Wilma

19 Ways To Improve Your Small Business Website

Website/E-shop, Trade, Focus, Accommodations, ServicesBy Wilma 10/11/2022

You want your website to attract new customers and work actively and properly for the benefit of your business; Then you are in the right place. Through this article you will learn 19 ways to improve your small business website and consequently your sales. Before we say anything, consider that the website is the online storefront of your business, so it must be attractive and functional. You...you'd be buying from a lousy storefront; Even if you think your site is excellent, check that you are following the below. After all, there is always room for improvement. Ways to Improve Your Small Business Website Focus on Your Website's Target Audience How many times haven't we mentioned this! Knowing where we're going and who we're targeting is extremely important in order to see how we're going to speak, the storytelling we will use, how we will present the products etc. Put yourself in the shoes of this ideal customer. What would you be looking for from your site?; What would the ideal navigation look like?; How would you make a positive impression?; Discover strengths and weaknesses Free tools, such as Google Analytics, they provide valuable data about how people find and use your website. To determine if your website matches the needs of your customers, consider metrics such as: Traffic sources (how your visitors find your website) Top pages (the most visited pages on your website) Dropout rate (how quickly visitors leave a page) Time on the page (how much time visitors spend on each page) Read also: 18+1 questions to discover your company's Ideal Audience Make navigation easy The more difficult the navigation, the greater the chance that a visitor will leave before finding the information they were looking for. Who wants to educate themselves by searching?; Understanding why customers visit your site is crucial to creating useful navigation. For example, when they view a restaurant's website, most visitors are looking for menus, location details and how to make reservations. Here is the golden rule “keep it simple”! Place everything that interests your customer in front of their eyes or somewhere easy to find. Follow Web Design Best Practices A professionally well-designed website is attractive and gives a sense of class, usability and reliability. Humans are visual beings. So, if something doesn't appeal to us visually we probably won't pay attention to it or even if we do we'll be skeptical. It's always good to take an approach “less is more”. Don't try to cram all the information into a single page. On the contrary, spread content evenly and take advantage of white spaces to give your site a clean and minimalist aesthetic that's easy to read. Make sure your website is mobile friendly Your website should have a responsive design for mobile devices. The 80% and more users use their mobile phones to search for anything. If your website is not mobile friendly you will probably lose potential customers. Have a consistent theme across your website A consistent theme across all of your web pages instills confidence in visitors. High quality websites will follow the same design throughout the site. Font mismatches, text sizes, color combinations and images make a website look unprofessional. If a visitor finishes reading a page and clicks on a link, only to discover a completely different looking page, with different colors and fonts, they may feel confused and think they have left your site. Consistency is also important for site navigation. If the search bar is at the top right of a page and at the top left (or missing altogether) to the next, the user may get confused. Keeping a consistent layout and navigation style, you'll make a better impression on visitors and keep them on your site longer. Create a content strategy A compelling description of your product or service is just the beginning. Today's successful websites also include information that can help customers learn more through blog posts(blog), studies, educational videos, charts, information and frequently asked questions. Based on the topic, visitors can prefer one medium over the others. The idea is to create an engaging piece of content and then link to other relevant pieces of content. This is a great way to keep the audience on your website, as well as optimize SEO with multiple means. Keep Your Website Content Fresh A great website is full of fresh, updated and useful information. If you open a website in July and see information about a New Year's sale, your trust in this site will probably decrease. So., check sections of the site related to sales;, discounts, Offers, upcoming events or recent news and update them accordingly. You should also make sure that your content marketing is working perfectly as well. In this case, make sure that the answers you have given to potential customer questions are still valid. Use only original content A big mistake many small businesses make is plagiarizing content. They take ready-made texts from the parent company that supply products without changing anything and put them on their own site. Neither cat nor damage;…Error! Creating unique, high-quality content can be time-consuming, but copying content from another site puts your business at risk. Google has stated that they want each search result to be unique, otherwise a visitor will find the same content in 120 sites that he will click and that creates a bad impression. It would be a bad user experience. Google filters out identical or highly similar content and penalizes plagiarism by demoting you in search results. This means that if you copy a competitor's website, your page may get penalized and not appear in the results at all…

