals guide you and help you direct your efforts towards achieving them. Let's look at them in more detail: Financial Goals: These goals are related to money and the financial results of your business. They may include increasing revenue, the reduction of operating expenses, increasing profit, expanding into new markets or increasing market share. Which Audience Are You Addressing?: This is where you need to determine which customers you want to reach and serve. This may mean recognizing specific communities, geographical areas, or categories of consumers that are of interest to your business. Which Strategy Will You Follow?: You need to think about how you will promote your business and your products or services. This includes the use of advertisements, the creation of web pages, the use of social media, and other marketing tactics to reach your audience. Where the competition is moving: You need to think about how you will stand out from your competitors. This may mean providing unique products or services, improving quality, competitive pricing, or enhancing customer service. Analyzing and defining these goals, you will have a clear picture of what you want to achieve and how you will achieve it. These goals are the “compass” that will guide you into the world of entrepreneurship. Step 3: Analysis inside and outside the business and what it means Allows the business to understand the opportunities and threats it faces in the external environment and the capabilities and weaknesses it has internally. Let's look further…

10+1 Ways To Increase Direct Bookings At Your Accommodation

Marketing, Website/E-shop, Accommodations, ServicesBy Wilma 30/05/2023

Με το καλοκαίρι προ των πυλών και τις κρατήσεις για διακοπές να έχουν πάρει φωτιά μάλλον το να βρείτε τρόπους να αυξήσετε τις απευθείας κρατήσεις στο κατάλυμα σας είναι hot θέμα αυτήν την περίοδο. Makes sense! Besides, if the bookings don't increase now, then when; Direct bookings are undeniably the,what's best for you and your business. But maybe they are imagining a midsummer night's dream. Αν σας λέγαμε όμως ότι μπορείτε να αυξήσετε τις απευθείας κρατήσεις στο κατάλυμά σας έστω κι αν ξεκινήσατε τώρα; Even if you just built your website; Below you will find 10+1 ways on how you can increase your direct bookings and therefore fill your business coffers with money! What is a direct booking site; Let's start with the basics: Ο ιστότοπος απευθείας κρατήσεων είναι στην ουσία μια φόρμα κρατήσεων στον ιστότοπό σας όπου οι επισκέπτες μπορούν να κάνουν απευθείας κρατήσεις στο κατάλυμα σας. By entering your website, someone can see photos of your property, the services you offer, the location etc. It gives you the possibility to convince him to book directly and not through some accommodation booking engine(e.g. Booking). Όπως καταλαβαίνετε βασική προϋπόθεση για να εγκαταστήσετε το σύστημα κρατήσεων είναι να έχετε έναν ιστότοπο! Why do you want to have a website where your accommodation can be booked directly?; For many reasons. And let's see in detail: 1. Μπορείτε να φτιάξετε τον ιστότοπο όπως θέλετε Μπορείτε να βάλετε όσες φωτογραφίες και βίντεο επιθυμείτε. Make the menu as you think would be best for your potential customers. You can enter rich information about the accommodation as well as the area. Γενικότερα έχετε τη δυνατότητα να δημιουργήσετε εξαιρετική εμπειρία χρήστη και έτσι να πείσετε τους επισκέπτες σας να κάνουν απευθείας κράτησεις πιο εύκολα. 2. Έχετε περισσότερες πιθανότητες να βρει κάποιος το κατάλυμα σας Με τις περισσότερες κρατήσεις πλέον να γίνονται διαδικτυακά, a website gives you an extra channel for someone to find you. Χρησιμοποιώντας το SEO μπορεί ο ιστότοπός σας να εμφανιστεί ψηλά στα αποτελέσματα αναζήτησης όταν κάποιος ψάχνει για κατάλυμα στην περιοχή. Αν μάλιστα οι ανταγωνιστές σας δεν έχουν δικό τους ιστότοπο τότε είστε ένα βήμα μπροστά από τον ανταγωνισμό. 3. Save on booking site fees(OTA) Τα OTA(Online Travel Agencies), i.e. the online booking platforms(e.g. Booking) they usually charge high fees to you and your guests. Most Airbnb hosts today pay a commission 3% and visitors pay approx 14,2% of the reservation subset(Source: Hostfully). This is how all platforms work. Αυτό μειώνει τα κέρδη σας και δεν αφήνει πολλά περιθώρια για μάρκετινγκ. With a direct booking website, bypass these charges. Why not use that money you would be giving in commissions to improve your business, reinvesting in marketing strategies or improving your rental properties; 4. Συλλέγετε δεδομένα επισκεπτών Οι πλατφόρμες κρατήσεων δεν μοιράζονται δεδομένα επισκεπτών εκτός από το όνομα και το επίθετο. This further limits your marketing potential and retargeting campaigns. When you create a website that takes bookings directly at your accommodation, you have the freedom to ask your visitors for data such as their contact details, where they are traveling from and the reason for their stay. You can use this data to create targeted marketing campaigns. For example, you can offer a special discount to professionals coming to your area for a conference. Or you can send an invitation to customers to come back a few months after check-out. 5. Ευκαιρίες μάρκετινγκ Μπορεί οι πλατφόρμες online κρατήσεων να αυξάνουν την επισκεψιμότητα στο κατάλυμά σας αλλά μέχρι εκεί. They cannot promote your unique services and benefits in an attractive way. For these platforms all accommodations are the same. On the contrary, μέσα από τον ιστότοπό σας μπορείτε να προβάλετε το κατάλυμά σας με τέτοιο τρόπο ώστε οι εν δυνάμει επισκέπτες να το αγαπήσουν. Έχετε τη δυνατότητα να δημιουργήσετε ακόμα πιο θετικές εντυπώσεις και θετικές κριτικές. also, you can create a loyalty program or offer rewards to repeat customers and do targeted email marketing campaigns. 6. Αναδεικνύετε το brand σας Το χτίσιμο του brand είναι πολύ σημαντικό για κάθε επιχείρηση. It is the identity of the business and what sets it apart. Your website is an extension of your brand. You can choose the color combination, the font, photos and overall design to reflect your brand and stand out from the competition. On the contrary, in an online booking platform the brand that is displayed is the platform itself and not you. Οι απευθείας κρατήσεις στο κατάλυμά σας είναι ένα εξαιρετικό εργαλείο μάρκετινγκ και δυνητικά μια σημαντική πηγή εσόδων. Σας επιτρέπει να δημιουργείτε σχέσεις με τους πελάτες σας. It also allows you to avoid third-party booking platforms and therefore brokerage fees. Κερδίζετε μια βάση δεδομένων των επισκεπτών σας και γενικά έχετε εσείς τον έλεγχο του καταλύματός σας. However, your website may not be living up to its full potential if you're not getting a lot of direct bookings. But there are many ways to increase your bookings. From search engine optimization to social media promotion. in this article, we will share them 11 better ways to get direct bookings at your property, so you can generate even more revenue directly. 10+1 Τρόποι για να αυξήσετε τις απευθείας κρατήσεις στο κατάλυμά σας 1.Χρησιμοποιήστε τα social media Πλατφόρμες όπως το Facebook, Instagram and TikTok are great places to promote your property. Μπορείτε να ανεβάζετε φωτογραφίες, video of the property or area, information and,what's relevant. Μπορείτε επίσης να χρησιμοποιήσετε τα social media για να προβάλετε στοχευμένες διαφημίσεις και να εμφανιστείτε μπροστά στα μάτια πιθανών επισκεπτών. For example, if you are running a special offer or want to attract visitors during a "dead" season, you can target your ads to people who live in specific areas and are looking for rental accommodation. Βεβαιωθείτε ότι αναγράφεται ο ιστότοπός σας σε όλα τα προφίλ σας στα…

