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Marketing για Luxury Brands | 10 Strategy Tips To Implement

Marketing, Website/E-shop, TradeBy Wilma 15/03/2023

If your brand is about luxury bags, sophisticated jewelry, do you manage luxury properties or are you in the luxury sector in general?, then your marketing must go to another level, in another direction. The name of this direction: marketing για luxury brands. Έχετε ήδη επιλέξει να παράγεται ένα προϊόν ή να προσφέρετε μια υπηρεσία υψηλών προδιαγραφών. Έχετε ήδη στοχεύσει σε ένα πολύ συγκεκριμένο κοινό. Δε θα πρέπει να ακολουθήσετε και άλλα πιο συγκεκριμένα βήματα στο marketing της επιχείρησης σας; Recent years, the brands(brands) luxury brands are expanding into new markets and industries. Υπάρχει ένα αυξανόμενο ενδιαφέρον για είδη πολυτελείας σε ένα ευρύτερο φάσμα καταναλωτών που μπορούν ή επιθυμούν να πληρώσουν το προϊόν ή την υπηρεσία. Επίσης όμως και ο αριθμός των luxury brand αυξάνεται με αποτέλεσμα μεγάλο ανταγωνισμό σε ένα συγκεκριμένο κομμάτι κοινού. What will you do to stand out?; What is certain is that you have to follow a specific strategy and work to gain your market share. Moreover, οι πελάτες που αγαπούν την πολυτέλεια δεν περιμένουν τίποτα άλλο παρά το καλύτερο και δεν φοβούνται να ξοδέψουν χρήματα για να το αποκτήσουν. So what is the key to a successful marketing strategy for luxury brands; How will you reach the specific audience you desire?; How will you declare your presence?; How will you strengthen your brand and of course increase your profits; Αυτό το άρθρο είναι ένας οδηγός marketing για luxury brands. We will look at the most important factors that can make your brand stand out. So keep reading! What are luxury brands?; Let's first see what we consider a luxury brand. Ένα luxury brand είναι μια επωνυμία που σχετίζεται με πολυτελή προϊόντα υψηλής ποιότητας. Τα προϊόντα και οι υπηρεσίες πολυτελείας θεωρούνται συχνά ως αποκλειστικά(for a specific audience) και έχουν υψηλή τιμή. Although the definition of luxury varies from person to person, τα luxury brand συνδέονται γενικά με έναν συγκεκριμένο τρόπο ζωής ή ένα σύνολο αξιών. For example, a Porsche can be seen as a status symbol, while a Rolex can be considered a sign of success. Οι luxury επωνυμίες προκαλούν συναισθηματική έλξη. Τα άτομα που αποκτούν τέτοια προϊόντα προσδιορίζουν την ταυτότητα τους μέσα από αυτά. They usually acquire the,what's latest being launched while many times the need to acquire the product is imperative. Such brands may move in the field of fashion, of beauty, of the automotive industry, of hospitality and elsewhere. Luxury brands are usually well-known, established and often have a long history e.g. Versace, Dior, Rolls Royce etc. They generally have a higher level of quality and craftsmanship. Στρατηγική marketing για luxury brands Οι διαφορετικές προσεγγίσεις στο μάρκετινγκ πολυτελείας Κατά την προβολή και προώθηση των προϊόντων πολυτελείας, there are several possible strategies you can follow to reach your target audience. You need to have knowledge and consider the profile of your target audience and what they are looking for in their purchases. Μια προσέγγιση είναι να εστιάσετε στην σπανιότητα και τη μοναδικότητα ή στην αποκλειστικότητα του προϊόντος ή της υπηρεσίας. Αυτό μπορεί να γίνει διασφαλίζοντας ότι παράγεται μόνο περιορισμένος αριθμός αντικειμένων ή δημιουργώντας μια λίστα αναμονής για πιθανούς πελάτες. Μια άλλη προσέγγιση είναι να δώσετε πολυτελή εμπειρία στο κοινό σας. This could include anything, from offering VIP access to events to providing entertainment services. Μια άλλη προσέγγιση είναι η εστίαση στην ποιότητα του προϊόντος ή της υπηρεσίας. Αυτό μπορεί να περιλαμβάνει τη χρήση μόνο υλικών υψηλής ποιότητας ή την προσφορά μιας εξατομικευμένης(custom) υπηρεσίας που είναι προσαρμοσμένη στο προφίλ και τις επιθυμίες του εκάστοτε πελάτη. Ένα luxury brand μπορεί επίσης να επικεντρωθεί στην κληρονομιά και την ιστορία του, δίνοντας έμφαση στη μακροχρόνια φήμη που αντιπροσωπεύει την πολυτέλεια και τη χλιδή. If your brand was established years ago, be sure to include a section of your story with interesting facts on your website. also, make sure your ID states that story. It is an effective way to strengthen your brand. Εάν μπορείτε «παντρέψτε» την καινοτομία με την παράδοση στη στρατηγική marketing σας. An interesting way to do this is to collaborate with artists. A good example is the luxury brand Louis Vuitton, who has collaborated with Yayoi Kusama, Stephen Sprouse, Takashi Murakami and Jeff Koons. End, ένα luxury brand μπορεί να επικεντρωθεί στη συναισθηματική έλξη που προκαλεί καθώς δημιουργεί συναισθήματα οικειότητας και ευφορίας στον ιδανικό πελάτη και πολλές φορές αυτός ο πελάτης θεωρεί αλληλένδετο τον εαυτό του με το brand. Αυτός μπορεί να είναι ένας πολύ αποτελεσματικός τρόπος για να συνδεθείτε με τους πελάτες σε συναισθηματικό επίπεδο και να δημιουργήσετε εμπιστοσύνη και πιστούς πελάτες. It can work particularly well for both luxury products and services. Each marketing strategy has its own advantages and disadvantages, αλλά το κλειδί της επιτυχίας σε οποιαδήποτε περίπτωση(in any case we repeat) is to understand which one will resonate best with your target audience. Συγκεκριμένα στο luxury brand marketing όποια προσέγγιση κι αν ακολουθήσετε θα πρέπει να προσέξετε τα προϊόντα σας και οι υπηρεσίες σας να είναι υψηλής ποιότητας και να δηλώνουν ένα συγκεκριμένο status. 10 Συμβουλές για επιτυχημένο marketing Το marketing για luxury επωνυμίες μπορεί να είναι μια πρόκληση, as the brand should express luxury and at the same time be accessible to its specific audience. Because even if we are talking about an economically well-off audience, we may have different gradations here too. So what are the key ingredients of a successful marketing strategy for luxury brands; Let's see 10 tips to help you reach your ideal audience and establish your brand. 1.Κρατήστε το απλό Τα luxury brand θα πρέπει να αποφεύγουν να χρησιμοποιούν πάρα πολλές λέξεις ή σύνθετες εικόνες στο υλικό μάρκετινγκ τους. The aim is to convey a feeling of luxury and exclusivity, but don't overwhelm potential customers with information. Read also: Real Estate Marketing | The Complete Guide For Property Owners 2. Focus on quality, όχι στην ποσότητα Είναι καλύτερο να έχετε έναν μικρό, high quality number of leads, rather than a large number of low-quality leads. When luxury brands address a larger audience that does not belong to their ideal audience, risk diluting the power of their message, την ταυτότητά τους και…

