If you want to highlight the features of your products in the best way and convince your audience to visit your e-shop, do not forget to include video in your sales strategy.
Here are some statistics that you need to know:
- The 80% Business says the video immediately boosted their sales.
- The 84% Consumer says their buying decisions were influenced by the video.
- The 66% Consumer stated that he would prefer to watch a short video to learn about a product.
- The 90% People cite authenticity as a factor when choosing their favorite brands. This is especially true for the younger generations.
- Above the 50% Consumer wants to watch videos of his favorite brands.
- The video is the No1 the way consumers discovered a brand.
Fortunately, it is never too late to incorporate video into your sales strategy. In Easy Online Media We will show you many different ways in which you can use the video on social media but also in e-shop yours, turning visitors σου into your customers.
It's not as complicated as you think! Let's get started;
Because video is essential for your sales;
As the "Digital world" is very full of content, you only have a fraction of a second to impress your audience. How can you achieve this?;
To make a purchase, your visitor wants to fully understand the value and benefits of your product. The most effective way to do this is optically, through images and videos.
All their platforms social media give you the ability to upload videos. In e-shops You will have noticed that they offer users the ability to browse the product through multiple images in the form of "gallery".
What about all the e-shops that add the ability to view the product on video; The average login time of their visitors increases by 340%, and the amount of browsing per shopping season increases by 127%. Perfect;
What types of videos can you use on social media?
There are many different ways in which you can highlight the positive features of your product. We recommend that you use a combination of different videos to engage your audience.
Customers need different types of information depending on their purchase stage to help them decide. Video helps you present the benefits of your product faster and in a more engaging way.
Read more: Sales Funnel - The Marketing tool that takes Online Sales to the next level
We gathered 6 types of videos that you can use in social media depending on your goal, incorporating them in parallel in e-shop yours.
1. Product hero
The product hero video records the product from all angles. It is important because it emphasizes certain features of the product that your audience can not appreciate only from the images. It works in addition to the images and eliminates any concerns that your customers may have about what the product they want looks like..
https://www.instagram.com/p/CU5I0ZBLNPr/
2. Item in situation
The item in situation video shows a specific product during its use. Emphasizes how it fits into the lifestyle of a potential buyer and complements other products in the series. It's a great way to communicate the key benefits of your product and add where, how and when an item can be used.
https://www.instagram.com/p/CWOXVjAhy_h/
3. Tutorial
The video tutorial is a great way to show your audience step by step all the features of the product. Did you know that by helping to visualize the benefits of your product you increase revenue per customer by 17%; Who does not want to learn new things;
https://www.instagram.com/p/CV014C4p1qI/
4. Lifestyle placement
In the lifestyle placement video you show real people, mainly influencers to use your product. This helps your target market, to identify and relate to him. In addition, in this way you give credibility and authenticity to your product.
https://www.instagram.com/p/CUK7geVAJg5/
5. Stop motion
To stop motion video is the most fun and playful way to get creative with your product. Placing many photos in a row, you make the objects look like they are moving on their own.
https://www.instagram.com/p/CIvAttkFU5N/
6. Customer testimonials
With the customer testimonials video show your prospects real experiences of people who bought your products or used your service. You are essentially creating videos with satisfied customer reviews.
https://www.instagram.com/p/CQ9jjTeFaQc/
Don't forget to promote your videos
After creating great videos with your products, it is pointless to just publish them and promote them on every different channel in which you maintain a presence. What you also need to do is advertise the videos to those who have already visited your e-shop.
Video is the most effective way to attract potential customers at all stages of their shopping journey. THE visual communication helps them understand the form and function of your product in order to feel confident enough to buy.
For more tips and tricks follow us at Facebook, in the Instagram or make an appointment with us.
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