How To Turn An Abandoned Cart Into Sales

UX-User experience, Trade, SalesBy Wilma 01/11/2022

How many times have you wondered why they abandon the shopping cart and leave without completing the purchase; What's wrong?; The site; Products; Customer; Or maybe you are doing something wrong; Do something to turn that abandoned cart into a sale; According to surveys the cart abandonment rate is around 70%, so obviously it's not something that only happens in your own business. But despite the high churn rate, it is possible to complete the sale efficiently and more economically than attracting new customers. It's called abandoned cart recovery. In this article we will see why the abandoned cart should be recovered and the tactics that can be used. What is an abandoned cart?; An abandoned cart is when a customer adds a product or products to their cart but does not proceed to complete their purchase.. For example, a customer may have intended to buy, but the shipping cost was high so he decided to simply leave and abandon his cart. Why did this happen?; There are many reasons why a customer might add a product to their cart without purchasing. Maybe he's curious and wants to check the total price with shipping and taxes. Or has added the product to the cart with the intention of purchasing it, but got distracted and never completed the purchase. He could also have purposely added an item to the cart in hopes of receiving an email offer to retrieve his abandoned cart to save money. Or, more commonly, he simply found the shipping costs too high, so he didn't proceed with the purchase. What are the benefits of Abandoned Cart Recovery?; There are many benefits to recovering abandoned carts: First of all, recovery helps increase sales. By reminding the customer that they abandoned their cart you can push them to finally complete the purchase. Retrieving an abandoned cart costs less than finding new customers, who even if they come, they may in turn abandon their cart. Retargeting ads tend to be affordable, and cart abandonment reminder emails are another cost-effective solution. When the abandoned cart is finally retrieved, you can identify the cause of dropout so you can work on it and improve any barriers. For example, a discount may be effective in recovering abandoned carts, or you may find that your shipping cost or product price is too high for the average consumer. If the dropout reasons tend to be repetitive then you should definitely do something about it. Working to recover abandoned carts, you become a better businessman, as you begin to realize areas where you can improve your business and consequently your sales. Keep in mind that from the moment the customer put the product in their cart, they showed interest in it and intended to buy it. So it is very likely that he himself wants to retrieve his basket and will be very happy if he completes his purchase. So we agree that you should probably give him a little nudge to do it! Below we will see in which ways you can recover abandoned carts. How to retrieve an abandoned cart: Push Notifications Sometimes when you visit a website, a button appears asking if you want to subscribe to push notifications. If a customer clicks on the option “To be allowed” on your site, then you can remarket via push notifications. Send personalized push notifications to customers who have abandoned their carts to encourage them to complete their purchase. You can even offer special discounts to these customers to encourage them. You can set reminders a few minutes after the shopping cart is abandoned or wait a little while. Ideally reminders should be sent within the first 24 hours. Retargeting Ads Retargeting ads is one of the most powerful, if not the most powerful abandoned cart recovery tool. Has it happened to you too?; You go in to buy an item but leave before completing the purchase for X,No reason. Have you noticed that after that, ads for that particular product or store constantly appear in front of you?; Then it means an effective retargeting is done! Do the same for your business! Retargeting ads are effective at recovering abandoned carts and you don't need advanced marketing skills to make them work well. Email Email is widely used to improve cart abandonment rate. However, its effectiveness may be lower than push notifications and ad retargeting, as people are inundated with emails every day. In addition, many times the emails go to the customer's spam folder, so he may never see it. To make this tactic more effective, use a headline that will pique the customer's interest and make them want to do nothing but open the email.! also, you can present it in such a way by adding some message to make it easier for him to complete the purchase. You may need to do some more testing on this one. How to reduce shopping cart abandonment on your site 1. Make your site secure Insecure sites deter customers from completing their purchase and it makes sense. If a customer goes through the checkout process and notices that the page is not secure, he can abandon his cart to protect his financial details. You don't know if your website is secure; Notice if the url of your site has the “s”, that is, if it starts with “https:// “. If it doesn't exist “s” it means your site is not secure and your customer can see that. The good news is that becoming secure is a very simple process. 2. Include product photos at checkout Have you noticed how the…

The 13 Most Successful Customer Rewards Programs

Marketing, UX-User experienceBy Wilma 21/10/2022

You want to thank your loyal customers for their support and keep them around longer; Then you need to include customer loyalty programs in your strategy. You may be wondering what it is, how do they work, which one suits you. Keep reading because you will find what you learn very interesting and you can apply. What are customer loyalty programs?; Customer reward programs(or customer loyalty or loyalty programs)-as you might already know from the name- they're about rewarding your customers for staying and staying with your business. It is a powerful tool that can turn ordinary customers into dedicated and loyal customers, strengthen your bonds with them and of course increase your sales as these customers will come back to you again and again. There are different programs you can put in place depending on what suits your business. How to choose the best customer loyalty programs: Initially, let's see some simple practices for choosing the best customer reward programs or loyalty program rewards as it is called in English. Provide value to your customers Your customers must be motivated to participate in your loyalty program, so choose rewards that will pique their interest and want to enjoy. The choice of rewards should be aligned with their regular shopping habits. Your reward with additional products, it's a smart choice. For example, if you have a coffee shop, a free coffee for each 6 coffees that your customer will have already bought, it can serve as a reward for liking you. This can be done through a card where a mark will be inserted every time he buys coffee or with an application with an NFC system. Consider personalizing the rewards you offer each customer based on their shopping needs and preferences. Make your customer feel unique Show the customer the special place they hold for you because of their loyalty. For example, you could offer discounts on your products, credits towards his next purchase, free products, free shipping or exclusive access to discounts as a reward. Caution! It shouldn't be difficult for the customer to earn the reward. Consider activating some items as soon as he signs up, to activate his motivation. also, make a separation of VIP customers. These may be those who make bulk purchases from you or spend large sums. Consider giving them exclusive products or access to special events and experiences. Make sure rewards are enticing for customers and cost-effective for you. The financial return your rewards program will have for your business will depend on how you structure your loyalty program. For example, how many purchases it takes for the customer to earn a certain reward; You will be rewarded for every purchase; Keep a balance. Now, let's see what rewards programs you can follow, bearing in mind all the above. These programs are the most popular and customers love them. Customer Reward Programs 1. Free products If not the most popular, definitely one of the most popular customer programs. These programs work very well in food and beauty areas, as well as in other industries where the smaller, more frequent purchases are the norm. Who doesn't love free stuff; And when the free item is his favorite sandwich, drink or other product; Such programs give additional incentives to already loyal customers who not only buy but enthusiastically share their experience in their circle. This means potentially other potential customers for you. These programs usually work by pooling points that the customer collects and can redeem for free products. Points are easy to redeem for online purchases or through apps. You may have noticed this yourself when shopping at online pharmacies or food ordering platforms. 2. Cash Back or Credits Cash back and credits are also popular rewards(usually, loyalty programs treat these two rewards almost identically). For each specific amount spent by the customer, gets credits for refund or use of these credits in the next purchase. The classic you may have seen: "For every €200 you spend, earn €10 cashback/credit". 3. Discounts Valuable discounts on your products or services will motivate your customers to keep coming back to your business. The trick, however, is to limit your publicly available discounts and give the privilege of better discounts to your program members. also, consider sending personalized discount coupons for the products and product categories that each customer tends to buy the most. We've said it before, customers love this personalized approach, especially when you mention them by name! 4. Birthday Gifts/Surprises Giving your customers a gift on their birthday is a great way to make them feel appreciated and cared for. For you, on the other hand, having the customer share their birthday with you is a valuable demographic. Sometimes these birthday surprises are free products, discounts or instant cash back. Choose what works best for your brand. Also keep the birthday present as a surprise, where customers only find out what it is when they receive it. Read also: How to Make Business Cards a Powerful Marketing Tool 5. Exclusivity in products and services / Exclusive benefits Some customer loyalty programs give their members access to exclusive benefits. Usually these members receive e-mails or other notifications about the particular benefits, therefore they are the only ones who can benefit from this confidential information. In other cases (as with Amazon Prime Day), everyone can find out about the discounts available to members of the loyalty program, but only members can…

Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales

Marketing, SalesBy Wilma 11/10/2022

The human brain is so incredibly and wonderfully complex. Within seconds he gets stimuli, reacts, creates emotions, processes data and makes decisions. You're still wondering why an entire industry called sales psychology has grown up; Διαβάστε παρακάτω τι ακριβώς σημαίνει ψυχολογία πωλήσεων και πώς να την αξιοποιήσετε για να αυξήσετε τις πωλήσεις σας. Είναι εξαιρετικά σημαντικό να κατανοήσετε την ψυχολογία πωλήσεων ώστε να μπορέσετε να την χρησιμοποιήσετε αποτελεσματικά για την επιχείρηση σας καθώς θα σας βοηθήσει όχι μόνο να αναπτύξετε τεχνικές πωλήσεων, αλλά στην ουσία να γνωρίσετε βαθύτερα το κοινό σας και να συνδεθείτε μαζί του. Και όπως έχουμε πει άπειρες φορές η κατανόηση του κοινού μας είναι αυτή που οδηγεί σε πωλήσεις. What is sales psychology; Με απλά λόγια στην ψυχολογία πωλήσεων καλείστε να κατανοήσετε ποιοι είναι οι πελάτες σας, αλλά και τι τους παρακινεί να ξοδέψουν τα χρήματά τους. Η ψυχολογία πωλήσεων εστιάζει στις συναισθηματικές ανάγκες του πελάτη και στο τι είναι διατεθειμένος να κάνει για να τις καλύψει. Το πιο σημαντικό…όχι, does not emphasize the value of a product! Most people buy with emotion and not with logic. They buy because they want something and not because they need it. Take example from yourself: What was your last purchase; The last month's purchases; Why did you buy all,What did you buy; You really needed it; On these psychological motivations you can apply strategies for the benefit of your business and of course increase your sales. To help you, Below we gathered 20+1 Psychological stimuli that will lead you to develop appropriate tactics for your business to increase your profit in a time when everyone competes for attention: 1. Προσφέρετε κάτι δωρεάν Ποιος δεν αγαπά τα δωρεάν πράγματα; Το να προσφέρετε κάτι δωρεάν κάνει το άγνωστο να φαίνεται λιγότερο τρομακτικό. Μειώνει αποτελεσματικά τα ψυχικά εμπόδια και τις ενστάσεις του πελάτη για να δοκιμάσει κάτι νέο. The only sure thing is that he has nothing to lose, so it gets more easily in a process of acting quickly. Από εκεί και πέρα είναι στο χέρι σας να του κεντρίσετε το ενδιαφέρον και να τον ενθουσιάσετε με το προϊόν σας ώστε να προβεί και σε περαιτέρω αγορά. For example, How much more easily do you enroll in an mail list when they give you a freebie; Even in the products we see that. How many times did you bought a shower gel, shampoo etc because they were 1+1 gift; 2. Χρησιμοποιήστε την καινοτομία Οι άνθρωποι είναι πρόθυμοι να πληρώσουν για νέες και βελτιωμένες εκδόσεις. In fact, are more than willing – they want it. Όταν δοκιμάζουμε νέα πράγματα στον εγκέφαλό μας απελευθερώνεται ντοπαμίνη, something that gives us a sense of pleasure. Y’ that and people love upgrades, the improvements, new features and new innovations. Innovation does not need assumptions to sell. Gives a psychological trigger in itself to the customer to buy it. It is not even necessary to make something new. Update the old version or add a new feature. When you already have satisfied customers, that were users of the old version for sure, They will also buy the new. Also those who left because they no longer covered the old version/product may be enticed to try the new. 3. Leverage Customer Reviews We've said it time and time again that customer reviews are one of the most powerful sales tools and in fact, many times they determine the closing of a sale. About it 95% of users find reviews to be a reliable source of evaluating a product. Therefore, It is obvious how much they have impact on the purchasing decision. You can place strategic comments and reviews of satisfied customers almost everywhere: on your website, In social media even in e-mail marketing. If you haven't got into the process of gathering criticism and customer reviews do it immediately. If you have gathered but have not yet exploited them you miss important opportunities to increase your sales. 4. Use Curiosity People are so naturally curious when they only have a little information. If this information piques their interest enough, can only want more. So give them an item, a small bouquet to open their appetite. Start a story, But don't finish her, leave them on the best! Let their curiosity motivate them to look for more for the product, your service or brand. 5. Add a sense of urgency/uniqueness Humans love to be the first or the only ones to try something. We love selfishly, and subconsciously, to have only us something and to enjoy it. So, If you can view something in a way that shows that only a few will have access to this, you will sell more. also, limited-time offers increase that sense of urgency. Use these techniques and you will push your customers to make some purchase or action. 6. Use Discounts Nothing drives conversions like a good discount! Subconsciously draws attention and motivates us to action. In fact, it has been observed that people respond better to discounts in € than in %. You can consider both ways and see what is most advantageous to you. Another discount technique is the visual piece. For example if the price is 39.99 € refers more to 30 € instead of 40 €. Theme of psychology! 7. Use strong graphics Humans are visual beings so the images you use are very important. A strong image motivates the customer emotionally, helping him connect with your product or service while increasing brand awareness. Choose images that create strong emotions so that even if the image is not exactly remembered by the potential customer, to remember the feeling. also, use images with which he can and wants to identify. For example, If you are in Greece to put a picture with skyscrapers probably not reflecting Greek reality. End, make sure it is a good quality image or graphic as you want to create the best impression of your brand. 8. Find a common "enemy" By an enemy we define anything that does not bring the results we want and prevents us from succeeding or…