11 Reasons Why You Need A Website For Your Accommodation

Website/E-shop, AccommodationsBy Wilma 16/05/2023

You own accommodation and are looking for ways to rent it out; How to do so easily and enhance your bookings and pocket; There are several ways and one of the most powerful is to create a website for your accommodation. Whether you have an accommodation, whether it's an entire residential complex or a hotel, having a website gives you many advantages. Για την ακρίβεια στη σημερινή ψηφιακή εποχή επιβάλλεται να έχετε ένα website ώστε να προσεγγίσετε περισσότερους πελάτες και αποκτήσετε συγκριτικό πλεονέκτημα έναντι των ανταγωνιστών σας. In the past, listing your accommodation in the golden guide or putting up a sign “For rent” was enough to attract potential tenants. Then came the booking platforms. If you had registered your accommodation on any of these platforms, you had an advantage over those who didn't. But today there are so many listed properties and the competition is so great that it's really hard to stand out. also, πλέον όλοι στρέφονται στο διαδίκτυο για να κάνουν κράτηση καταλύματος για διαμονή. So the only thing for sure is that you need to strengthen your online presence even more. In fact you have a great opportunity on your hands. If you want to raise your business - because it's a business- it's time to take the next step. Make a website for your accommodation! Below we give you all the reasons why you should 11 Reasons why you should create a website for your accommodation 1. Ισχυροποιεί τη διαδικτιακή σας παρουσία Ένα website δίνει περισσότερες πιθανότητες να γίνει ορατό το κατάλυμα σας σε πελάτες που ψάχνουν στο διαδίκτυο. And when we talk about attracting customers, Increased chances of appearing in search results are the key. Ένα σημαντικό κομμάτι σε αυτή την κατεύθυνση είναι η βελτιστοποίηση για τις μηχανές αναζήτησης (SEO). That is, the process of optimizing your site to be classified higher on the pages of search engine results. Βελτιστοποιώντας τον ιστότοπό σας για λέξεις-κλειδιά που σχετίζονται με το ενοικιαζόμενο ακίνητό σας, mainly locally, αυξάνετε την πιθανότητα να βρουν τον ιστότοπό σας όταν αναζητούν καταλύματα στην περιοχή. To just say that. At least for example that you have a property in Paros. If someone goes googland for accommodation in Paros beyond the accommodation rental machines will also display the website accommodation that are optimized for search engines(have local SEO) For the island of Paros. So if you create a website, you have a greater advantage than someone who does not have a website for the accommodation of. In addition, ένας ιστότοπος μπορεί να σας βοηθήσει να προωθήσετε το κατάλυμα σας στα social media. By using links to your website on social media, You can increase your accommodation visibility and approach a larger audience. For example if you have a blog on your site(and we suggest you have) You can create articles on the area(places to visit someone, activities etc). With these articles you have the advantage of feeding social media and increasing your chances of going out in search results. Read this too: What is Business Blog and why do you have to integrate it directly into your business 2. Availability 24/7 With a website, οι πιθανοί ενοικιαστές μπορούν να έχουν πρόσβαση σε πληροφορίες σχετικά με το κατάλυμα σας οποιαδήποτε στιγμή της ημέρας ή της νύχτας. As opposed simply with an office or a telephone line, that may have limited operating hours, A site is accessible to potential tenants at any time 24 hours a day. If you have a booking system they can also close the accommodation directly even in 3 in the evening, Even if you are asleep(and your website is working on you!). Μέσω του site σας οι πιθανοί ενοικιαστές μπορούν να δουν τα στοιχεία και τις φωτογραφίες του καταλύματός σας. They don't have to get into the process of looking to find you. Website can provide answers to frequently questions about the accommodation, As pet policies, Terms of lease etc.. easily and directly. 3. Λεπτομερείς πληροφορίες Ένας ιστότοπος σάς επιτρέπει να παρέχετε λεπτομερείς πληροφορίες σχετικά με το κατάλυμα σας, όπως φωτογραφίες, video, accommodation policies etc.. All this plethora of information is hard to fit into a printed advertisement or any booking platform. By providing detailed accommodation information on your site, βοηθάτε τους πιθανούς πελάτες να δουν καλύτερα το κατάλυμα σας. See what it has to offer and if it makes them. Αυτό μπορεί να βοηθήσει στην προσέλκυση πελατών που αναζητούν συγκεκριμένα χαρακτηριστικά ή ανέσεις σε ένα κατάλυμα. In addition, Since we are in the era of augmented(augmented) and virtual(virtual) reality you can even offer virtual tour of the property and area! Advanced; …Certainly. As well as sure he will make the difference. Η παροχή όλων των πληροφοριών πέρα από θετική εντύπωση, It will save time to anyone who wants to close your property as it will solve all its questions. 4. Απευθείας κράτησεις Μέσω του ιστότοπού σας θα μπορείτε να έχετε απευθείας κρατήσεις άμεσα και χωρίς προμήθειες μεσαζόντων. Of course and without a site, You can receive reservations directly by phone or email. However, έχοντας ένα σύστημα κρατήσεων στο site σας αποκτάτε ένα ακόμη κανάλι για να αυξήσετε τις κρατήσεις και επομένως τα έσοδα σας. Potential customers can see immediately the availability for dates they wish. Remember, Booking on your own website is not just an alternative to a reservation over the phone or sending email. It is fundamentally changing the way you operate your business. A reservation machine website can help you secure a reservation in a minute without suffering customers and getting into the process of calling you or sending you email. Maybe never get into this process. Perhaps, turn to some of your competitor who won't bother them so much. To increase your direct reservations even further you can register the booking application link to your social media, to Google Business and your e-mail marketing. 5. Απευθείας πληρωμή Πολλοί πελάτες αγαπούν τις ηλεκρονικές πληρωμές. All the more so if they rent a accommodation and have no contact with the host. The site…