Combine UX And SEO And Get To The First Page Of Search Results

UX-User experience, Website/E-shopBy Wilma 17/02/2023

We have talked about UX and how important it is. For SEO too. In this article we are going to combine UX and SEO and make our site "blow". Or to be more precise to increase traffic, the sensational user experience and ultimately building loyal customers and increasing sales. Not bad at all, so; ok, perhaps we go a step further by trying to combine both, but we want to give you enough supplies to help your business go even further and increase its revenue even more. Because in the end that's the point. Before we start let's see what UX means and what SEO means. The user can browse easily and quickly, to find what he is looking for and in general to feel familiar and gain a positive experience from his stay on your site. Read also: What is UX design and why is it important for small businesses?; SEO on the other hand is the set of factors that determine your site's ranking order in search engine results. These factors may be technical or content related. Some of them are the loading speed of the pages, the interesting content, the keywords, the backlinks, the length of stay and the dropout rate. Read more here: SEO friendly content, how to build it and get your site off the ground How UX and SEO are connected Let's now see how these two are connected. Research has shown that customer loyalty (through a positive UX-experience) significantly affects the ranking of the page in Google search results. After all, one of the most important ranking factors is the amount of time someone spends on your site.: How many pages did he open?, how long they browsed and how quickly they left a page or website (dropout rate). So for someone to spend enough time on your website(very positive for SEO) means he likes the site and what he sees and finds quite interesting content in any form. Overall, it's a pleasant experience wandering around your site. UX is primarily responsible for this! To get even more technical, although we don't know to what extent user satisfaction is factored into Google's algorithms, certainly plays an important role. We would say that ultimately customer satisfaction and experience are SEO factors. That is, factors for your site to rise higher in the search results. So good UX is good SEO! Let's see now how we can have the best combination of UX and SEO that will lead to higher ranking in Google We should generally keep one thing in mind to get the best results from the "marriage" of UX and SEO: Extend the visitor's time on our site as much as possible. How to extend the time the user stays on your site: Find your ideal audience Knowing your ideal audience is the start of everything. It serves two main purposes when it comes to websites: First of all, by knowing your ideal audience, you can create content tailored to their needs, to his problems and interests. When you speak to the heart of your ideal audience it's easier for them to connect with you, to trust you and eventually become your loyal customers. Secondly, knowing your ideal audience will help tailor your site design to their preferences. Which buttons are easiest to press, how many images they want to see, how will the menu be configured, etc. Improve your site speed You can't talk about good design if your site "crawls". Who will wait over 2-3 seconds if it doesn't load a page. Everyone's time is valuable and surely whoever enters your site does not want to waste their time. After all, there are others out there for him to find what he's looking for. It's a shame to have great content, product or service and someone can't see it because the page is slow to load. There are many ways to improve speed such as lowering the resolution on photos and videos or setting up the site on another platform. Don't worry most of the speed related bits are done by your developer, so a good cooperation with him is essential. Create relevant and interesting content as much as the main reason the user is on your site is the content you provide. Information he is looking for, solutions to his problems, products and services that interest him. For example, when he finds an interesting article, he is likely to want to read more and then more. In this case, be sure to leave links in your articles for other relevant and interesting articles and so on. In addition, from the moment he gets the information he is looking for, he is likely to return to your site to find a solution to another similar problem or if he wants more information. Here to say that someone recognizing your brand and directly searching for your site on Google also positively affects SEO. Clearly when you create content(e.g. article) make sure you don't go off topic and the length is so-so. For example, while there is no point in writing 2000 words for a recipe, it is helpful to elaborate when writing an article about the economic downturn. Finally, as we said, no one wants to waste time and read things that do not interest them, so stay to the point! Make sure through the content to answer multiple questions Another way to keep the user longer is to solve more than one question at the same time. So if someone wants to know information about the highest peak in the world probably…