What is service marketing and how to use it

Marketing, ServicesBy Wilma 03/10/2022

If you have a business that provides services you are in the right place to learn how to promote your services effectively and most importantly how to grow your business. The answer to “How;” is service marketing. Maybe you're hearing it for the first time as a separate branch of marketing and wondering how it differs from classic marketing or product marketing. The answer is simple: Service marketing is specialized in ways that are much more cost-effective for service businesses. Think about it that way too: The same dress suits all women; Let's go see it: What is service marketing?; Service companies sell skills to clients, their staff and expertise. For example consulting companies, lawyers, advertisers etc. Simply put, even if you have a cleaning company(service company) and offer your services to banks, stores, offices etc. Or you have a real estate or advertising agency and offer the services to interested parties. In essence, customers are buying your expertise and skills to complete a task that they are unable to do themselves.. Service marketing is a form of marketing specifically for service companies. Read this too: 18 smart ways to promote your business online Unlike product marketing, service marketing focuses on advertising “intangible” tasks that provide value to customers. Service is something that cannot be caught by anyone, to see practically how it works and what are its features. So for its promotion, techniques have been created so that the customer can understand its benefits and buy it. Another feature is that it is consumed almost immediately. That is, the moment a technician has fixed something or a lawyer has given legal advice he has used his expertise. Now, service businesses should use effective service marketing strategies to build trust with their customers and show them how their service can benefit them. The tools that help them sell their services are pitching ideas, advantages, promises and others which we analyze below. Example: A company that provides wellness services wants to promote the benefits of adopting a healthier lifestyle. She can promise her clients that they can achieve their fitness goals and promote the idea that in order to have an effective wellness routine they should enlist the help of a certified trainer.. Who uses service marketing?; Popular examples of service-based industries(although not limited to the following) and they use this form of marketing is: Telecommunications Health and wellness Financial services Tourism, leisure and entertainment Transport Hospitality Consultancy Planning, marketing and sales Education Commercial industries Restaurants Tech companies This type of marketing can be used both business-to-consumer (B2C) as well as from business to business (B2B), depending on the service. Professionals working in these industries can use service marketing strategies to increase their brand awareness., generate leads and establish their authority. How services marketing differs from product marketing; Clearly both follow basic marketing principles. However, they have some differences. Some of the key differences between these two marketing strategies are: 1. Tangible Products vs. Intangible Services Tangible products are easier to promote and buy than,what intangible services. They can be advertised more easily as their features and how they work can be seen. On the other, it is more difficult for customers to understand and understand the value of a service as it is intangible. In this case service marketing focuses on the people providing the service and building relationships with potential customers. The goal is to build trust that will lead to sales. 2. Customization Unlike products that are often designed one-way and sold to customers as is, service businesses can tailor their services to meet the unique needs of each customer. For example, a company that offers digital marketing services chooses which platforms to focus on depending on the needs of each client. To promote this possibility of personalization it should emphasize that its main goal is to explore the needs, of possibilities, of the strong and weak elements of its customers so that the services it will offer them perfectly fit their profile. 3. Ownership When a customer buys a product, it belongs to him. This means that he can continue to use it for as long as he wishes or for the life of the product. He can also resell the product if he wishes. Nevertheless, when a customer purchases a service, the business that provided the service still retains the employees, skills and know-how. Product marketing focuses on why a customer wants to own an item. Service marketing focuses on branding, the dynamics and know-how of the business. For example a business that provides personal counseling services may emphasize empathy, the training and professionalism of its staff to encourage potential clients to schedule a session with them. 4. Trust Customers who are not happy with a product can return it. Conversely, customers who are not happy with a service cannot return it after using it. This is why service marketing is heavily focused on building trust with customers and providing a great customer experience. Service-based businesses want to make sure their customers are happy, so that they continue to buy services from them. Example: A salon that hires kind and talented hair stylists can increase the number of happy customers. These customers will not only come back to the salon but also communicate their positive experience to their circle. The recommendation they will make to others is, as we have mentioned many times…