Marketing για Luxury Brands | 10 Strategy Tips To Implement

Marketing, Website/E-shop, TradeBy Wilma 15/03/2023

If your brand is about luxury bags, sophisticated jewelry, do you manage luxury properties or are you in the luxury sector in general?, then your marketing must go to another level, in another direction. The name of this direction: marketing για luxury brands. Έχετε ήδη επιλέξει να παράγεται ένα προϊόν ή να προσφέρετε μια υπηρεσία υψηλών προδιαγραφών. Έχετε ήδη στοχεύσει σε ένα πολύ συγκεκριμένο κοινό. Δε θα πρέπει να ακολουθήσετε και άλλα πιο συγκεκριμένα βήματα στο marketing της επιχείρησης σας; Recent years, the brands(brands) luxury brands are expanding into new markets and industries. Υπάρχει ένα αυξανόμενο ενδιαφέρον για είδη πολυτελείας σε ένα ευρύτερο φάσμα καταναλωτών που μπορούν ή επιθυμούν να πληρώσουν το προϊόν ή την υπηρεσία. Επίσης όμως και ο αριθμός των luxury brand αυξάνεται με αποτέλεσμα μεγάλο ανταγωνισμό σε ένα συγκεκριμένο κομμάτι κοινού. What will you do to stand out?; What is certain is that you have to follow a specific strategy and work to gain your market share. Moreover, οι πελάτες που αγαπούν την πολυτέλεια δεν περιμένουν τίποτα άλλο παρά το καλύτερο και δεν φοβούνται να ξοδέψουν χρήματα για να το αποκτήσουν. So what is the key to a successful marketing strategy for luxury brands; How will you reach the specific audience you desire?; How will you declare your presence?; How will you strengthen your brand and of course increase your profits; Αυτό το άρθρο είναι ένας οδηγός marketing για luxury brands. We will look at the most important factors that can make your brand stand out. So keep reading! What are luxury brands?; Let's first see what we consider a luxury brand. Ένα luxury brand είναι μια επωνυμία που σχετίζεται με πολυτελή προϊόντα υψηλής ποιότητας. Τα προϊόντα και οι υπηρεσίες πολυτελείας θεωρούνται συχνά ως αποκλειστικά(for a specific audience) και έχουν υψηλή τιμή. Although the definition of luxury varies from person to person, τα luxury brand συνδέονται γενικά με έναν συγκεκριμένο τρόπο ζωής ή ένα σύνολο αξιών. For example, a Porsche can be seen as a status symbol, while a Rolex can be considered a sign of success. Οι luxury επωνυμίες προκαλούν συναισθηματική έλξη. Τα άτομα που αποκτούν τέτοια προϊόντα προσδιορίζουν την ταυτότητα τους μέσα από αυτά. They usually acquire the,what's latest being launched while many times the need to acquire the product is imperative. Such brands may move in the field of fashion, of beauty, of the automotive industry, of hospitality and elsewhere. Luxury brands are usually well-known, established and often have a long history e.g. Versace, Dior, Rolls Royce etc. They generally have a higher level of quality and craftsmanship. Στρατηγική marketing για luxury brands Οι διαφορετικές προσεγγίσεις στο μάρκετινγκ πολυτελείας Κατά την προβολή και προώθηση των προϊόντων πολυτελείας, there are several possible strategies you can follow to reach your target audience. You need to have knowledge and consider the profile of your target audience and what they are looking for in their purchases. Μια προσέγγιση είναι να εστιάσετε στην σπανιότητα και τη μοναδικότητα ή στην αποκλειστικότητα του προϊόντος ή της υπηρεσίας. Αυτό μπορεί να γίνει διασφαλίζοντας ότι παράγεται μόνο περιορισμένος αριθμός αντικειμένων ή δημιουργώντας μια λίστα αναμονής για πιθανούς πελάτες. Μια άλλη προσέγγιση είναι να δώσετε πολυτελή εμπειρία στο κοινό σας. This could include anything, from offering VIP access to events to providing entertainment services. Μια άλλη προσέγγιση είναι η εστίαση στην ποιότητα του προϊόντος ή της υπηρεσίας. Αυτό μπορεί να περιλαμβάνει τη χρήση μόνο υλικών υψηλής ποιότητας ή την προσφορά μιας εξατομικευμένης(custom) υπηρεσίας που είναι προσαρμοσμένη στο προφίλ και τις επιθυμίες του εκάστοτε πελάτη. Ένα luxury brand μπορεί επίσης να επικεντρωθεί στην κληρονομιά και την ιστορία του, δίνοντας έμφαση στη μακροχρόνια φήμη που αντιπροσωπεύει την πολυτέλεια και τη χλιδή. If your brand was established years ago, be sure to include a section of your story with interesting facts on your website. also, make sure your ID states that story. It is an effective way to strengthen your brand. Εάν μπορείτε «παντρέψτε» την καινοτομία με την παράδοση στη στρατηγική marketing σας. An interesting way to do this is to collaborate with artists. A good example is the luxury brand Louis Vuitton, who has collaborated with Yayoi Kusama, Stephen Sprouse, Takashi Murakami and Jeff Koons. End, ένα luxury brand μπορεί να επικεντρωθεί στη συναισθηματική έλξη που προκαλεί καθώς δημιουργεί συναισθήματα οικειότητας και ευφορίας στον ιδανικό πελάτη και πολλές φορές αυτός ο πελάτης θεωρεί αλληλένδετο τον εαυτό του με το brand. Αυτός μπορεί να είναι ένας πολύ αποτελεσματικός τρόπος για να συνδεθείτε με τους πελάτες σε συναισθηματικό επίπεδο και να δημιουργήσετε εμπιστοσύνη και πιστούς πελάτες. It can work particularly well for both luxury products and services. Each marketing strategy has its own advantages and disadvantages, αλλά το κλειδί της επιτυχίας σε οποιαδήποτε περίπτωση(in any case we repeat) is to understand which one will resonate best with your target audience. Συγκεκριμένα στο luxury brand marketing όποια προσέγγιση κι αν ακολουθήσετε θα πρέπει να προσέξετε τα προϊόντα σας και οι υπηρεσίες σας να είναι υψηλής ποιότητας και να δηλώνουν ένα συγκεκριμένο status. 10 Συμβουλές για επιτυχημένο marketing Το marketing για luxury επωνυμίες μπορεί να είναι μια πρόκληση, as the brand should express luxury and at the same time be accessible to its specific audience. Because even if we are talking about an economically well-off audience, we may have different gradations here too. So what are the key ingredients of a successful marketing strategy for luxury brands; Let's see 10 tips to help you reach your ideal audience and establish your brand. 1.Κρατήστε το απλό Τα luxury brand θα πρέπει να αποφεύγουν να χρησιμοποιούν πάρα πολλές λέξεις ή σύνθετες εικόνες στο υλικό μάρκετινγκ τους. The aim is to convey a feeling of luxury and exclusivity, but don't overwhelm potential customers with information. Read also: Real Estate Marketing | The Complete Guide For Property Owners 2. Focus on quality, όχι στην ποσότητα Είναι καλύτερο να έχετε έναν μικρό, high quality number of leads, rather than a large number of low-quality leads. When luxury brands address a larger audience that does not belong to their ideal audience, risk diluting the power of their message, την ταυτότητά τους και…