Social Media For Beginners | Complete Guide 2023

Marketing, Social MediaBy Wilma 30/01/2023

Even now, putting your business on social media is the best move you could make. ok, maybe late…But good late than ever! If your problem is the lack of knowledge about social media and social media marketing then you are in the right place! Below is the complete social media guide for beginners and beyond. If you want to know what social media marketing is, How can you make your business stand out from the competition but also what tools will you find useful, Continue to read. Besides, Not learning how social media can help your business only bad will be! The Social Media Marketing(social media marketing) is now more than a cheetah. It's a proven channel used by businesses of all sizes with great success. Surely you will have heard one or more stories about how a small business managed to increase sales and recognition through social media. Why not be your own such business; So., Let's go see social media guide for beginners: What is Social Media Marketing; Social Media Marketing uses social media platforms (Like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest etc.) to connect your business with your audience. Through social media you can run social media campaigns to increase your awareness, create more sales and increase traffic on your site. Social media provides great opportunities to reach your target audience and customers. But before we go deep and this article is a social media guide for beginners let's first look at some basic terms used on all social media platforms. Social media guide for beginners: Definitions To develop a successful social media marketing strategy, You need to know certain formal terms: Social Media Platforms that facilitate the exchange of ideas and information by creating communities and networks. Such is Facebook, Instagram, Pinterest etc.. Content O,What do you create and publish on social media is content. Can be text, graphics, video or combination of these three. Content is the most critical element of social media marketing. In fact, the two most important things are the content you post on the platforms and how the audience interacts with it. Let's see where it can be used what: Text: The text was the main pillar of social media. The text was widespread in the form of status updates on Facebook or tweets on Twitter. Today, Nevertheless, almost all channels emphasize visual content. Visual content: This includes photos, illustrations, infographics, moving gifs and videos. Videos can be used across all social media platforms and have become the most popular type of content today. Stories: Another form of content that has quickly become popular in almost all the big platforms. The trend started in Snapchat and has now spread to all platforms. Their lifetime is short (24 hours). They can be enriched with stickers, poll and quiz. Can help you develop your business and interact with your audience. Engagement This term refers to how people interact with your content. For example, You posted a photo on your Facebook page and people reacted, commented on or shared her. Reach This is the total number of unique users your post was seen by. Resonance can be organic or paid. Organic appeal(Organic Reach) is the one that includes no paid activity. Paid reach is essentially when you put in some money(advertising, administered) To approach more public. Impressions This is the number of times your content is displayed. It doesn't matter if users click on the post or see it simply. Hashtags Hashtags are words or phrases used to categorize content on social media platforms. It's a label we would say. Someone interested in a particular hashtag(e.g. #beauty) will find your content more easily if you have added that hashtag. If you are targeting a Greek audience it is advisable to use Greek hashtags too. Share It is the number of shares and is probably the most valuable metric in social media. When someone communicates your content to the public of, mean you are projecting to a new older audience. Tag Greek tag. It's a label one adds to his post and reports another profile. Geotag Correspondingly, it is the tag that shows the location. If you have tag your location and someone searching at that location then they will be able to see your post. Viral This is probably the most used term in the world of social media today. The process of becoming viral something presupposes excellent content that the world will love. Social media management The process that involves creating and publishing content on different social media platforms and, subsequently, the analysis of content performance. Metrics – Statistics Standard metrics include shares, “I like”, comments, click, traffic etc.. It is an extremely important part of strategy planning. Conversion Rate This is the ratio of the number of visitors to your post who took any action to the total number of visitors. CTR CTR is how often people click on a link you've placed. Should not be confused with other actions such as comments or notifications. CTR is measured for the link that your audience brings to additional content or a website. Contents created by users (UGC) The ugc(User Generated Content) may be any form of content (text, pictures, GIF or video) produced by users or consumers. Any brand name can be shared by UGC (After appropriate permission) In social networking accounts. For example, even if you have a cafe and one of the customers has uploaded you…

