Marketing Archives

Social Media For Beginners | Complete Guide 2023

Marketing, Social MediaBy Wilma 30/01/2023

Even now, putting your business on social media is the best move you could make. ok, maybe late…But good late than ever! If your problem is the lack of knowledge about social media and social media marketing then you are in the right place! Below is the complete social media guide for beginners and beyond. If you want to know what social media marketing is, How can you make your business stand out from the competition but also what tools will you find useful, Continue to read. Besides, Not learning how social media can help your business only bad will be! The Social Media Marketing(social media marketing) is now more than a cheetah. It's a proven channel used by businesses of all sizes with great success. Surely you will have heard one or more stories about how a small business managed to increase sales and recognition through social media. Why not be your own such business; So., Let's go see social media guide for beginners: What is Social Media Marketing; Social Media Marketing uses social media platforms (Like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest etc.) to connect your business with your audience. Through social media you can run social media campaigns to increase your awareness, create more sales and increase traffic on your site. Social media provides great opportunities to reach your target audience and customers. But before we go deep and this article is a social media guide for beginners let's first look at some basic terms used on all social media platforms. Social media guide for beginners: Definitions To develop a successful social media marketing strategy, You need to know certain formal terms: Social Media Platforms that facilitate the exchange of ideas and information by creating communities and networks. Such is Facebook, Instagram, Pinterest etc.. Content O,What do you create and publish on social media is content. Can be text, graphics, video or combination of these three. Content is the most critical element of social media marketing. In fact, the two most important things are the content you post on the platforms and how the audience interacts with it. Let's see where it can be used what: Text: The text was the main pillar of social media. The text was widespread in the form of status updates on Facebook or tweets on Twitter. Today, Nevertheless, almost all channels emphasize visual content. Visual content: This includes photos, illustrations, infographics, moving gifs and videos. Videos can be used across all social media platforms and have become the most popular type of content today. Stories: Another form of content that has quickly become popular in almost all the big platforms. The trend started in Snapchat and has now spread to all platforms. Their lifetime is short (24 hours). They can be enriched with stickers, poll and quiz. Can help you develop your business and interact with your audience. Engagement This term refers to how people interact with your content. For example, You posted a photo on your Facebook page and people reacted, commented on or shared her. Reach This is the total number of unique users your post was seen by. Resonance can be organic or paid. Organic appeal(Organic Reach) is the one that includes no paid activity. Paid reach is essentially when you put in some money(advertising, administered) To approach more public. Impressions This is the number of times your content is displayed. It doesn't matter if users click on the post or see it simply. Hashtags Hashtags are words or phrases used to categorize content on social media platforms. It's a label we would say. Someone interested in a particular hashtag(e.g. #beauty) will find your content more easily if you have added that hashtag. If you are targeting a Greek audience it is advisable to use Greek hashtags too. Share It is the number of shares and is probably the most valuable metric in social media. When someone communicates your content to the public of, mean you are projecting to a new older audience. Tag Greek tag. It's a label one adds to his post and reports another profile. Geotag Correspondingly, it is the tag that shows the location. If you have tag your location and someone searching at that location then they will be able to see your post. Viral This is probably the most used term in the world of social media today. The process of becoming viral something presupposes excellent content that the world will love. Social media management The process that involves creating and publishing content on different social media platforms and, subsequently, the analysis of content performance. Metrics – Statistics Standard metrics include shares, “I like”, comments, click, traffic etc.. It is an extremely important part of strategy planning. Conversion Rate This is the ratio of the number of visitors to your post who took any action to the total number of visitors. CTR CTR is how often people click on a link you've placed. Should not be confused with other actions such as comments or notifications. CTR is measured for the link that your audience brings to additional content or a website. Contents created by users (UGC) The ugc(User Generated Content) may be any form of content (text, pictures, GIF or video) produced by users or consumers. Any brand name can be shared by UGC (After appropriate permission) In social networking accounts. For example, even if you have a cafe and one of the customers has uploaded you…