Combine UX And SEO And Get To The First Page Of Search Results

UX-User experience, Website/E-shopBy Wilma 17/02/2023

We have talked about UX and how important it is. For SEO too. In this article we are going to combine UX and SEO and make our site "blow". Or to be more precise to increase traffic, the sensational user experience and ultimately building loyal customers and increasing sales. Not bad at all, so; ok, perhaps we go a step further by trying to combine both, but we want to give you enough supplies to help your business go even further and increase its revenue even more. Because in the end that's the point. Before we start let's see what UX means and what SEO means. The user can browse easily and quickly, to find what he is looking for and in general to feel familiar and gain a positive experience from his stay on your site. Read also: What is UX design and why is it important for small businesses?; SEO on the other hand is the set of factors that determine your site's ranking order in search engine results. These factors may be technical or content related. Some of them are the loading speed of the pages, the interesting content, the keywords, the backlinks, the length of stay and the dropout rate. Read more here: SEO friendly content, how to build it and get your site off the ground How UX and SEO are connected Let's now see how these two are connected. Research has shown that customer loyalty (through a positive UX-experience) significantly affects the ranking of the page in Google search results. After all, one of the most important ranking factors is the amount of time someone spends on your site.: How many pages did he open?, how long they browsed and how quickly they left a page or website (dropout rate). So for someone to spend enough time on your website(very positive for SEO) means he likes the site and what he sees and finds quite interesting content in any form. Overall, it's a pleasant experience wandering around your site. UX is primarily responsible for this! To get even more technical, although we don't know to what extent user satisfaction is factored into Google's algorithms, certainly plays an important role. We would say that ultimately customer satisfaction and experience are SEO factors. That is, factors for your site to rise higher in the search results. So good UX is good SEO! Let's see now how we can have the best combination of UX and SEO that will lead to higher ranking in Google We should generally keep one thing in mind to get the best results from the "marriage" of UX and SEO: Extend the visitor's time on our site as much as possible. How to extend the time the user stays on your site: Find your ideal audience Knowing your ideal audience is the start of everything. It serves two main purposes when it comes to websites: First of all, by knowing your ideal audience, you can create content tailored to their needs, to his problems and interests. When you speak to the heart of your ideal audience it's easier for them to connect with you, to trust you and eventually become your loyal customers. Secondly, knowing your ideal audience will help tailor your site design to their preferences. Which buttons are easiest to press, how many images they want to see, how will the menu be configured, etc. Improve your site speed You can't talk about good design if your site "crawls". Who will wait over 2-3 seconds if it doesn't load a page. Everyone's time is valuable and surely whoever enters your site does not want to waste their time. After all, there are others out there for him to find what he's looking for. It's a shame to have great content, product or service and someone can't see it because the page is slow to load. There are many ways to improve speed such as lowering the resolution on photos and videos or setting up the site on another platform. Don't worry most of the speed related bits are done by your developer, so a good cooperation with him is essential. Create relevant and interesting content as much as the main reason the user is on your site is the content you provide. Information he is looking for, solutions to his problems, products and services that interest him. For example, when he finds an interesting article, he is likely to want to read more and then more. In this case, be sure to leave links in your articles for other relevant and interesting articles and so on. In addition, from the moment he gets the information he is looking for, he is likely to return to your site to find a solution to another similar problem or if he wants more information. Here to say that someone recognizing your brand and directly searching for your site on Google also positively affects SEO. Clearly when you create content(e.g. article) make sure you don't go off topic and the length is so-so. For example, while there is no point in writing 2000 words for a recipe, it is helpful to elaborate when writing an article about the economic downturn. Finally, as we said, no one wants to waste time and read things that do not interest them, so stay to the point! Make sure through the content to answer multiple questions Another way to keep the user longer is to solve more than one question at the same time. So if someone wants to know information about the highest peak in the world probably…

The Secrets Of A Successful Website For Service Businesses

UX-User experience, Website/E-shop, ServicesBy Wilma 11/01/2023