Real Estate Marketing | The Complete Guide For Property Owners

Marketing, AccommodationsBy Wilma 20/01/2023

Perhaps the term "real estate marketing" is unfamiliar to you, but you have surely noticed the explosion of demand for Airbnb and rental properties in general. It makes perfect sense when you consider that there are now an incredible number of options and that customers have become more selective in the accommodation they choose. A few years ago, we might have said that the "stars" a hotel had made the difference. In today's age, the "stars" certainly don't mean much. In addition, there is plenty of accommodation, from inns to rental villas and boats for one to choose from! As we understand with such a range of options the competition becomes fierce, the services provided are upgraded and a race to attract customers begins. Fortunately for you, you can now use real estate marketing to create a powerful strategy that will bring you visitors and, of course, revenue.! What is real estate marketing?; Real estate marketing is a multifaceted strategy that helps you make the most of resources, money and time to attract visitors interested in your property. And when we say complex, we mean it. You can take advantage of platforms like booking.com and kayak.com, to partner with local businesses to offer unique experiences in the area, upgrade your site and more. Whether you manage a hotel, villa, B&B, hostel or Airbnb, these marketing strategies and ideas will help you achieve your primary hosting marketing goals. Who are they; Primary goals are to boost brand awareness and search for your property, which translate into more visitors. Let's look at the tools in real estate marketing 1. Create a Marketing Plan As the saying goes: "A goal without a plan is just a wish". There is no successful business without a plan behind it. An annual marketing plan is a critical first step in ensuring that your marketing activities are focused and driven towards the results you desire.. And since we are talking about hosting you should do a good research and be organized to have a solid foundation. A real estate marketing plan should include the following elements: Market overview and the latest trends in hospitality Marketing objectives, brand positioning and competitive landscape Roles and responsibilities Target markets Objectives, strategies and performance metrics by channel Packages and promotions Marketing budget Activity calendar 2. Where to Place Your Property Clearly the first step to getting your property 'out there' is a website. This is also the simplest form for someone to search for you organically(through search engines). In this piece, sure, SEO plays an important role. From there there are many channels you can list your business. We suggest using all or as many as possible. Such channels are social media, email marketing, the paid media, real estate listing platforms, trade fairs and events, various collaborations, public relations and online reputation management. Many; Believe me, they need us! Read also: SEO friendly content, how to create and take off your site 3. Identify your target markets We have written many times about the target market and the ideal customer as a key pillar of marketing. Real estate marketing is no exception. Let's see it with an example: Let's say you have a 200 sq.m. villa for rent. with swimming pool and private beach. Clearly, in this case you are targeting a very specific audience that can afford to pay for the overnight stay and not a small to medium sized family. Accordingly if you have a B&B in the center of a college campus you are probably targeting individual visitors. Which accommodation is better of the two; None! For real estate marketing it is the same! It doesn't matter what your property is. It is important to target the right audience so that it is constantly filled with visitors. Instead of trying to appeal to everyone, it is much more effective to identify your target markets and focus time and money on attracting them. To be able to find your target markets answer the questions: Who are your ideal visitors?; What is the purpose of their trip; Who live; How they learn about your property; Where do they book from?; By grouping visitors into individual audiences, you can tailor your messages to each group of your target audience and find other travelers who share similar characteristics. 4. Create your hotel website We mentioned above that having a website is of vital importance. If you have not created your website now is the time to do so if you want your business to be considered modern. In contrast to a static brochure or a simple entry on a tourist site of the region, a website is a dynamic entity that needs to be regularly updated with new, fresh content. This may include seasonal promotions, changes to policies or information about upcoming events. We clearly do not mention the obvious such as contact details, map with the location of your property and photos of the interior and exterior spaces. It is also essential that the website is easy to navigate, simple and formatted appropriately for all devices. In order for the website to be tailored to your target audience and provide a great browsing experience you should follow its UX design. What is UX design and why is it important for small businesses?; also, it is important that your website contains a real-time booking system so that the visitor can book easily. Doing so will further promote your professionalism. 5. Invest in professional photos Lies are bad! The first thing a potential guest checks at a property is the photos. Ideally, he wants to find photos of both indoor and outdoor spaces as well as photos of the area and the activities it offers. With today's smartphone technology, almost anyone can take stunning photos. This is good for social media, but not for the professional display of your property. Will…

The Secrets Of A Successful Website For Service Businesses

UX-User experience, Website/E-shop, ServicesBy Wilma 11/01/2023

What can service businesses do differently to stand out from the competition?; Although we had given some basic marketing information for this industry, here we will make it more specific and break down techniques for a successful service business website. Why website for service companies; In today's age finding a technician, a doctor, a developer or anyone who provides services is very easy thanks to the magical world of the internet. And not only to find one specialist but many. Can see reviews , to look for information, to compare professionals and find the one that suits him. So., having a website enables you to get in the game. But having a strong website sets you apart from the competition and brings you customers and…revenue. also, a website makes it possible to have your door open 24/7, even when you are sleeping! You can share useful content that interests your customers, connect with your audience and build trust in your business. At the same time you can create campaigns and promote your business through advertisements, social media and other techniques. But how exactly will you make your website stand out and "attract" customers and money; Secrets for a strong website for service companies Choose your website domain wisely The name that someone will type to find you on the internet. For example, even if your business is personal: "Georgios Papadopoulos, Digital Marketing Services». If you use the url: papadopoulos.gr does not say anything about your business- unless your name is synonymous with your industry or you are famous. Instead url like: Papadopoulos_digitalmarketing.gr or Papadopoulos_kalamata.gr are much more targeted. The first shows what you do, so someone searching about digital marketing can find you. The second case shows where you operate, which is good if you move within certain geographical boundaries. Choose the keywords you use carefully. To increase traffic to your website, you need to focus on good SEO practices, Keywords, content marketing and finally advertising. Better take your time to do your research as the website name is something you cannot change easily. Create an Informative and Interesting About Page One of the most defining elements of any business is the people behind it.. Especially when it comes to providing services. People want to know who they are dealing with and seek human contact. People trust people. See it for yourself, how many times you did not choose a professional among others because you trusted him; Put your personal item on your About Page. Who are you; How are you; Why do you do it?; Tell your story and the story of your business. Allow your potential customers to get to know you better and connect with you. Connection leads to trust and trust leads to sales. To make your page even more impressive, you can also enter a link or QR code with your digital card. This will show that you are keeping up with technology developments and that you are a pioneer in your industry. Pay attention to UX If you take a walk around our site and blog you will see that we pay a lot of attention to UX or User Experience. UX is the user experience when it comes to your website. How easily someone can find the information they are looking for; how fast; What colors does your website have?; What categories does it use?; These and many other questions help tailor your website to your ideal customer, to make him adore him and finally say “Wow! This is where I want to be!». You might be tempted to use dazzling designs, artistic fonts, multiple colors or put multiple pages. But stop! An attractive website is not one that contains a lot of elements. It is the one that contains the right data for your ideal customer. You have a few seconds to convince your customer that they are in the right place. If something bothers him and he can't find the information he's looking for or he feels uncomfortable, he'll most likely leave! Clearly to design an attractive website you need to know where you are going. In other words, know your ideal customer. We wrote more about UX here: What is UX design and why is it important for small businesses?; Showcase your work One of the advantages of the internet and a good website is that someone can see your work even if they are on the other side of the planet. Mention in detail the services you provide and if you do something that stands out to you. Be sure to accompany these items with samples of your work. It is very important for service businesses to showcase works and projects as there is nothing tangible to show like a product. If, for example, you are a photographer, what could be simpler than including a portfolio with your photos. If you are involved in marketing, you present successful projects, etc. also, if you have received any recognition or award for your work you should mention it. Certainly distinctions are an additional "plus" for someone to choose you. Testimonials Τα testimonials(testimonials) are very powerful elements on a website specifically for service businesses. It is probably one of the most viewed items on a site. After all, we haven't all chosen something because it had a 5-star review; Many times even a positive testimony(or many) they can determine the completion of a sale or agreement. The opinion and experience of your customers counts a lot. What was it that impressed them?; Why they chose you; What do they have to say about working with you?; A happy customer is the best advertisement. Make sure to place the testimonials somewhere where the visitor who enters your site can easily find them. …