Real Estate Marketing | The Complete Guide For Property Owners

Marketing, AccommodationsBy Wilma 20/01/2023

Perhaps the term "real estate marketing" is unfamiliar to you, but you have surely noticed the explosion of demand for Airbnb and rental properties in general. It makes perfect sense when you consider that there are now an incredible number of options and that customers have become more selective in the accommodation they choose. A few years ago, we might have said that the "stars" a hotel had made the difference. In today's age, the "stars" certainly don't mean much. In addition, there is plenty of accommodation, from inns to rental villas and boats for one to choose from! As we understand with such a range of options the competition becomes fierce, the services provided are upgraded and a race to attract customers begins. Fortunately for you, you can now use real estate marketing to create a powerful strategy that will bring you visitors and, of course, revenue.! What is real estate marketing?; Real estate marketing is a multifaceted strategy that helps you make the most of resources, money and time to attract visitors interested in your property. And when we say complex, we mean it. You can take advantage of platforms like booking.com and kayak.com, to partner with local businesses to offer unique experiences in the area, upgrade your site and more. Whether you manage a hotel, villa, B&B, hostel or Airbnb, these marketing strategies and ideas will help you achieve your primary hosting marketing goals. Who are they; Primary goals are to boost brand awareness and search for your property, which translate into more visitors. Let's look at the tools in real estate marketing 1. Create a Marketing Plan As the saying goes: "A goal without a plan is just a wish". There is no successful business without a plan behind it. An annual marketing plan is a critical first step in ensuring that your marketing activities are focused and driven towards the results you desire.. And since we are talking about hosting you should do a good research and be organized to have a solid foundation. A real estate marketing plan should include the following elements: Market overview and the latest trends in hospitality Marketing objectives, brand positioning and competitive landscape Roles and responsibilities Target markets Objectives, strategies and performance metrics by channel Packages and promotions Marketing budget Activity calendar 2. Where to Place Your Property Clearly the first step to getting your property 'out there' is a website. This is also the simplest form for someone to search for you organically(through search engines). In this piece, sure, SEO plays an important role. From there there are many channels you can list your business. We suggest using all or as many as possible. Such channels are social media, email marketing, the paid media, real estate listing platforms, trade fairs and events, various collaborations, public relations and online reputation management. Many; Believe me, they need us! Read also: SEO friendly content, how to create and take off your site 3. Identify your target markets We have written many times about the target market and the ideal customer as a key pillar of marketing. Real estate marketing is no exception. Let's see it with an example: Let's say you have a 200 sq.m. villa for rent. with swimming pool and private beach. Clearly, in this case you are targeting a very specific audience that can afford to pay for the overnight stay and not a small to medium sized family. Accordingly if you have a B&B in the center of a college campus you are probably targeting individual visitors. Which accommodation is better of the two; None! For real estate marketing it is the same! It doesn't matter what your property is. It is important to target the right audience so that it is constantly filled with visitors. Instead of trying to appeal to everyone, it is much more effective to identify your target markets and focus time and money on attracting them. To be able to find your target markets answer the questions: Who are your ideal visitors?; What is the purpose of their trip; Who live; How they learn about your property; Where do they book from?; By grouping visitors into individual audiences, you can tailor your messages to each group of your target audience and find other travelers who share similar characteristics. 4. Create your hotel website We mentioned above that having a website is of vital importance. If you have not created your website now is the time to do so if you want your business to be considered modern. In contrast to a static brochure or a simple entry on a tourist site of the region, a website is a dynamic entity that needs to be regularly updated with new, fresh content. This may include seasonal promotions, changes to policies or information about upcoming events. We clearly do not mention the obvious such as contact details, map with the location of your property and photos of the interior and exterior spaces. It is also essential that the website is easy to navigate, simple and formatted appropriately for all devices. In order for the website to be tailored to your target audience and provide a great browsing experience you should follow its UX design. What is UX design and why is it important for small businesses?; also, it is important that your website contains a real-time booking system so that the visitor can book easily. Doing so will further promote your professionalism. 5. Invest in professional photos Lies are bad! The first thing a potential guest checks at a property is the photos. Ideally, he wants to find photos of both indoor and outdoor spaces as well as photos of the area and the activities it offers. With today's smartphone technology, almost anyone can take stunning photos. This is good for social media, but not for the professional display of your property. Will…

Sales Funnel or Sales Channel | What It Is And How To Use It

Marketing, SalesBy Wilma 04/01/2023

The sales funnel is a tool that helps you visualize how users would interact with your business and what stages they go through to make a final purchase decision. However, It's not just that. A well-crafted sales funnel also offers valuable insights into your customer journey, it helps you identify gaps in your marketing strategy and can help increase conversion rates. You can take advantage of the information that emerges during the customer's purchasing trip to improve the marketing strategy and to improve your products and services. Sales Funnel consists of 4 steps: awareness(awareness), the interest(interest), the decision(decision) and energy(action). Let's see now how you can use Sales Funnel to increase your sales. These tips will help you attract new potential customers, create more dedication with your existing customers and increase the total rates of potential customers to customers to customers. Tips How To Use Sales Funnel To Increase Conversions 1.Increase Your Website Traffic The most important thing you need when optimizing a marketing strategy or sales funnel is a high volume of website traffic.. That is to say enough people in your funnel(funnel). Without a significant volume of traffic, you won't get enough information to make well-informed decisions. In addition, traffic generation serves the first stage of the sales funnel, that is, awareness. There are several ways to increase traffic to your website. Such as: Create high quality content on a regular basis: The creation of high quality, informative and engaging content is a proven way to get more traffic. A piece of well-crafted content that is better than everyone else's content is likely to rank at the top of the SERPs(search results) – resulting in free organic traffic. Search Engine Optimization: Also known as SEO(Search Engine Optimization). It's a set of factors that help your content rank higher in search engine results. Optimizing your website and pieces of content, you can gain higher positions in SERPs and get more free traffic. Sharing via Social Media: By sharing your content, you can get free traffic from social media platforms. Guest blogging: Guest blogging, hosting guest articles on your site is another way to drive targeted traffic to your site as new audiences interested in the guest writer will visit your site. Read this too: Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales 2. Create an attractive lead magnet As we just discussed, driving traffic to your website is the first step to an effective sales funnel. However, even if you generate a lot of traffic it may not work without a lead magnet. What is Lead Magnet; A lead magnet is something that "pulls" the interest of visitors to your website. It helps you convert random website visitors into subscribers to your e-mail list that you can later reach out to and increase your sales. Think about what your readers really want. Subsequently, Create a lead Magnet around this topic and give it free. It's usually a free e-book, printability, On-Line Course or in general some freebie. With the help of emerging windows, you can redirect traffic from other web pages of your website to the landing page where visitors could download the lead magnet. To do this they need to subscribe to your e-mail list. So you push these random visitors to the site into your sales channel. also, Notice how well -made the destination page is(landing page) of Lead Magnet as it will be the first impression the customer will get for you. The bad content, the bad design, The lack of urging for action(call to action), Lack of menu buttons may adversely affect the original image someone has of you. 3. Promote your lead magnet Instead of sharing blog posts and other pages from your website, you can try promoting your lead magnet on different social channels and forums. This will send all traffic directly to your landing page and likely increase your subscriber count. If you have the budget for this, you can also run paid ads on Facebook and other channels to get more traffic and subscribers in a relatively short period of time. 4. Create an e-mail marketing campaign Once you have built up a significant base of e-mail leads, it's time to start a campaign. This email campaign will help cultivate leads, it will inform and educate them about your products or services while also sharing valuable information that email recipients would find useful. When designing an e-mail campaign, it is important to plan all email content and timing in advance. Sales channels should dictate part of the content. 5. Tripwire Offer Once you've started email communication you should start selling to your subscribers. There are two ways to do this: Selling your core offering, service or product or by doing a tripwire offer by segmenting your email list accordingly. The second option is a strategy that can lead to better results in the long run. What is the tripwire offer; A tripwire offer is a type of small offer, discount or coupon used to segment leads into customers who are willing to pay you. Since it is a low cost and low risk offering, people would be less hesitant to buy from you. Once they pay, get into the "buy" mindset. Their concerns can be allayed which paves the way for future transactions. This offer should have a low cost, e.g. up to €10. Possibly initially it will be a loss for the business but it will…

