digital marteting campaign

How to design on social media the perfect Christmas campaign for your eshop

The holiday season has arrived and you too can prepare your new campaign; Get paper and pencil and let's design the ideal campaign for Christmas on social media.

 

With so many possibilities e-commerce and platforms at Instagram, in the TikTok and to Pinterest, you have many options to transfer to your customers all the inspiration for Christmas gifts… with very few clicks.

 

In Easy Online Media we show you step – step how to design the ideal campaign for this year's holidays.

 

Step #1: Find your idea

 

The holiday season is a huge opportunity to connect with your digital community, reach new customers and increase your online sales.

What is the first step to designing a successful social media campaign?; A strong idea!

Take some time to answer these questions:

 

  • What are your general goals?;
  • Which social media platforms are suitable to reach your audience;
  • What kind of content will help you achieve your goals?;
  • What products or services do you want to focus on?;
  • You have enough budget for a campaign, especially for the holidays;
  • Do you want to work with influencers and / or other companies?;

 

THE Lululemon, for example, uses its annual seasonal campaign to focus on its mission… bring people together.

 

Previous campaigns included a "slideshow" message (instead of gifts), a motivation #feelgoodgiving and a reflection on the range of emotions evoked by COVID-19 during an unconventional holiday season.

https://www.instagram.com/p/CI6BHb6A0k8/

 

Your celebratory campaign could be as simple as constantly promoting a product or service.,whatever you decide to do, there is no right or wrong.

In the final analysis, depends on the goals, the budget and values ​​of your community.

 

Step #2: Create the most enjoyable shopping trip

 

The next step for a great holiday campaign is to make the process of buying your products or services as easy as possible..

The Instagram, the TikTok and Pinterest have integrated e-commerce into their platforms, making it easier than ever to sell.

In the Instagram, you can add labels to products, directly to the stream posts, stories, IGTV, carousels, guides and lives.

 

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However, despite the obvious advantages, E-commerce through social media may not be for everyone.

The brands that use it Instagram Checkout, for example, lose valuable customer data, as all market communications are processed within the application.

Alternatively, Businesses can use a connection tool (like that of Later) on the resume to increase traffic and sales from Instagram or TikTok.

 

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Step #3: He designed, created and collected data

 

At this stage, you can start designing content for everything social media which you will use.

This will help you understand how much time you will need to devote to creating the content, for the time and budget you will need to find user-generated content.

With a rough plan, you can start collecting and creating your campaign elements. If you work with photographers, videographers or creators, you may want to create one moodboard that captures the desired aesthetics of your campaign. This will serve as a valuable reference to keep all your content visually aligned..

 

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When you create content, Think about your goals in relation to the realistic one for your budget. For example, A themed photo shoot in a professional studio can be difficult on a tight budget - while a photo shoot "at home" may be more affordable, financially.

 

Alternatively, you may want to consider working with influencers as part of the content creation process.

Design applications such as Canva, the GoDaddy Studio and Adobe Spark They usually have a set of free holiday themed templates to browse and customize.

 

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If you use user-generated content or images, Adding a custom design element can be a simple but effective way to link to the content of your holiday campaign..

 

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caution: Always get permission from the original creator you choose to share its content on social media, especially if you process it in any way.

 

Step #4: Collaborate with Influencers or Creators

 

The Influencing Marketing is a proven strategy for reaching new audiences and increasing sales, especially when it comes to the holiday season.

Collaboration with the right people influencers allows you to leverage a relevant community of buyers - while providing high quality content that you can share on your own social channels (if agreed).

As a general rule, it's best to find a creator who really loves your products and thinks his community will do the same. In this way, you will be able to get authentic customers who fit your brand well.

 

https://www.instagram.com/p/CIsjxMspceR/

 

Step #5: Plan your content on social media

 

Once your content is ready for publication, you can plan your posts in advance.

Taking the time to plan your posts will make your life less stressful during the holiday season.. Alongside, this will give you more time to engage with your community.

You can even schedule posts to come out live at the best of times for maximum dedication (which is usually between 5 a.m. and 6 a.m. for most accounts).

 

Step #6: Prepare ads on social media

 

If you are looking for a more guaranteed way to reach a new audience, the investment in advertisements on social media can be a great strategy.

Each platform has its own set of advertising options, with a unique set of advantages, rules and possibilities for targeting the public.

While mapping the content of your holiday season, It's worth paying attention to how this content can be repositioned in social media ads.

 

Step #7: Measure your results

 

What's the last step in launching a festive social media marketing campaign?; The analyzes, of course!

Whether you are promoting your holiday campaign on Twitter, Facebook, the TikTok, Pinterest or Instagram, It is important to check in throughout your campaign to see the performance of your content. This way you will be able to measure what your audience responds best to.

One way to do this is to check the details of each social platform.

However, this can be time consuming, especially if you run your campaign on multiple platforms. To save time, you can follow your performance on Instagram, Twitter and Pinterest with Later Analytics - as well as any traffic and sales from your page Linkin.bio.

 

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Festive marketing campaigns do not have to be complicated to deliver great results to your business.. Start designing your social media campaign now.

I start today!

 

Contact us to answer any questions you may have in the Facebook, in the Instagram or make an appointment with us.

 

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