Sales Funnel or Sales Channel | What It Is And How To Use It

Marketing, SalesBy Wilma 04/01/2023

The sales funnel is a tool that helps you visualize how users would interact with your business and what stages they go through to make a final purchase decision. However, It's not just that. A well-crafted sales funnel also offers valuable insights into your customer journey, it helps you identify gaps in your marketing strategy and can help increase conversion rates. You can take advantage of the information that emerges during the customer's purchasing trip to improve the marketing strategy and to improve your products and services. Sales Funnel consists of 4 steps: awareness(awareness), the interest(interest), the decision(decision) and energy(action). Let's see now how you can use Sales Funnel to increase your sales. These tips will help you attract new potential customers, create more dedication with your existing customers and increase the total rates of potential customers to customers to customers. Tips How To Use Sales Funnel To Increase Conversions 1.Increase Your Website Traffic The most important thing you need when optimizing a marketing strategy or sales funnel is a high volume of website traffic.. That is to say enough people in your funnel(funnel). Without a significant volume of traffic, you won't get enough information to make well-informed decisions. In addition, traffic generation serves the first stage of the sales funnel, that is, awareness. There are several ways to increase traffic to your website. Such as: Create high quality content on a regular basis: The creation of high quality, informative and engaging content is a proven way to get more traffic. A piece of well-crafted content that is better than everyone else's content is likely to rank at the top of the SERPs(search results) – resulting in free organic traffic. Search Engine Optimization: Also known as SEO(Search Engine Optimization). It's a set of factors that help your content rank higher in search engine results. Optimizing your website and pieces of content, you can gain higher positions in SERPs and get more free traffic. Sharing via Social Media: By sharing your content, you can get free traffic from social media platforms. Guest blogging: Guest blogging, hosting guest articles on your site is another way to drive targeted traffic to your site as new audiences interested in the guest writer will visit your site. Read this too: Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales 2. Create an attractive lead magnet As we just discussed, driving traffic to your website is the first step to an effective sales funnel. However, even if you generate a lot of traffic it may not work without a lead magnet. What is Lead Magnet; A lead magnet is something that "pulls" the interest of visitors to your website. It helps you convert random website visitors into subscribers to your e-mail list that you can later reach out to and increase your sales. Think about what your readers really want. Subsequently, Create a lead Magnet around this topic and give it free. It's usually a free e-book, printability, On-Line Course or in general some freebie. With the help of emerging windows, you can redirect traffic from other web pages of your website to the landing page where visitors could download the lead magnet. To do this they need to subscribe to your e-mail list. So you push these random visitors to the site into your sales channel. also, Notice how well -made the destination page is(landing page) of Lead Magnet as it will be the first impression the customer will get for you. The bad content, the bad design, The lack of urging for action(call to action), Lack of menu buttons may adversely affect the original image someone has of you. 3. Promote your lead magnet Instead of sharing blog posts and other pages from your website, you can try promoting your lead magnet on different social channels and forums. This will send all traffic directly to your landing page and likely increase your subscriber count. If you have the budget for this, you can also run paid ads on Facebook and other channels to get more traffic and subscribers in a relatively short period of time. 4. Create an e-mail marketing campaign Once you have built up a significant base of e-mail leads, it's time to start a campaign. This email campaign will help cultivate leads, it will inform and educate them about your products or services while also sharing valuable information that email recipients would find useful. When designing an e-mail campaign, it is important to plan all email content and timing in advance. Sales channels should dictate part of the content. 5. Tripwire Offer Once you've started email communication you should start selling to your subscribers. There are two ways to do this: Selling your core offering, service or product or by doing a tripwire offer by segmenting your email list accordingly. The second option is a strategy that can lead to better results in the long run. What is the tripwire offer; A tripwire offer is a type of small offer, discount or coupon used to segment leads into customers who are willing to pay you. Since it is a low cost and low risk offering, people would be less hesitant to buy from you. Once they pay, get into the "buy" mindset. Their concerns can be allayed which paves the way for future transactions. This offer should have a low cost, e.g. up to €10. Possibly initially it will be a loss for the business but it will…