How to Make Business Cards a Powerful Marketing Tool

Marketing, NFC Technology, SalesBy Wilma 20/09/2022

We assume that you already have printed business cards for your business. No; You should probably print tomorrow itself! But before you do, read this article to create business cards that will not only stand out, but will also be a very powerful marketing tool for your business.. You may not have thought about it, but business cards can influence the way customers think(or potential customers) for you. You even have the ability to reach your customers more than you think! Let's start from the beginning.... How business cards can help boost your business's marketing strategy; Business cards are a great tool in your pocket that can work in a number of ways. Promote your business, your values, your aesthetics. It can establish not only a good first impression but is also a strong reminder of your brand long after you and the recipient have parted ways.. If you consider business cards as something standard and just a “necessary” element or leave them completely out of your business strategy, you will potentially pass up a great marketing opportunity. So what are the benefits of business cards and why you should always have some on you They'll remember you long after the meeting is over, the conversation, the work you did. Let's say you're at an event and you're having an interesting conversation. At the end, you give the elegant, your personal business card and tell them you want to stay in touch. You may have won a future customer, that's why he doesn't know where to find you; You will exude professionalism. Giving someone your personal business card is simple, but it adds to the overall impression you leave and establishes you as a person who takes their work seriously. You will always be ready to seize opportunities. Sometimes important networking opportunities happen when we least expect them. Imagine this: you just started an interesting conversation in the cafe queue while waiting for your coffee. After five minutes you find that you are talking to your ideal customer, whose coffee is ready and he is about to leave. It wouldn't be a shame to have him in front of you and not give him your business card; Your brand is strengthened. As mentioned above, in addition to the convenience of having your contact information readily available, business cards can play a role in enhancing your brand. All, from the aesthetics of the card to the details included (more on that below), they help your brand get known. The tips below will give you a good idea of what to do, what your cards should look like and how they will reinforce your brand. 1. Give business cards a creative look that won't go unnoticed Creativity surprises everyone and is appreciated from all sides. The same logic will apply to business cards. If you display the classic elements(name, phone etc) to your card in a unique way, it will impress everyone! You can give them creative textures with the help of a number of different techniques such as embossing or pressing letters. Color is also a critical element seen in a business card. The contrast of the colors used on your card should be such that all necessary elements are clearly visible. While the most important elements should stand out. Therefore, when you select the card you want, do a test print if possible or print as few cards as possible so that if you are not satisfied you can reprint. As for the color palette, your color scheme should be consistent across your site, in your advertising material and clearly also on your business cards. 2. Combine appearance and functionality As we said, your card must stand out. But don't get carried away! Your priority should be functionality. To provide sufficient information with an attractive visual design, unique style and readability. And all this in the limited space of your card. If you are able to include all these items, what will stand out is your attention to detail and is a testament to unequivocal professionalism. In this way the neat ones, creative, business cards serve as an effective tool to enhance your business's marketing strategy. Such a business card automatically becomes a means of communication for your business that can lead to sales and not the card in the waste bin. Read also:Customer satisfaction: The A and the Z for small businesses 3. Include testimonials(customer testimonials) We've mentioned many times how powerful a marketing tool testimonials are from other customers who have used your product or service and wanted to share it. Almost everyone looks for reviews and ratings before buying something, before going to a restaurant etc. In fact, many times customer testimonials determine the completion of a sale while they certainly increase trust in your business and bring you closer to the customer. Clearly in the very small space available on the card it is impossible to include many comprehensive reviews. They don't fit either and visually it won't give a nice result. So pick one or two testimonials and a sentence from each. 4. Include your e-mail Whether you are sending invoices or doing other transactions with your target market(eg sending products), be sure to include your card. You can ask your loyal suppliers or customers if they can deliver your business card. This strategy is effective for both consumers and B2B transactions(Business to Business). You can also place business cards at various businesses and locations, preferably where your ideal audience might frequent, such as in grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities that can get your business cards in front of your target audience. Read also:18+1 questions to discover the Ideal Audience…