What can service businesses do differently to stand out from the competition?; Although we had given some basic marketing information for this industry, here we will make it more specific and break down techniques for a successful service business website. Why website for service companies; In today's age finding a technician, a doctor, a developer or anyone who provides services is very easy thanks to the magical world of the internet. And not only to find one specialist but many. Can see reviews , to look for information, to compare professionals and find the one that suits him. So., having a website enables you to get in the game. But having a strong website sets you apart from the competition and brings you customers and…revenue. also, a website makes it possible to have your door open 24/7, even when you are sleeping! You can share useful content that interests your customers, connect with your audience and build trust in your business. At the same time you can create campaigns and promote your business through advertisements, social media and other techniques. But how exactly will you make your website stand out and "attract" customers and money; Secrets for a strong website for service companies Choose your website domain wisely The name that someone will type to find you on the internet. For example, even if your business is personal: "Georgios Papadopoulos, Digital Marketing Services». If you use the url: papadopoulos.gr does not say anything about your business- unless your name is synonymous with your industry or you are famous. Instead url like: Papadopoulos_digitalmarketing.gr or Papadopoulos_kalamata.gr are much more targeted. The first shows what you do, so someone searching about digital marketing can find you. The second case shows where you operate, which is good if you move within certain geographical boundaries. Choose the keywords you use carefully. To increase traffic to your website, you need to focus on good SEO practices, Keywords, content marketing and finally advertising. Better take your time to do your research as the website name is something you cannot change easily. Create an Informative and Interesting About Page One of the most defining elements of any business is the people behind it.. Especially when it comes to providing services. People want to know who they are dealing with and seek human contact. People trust people. See it for yourself, how many times you did not choose a professional among others because you trusted him; Put your personal item on your About Page. Who are you; How are you; Why do you do it?; Tell your story and the story of your business. Allow your potential customers to get to know you better and connect with you. Connection leads to trust and trust leads to sales. To make your page even more impressive, you can also enter a link or QR code with your digital card. This will show that you are keeping up with technology developments and that you are a pioneer in your industry. Pay attention to UX If you take a walk around our site and blog you will see that we pay a lot of attention to UX or User Experience. UX is the user experience when it comes to your website. How easily someone can find the information they are looking for; how fast; What colors does your website have?; What categories does it use?; These and many other questions help tailor your website to your ideal customer, to make him adore him and finally say “Wow! This is where I want to be!». You might be tempted to use dazzling designs, artistic fonts, multiple colors or put multiple pages. But stop! An attractive website is not one that contains a lot of elements. It is the one that contains the right data for your ideal customer. You have a few seconds to convince your customer that they are in the right place. If something bothers him and he can't find the information he's looking for or he feels uncomfortable, he'll most likely leave! Clearly to design an attractive website you need to know where you are going. In other words, know your ideal customer. We wrote more about UX here: What is UX design and why is it important for small businesses?; Showcase your work One of the advantages of the internet and a good website is that someone can see your work even if they are on the other side of the planet. Mention in detail the services you provide and if you do something that stands out to you. Be sure to accompany these items with samples of your work. It is very important for service businesses to showcase works and projects as there is nothing tangible to show like a product. If, for example, you are a photographer, what could be simpler than including a portfolio with your photos. If you are involved in marketing, you present successful projects, etc. also, if you have received any recognition or award for your work you should mention it. Certainly distinctions are an additional "plus" for someone to choose you. Testimonials Τα testimonials(testimonials) are very powerful elements on a website specifically for service businesses. It is probably one of the most viewed items on a site. After all, we haven't all chosen something because it had a 5-star review; Many times even a positive testimony(or many) they can determine the completion of a sale or agreement. The opinion and experience of your customers counts a lot. What was it that impressed them?; Why they chose you; What do they have to say about working with you?; A happy customer is the best advertisement. Make sure to place the testimonials somewhere where the visitor who enters your site can easily find them. …