7 Tips For Attractive Newsletters That Your Audience Will Want To Read

MarketingBy Wilma 20/12/2022

Perhaps an article on writing more interesting and engaging newsletters seems strange or useless to you since you don't even use email marketing! You are not the only! For some reason email marketing is a secondary to unknown issue for many businesses, especially for small businesses. After all, what are you going to win by using marketing email or if you write better newsletter; The answer is many! Because we imagine you don't know that email marketing is the #1 channel for converting users into customers and the most profitable! Before we start giving tips let's look at some things to be at the same wavelength. What is a newsletter; A newsletter is a tool used by businesses and organizations to share relevant and valuable information with their network of customers and subscribers.. Newsletters give you direct access to your audience's email inbox, allowing you to share attractive content and your news, to promote products, Increase traffic on your site and of course your sales. In addition, email campaigns are easy to measure. In other words, to provide statistics, which means you can track your progress and make meaningful adjustments that lead to more engaging newsletters. Read also: Email marketing: 7 strategies to increase your sales What makes newsletters a great marketing tool; The newsletter is in no way an offer newsletter(Although it includes offers) or a message just with a few lines! Newsletters are a great way to interact and connect with your audience and let them know about things about your business on a regular basis.. Newsletters are personal, targeted and consistent. The attractive newsletter right now, they can guarantee steady traffic to your website, Entries in your online seminars, promotion and reinforcement of your other events and of course product sales. However, for newsletters to be effective they should be well designed, well -written and on a consistent basis– something that is easier to say than to do. Some businesses again believe that creating attractive newsletter is an easy way to attract hordes. It's a way of attracting but definitely not easy! When in your newsletter product updates alternate with blog posts and offers probably the newsletter is not very likely to be successful in the long run. 3 key elements a newsletter should have to be attractive Think of a recent newsletter that you read to the end. What made you read it; If you can't think about what this was, to help a little: The audience should know what your newsletter is about as soon as they read the subject line. Once they open it, they also need to quickly understand what to focus on and what actions to take(CTA). Different, You won't see good rates of opening and dedication. If this is the case, you might want to take a step back and take a look at why your newsletter isn't appealing to your readers.. To see this wonder if the newsletter contains these 3 data: It is relevant; – Is directly related to your reader's interests. It's interesting; – Entertain, Trains or thanks your reader. Gives value; – Teaches to the reader or provides him with something he considers useful. Without these features, Your newsletter will not be able to attract a consistent and dedicated readership audience. In this blog post, We will share 7 tips on how to create attractive newsletters that focus on these elements. Of course, Before you do anything else, You should first specify your newsletter strategy. This includes setting your goals, determining your target audience and deciding the visual style of your newsletter. In this article, however, we will not analyze this more information we will pass directly to the tips. 7 Tips for more attractive newsletter 1. Choose your focus The focus of your newsletter is decisive for how interesting it will be. It is important to know who your readers are, so you know who you are writing for. Try to get a good idea of what your audience is interested in, In which branches are working, What issues are they interested in, so you can write relevant content. One way to understand what you need to focus on your newsletter is to try different versions of. Or you can conduct a survey and ask your existing subscribers what they would like to read to your newsletter. As we mentioned earlier, Most newsletter try to do too many things at once. It makes sense to have your product updates in the same newsletter as the top posts of the week; Once you decide on your focus, Stay on it, so your readers know what to expect every time. 2. Keep it simple, keep it catchy We're all busy people and spending less and less time on our inbox. Because your audience will spend less time reading an email than a blog post they need to understand the meaning of your newsletter once they open it. So keep your content simple and easy to understand. The simplicity of newsletter is the key to their readability. You can also grab your readers' attention by keeping your writing short and to the point. End, Your readers may not know exactly what to wait for when they register with your newsletter, So set what to wait on your registration page or welcome email. 3. Include third-party content Your newsletter doesn't always have to be about your company alone. Embedding content from leaders or influencers in your industry is a great way to align your brand with the experts. Try including articles, posts or links to content from your partners or loved ones…