What is NFC marketing and why your business needs it immediately

Marketing, NFC Technology, Focus, AccommodationsBy Wilma 05/09/2022

The,the newest and most innovative in the field of marketing goes by the name of NFC marketing. Chinese; Not at all! You know NFC technology well and use it even if you don't know what you're talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone. But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in. Learn how to use it as it's evolving rapidly and you'll be one step ahead of the competition. What is NFC technology? (Near Field Communication); NFC stands for “near field communication”. This technology allows two devices or a device and a physical object to communicate without having to set up a previous connection(eg turn on bluetooth). These devices can be smartphones, tablet, PC, smart posters, smart signs etc. Communication takes place through a magnetic field created between a chip and an NFC-enabled device or devices. NFC technology enables the seamless exchange of information with close-range connectivity. NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing to provide a richer and more interactive customer experience. What is NFC Marketing?; NFC marketing is a marketing channel that uses NFC technology. As we said, NFC technology was designed to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them.. NFC marketing is one of the most seamless ways to exchange information, because unlike WiFi it does not require the consumer to connect the smartphone to the source himself. It can be used in different ways and different campaigns can be created. also ,when a campaign or any of the information changes, the changes required are done electronically, e.g. on the landing page so you save yourself the trouble, time and money! Let's see with a simple example what NFC technology is, how it works and how you can take advantage of it: 1. Embed NFC hardware NFC hardware comes in many forms. Let's take NFC tags and stickers for example. These NFC stickers can be stuck on posters, labels, shop windows and tickets. An impressive graphic, often accompanied by a clever caption, encourages consumers to swipe their mobile device over to see the encoded information. 2. You are creating a landing page. When the user passes their mobile phone over the sticker or NFC tag they should be directed to a landing page so that the information appears on their screen. This landing page is quickly and easily created on your site. You could also create contact forms or summary information on other platforms as well. 3. One-click delivery of information Your NFC marketing campaign is ready! The information is displayed on the screen of the user's mobile or smart device. The best; You can create as many campaigns as you want, wherever you want. In products, on posters, in your storefront, in your product catalog. Ideas for NFC marketing NFC marketing to increase traffic: 1. Turn any ad into an interactive experience Use NFC on signs near your store, bus and subway banners so that those who see them dive deeper into your ad. Give them a wow experience! Allow consumers to access more detailed product information, video, to find shops nearby, navigate to the business site and connect to your social media with a single tap. 2. Replace your traditional business cards with NFC business cards You may have your website address printed on your business card, but how many type it to enter?; also, how many register your phone from your card to their phone contacts; Probably no one! Now with NFC technology, your site can be displayed directly or your phone can be registered. We have written all the advantages and functions of NFC cards in detail here: NFC business cards: What it is and why your business needs it NFC technology to boost engagement: 1. Connect customers to a customer loyalty program Leverage NFC to enroll customers in a loyalty program. You can credit them with points, to earn coupons or discounts from joining the program. For example, even if you have a coffee shop and want to give your customers an offer: For each 6 coffees taken by each other. You can give them paper cards where you put a stamp each time they get a coffee until they complete 6 stamps. Or you can do something spectacular: Place an NFC device where the customer, passing his mobile phone over it, will automatically register the coffee in an application of your store. Innovative; 2. Customers see instant reviews and ratings of your product/service One of the major differences between online and physical shopping is access to reviews and ratings. Allow consumers to read reviews of your products or services with a single tap. We have said many times how a spontaneous, a review from someone is the most powerful selling tool. That is why it should appear in front of the potential customer. This not only improves the shopping experience, but you may also receive additional positive reviews for your product. 3. The customer can instantly see the information about a product One of the most obvious but also the best use cases of NFC is tap-to-learn. You could give access to the ingredients of a dish, educational videos, warranty cards, product description and the list is endless. 4. Design smart fitting rooms Allow shoppers to interact with the stickers or tags of the items they are interested in trying on. Maybe a little more organization is needed here but it's all in one place. To improve the experience, you can…

NFC business cards: What they are and why your business needs them

Marketing, NFC Technology, SalesBy Wilma 27/08/2022

Perhaps you are hearing about NFC cards or NFC technology for the first time. But if you have a business, it's a good idea to get informed immediately because NFC business cards are the future! Who hasn't had a technician's card somewhere in their wallet, a doctor and in general a professional; From traditional printed cards to state-of-the-art electronic cards, business cards have shaped the way business owners communicate with their customers. Today electronic cards are the most advanced form of communication. If you have no idea what NFC cards are, read this article to find out. What are NFC business cards?; NFC is an acronym for Near Field Communication. We could translate it as proximity communication technology. NFC is a wireless technology that uses radio frequencies to communicate with devices inside 4 cm or less. We may not know it but we use this technology very regularly when we swipe our card to pay at a POS. NFC business cards use this technology. It is a type of business card that communicates with a device, often a smartphone, in close distance. These cards are used to direct customers to your business information, such as your contact details, your website, the registration forms etc. He can tap an option to call you, to send a text message, to download your application etc. An NFC business card has a chip installed in it to send information to the reader(usually smartphones) within range. The chip has a small memory size and only holds a small amount of information. NFC business cards often require an NFC app. This application allows you to program the card and change your information as often as you like depending on your needs. The good thing is that you don't need to be tech savvy. Programming your business NFC card allows you to control what information you want users to see. You can program the information even on cards that you have already dealt. So you don't have to worry about the recall, for changes or the reprinting of other cards with different information. How to use the NFC business card; According to the above, NFC business cards use wireless technology to communicate with a nearby device. The following steps show how to use an NFC card to transfer data: Step 1. Get your NFC business card and place it within range of your NFC-compatible phone, through an application. You can place it on the bottom of the smartphone. Step 2. When the NFC card is detected, the action you have programmed will appear on the smartphone. In this case, the information stored on the NFC card will be automatically transferred to the smartphone. Read also:18 smart ways to promote your business online Why your business needs NFC business cards; NFC technology though pre-existed, became quite famous during the pandemic, when contactless transactions were routinely used. The technology is so easy to use that in addition to payments it has started to be used more in other areas such as NFC cards in the business area. Companies have invested and are investing in different technologies to better communicate and network with their target audience., especially when everyone is trying to obey social distancing regulations due to the pandemic. One way to do this is through NFC business cards. Many companies are now doing away with the old regular paper cards and switching to the modern NFC technology. Now, you might be wondering why and if a business needs to replace conventional classic cards with NFC cards. NFC business cards have their own advantages over other business cards and we explain what they are: The benefits of business NFC cards for a business are: They save time with NFC business cards, nothing more needs to be typed, such as someone registering your phone number in their contacts. Simply hold the card within range of your NFC-enabled smartphone and information is captured by the device quickly and easily. They save money Regular business cards are made of paper and therefore less durable. When they are destroyed you must discard them and reprint other cards. From the other side, NFC business cards are made of durable plastic and have a longer lifespan. In addition, you can change the information passed on the card and not print a new one if you want to change something. Therefore, you save the resources needed to reprint paper cards. Read also: Website ή Social Media; What should I choose for my business?; They are flexible An NFC business card has a microchip embedded inside. This microchip is programmed according to your needs. Therefore, if any information changes or you want to pass something extra, you don't need a new card. They are more attractive NFC cards look like the payment cards we all know and the company's logo can be printed on them. The general appearance of an NFC card is impressive. This makes potential customers or existing customers create a good impression of your company. It shows that you are in the know and follow the technological developments. It's hard to ignore such impressive cards! They allow for easy contact addition When you give someone your business card, he will immediately add your contact information to his phone; Probably not! And there's no guarantee that the information printed on your card will ever make it to his phone. As we mentioned with an NFC business card your contact information can be instantly transferred to a compatible smartphone and your phone is added directly to contacts. So there is no risk of losing your details if you lose your card. You can even include a photo of yourself, to make it easier for potential customers to remember you. You can include a map with your address That you will give a customer your address, does not mean that he will write her or…