7 Tips For Attractive Newsletters That Your Audience Will Want To Read

MarketingBy Wilma 20/12/2022

Perhaps an article on writing more interesting and engaging newsletters seems strange or useless to you since you don't even use email marketing! You are not the only! For some reason email marketing is a secondary to unknown issue for many businesses, especially for small businesses. After all, what are you going to win by using marketing email or if you write better newsletter; The answer is many! Because we imagine you don't know that email marketing is the #1 channel for converting users into customers and the most profitable! Before we start giving tips let's look at some things to be at the same wavelength. What is a newsletter; A newsletter is a tool used by businesses and organizations to share relevant and valuable information with their network of customers and subscribers.. Newsletters give you direct access to your audience's email inbox, allowing you to share attractive content and your news, to promote products, Increase traffic on your site and of course your sales. In addition, email campaigns are easy to measure. In other words, to provide statistics, which means you can track your progress and make meaningful adjustments that lead to more engaging newsletters. Read also: Email marketing: 7 strategies to increase your sales What makes newsletters a great marketing tool; The newsletter is in no way an offer newsletter(Although it includes offers) or a message just with a few lines! Newsletters are a great way to interact and connect with your audience and let them know about things about your business on a regular basis.. Newsletters are personal, targeted and consistent. The attractive newsletter right now, they can guarantee steady traffic to your website, Entries in your online seminars, promotion and reinforcement of your other events and of course product sales. However, for newsletters to be effective they should be well designed, well -written and on a consistent basis– something that is easier to say than to do. Some businesses again believe that creating attractive newsletter is an easy way to attract hordes. It's a way of attracting but definitely not easy! When in your newsletter product updates alternate with blog posts and offers probably the newsletter is not very likely to be successful in the long run. 3 key elements a newsletter should have to be attractive Think of a recent newsletter that you read to the end. What made you read it; If you can't think about what this was, to help a little: The audience should know what your newsletter is about as soon as they read the subject line. Once they open it, they also need to quickly understand what to focus on and what actions to take(CTA). Different, You won't see good rates of opening and dedication. If this is the case, you might want to take a step back and take a look at why your newsletter isn't appealing to your readers.. To see this wonder if the newsletter contains these 3 data: It is relevant; – Is directly related to your reader's interests. It's interesting; – Entertain, Trains or thanks your reader. Gives value; – Teaches to the reader or provides him with something he considers useful. Without these features, Your newsletter will not be able to attract a consistent and dedicated readership audience. In this blog post, We will share 7 tips on how to create attractive newsletters that focus on these elements. Of course, Before you do anything else, You should first specify your newsletter strategy. This includes setting your goals, determining your target audience and deciding the visual style of your newsletter. In this article, however, we will not analyze this more information we will pass directly to the tips. 7 Tips for more attractive newsletter 1. Choose your focus The focus of your newsletter is decisive for how interesting it will be. It is important to know who your readers are, so you know who you are writing for. Try to get a good idea of what your audience is interested in, In which branches are working, What issues are they interested in, so you can write relevant content. One way to understand what you need to focus on your newsletter is to try different versions of. Or you can conduct a survey and ask your existing subscribers what they would like to read to your newsletter. As we mentioned earlier, Most newsletter try to do too many things at once. It makes sense to have your product updates in the same newsletter as the top posts of the week; Once you decide on your focus, Stay on it, so your readers know what to expect every time. 2. Keep it simple, keep it catchy We're all busy people and spending less and less time on our inbox. Because your audience will spend less time reading an email than a blog post they need to understand the meaning of your newsletter once they open it. So keep your content simple and easy to understand. The simplicity of newsletter is the key to their readability. You can also grab your readers' attention by keeping your writing short and to the point. End, Your readers may not know exactly what to wait for when they register with your newsletter, So set what to wait on your registration page or welcome email. 3. Include third-party content Your newsletter doesn't always have to be about your company alone. Embedding content from leaders or influencers in your industry is a great way to align your brand with the experts. Try including articles, posts or links to content from your partners or loved ones…