19+ Christmas Marketing Ideas

Marketing, Social Media, Website/E-shopBy Wilma 12/12/2022

We don't understand that "Christmas and New Year are here" just by looking at the calendar. The color red plays everywhere, gold dust and snowflakes adorn the sites and gifts flood social media. What did you do to promote your business during the holidays?; If you haven't done anything or you've run out of ideas we're here to give you some Christmas marketing ideas! Check out the list below, find which one suits your business best and implement it. Hohohoho! Christmas Marketing Ideas 1. Share Christmas updates Create a festive atmosphere either through your social media or your website; It is the basis for any marketing around Christmas. The possibilities are endless. You can share an update that shows you are getting ready for the most amazing season of the year. Alternatively, you can post pictures of your Christmas stocking or Christmas products you are making. The right choice for such posts is anything that fills you with joy and is related to Christmas. Besides, Christmas and happy vibes go together! 2. Hold a festive competition Christmas is a season of giving so what better way than to give gifts! Run a social media contest of your product or service for your audience. Holiday contests are one of the best Christmas marketing ideas and require the least amount of work on your part.. All you need to do is post asking users to leave a comment. You can put a specific product or let your audience choose. Even if you provide services you can give your service as a gift during the holidays. For example a session package if you are a life coach or a holiday treatment if you have a beauty salon. 3. Use Christmas User Generated Content(UGC) Or user-generated content. Unless you're making the most of user-generated content over the Christmas period, you are definitely missing out a lot. With user generated content anyway, you gain much more exposure and understand what the public perceives about your business. UGC is different from Influencer marketing. Here the content is spontaneously created by the users who love your company's product. We say love because for someone to create content around your product they probably love it and are connected to you. Challenge users to create content and share it on social media by tagging you and using specific hashtags. There's no better example of user-generated content than the king of Christmas marketing Starbucks and their #RedCups campaign. 4. Circulate a Christmas Catalog Maybe this is one of those Christmas marketing ideas that you need to put in place at least a month in advance to make it work as long as possible. If you have, for example, a clothing store, launch proposals for a Christmas outing. Do a photo shoot with these pieces. Create a directory with a free tool(eg canva) or contact an expert. Promote this list through email marketing, social media or if you want print it in hard copy and share it. It is no coincidence that big brands(e.g. THE&M) create catalogs especially for Christmas. 5. Create a wish list Wish list is a great opportunity to present several products or services in one go. And this requires almost no effort. Group all the product images you have from the last few months and post them as a carousel on your social media. Using a fun caption like 'All I Want For Christmas' that explains your idea will allow you to talk about the products in detail. In addition, you can use Instagram and Facebook stores to even add links to your website or quote prices on photos. 6. Send a Christmas card to the digital world today, it's super easy to send holiday cards without overwhelming your local post office. So what is the modern version of a letter; An email message! It is one of the best Christmas marketing ideas as you show that you are grateful to your customers for being with you all year round. Make a great digital card, with a little personalized message and send it to your email list. Even better, segment your email list by buyer's journey and design a card for each segment. You can also provide additional value with this card by accompanying it, for example, with a discount coupon. Focus on getting the card out as quickly as possible, so others can consider you for their gift list! 7. Christmas Packaging Packaging is one of the most important parts of branding. Therefore, should be at the top of your Christmas marketing ideas list. It is certainly not easy to change the entire packaging every year, .’ this you could do a limited edition packaging. You can also include a Christmas thank you card with wishes inside the package. The difference is in the details! 8. Make an Advent Calendar Also something you should launch early. You can create an Advent Calendar where behind each day there will be a product of yours in special packaging or a message of love and encouragement. It is something that cosmetic companies implement(like Sephora) with particular success. If you can do it and you have a loyal following it will be a great gift and definitely something they will enjoy. What format will be defined by your brand and capabilities. 9. Make a Christmas Gift Guide Everyone is shopping for Christmas presents this time of year, .’ this is your chance to promote a gift guide using your products or services. Many people need some help with what to get for siblings, their friends or their boss. Not everyone appreciates a sweater! Magazines like Vogue do…

Learn How To Create Content That Sells

Marketing, Social Media, Website/E-shop, SalesBy Wilma 30/11/2022

We keep hearing about content marketing and how important it is. But here we will talk about something more: for content that sells or otherwise sales content that will increase your business's sales and revenue. You may have heard that “Content is king” and this is still true! We've mentioned the importance of creating great content many times. Great content adds value to the customer. It solves a problem or question for him, informs him and gives him alternatives. The content increases the visibility and authority of the business as well as the trust of the customer. Content also increases sales. Just create content that sells! In the final analysis, digital marketing is based on the idea that businesses present content to a specific audience to entice them to act. This action has the ultimate purpose of the customer asking a question, to get a deal or buy something. To help you understand even better how to create content that sells and why it's so important to your digital marketing strategies we've put together a mini guide below with plenty of information. We'll also look at the difference between sales content and content marketing. End, we'll give you helpful tips on how to incorporate content that sells into your strategy and campaigns. Let's start! Why it matters to create content that sells Obviously to sell! Before we can break down how to use content to convert more leads into customers we need to consider why it matters. There is no way that someone will buy when we talk directly to them about selling. Especially if he doesn't know who we are and the quality of our products/services. There's also no way someone will buy if we're blatantly selling to their face without giving them value. We will also not lead to sales if we try to sell without having entered into the process of investigating what the customer really needs and without having connected with us. Through content we have an opportunity to offer added value that will engage the customer during the sales journey. With the content he sells we'll give him the final push to complete the purchase. What is sales content?; You probably know that in order to complete a sale, the customer needs to make contact approximately 7-12 times with the business. A lot; You may need less but in any case you should every time you come into contact with the product, service or business to become more and more convinced and connected with you. Sales content is the creation of educational and objectionable content so that the customer gets the information they need to lead to the sale. What this content includes; The answer is content that focuses on things like identifying the customer's problem. It also includes dealing with objections, providing guidance and information on how your product or service can meet their needs. Through this information the customer feels safe, confidence and that it is in good hands. He feels that someone understands his problem and wants to provide a solution. If that happens, it will be much easier for him to buy your product or service. Integrating content throughout the sales process is the best way to anticipate and address objections before they arise, which increases the likelihood of converting a visitor into a paying customer. There is a difference with content marketing; Now, you might be wondering what is the difference between content marketing and content sales. Content marketing is a broader approach to delivering educational content. It is aimed at a wider audience, which likely consists of your target market and anyone who happens to come across your website or social media pages. On the contrary, sales content is targeted specifically at a specific buyer persona who has already taken a first action towards purchasing your product/service. Sales content is aimed at warm or lukewarm customers. In other words, to customers who have been in contact with your business or have already bought from you. These are people who have already requested more information, have subscribed to an email list or otherwise given consent for you to stay in touch. Sales content can be used to increase sales to existing customers, to select a new product add-on or upgrade their current package. Content marketing on the other hand is designed for cold audiences who may or may not already be familiar with your brand. Understanding the difference between the two types of content, you can create different messages to meet the needs and wants of each audience. The biggest rule of sales is still incredibly simple — even in the digital age. People buy from people and companies they trust and who offer a solution to their needs. So creating content that sells to increase the effectiveness of business marketing strategies is important. As a business you cannot be everywhere at once. But you can use content that is directly related to the buyer's needs and helps in the next steps of their buying journey. And by journey we mean the time from the first contact with your business to the completion of the sale or an additional sale. Here are some additional aspects to consider: Sales content keeps customers warm Ensures you reach them at regular intervals with engaging information designed to pique their interest. Using this as a point of contact, you remind them who you are and what you do. A good way to achieve this is email marketing. In turn, this makes communication easier when you're ready to make a sales call, an email or inquire further about their level of interest.…