Email marketing: 7 strategies to increase your sales

Marketing, SalesBy Wilma 19/08/2022

Every year the number of email users is increasing at an amazing rate. It is expected that by the end of it 2022 there will be over 4,2 billions of users. What these numbers show, except that email is one of the best ways to communicate, is that email marketing is still a very, very, very effective way of reaching potential customers, if not necessary for a comprehensive marketing strategy! Considering the fact that there are over 293 billions of emails sent every day, it is unnecessary to ask the question whether email marketing will be effective for your own business. But how can you in an ocean of emails, make your business stand out from the crowd and get more sales; They follow 7 ways to use email marketing to boost your sales: 1. Make it more personal There's no doubt that email personalization is a great tactic that's proven to have amazing benefits in your mailing campaigns. Σύμφωνα με έρευνα την Invesp, compared to non-personalized ones, personalized promotional messages have 29% higher unique open rates. The benefits go even further. Μια άλλη έρευνα της Epson αναφέρει ότι το 80% των πελατών είναι πιο πιθανό να αγοράσουν από μια επωνυμία που παρέχει μια εξατομικευμένη εμπειρία. Read more here too:What is UX design and why is it important for small businesses?; But although it's great to get close to your customers, πρέπει να προσέχετε να μην ξεπεράσετε κάποια όρια. The use of the short name is legal(depending always on the ideal client). Η υπερβολική χρήση του μικρού ονόματος όμως μπορεί να φανεί ενοχλητική και μπορεί αυτό να βλάψει τη φήμη σας. This is where having a customer database can help a lot. For example, another personalization option is to use general user data, such as date of birth. For example, you can send wishes to your customers on their birthday along with a specific offer for them due to the day. An Experian survey found that birthday emails generate 342% higher revenue per email, 179% higher unique click rates and 481% higher conversion rates than promotional emails. This seems like a very good reason to include personalization emails in your business email marketing strategies, correctly; Using custom data can help you create more custom campaigns. Να θυμάστε ότι η εξατομίκευση είναι κάτι περισσότερο από την απλή αναφορά του ονόματος κάθε πελάτη στο email. There are many other ways to do this and it's up to you to test and see which option works best for your email list.. 2. Χρησιμοποίησε έναν σύντομο και ενδιαφέρον τίτλο Το 47% of email recipients open the mail based on the subject line alone. After all, if you think about it, it's the first thing anyone sees, perhaps before even seeing the recipient. First lines are extremely important to the success of your email marketing campaign. The statistics show that it is not only the content of the topic but also how big it is. Research basis the email titles with 6-10 words are the ones with the highest open rate. Επίσης πέρα από σύντομος και περιεκτικός θα πρέπει οπωσδήποτε να τραβάει το ενδιαφέρον. For example, τίτλοι με την αίσθηση του επείγοντος ή της αποκλειστικότητας δίνουν υψηλότερα ποσοστά ανοίγματος. And why would anyone open your email if it doesn't interest them, motivation or curiosity; As you can see it all starts with the title and it can be what determines whether the email is opened and read. As great as the message you want to convey is just as important as the headline. So the next time you write an email, spend a little more time on the subject line, if you want your campaign to be really successful. 3. Επιλέξτε την κατάλληλη στιγμή για αποστολή email Ο χρόνος είναι το παν όταν πρόκειται για το ποσοστό επιτυχίας των καμπανιών email σας. You are definitely aiming for an improved open and click rate, επομένως η σωστή επιλογή της ώρας είναι ένα στοιχείο στο οποίο πρέπει να εστιάσετε. An additional reason is that loyal users may want to engage with your content (share with friends or on social media etc.). With that in mind, θα πρέπει να χρησιμοποιήσετε όλα τα εργαλεία που μπορείτε για να προσδιορίσετε ποιος είναι ο καλύτερος χρόνος για αυτούς. There is no time to send; Υπάρχουν αμέτρητα εργαλεία αυτοματισμού μάρκετινγκ που μπορούν να σας βοηθήσουν να εκτελέσετε δοκιμές προκειμένου να βρείτε τον ιδανικό χρόνο για την αποστολή μηνυμάτων στους αναγνώστες σας. In return, this will save your business plenty of time and resources and allow you to focus on the important aspects of your email marketing strategy. Track user stats and behavior to determine the right time to send. 4. Give away free stuff(freebies) Gifts can not only significantly increase the number of subscribers, but they can also increase your income. You may be skeptical as to why you should give something away for free, but this kind of promotional content is liked by many subscribers and they are willing to give you their email address in return. The gifts, such as free e-books, they increase not only e-mail list signups but also e-mail opens, so it also increases the success of your campaign. In addition, gifts make your potential customers feel special and that you are in the mood to deal with them and their problem, so they are more willing to give their email. 5. Send Mobile-Friendly Emails Imagine sending an email that you put your best foot forward into and it turned out great. But the moment you open it on your phone, the images don't show up and the design looks bad. As a result, your subscribers cannot interact. This situation can seriously affect the success of your campaign. So you should always keep in mind when creating an email to be…