19+ Christmas Marketing Ideas

Marketing, Social Media, Website/E-shopBy Wilma 12/12/2022

We don't understand that "Christmas and New Year are here" just by looking at the calendar. The color red plays everywhere, gold dust and snowflakes adorn the sites and gifts flood social media. What did you do to promote your business during the holidays?; If you haven't done anything or you've run out of ideas we're here to give you some Christmas marketing ideas! Check out the list below, find which one suits your business best and implement it. Hohohoho! Christmas Marketing Ideas 1. Share Christmas updates Create a festive atmosphere either through your social media or your website; It is the basis for any marketing around Christmas. The possibilities are endless. You can share an update that shows you are getting ready for the most amazing season of the year. Alternatively, you can post pictures of your Christmas stocking or Christmas products you are making. The right choice for such posts is anything that fills you with joy and is related to Christmas. Besides, Christmas and happy vibes go together! 2. Hold a festive competition Christmas is a season of giving so what better way than to give gifts! Run a social media contest of your product or service for your audience. Holiday contests are one of the best Christmas marketing ideas and require the least amount of work on your part.. All you need to do is post asking users to leave a comment. You can put a specific product or let your audience choose. Even if you provide services you can give your service as a gift during the holidays. For example a session package if you are a life coach or a holiday treatment if you have a beauty salon. 3. Use Christmas User Generated Content(UGC) Or user-generated content. Unless you're making the most of user-generated content over the Christmas period, you are definitely missing out a lot. With user generated content anyway, you gain much more exposure and understand what the public perceives about your business. UGC is different from Influencer marketing. Here the content is spontaneously created by the users who love your company's product. We say love because for someone to create content around your product they probably love it and are connected to you. Challenge users to create content and share it on social media by tagging you and using specific hashtags. There's no better example of user-generated content than the king of Christmas marketing Starbucks and their #RedCups campaign. 4. Circulate a Christmas Catalog Maybe this is one of those Christmas marketing ideas that you need to put in place at least a month in advance to make it work as long as possible. If you have, for example, a clothing store, launch proposals for a Christmas outing. Do a photo shoot with these pieces. Create a directory with a free tool(eg canva) or contact an expert. Promote this list through email marketing, social media or if you want print it in hard copy and share it. It is no coincidence that big brands(e.g. THE&M) create catalogs especially for Christmas. 5. Create a wish list Wish list is a great opportunity to present several products or services in one go. And this requires almost no effort. Group all the product images you have from the last few months and post them as a carousel on your social media. Using a fun caption like 'All I Want For Christmas' that explains your idea will allow you to talk about the products in detail. In addition, you can use Instagram and Facebook stores to even add links to your website or quote prices on photos. 6. Send a Christmas card to the digital world today, it's super easy to send holiday cards without overwhelming your local post office. So what is the modern version of a letter; An email message! It is one of the best Christmas marketing ideas as you show that you are grateful to your customers for being with you all year round. Make a great digital card, with a little personalized message and send it to your email list. Even better, segment your email list by buyer's journey and design a card for each segment. You can also provide additional value with this card by accompanying it, for example, with a discount coupon. Focus on getting the card out as quickly as possible, so others can consider you for their gift list! 7. Christmas Packaging Packaging is one of the most important parts of branding. Therefore, should be at the top of your Christmas marketing ideas list. It is certainly not easy to change the entire packaging every year, .’ this you could do a limited edition packaging. You can also include a Christmas thank you card with wishes inside the package. The difference is in the details! 8. Make an Advent Calendar Also something you should launch early. You can create an Advent Calendar where behind each day there will be a product of yours in special packaging or a message of love and encouragement. It is something that cosmetic companies implement(like Sephora) with particular success. If you can do it and you have a loyal following it will be a great gift and definitely something they will enjoy. What format will be defined by your brand and capabilities. 9. Make a Christmas Gift Guide Everyone is shopping for Christmas presents this time of year, .’ this is your chance to promote a gift guide using your products or services. Many people need some help with what to get for siblings, their friends or their boss. Not everyone appreciates a sweater! Magazines like Vogue do…

Learn How To Create Content That Sells

Marketing, Social Media, Website/E-shop, SalesBy Wilma 30/11/2022

We keep hearing about content marketing and how important it is. But here we will talk about something more: for content that sells or otherwise sales content that will increase your business's sales and revenue. You may have heard that “Content is king” and this is still true! We've mentioned the importance of creating great content many times. Great content adds value to the customer. It solves a problem or question for him, informs him and gives him alternatives. The content increases the visibility and authority of the business as well as the trust of the customer. Content also increases sales. Just create content that sells! In the final analysis, digital marketing is based on the idea that businesses present content to a specific audience to entice them to act. This action has the ultimate purpose of the customer asking a question, to get a deal or buy something. To help you understand even better how to create content that sells and why it's so important to your digital marketing strategies we've put together a mini guide below with plenty of information. We'll also look at the difference between sales content and content marketing. End, we'll give you helpful tips on how to incorporate content that sells into your strategy and campaigns. Let's start! Why it matters to create content that sells Obviously to sell! Before we can break down how to use content to convert more leads into customers we need to consider why it matters. There is no way that someone will buy when we talk directly to them about selling. Especially if he doesn't know who we are and the quality of our products/services. There's also no way someone will buy if we're blatantly selling to their face without giving them value. We will also not lead to sales if we try to sell without having entered into the process of investigating what the customer really needs and without having connected with us. Through content we have an opportunity to offer added value that will engage the customer during the sales journey. With the content he sells we'll give him the final push to complete the purchase. What is sales content?; You probably know that in order to complete a sale, the customer needs to make contact approximately 7-12 times with the business. A lot; You may need less but in any case you should every time you come into contact with the product, service or business to become more and more convinced and connected with you. Sales content is the creation of educational and objectionable content so that the customer gets the information they need to lead to the sale. What this content includes; The answer is content that focuses on things like identifying the customer's problem. It also includes dealing with objections, providing guidance and information on how your product or service can meet their needs. Through this information the customer feels safe, confidence and that it is in good hands. He feels that someone understands his problem and wants to provide a solution. If that happens, it will be much easier for him to buy your product or service. Integrating content throughout the sales process is the best way to anticipate and address objections before they arise, which increases the likelihood of converting a visitor into a paying customer. There is a difference with content marketing; Now, you might be wondering what is the difference between content marketing and content sales. Content marketing is a broader approach to delivering educational content. It is aimed at a wider audience, which likely consists of your target market and anyone who happens to come across your website or social media pages. On the contrary, sales content is targeted specifically at a specific buyer persona who has already taken a first action towards purchasing your product/service. Sales content is aimed at warm or lukewarm customers. In other words, to customers who have been in contact with your business or have already bought from you. These are people who have already requested more information, have subscribed to an email list or otherwise given consent for you to stay in touch. Sales content can be used to increase sales to existing customers, to select a new product add-on or upgrade their current package. Content marketing on the other hand is designed for cold audiences who may or may not already be familiar with your brand. Understanding the difference between the two types of content, you can create different messages to meet the needs and wants of each audience. The biggest rule of sales is still incredibly simple — even in the digital age. People buy from people and companies they trust and who offer a solution to their needs. So creating content that sells to increase the effectiveness of business marketing strategies is important. As a business you cannot be everywhere at once. But you can use content that is directly related to the buyer's needs and helps in the next steps of their buying journey. And by journey we mean the time from the first contact with your business to the completion of the sale or an additional sale. Here are some additional aspects to consider: Sales content keeps customers warm Ensures you reach them at regular intervals with engaging information designed to pique their interest. Using this as a point of contact, you remind them who you are and what you do. A good way to achieve this is email marketing. In turn, this makes communication easier when you're ready to make a sales call, an email or inquire further about their level of interest.…