19+ Christmas Marketing Ideas

Marketing, Social Media, Website/E-shopBy Wilma 12/12/2022

We don't understand that "Christmas and New Year are here" just by looking at the calendar. The color red plays everywhere, gold dust and snowflakes adorn the sites and gifts flood social media. What did you do to promote your business during the holidays?; If you haven't done anything or you've run out of ideas we're here to give you some Christmas marketing ideas! Check out the list below, find which one suits your business best and implement it. Hohohoho! Christmas Marketing Ideas 1. Share Christmas updates Create a festive atmosphere either through your social media or your website; It is the basis for any marketing around Christmas. The possibilities are endless. You can share an update that shows you are getting ready for the most amazing season of the year. Alternatively, you can post pictures of your Christmas stocking or Christmas products you are making. The right choice for such posts is anything that fills you with joy and is related to Christmas. Besides, Christmas and happy vibes go together! 2. Hold a festive competition Christmas is a season of giving so what better way than to give gifts! Run a social media contest of your product or service for your audience. Holiday contests are one of the best Christmas marketing ideas and require the least amount of work on your part.. All you need to do is post asking users to leave a comment. You can put a specific product or let your audience choose. Even if you provide services you can give your service as a gift during the holidays. For example a session package if you are a life coach or a holiday treatment if you have a beauty salon. 3. Use Christmas User Generated Content(UGC) Or user-generated content. Unless you're making the most of user-generated content over the Christmas period, you are definitely missing out a lot. With user generated content anyway, you gain much more exposure and understand what the public perceives about your business. UGC is different from Influencer marketing. Here the content is spontaneously created by the users who love your company's product. We say love because for someone to create content around your product they probably love it and are connected to you. Challenge users to create content and share it on social media by tagging you and using specific hashtags. There's no better example of user-generated content than the king of Christmas marketing Starbucks and their #RedCups campaign. 4. Circulate a Christmas Catalog Maybe this is one of those Christmas marketing ideas that you need to put in place at least a month in advance to make it work as long as possible. If you have, for example, a clothing store, launch proposals for a Christmas outing. Do a photo shoot with these pieces. Create a directory with a free tool(eg canva) or contact an expert. Promote this list through email marketing, social media or if you want print it in hard copy and share it. It is no coincidence that big brands(e.g. THE&M) create catalogs especially for Christmas. 5. Create a wish list Wish list is a great opportunity to present several products or services in one go. And this requires almost no effort. Group all the product images you have from the last few months and post them as a carousel on your social media. Using a fun caption like 'All I Want For Christmas' that explains your idea will allow you to talk about the products in detail. In addition, you can use Instagram and Facebook stores to even add links to your website or quote prices on photos. 6. Send a Christmas card to the digital world today, it's super easy to send holiday cards without overwhelming your local post office. So what is the modern version of a letter; An email message! It is one of the best Christmas marketing ideas as you show that you are grateful to your customers for being with you all year round. Make a great digital card, with a little personalized message and send it to your email list. Even better, segment your email list by buyer's journey and design a card for each segment. You can also provide additional value with this card by accompanying it, for example, with a discount coupon. Focus on getting the card out as quickly as possible, so others can consider you for their gift list! 7. Christmas Packaging Packaging is one of the most important parts of branding. Therefore, should be at the top of your Christmas marketing ideas list. It is certainly not easy to change the entire packaging every year, .’ this you could do a limited edition packaging. You can also include a Christmas thank you card with wishes inside the package. The difference is in the details! 8. Make an Advent Calendar Also something you should launch early. You can create an Advent Calendar where behind each day there will be a product of yours in special packaging or a message of love and encouragement. It is something that cosmetic companies implement(like Sephora) with particular success. If you can do it and you have a loyal following it will be a great gift and definitely something they will enjoy. What format will be defined by your brand and capabilities. 9. Make a Christmas Gift Guide Everyone is shopping for Christmas presents this time of year, .’ this is your chance to promote a gift guide using your products or services. Many people need some help with what to get for siblings, their friends or their boss. Not everyone appreciates a sweater! Magazines like Vogue do…