13 Tips To Increase Your Profits Using E-Commerce Marketing

Marketing, Trade, SalesBy Wilma 22/11/2022

With global e-commerce revenue(ecommerce) amounting in total to almost 27 trillions of dollars, companies are further strengthening their digital presence to boost their profits. Somehow e-commerce marketing becomes an integral part of their business strategy. If companies all over the world do it, you will leave yours out; If you see that the usual tactics are not working and that your income is still low, maybe it's time for a change! If you want to stand out in a competitive market , you will need a carefully designed e-commerce marketing plan that meets the needs of your target audience as this will also lead to an increase in your sales. What is e-commerce marketing; Το e-commerce marketing(e-commerce marketing) is the process of motivating consumers to buy products or services sold online. This includes the entire customer journey, from simply informing about your brand, gaining trust and connecting with your business and ultimately making the sale. Of course, there is no single "best" way to approach customers. Depending on your ideal audience and their needs there are different tools you can use. The main thing is to know who you are addressing but also to keep your eyes and ears open to adapt each e-commerce marketing tool to your needs. Ways to use e-commerce marketing to increase your business profits 1. Email marketing A tool that is not used by many and even when it is used it is done in the wrong way. But something that business people ignore is that e-mail marketing is the most powerful channel(even from social media) converting leads into customers and the most profitable for a business. How about this; Email lists are made up of "warm" audiences. That is, from people who voluntarily gave their e-mail because they were interested in your product or have already bought from your company. This means they are already connected with you so it is easier for them to buy from you again. Let's make it clear here that when we talk about e-mail marketing we in no way mean the annoying and spammy e-mails with endless offers that flood our e-mail. We are talking about a means of communication and connection with our customers where we can inform them about our news, our offers and general things that may be of interest to them. also, when we talk about e-mail marketing we are talking about different campaigns or e-mail chains that can serve different purposes. For example an e-mail after a purchase to evaluate our products and services. An abandoned cart recovery campaign or email sequence after some specific action such as subscribing to our email list. Clearly an automation platform for each such case is essential. The titles that will be used in e-mails are also of major importance in order to have higher open rates, but also how the content will be formatted. But more important is to start building our e-mail list. We can make this easier by using a magnet link like a free e-book or a freebie. 2. SMS marketing SMS marketing is a very nice tool for updating offers and discounts but also for upselling and cross-selling. Messages can also be used for abandoned cart recovery and customer support. As you can see, SMS marketing helps to increase readership and generate more sales. 3. PPC Ads Pay-per-Click advertising campaigns (PPC) they are the well-known Google and social media ads that aim to drive traffic to the website. Pay-Per-Click is the cost for each time someone clicks on the link that leads to your site. What makes an advertising campaign successful is proper audience targeting. It should target your ideal customers so they are more likely to complete a sale. also, highly effective campaigns are retargeting campaigns as they target people who have already visited your website. Another tactic is testing until you find the campaign that works. These changes may concern the audience but may also concern the graphics or the wording of the advertisement. 4. Search Engine Optimization(SEO) Search engine optimization (SEO) is the process that makes a website rank higher in search engine results. Almost it 30% of all web traffic comes from online searches. So the ability to attract organic traffic can greatly improve the sales of an online store. Unlike PPC advertising campaigns, increasing site traffic using SEO is done organically without paying. Read also: 18 smart ways to promote your business online 5. Content Marketing Content marketing is about producing content such as blog articles, guides and videos that interest your visitors. SEO goes hand in hand with content marketing. When these two work together the results are outstanding! You can attract visitors through search results and motivate them to keep coming back to your site for your engaging content. Before you start writing blog posts, you should have your ideal audience in mind-what else;- so you can be sure that the right customers will visit you. 6. Social Media Marketing With social media playing such an important role in our daily lives, it's no surprise that they are now a critical marketing platform for any type of business. Social media exposure has many benefits for your business. First of all it increases your exposure to a larger audience. also, it is certain that your ideal audience is somewhere on social media, which is interested and wants to buy your products. A critical point in social media marketing is content creation.…

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