13 Tips To Increase Your Profits Using E-Commerce Marketing

Marketing, Trade, SalesBy Wilma 22/11/2022

With global e-commerce revenue(ecommerce) amounting in total to almost 27 trillions of dollars, companies are further strengthening their digital presence to boost their profits. Somehow e-commerce marketing becomes an integral part of their business strategy. If companies all over the world do it, you will leave yours out; If you see that the usual tactics are not working and that your income is still low, maybe it's time for a change! If you want to stand out in a competitive market , you will need a carefully designed e-commerce marketing plan that meets the needs of your target audience as this will also lead to an increase in your sales. What is e-commerce marketing; Το e-commerce marketing(e-commerce marketing) is the process of motivating consumers to buy products or services sold online. This includes the entire customer journey, from simply informing about your brand, gaining trust and connecting with your business and ultimately making the sale. Of course, there is no single "best" way to approach customers. Depending on your ideal audience and their needs there are different tools you can use. The main thing is to know who you are addressing but also to keep your eyes and ears open to adapt each e-commerce marketing tool to your needs. Ways to use e-commerce marketing to increase your business profits 1. Email marketing A tool that is not used by many and even when it is used it is done in the wrong way. But something that business people ignore is that e-mail marketing is the most powerful channel(even from social media) converting leads into customers and the most profitable for a business. How about this; Email lists are made up of "warm" audiences. That is, from people who voluntarily gave their e-mail because they were interested in your product or have already bought from your company. This means they are already connected with you so it is easier for them to buy from you again. Let's make it clear here that when we talk about e-mail marketing we in no way mean the annoying and spammy e-mails with endless offers that flood our e-mail. We are talking about a means of communication and connection with our customers where we can inform them about our news, our offers and general things that may be of interest to them. also, when we talk about e-mail marketing we are talking about different campaigns or e-mail chains that can serve different purposes. For example an e-mail after a purchase to evaluate our products and services. An abandoned cart recovery campaign or email sequence after some specific action such as subscribing to our email list. Clearly an automation platform for each such case is essential. The titles that will be used in e-mails are also of major importance in order to have higher open rates, but also how the content will be formatted. But more important is to start building our e-mail list. We can make this easier by using a magnet link like a free e-book or a freebie. 2. SMS marketing SMS marketing is a very nice tool for updating offers and discounts but also for upselling and cross-selling. Messages can also be used for abandoned cart recovery and customer support. As you can see, SMS marketing helps to increase readership and generate more sales. 3. PPC Ads Pay-per-Click advertising campaigns (PPC) they are the well-known Google and social media ads that aim to drive traffic to the website. Pay-Per-Click is the cost for each time someone clicks on the link that leads to your site. What makes an advertising campaign successful is proper audience targeting. It should target your ideal customers so they are more likely to complete a sale. also, highly effective campaigns are retargeting campaigns as they target people who have already visited your website. Another tactic is testing until you find the campaign that works. These changes may concern the audience but may also concern the graphics or the wording of the advertisement. 4. Search Engine Optimization(SEO) Search engine optimization (SEO) is the process that makes a website rank higher in search engine results. Almost it 30% of all web traffic comes from online searches. So the ability to attract organic traffic can greatly improve the sales of an online store. Unlike PPC advertising campaigns, increasing site traffic using SEO is done organically without paying. Read also: 18 smart ways to promote your business online 5. Content Marketing Content marketing is about producing content such as blog articles, guides and videos that interest your visitors. SEO goes hand in hand with content marketing. When these two work together the results are outstanding! You can attract visitors through search results and motivate them to keep coming back to your site for your engaging content. Before you start writing blog posts, you should have your ideal audience in mind-what else;- so you can be sure that the right customers will visit you. 6. Social Media Marketing With social media playing such an important role in our daily lives, it's no surprise that they are now a critical marketing platform for any type of business. Social media exposure has many benefits for your business. First of all it increases your exposure to a larger audience. also, it is certain that your ideal audience is somewhere on social media, which is interested and wants to buy your products. A critical point in social media marketing is content creation.…