Learn How To Create Content That Sells

Marketing, Social Media, Website/E-shop, SalesBy Wilma 30/11/2022

We keep hearing about content marketing and how important it is. But here we will talk about something more: for content that sells or otherwise sales content that will increase your business's sales and revenue. You may have heard that “Content is king” and this is still true! We've mentioned the importance of creating great content many times. Great content adds value to the customer. It solves a problem or question for him, informs him and gives him alternatives. The content increases the visibility and authority of the business as well as the trust of the customer. Content also increases sales. Just create content that sells! In the final analysis, digital marketing is based on the idea that businesses present content to a specific audience to entice them to act. This action has the ultimate purpose of the customer asking a question, to get a deal or buy something. To help you understand even better how to create content that sells and why it's so important to your digital marketing strategies we've put together a mini guide below with plenty of information. We'll also look at the difference between sales content and content marketing. End, we'll give you helpful tips on how to incorporate content that sells into your strategy and campaigns. Let's start! Why it matters to create content that sells Obviously to sell! Before we can break down how to use content to convert more leads into customers we need to consider why it matters. There is no way that someone will buy when we talk directly to them about selling. Especially if he doesn't know who we are and the quality of our products/services. There's also no way someone will buy if we're blatantly selling to their face without giving them value. We will also not lead to sales if we try to sell without having entered into the process of investigating what the customer really needs and without having connected with us. Through content we have an opportunity to offer added value that will engage the customer during the sales journey. With the content he sells we'll give him the final push to complete the purchase. What is sales content?; You probably know that in order to complete a sale, the customer needs to make contact approximately 7-12 times with the business. A lot; You may need less but in any case you should every time you come into contact with the product, service or business to become more and more convinced and connected with you. Sales content is the creation of educational and objectionable content so that the customer gets the information they need to lead to the sale. What this content includes; The answer is content that focuses on things like identifying the customer's problem. It also includes dealing with objections, providing guidance and information on how your product or service can meet their needs. Through this information the customer feels safe, confidence and that it is in good hands. He feels that someone understands his problem and wants to provide a solution. If that happens, it will be much easier for him to buy your product or service. Integrating content throughout the sales process is the best way to anticipate and address objections before they arise, which increases the likelihood of converting a visitor into a paying customer. There is a difference with content marketing; Now, you might be wondering what is the difference between content marketing and content sales. Content marketing is a broader approach to delivering educational content. It is aimed at a wider audience, which likely consists of your target market and anyone who happens to come across your website or social media pages. On the contrary, sales content is targeted specifically at a specific buyer persona who has already taken a first action towards purchasing your product/service. Sales content is aimed at warm or lukewarm customers. In other words, to customers who have been in contact with your business or have already bought from you. These are people who have already requested more information, have subscribed to an email list or otherwise given consent for you to stay in touch. Sales content can be used to increase sales to existing customers, to select a new product add-on or upgrade their current package. Content marketing on the other hand is designed for cold audiences who may or may not already be familiar with your brand. Understanding the difference between the two types of content, you can create different messages to meet the needs and wants of each audience. The biggest rule of sales is still incredibly simple — even in the digital age. People buy from people and companies they trust and who offer a solution to their needs. So creating content that sells to increase the effectiveness of business marketing strategies is important. As a business you cannot be everywhere at once. But you can use content that is directly related to the buyer's needs and helps in the next steps of their buying journey. And by journey we mean the time from the first contact with your business to the completion of the sale or an additional sale. Here are some additional aspects to consider: Sales content keeps customers warm Ensures you reach them at regular intervals with engaging information designed to pique their interest. Using this as a point of contact, you remind them who you are and what you do. A good way to achieve this is email marketing. In turn, this makes communication easier when you're ready to make a sales call, an email or inquire further about their level of interest.…