Website ή Social Media; What should I choose for my business?;

Marketing, Social Media, Website/E-shop, SalesBy Wilma 13/08/2022

A question that many entrepreneurs may have is why they should make a website for their business since they already have social media and they may be doing well. So website or social media, social media ή website; Which will generate more leads; Which channel provides the greatest return on investment; Which channel will grow the business faster?; Lots of crazy questions, and finally which is the right one; The answer is…both! Read this article and you will be answered many questions about why your business should have a site and why you should not neglect social media. Both are aimed at the growth and development of your business, however, they achieve this in a different way and have different benefits. Let's briefly look at some features: Website ή Social Media; Website is your company's digital space, your online store and it certainly has many benefits: 1. A website helps someone find your business organically online When we discuss Website or Social Media and their impact on lead generation, one of the most important things to remember is that a website is how your company is found online. Almost it 90% of people use the internet to find even local businesses. If you don't have a website and don't maintain it properly, you lose the chance to be found online. Having a website means your business can through strategic search engine optimization (also known as SEO) to increase its online presence. Statistics show that the 53,3% of traffic, or more, of the site comes from organic search, therefore, if businesses pay close attention to SEO and organic search strategy, they can see incredible growth in their lead generation efforts. Strategies you can use for organic growth include;: Creating a blog that provides valuable information about your audience Targeting a local audience through local SEO strategies Choosing relevant keywords to rank better in search results If you focus on creating a website that is useful, fast and can be found easily, you will get quality leads without even knowing it. Read this too:SEO friendly content, how to create and take off your site 2. A website promotes your products/services online Another critical aspect of a website is its ability to promote your products/services online. More and more people are now choosing to shop online, especially since the start of covid and after. The internet is an incredibly powerful tool for generating leads, .’ it and your services must be properly described and promoted on your website(the SEO we were talking about before). You can promote your services in many ways, but one of the most effective ways is to have a targeted landing page. A landing page is a web page that users will be taken to after clicking on a link. This link can either be in a marketing campaign or from organic search. You can also create landing pages that target specific locations (also known as geo-specific landing pages), in case your business has multiple locations across the country. Your landing pages should effectively describe what your services are and how they solve your audience's problems. A landing page should grab the user's interest, be simple to use and be specific in what the visitor should do. For example, you could create a landing page that describes your services and encourages potential customers to sign up for your email list to receive a special offer, such as a discount on their first order or a free e-book. The more effective your landing page is, the more conversions you will see. 3. A website is a critical part of your sales funnel Keep in mind that a website plays an important role in your sales funnel. What do we mean; Think of sales as a funnel(funnel). Your website guides users through the top of the sales funnel, through a process where they learn about your business and services, at the end of the sales funnel, where they convert and become customers. Users start at the awareness stage, at the stage of interest and end up in the market through this funnel. Also known in marketing as a marketing funnel. Your site is a place where potential customers can learn about your services 24 hours a day, 7 days a week, 365 days a year. This makes it incredibly valuable to your sales process. 4. A website helps your company gain credibility Credibility means a lot to consumers in today's digital landscape. Think about how much more positive a company creates on you when you see that it has a website. If a business looks trustworthy online, visitors to her website are more likely to trust her and convert into customers. Building credibility online involves posting interesting content such as helpful articles and how-to videos. The more valuable information you provide, the more chances you have for better organic search engine rankings and a good reputation with your audience. also, users will trust you and return to your site again and again. Another way to establish your company's credibility is to feature customer testimonials and reviews. Positive reviews of your products and services show that other people have worked with you and were happy with the results. In fact, it has been proven that reviews are a very powerful tool as they often determine the final purchase decision. 5. A website provides you with essential data about your company A website provides important data that is important for marketing your business. Data is critical to success in a hyper-competitive global economy. As long as…

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