The 13 Most Successful Customer Rewards Programs

Marketing, UX-User experienceBy Wilma 21/10/2022

You want to thank your loyal customers for their support and keep them around longer; Then you need to include customer loyalty programs in your strategy. You may be wondering what it is, how do they work, which one suits you. Keep reading because you will find what you learn very interesting and you can apply. What are customer loyalty programs?; Customer reward programs(or customer loyalty or loyalty programs)-as you might already know from the name- they're about rewarding your customers for staying and staying with your business. It is a powerful tool that can turn ordinary customers into dedicated and loyal customers, strengthen your bonds with them and of course increase your sales as these customers will come back to you again and again. There are different programs you can put in place depending on what suits your business. How to choose the best customer loyalty programs: Initially, let's see some simple practices for choosing the best customer reward programs or loyalty program rewards as it is called in English. Provide value to your customers Your customers must be motivated to participate in your loyalty program, so choose rewards that will pique their interest and want to enjoy. The choice of rewards should be aligned with their regular shopping habits. Your reward with additional products, it's a smart choice. For example, if you have a coffee shop, a free coffee for each 6 coffees that your customer will have already bought, it can serve as a reward for liking you. This can be done through a card where a mark will be inserted every time he buys coffee or with an application with an NFC system. Consider personalizing the rewards you offer each customer based on their shopping needs and preferences. Make your customer feel unique Show the customer the special place they hold for you because of their loyalty. For example, you could offer discounts on your products, credits towards his next purchase, free products, free shipping or exclusive access to discounts as a reward. Caution! It shouldn't be difficult for the customer to earn the reward. Consider activating some items as soon as he signs up, to activate his motivation. also, make a separation of VIP customers. These may be those who make bulk purchases from you or spend large sums. Consider giving them exclusive products or access to special events and experiences. Make sure rewards are enticing for customers and cost-effective for you. The financial return your rewards program will have for your business will depend on how you structure your loyalty program. For example, how many purchases it takes for the customer to earn a certain reward; You will be rewarded for every purchase; Keep a balance. Now, let's see what rewards programs you can follow, bearing in mind all the above. These programs are the most popular and customers love them. Customer Reward Programs 1. Free products If not the most popular, definitely one of the most popular customer programs. These programs work very well in food and beauty areas, as well as in other industries where the smaller, more frequent purchases are the norm. Who doesn't love free stuff; And when the free item is his favorite sandwich, drink or other product; Such programs give additional incentives to already loyal customers who not only buy but enthusiastically share their experience in their circle. This means potentially other potential customers for you. These programs usually work by pooling points that the customer collects and can redeem for free products. Points are easy to redeem for online purchases or through apps. You may have noticed this yourself when shopping at online pharmacies or food ordering platforms. 2. Cash Back or Credits Cash back and credits are also popular rewards(usually, loyalty programs treat these two rewards almost identically). For each specific amount spent by the customer, gets credits for refund or use of these credits in the next purchase. The classic you may have seen: "For every €200 you spend, earn €10 cashback/credit". 3. Discounts Valuable discounts on your products or services will motivate your customers to keep coming back to your business. The trick, however, is to limit your publicly available discounts and give the privilege of better discounts to your program members. also, consider sending personalized discount coupons for the products and product categories that each customer tends to buy the most. We've said it before, customers love this personalized approach, especially when you mention them by name! 4. Birthday Gifts/Surprises Giving your customers a gift on their birthday is a great way to make them feel appreciated and cared for. For you, on the other hand, having the customer share their birthday with you is a valuable demographic. Sometimes these birthday surprises are free products, discounts or instant cash back. Choose what works best for your brand. Also keep the birthday present as a surprise, where customers only find out what it is when they receive it. Read also: How to Make Business Cards a Powerful Marketing Tool 5. Exclusivity in products and services / Exclusive benefits Some customer loyalty programs give their members access to exclusive benefits. Usually these members receive e-mails or other notifications about the particular benefits, therefore they are the only ones who can benefit from this confidential information. In other cases (as with Amazon Prime Day), everyone can find out about the discounts available to members of the loyalty program, but only members can…

Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales

Marketing, SalesBy Wilma 11/10/2022

The human brain is so incredibly and wonderfully complex. Within seconds he gets stimuli, reacts, creates emotions, processes data and makes decisions. Αναρωτιέστε ακόμη γιατί έχει αναπτυχθεί ολόκληρος κλάδος που ονομάζεται ψυχολογία πωλήσεων; Διαβάστε παρακάτω τι ακριβώς σημαίνει ψυχολογία πωλήσεων και πώς να την αξιοποιήσετε για να αυξήσετε τις πωλήσεις σας. Είναι εξαιρετικά σημαντικό να κατανοήσετε την ψυχολογία πωλήσεων ώστε να μπορέσετε να την χρησιμοποιήσετε αποτελεσματικά για την επιχείρηση σας καθώς θα σας βοηθήσει όχι μόνο να αναπτύξετε τεχνικές πωλήσεων, αλλά στην ουσία να γνωρίσετε βαθύτερα το κοινό σας και να συνδεθείτε μαζί του. Και όπως έχουμε πει άπειρες φορές η κατανόηση του κοινού μας είναι αυτή που οδηγεί σε πωλήσεις. What is sales psychology; Με απλά λόγια στην ψυχολογία πωλήσεων καλείστε να κατανοήσετε ποιοι είναι οι πελάτες σας, αλλά και τι τους παρακινεί να ξοδέψουν τα χρήματά τους. Η ψυχολογία πωλήσεων εστιάζει στις συναισθηματικές ανάγκες του πελάτη και στο τι είναι διατεθειμένος να κάνει για να τις καλύψει. Το πιο σημαντικό…όχι, does not emphasize the value of a product! Most people buy with emotion and not with logic. They buy because they want something and not because they need it. Take example from yourself: What was your last purchase; The last month's purchases; Why did you buy all,What did you buy; You really needed it; On these psychological motivations you can apply strategies for the benefit of your business and of course increase your sales. To help you, Below we gathered 20+1 Psychological stimuli that will lead you to develop appropriate tactics for your business to increase your profit in a time when everyone competes for attention: 1. Προσφέρετε κάτι δωρεάν Ποιος δεν αγαπά τα δωρεάν πράγματα; Το να προσφέρετε κάτι δωρεάν κάνει το άγνωστο να φαίνεται λιγότερο τρομακτικό. Μειώνει αποτελεσματικά τα ψυχικά εμπόδια και τις ενστάσεις του πελάτη για να δοκιμάσει κάτι νέο. The only sure thing is that he has nothing to lose, so it gets more easily in a process of acting quickly. Από εκεί και πέρα είναι στο χέρι σας να του κεντρίσετε το ενδιαφέρον και να τον ενθουσιάσετε με το προϊόν σας ώστε να προβεί και σε περαιτέρω αγορά. For example, How much more easily do you enroll in an mail list when they give you a freebie; Even in the products we see that. How many times did you bought a shower gel, shampoo etc because they were 1+1 gift; 2. Χρησιμοποιήστε την καινοτομία Οι άνθρωποι είναι πρόθυμοι να πληρώσουν για νέες και βελτιωμένες εκδόσεις. In fact, are more than willing – they want it. Όταν δοκιμάζουμε νέα πράγματα στον εγκέφαλό μας απελευθερώνεται ντοπαμίνη, κάτι που μας δίνει μια αίσθηση ευχαρίστησης. Y’ αυτό και οι άνθρωποι αγαπούν τις αναβαθμίσεις, the improvements, new features and new innovations. Innovation does not need assumptions to sell. Gives a psychological trigger in itself to the customer to buy it. It is not even necessary to make something new. Update the old version or add a new feature. When you already have satisfied customers, that were users of the old version for sure, They will also buy the new. Also those who left because they no longer covered the old version/product may be enticed to try the new. 3. Αξιοποιήστε τις κριτικές πελατών Το έχουμε αναφέρει άπειρες φορές ότι οι κριτικές πελατών είναι από τα πιο δυνατά εργαλεία πωλήσεων και μάλιστα πολλές φορές καθορίζουν την ολοκλήρωση μιας πώλησης. About it 95% των χρηστών βρίσκουν ότι οι κριτικές αποτελούν αξιόπιστη πηγή αξιολόγησης ενός προϊόντος. Therefore, It is obvious how much they have impact on the purchasing decision. You can place strategic comments and reviews of satisfied customers almost everywhere: on your website, In social media even in e-mail marketing. If you haven't got into the process of gathering criticism and customer reviews do it immediately. If you have gathered but have not yet exploited them you miss important opportunities to increase your sales. 4. Χρησιμοποιήστε την περιέργεια Οι άνθρωποι είναι τόσο εγγενώς περίεργοι όταν έχουν μόνο λίγες πληροφορίες. Aν αυτές οι πληροφορίες κεντρίζουν αρκετά το ενδιαφέρον τους, can only want more. So give them an item, a small bouquet to open their appetite. Start a story, But don't finish her, leave them on the best! Let their curiosity motivate them to look for more for the product, your service or brand. 5. Προσθέστε μια αίσθηση επείγοντος/μοναδικότητας Οι άνθρωποι αγαπάμε να είμαστε οι πρώτοι ή οι μόνοι που θα δοκιμάσουμε κάτι. We love selfishly, and subconsciously, to have only us something and to enjoy it. So, If you can view something in a way that shows that only a few will have access to this, you will sell more. also, οι προσφορές περιορισμένου χρόνου αυξάνουν αυτή την αίσθηση του επείγοντος. Use these techniques and you will push your customers to make some purchase or action. 6. Χρησιμοποιήστε εκπτώσεις Τίποτα δεν ενεργοποιεί μετατροπές όσο μια καλή έκπτωση! Subconsciously draws attention and motivates us to action. Μάλιστα έχει παρατηρηθεί ότι οι άνθρωποι ανταποκρίνονται καλύτερα σε εκπτώσεις σε € απ΄ότι σε %. You can consider both ways and see what is most advantageous to you. Another discount technique is the visual piece. For example if the price is 39.99 € refers more to 30 € instead of 40 €. Theme of psychology! 7. Χρησιμοποιήστε δυνατά γραφικά Οι άνθρωποι είμαστε οπτικά όντα γι’ αυτό και οι εικόνες που χρησιμοποιείτε είναι πολύ σημαντικές. A strong image motivates the customer emotionally, βοηθώντας τον να συνδεθεί με το προϊόν ή την υπηρεσία σας αυξάνοντας παράλληλα το brand awareness. Επιλέξτε εικόνες που δημιουργούν έντονα συναισθήματα ώστε ακόμη κι αν δεν θυμάται ακριβώς την εικόνα ο εν δυνάμει πελάτης, to remember the feeling. also, use images with which he can and wants to identify. For example, If you are in Greece to put a picture with skyscrapers probably not reflecting Greek reality. End, φροντίστε να είναι μια εικόνα ή γραφικό καλής ποιότητας καθώς θέλετε να δημιουργήσετε τις καλύτερες εντυπώσεις για το brand σας. 8. Βρείτε έναν κοινό «εχθρό» Σαν εχθρό ορίζουμε οτιδήποτε δεν φέρνει τα αποτελέσματα που θέλουμε και μας εμποδίζει από το να πετύχουμε ή να…