19 Ways To Improve Your Small Business Website

Website/E-shop, Trade, Focus, Accommodations, ServicesBy Wilma 10/11/2022

You want your website to attract new customers and work actively and properly for the benefit of your business; Then you are in the right place. Through this article you will learn 19 τρόπους για να βελτιώσετε το website για τη μικρή επιχείρηση σας και κατά συνέπεια τις πωλήσεις σας. Πριν πούμε οτιδήποτε σκεφτείτε ότι το website είναι η ηλεκτρονική βιτρίνα της επιχείρησης σας γι’ αυτό και πρέπει να είναι ελκυστικό και λειτουργικό. You...you'd be buying from a lousy storefront; Even if you think your site is excellent, check that you are following the below. After all, there is always room for improvement. Τρόποι για να βελτιώσετε το Website της μικρής επιχείρησης Εστιάστε στο κοινό-στόχο του ιστότοπού σας Πόσες φορές δεν το έχουμε αναφέρει! Το να ξέρουμε πού απευθυνόμαστε και σε ποιους ανθρώπους στοχεύουμε είναι εξαιρετικά σημαντικό ώστε να δούμε πώς θα μιλήσουμε, the storytelling we will use, how we will present the products etc. Put yourself in the shoes of this ideal customer. What would you be looking for from your site?; What would the ideal navigation look like?; How would you make a positive impression?; Ανακαλύψτε δυνατά και αδύνατα σημεία Δωρεάν εργαλεία, όπως το Google Analytics, they provide valuable data about how people find and use your website. To determine if your website matches the needs of your customers, consider metrics such as: Traffic sources (how your visitors find your website) Top pages (the most visited pages on your website) Dropout rate (how quickly visitors leave a page) Time on the page (how much time visitors spend on each page) Read also: 18+1 ερωτήσεις για να την ανακαλύψεις το Ιδανικό Κοινό της επιχείρησης σου Κάντε εύκολη την πλοήγηση Όσο πιο δύσκολη είναι η πλοήγηση, τόσο μεγαλύτερη είναι η πιθανότητα να φύγει ένας επισκέπτης πριν βρει τις πληροφορίες που αναζητούσε. Who wants to educate themselves by searching?; Understanding why customers visit your site is crucial to creating useful navigation. For example, when they view a restaurant's website, most visitors are looking for menus, location details and how to make reservations. Here is the golden rule “keep it simple”! Place everything that interests your customer in front of their eyes or somewhere easy to find. Ακολουθήστε τις βέλτιστες πρακτικές σχεδιασμού ιστοσελίδων Ένας επαγγελματικά καλοσχεδιασμένος ιστότοπος είναι ελκυστικός και δίνει την αίσθηση της τάξης, usability and reliability. Humans are visual beings. So, αν κάτι δεν μας κάνει οπτικά πιθανότατα δεν θα του δώσουμε σημασία ή ακόμα και να το κάνουμε θα είμαστε δύσπιστοι. It's always good to take an approach “less is more”. Don't try to cram all the information into a single page. On the contrary, spread content evenly and take advantage of white spaces to give your site a clean and minimalist aesthetic that's easy to read. Φροντίστε το website σας να είναι φιλικά σχεδιασμένο για τα κινητά Ο ιστότοπος σας θα πρέπει να έχει responsive σχεδιασμό για κινητές συσκευές. The 80% and more users use their mobile phones to search for anything. If your website is not mobile friendly you will probably lose potential customers. Έχετε ένα συνεπές θέμα στον ιστότοπό σας Ένα σταθερό θέμα σε όλες τις ιστοσελίδες σας εμπνέει στους επισκέπτες εμπιστοσύνη. High quality websites will follow the same design throughout the site. Font mismatches, text sizes, color combinations and images make a website look unprofessional. If a visitor finishes reading a page and clicks on a link, only to discover a completely different looking page, with different colors and fonts, μπορεί να αισθανθεί σύγχυση και να νομίσει ότι έχει φύγει από τον ιστότοπό σας. Consistency is also important for site navigation. If the search bar is at the top right of a page and at the top left (or missing altogether) to the next, the user may get confused. Keeping a consistent layout and navigation style, you'll make a better impression on visitors and keep them on your site longer. Δημιουργήστε μια στρατηγική περιεχομένου Μια συναρπαστική περιγραφή του προϊόντος ή της υπηρεσίας σας είναι μόνο η αρχή. Οι σημερινοί επιτυχημένοι ιστότοποι περιλαμβάνουν επίσης πληροφορίες που μπορούν να βοηθήσουν τους πελάτες να μάθουν περισσότερα μέσω αναρτήσεων ιστολογίου(blog), studies, educational videos, charts, information and frequently asked questions. Based on the topic, visitors can prefer one medium over the others. The idea is to create an engaging piece of content and then link to other relevant pieces of content. This is a great way to keep the audience on your website, καθώς και να βελτιστοποιήσετε το SEO με πολλαπλά μέσα. Διατηρήστε φρέσκο το περιεχόμενο του website σας Ένας υπέροχος ιστότοπος είναι γεμάτος με φρέσκες, updated and useful information. If you open a website in July and see information about a New Year's sale, your trust in this site will probably decrease. So., check sections of the site related to sales;, discounts, Offers, upcoming events or recent news and update them accordingly. Θα πρέπει επίσης να φροντίσετε να λειτουργεί άριστα και το μάρκετινγκ περιεχομένου σας. In this case, make sure that the answers you have given to potential customer questions are still valid. Χρησιμοποιείτε μόνο πρωτότυπο περιεχόμενο Ένα μεγάλο λάθος που κάνουν πολλές μικρές επιχειρήσεις είναι η λογοκλοπή περιεχομένου. Παίρνουν έτοιμα κείμενα από τη μητρική εταιρεία που προμηθεύονται προϊόντα χωρίς να αλλάξουν κάτι και τα βάζουν στο δικό τους site. Neither cat nor damage;…Λάθος! Creating unique, high-quality content can be time-consuming, αλλά η αντιγραφή περιεχομένου από άλλο ιστότοπο θέτει σε κινδύνους την επιχείρηση σας. Η Google έχει δηλώσει ότι θέλει κάθε αποτέλεσμα αναζήτησης να είναι μοναδικό, otherwise a visitor will find the same content in 120 sites that he will click and that creates a bad impression. Θα ήταν μια κακή εμπειρία χρήστη. Η Google φιλτράρει πανομοιότυπο ή εξαιρετικά παρόμοιο περιεχόμενο και δίνει πέναλτι για λογοκλοπή υποβαθμίζοντας σας στα αποτελέσματα αναζήτησης. This means that if you copy a competitor's website, η σελίδα σας μπορεί να πάρει ποινή και να μην εμφανίζεται καθόλου στα αποτελέσματα…

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