What is service marketing and how to use it

Marketing, ServicesBy Wilma 03/10/2022

If you have a business that provides services you are in the right place to learn how to promote your services effectively and most importantly how to grow your business. The answer to “How;” is service marketing. Maybe you're hearing it for the first time as a separate branch of marketing and wondering how it differs from classic marketing or product marketing. The answer is simple: Service marketing is specialized in ways that are much more cost-effective for service businesses. Think about it that way too: The same dress suits all women; Let's go see it: What is service marketing?; Οι εταιρείες παροχής υπηρεσιών πουλάνε στους πελάτες τις δεξιότητες, their staff and expertise. For example consulting companies, lawyers, advertisers etc. Simply put, even if you have a cleaning company(service company) and offer your services to banks, stores, offices etc. Or you have a real estate or advertising agency and offer the services to interested parties. Στην ουσία οι πελάτες αγοράζουν την τεχνογνωσία και τις δεξιότητες σας για να ολοκληρώσουν κάποια εργασία που δεν είναι σε θέση να κάνουν μόνοι τους. Service marketing is a form of marketing specifically for service companies. Read this too: 18 έξυπνοι τρόποι για την online προώθηση της επιχείρησης σας Σε αντίθεση με το μάρκετινγκ προϊόντων, το μάρκετινγκ υπηρεσιών επικεντρώνεται στη διαφήμιση “άυλων” εργασιών που παρέχουν αξία στους πελάτες. Service is something that cannot be caught by anyone, to see practically how it works and what are its features. Οπότε για την προώθηση της έχουν δημιουργηθεί τεχνικές ώστε να μπορέσει ο πελάτης να κατανοήσει τα οφέλη της και να την αγοράσει. Ένα άλλο χαρακτηριστικό είναι ότι καταναλώνεται σχεδόν αμέσως. That is, the moment a technician has fixed something or a lawyer has given legal advice he has used his expertise. Now, οι επιχειρήσεις υπηρεσιών θα πρέπει να χρησιμοποιήσουν τις αποτελεσματικές στρατηγικές του μάρκετινγκ υπηρεσιών για να οικοδομήσουν εμπιστοσύνη με τους πελάτες τους και να τους δείξουν πώς η υπηρεσία τους μπορεί να τους ωφελήσει. The tools that help them sell their services are pitching ideas, advantages, promises and others which we analyze below. Example: A company that provides wellness services wants to promote the benefits of adopting a healthier lifestyle. She can promise her clients that they can achieve their fitness goals and promote the idea that in order to have an effective wellness routine they should enlist the help of a certified trainer.. Who uses service marketing?; Popular examples of service-based industries(although not limited to the following) and they use this form of marketing is: Τηλεπικοινωνίες Υγεία και ευεξία Χρηματοοικονομικές υπηρεσίες Τουρισμός, αναψυχή και ψυχαγωγία Μεταφορές Φιλοξενία Συμβουλευτικές υπηρεσίες Σχεδιασμός, μάρκετινγκ και πωλήσεις Εκπαίδευση Εμπορικές βιομηχανίες Εστιατόρια Τεχνικές εταιρείες Αυτός ο τύπος μάρκετινγκ μπορεί να χρησιμοποιηθεί τόσο από επιχείρηση σε καταναλωτή (B2C) όσο και από επιχείρηση σε επιχείρηση (B2B), depending on the service. Οι επαγγελματίες που εργάζονται σε αυτούς τους κλάδους μπορούν να χρησιμοποιήσουν στρατηγικές μάρκετινγκ υπηρεσιών για να αυξήσουν την αναγνωρισιμότητα της επωνυμίας τους, να δημιουργήσουν δυνητικούς πελάτες και να καθιερώσουν την αυθεντία τους. How services marketing differs from product marketing; Clearly both follow basic marketing principles. However, they have some differences. Some of the key differences between these two marketing strategies are: 1. Ενσώματα προϊόντα έναντι άυλων υπηρεσιών Τα υλικά προϊόντα είναι ευκολότερο να προωθηθούν και να αγοραστούν από ό,what intangible services. They can be advertised more easily as their features and how they work can be seen. On the other, οι πελάτες είναι πιο δύσκολο να κατανοήσουν και να καταλάβουν την αξία μιας υπηρεσίας καθώς είναι άυλη. Σε αυτή την περίπτωση το μάρκετινγκ υπηρεσιών εστιάζει στους ανθρώπους που παρέχουν την υπηρεσία και στη δημιουργία σχέσεων με πιθανούς πελάτες. Ζητούμενο είναι η οικοδόμηση εμπιστοσύνης που θα οδηγήσει σε πωλήσεις. 2. Εξατομίκευση Σε αντίθεση με τα προϊόντα που συχνά σχεδιάζονται μονόδρομα και πωλούνται σε πελάτες ως έχουν, οι επιχειρήσεις υπηρεσιών μπορούν να προσαρμόσουν τις υπηρεσίες τους για να ανταποκρίνονται στις μοναδικές ανάγκες του κάθε πελάτη. For example, a company that offers digital marketing services chooses which platforms to focus on depending on the needs of each client. Για να προωθήσει αυτή τη δυνατότητα εξατομίκευσης θα πρέπει να τονίσει ότι βασικός στόχος της είναι η διερεύνηση των αναγκών, of possibilities, των δυνατών και αδυνάτων στοιχείων των πελατών της ώστε οι υπηρεσίες που θα τους προσφέρει να ταιριάζουν απόλυτα στο προφίλ τους. 3. Ιδιοκτησία Όταν ένας πελάτης αγοράζει ένα προϊόν, it belongs to him. This means that he can continue to use it for as long as he wishes or for the life of the product. He can also resell the product if he wishes. Nevertheless, when a customer purchases a service, the business that provided the service still retains the employees, skills and know-how. Product marketing focuses on why a customer wants to own an item. Service marketing focuses on branding, the dynamics and know-how of the business. Για παράδειγμα μια επιχείρηση που παρέχει προσωπικές συμβουλευτικές υπηρεσίες μπορεί να τονίσει την ενσυναίσθηση, την εκπαίδευση και τον επαγγελματισμό του προσωπικού της για να ενθαρρύνει τους πιθανούς πελάτες να προγραμματίσουν μια συνεδρία μαζί τους. 4. Εμπιστοσύνη Οι πελάτες που δεν είναι ευχαριστημένοι με ένα προϊόν μπορούν να το επιστρέψουν. Αντίθετα οι πελάτες που δεν είναι ευχαριστημένοι με μια υπηρεσία δεν μπορούν να την επιστρέψουν αφού την έχουν χρησιμοποιήσει. Αυτός είναι ο λόγος για τον οποίο το μάρκετινγκ υπηρεσιών επικεντρώνεται σε μεγάλο βαθμό στην οικοδόμηση εμπιστοσύνης με τους πελάτες και στην παροχή εξαιρετικής εμπειρίας πελατών. Οι επιχειρήσεις που βασίζονται σε υπηρεσίες θέλουν να διασφαλίσουν ότι οι πελάτες τους είναι ευχαριστημένοι, ώστε να συνεχίσουν να αγοράζουν υπηρεσίες από αυτούς. Example: A salon that hires kind and talented hair stylists can increase the number of happy customers. Αυτοί οι πελάτες όχι μόνο θα ξαναέρθουν στο κομμωτήριο αλλά και θα επικοινωνήσουν τη θετική τους εμπειρία στον κύκλο τους. The recommendation they will make to others is, όπως έχουμε αναφέρει πολλές φορές…

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