Marketing Archives

How to Make Business Cards a Powerful Marketing Tool

Marketing, NFC Technology, SalesBy Wilma 20/09/2022

We assume that you already have printed business cards for your business. No; You should probably print tomorrow itself! But before you do, read this article to create business cards that will not only stand out, but will also be a very powerful marketing tool for your business.. You may not have thought about it, but business cards can influence the way customers think(or potential customers) for you. You even have the ability to reach your customers more than you think! Let's start from the beginning.... How business cards can help boost your business's marketing strategy; Business cards are a great tool in your pocket that can work in a number of ways. Promote your business, your values, your aesthetics. It can establish not only a good first impression but is also a strong reminder of your brand long after you and the recipient have parted ways.. If you consider business cards as something standard and just a “necessary” element or leave them completely out of your business strategy, you will potentially pass up a great marketing opportunity. So what are the benefits of business cards and why you should always have some on you They'll remember you long after the meeting is over, the conversation, the work you did. Let's say you're at an event and you're having an interesting conversation. At the end, you give the elegant, your personal business card and tell them you want to stay in touch. You may have won a future customer, that's why he doesn't know where to find you; You will exude professionalism. Giving someone your personal business card is simple, but it adds to the overall impression you leave and establishes you as a person who takes their work seriously. You will always be ready to seize opportunities. Sometimes important networking opportunities happen when we least expect them. Imagine this: you just started an interesting conversation in the cafe queue while waiting for your coffee. After five minutes you find that you are talking to your ideal customer, whose coffee is ready and he is about to leave. It wouldn't be a shame to have him in front of you and not give him your business card; Your brand is strengthened. As mentioned above, in addition to the convenience of having your contact information readily available, business cards can play a role in enhancing your brand. All, from the aesthetics of the card to the details included (more on that below), they help your brand get known. The tips below will give you a good idea of what to do, what your cards should look like and how they will reinforce your brand. 1. Give business cards a creative look that won't go unnoticed Creativity surprises everyone and is appreciated from all sides. The same logic will apply to business cards. If you display the classic elements(name, phone etc) to your card in a unique way, it will impress everyone! You can give them creative textures with the help of a number of different techniques such as embossing or pressing letters. Color is also a critical element seen in a business card. The contrast of the colors used on your card should be such that all necessary elements are clearly visible. While the most important elements should stand out. Therefore, when you select the card you want, do a test print if possible or print as few cards as possible so that if you are not satisfied you can reprint. As for the color palette, your color scheme should be consistent across your site, in your advertising material and clearly also on your business cards. 2. Combine appearance and functionality As we said, your card must stand out. But don't get carried away! Your priority should be functionality. To provide sufficient information with an attractive visual design, unique style and readability. And all this in the limited space of your card. If you are able to include all these items, what will stand out is your attention to detail and is a testament to unequivocal professionalism. In this way the neat ones, creative, business cards serve as an effective tool to enhance your business's marketing strategy. Such a business card automatically becomes a means of communication for your business that can lead to sales and not the card in the waste bin. Read also:Customer satisfaction: The A and the Z for small businesses 3. Include testimonials(customer testimonials) We've mentioned many times how powerful a marketing tool testimonials are from other customers who have used your product or service and wanted to share it. Almost everyone looks for reviews and ratings before buying something, before going to a restaurant etc. In fact, many times customer testimonials determine the completion of a sale while they certainly increase trust in your business and bring you closer to the customer. Clearly in the very small space available on the card it is impossible to include many comprehensive reviews. They don't fit either and visually it won't give a nice result. So pick one or two testimonials and a sentence from each. 4. Include your e-mail Whether you are sending invoices or doing other transactions with your target market(eg sending products), be sure to include your card. You can ask your loyal suppliers or customers if they can deliver your business card. This strategy is effective for both consumers and B2B transactions(Business to Business). You can also place business cards at various businesses and locations, preferably where your ideal audience might frequent, such as in grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities that can get your business cards in front of your target audience. Read also:18+1 questions to discover the Ideal Audience…

What is NFC marketing and why your business needs it immediately

Marketing, NFC Technology, Focus, AccommodationsBy Wilma 05/09/2022

The,the newest and most innovative in the field of marketing goes by the name of NFC marketing. Chinese; Not at all! You know NFC technology well and use it even if you don't know what you're talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone. But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in. Learn how to use it as it's evolving rapidly and you'll be one step ahead of the competition. What is NFC technology? (Near Field Communication); NFC stands for “near field communication”. This technology allows two devices or a device and a physical object to communicate without having to set up a previous connection(eg turn on bluetooth). These devices can be smartphones, tablet, PC, smart posters, smart signs etc. Communication takes place through a magnetic field created between a chip and an NFC-enabled device or devices. NFC technology enables the seamless exchange of information with close-range connectivity. NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing to provide a richer and more interactive customer experience. What is NFC Marketing?; NFC marketing is a marketing channel that uses NFC technology. As we said, NFC technology was designed to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them.. NFC marketing is one of the most seamless ways to exchange information, because unlike WiFi it does not require the consumer to connect the smartphone to the source himself. It can be used in different ways and different campaigns can be created. also ,when a campaign or any of the information changes, the changes required are done electronically, e.g. on the landing page so you save yourself the trouble, time and money! Let's see with a simple example what NFC technology is, how it works and how you can take advantage of it: 1. Embed NFC hardware NFC hardware comes in many forms. Let's take NFC tags and stickers for example. These NFC stickers can be stuck on posters, labels, shop windows and tickets. An impressive graphic, often accompanied by a clever caption, encourages consumers to swipe their mobile device over to see the encoded information. 2. You are creating a landing page. When the user passes their mobile phone over the sticker or NFC tag they should be directed to a landing page so that the information appears on their screen. This landing page is quickly and easily created on your site. You could also create contact forms or summary information on other platforms as well. 3. One-click delivery of information Your NFC marketing campaign is ready! The information is displayed on the screen of the user's mobile or smart device. The best; You can create as many campaigns as you want, wherever you want. In products, on posters, in your storefront, in your product catalog. Ideas for NFC marketing NFC marketing to increase traffic: 1. Turn any ad into an interactive experience Use NFC on signs near your store, bus and subway banners so that those who see them dive deeper into your ad. Give them a wow experience! Allow consumers to access more detailed product information, video, to find shops nearby, navigate to the business site and connect to your social media with a single tap. 2. Replace your traditional business cards with NFC business cards You may have your website address printed on your business card, but how many type it to enter?; also, how many register your phone from your card to their phone contacts; Probably no one! Now with NFC technology, your site can be displayed directly or your phone can be registered. We have written all the advantages and functions of NFC cards in detail here: NFC business cards: What it is and why your business needs it NFC technology to boost engagement: 1. Connect customers to a customer loyalty program Leverage NFC to enroll customers in a loyalty program. You can credit them with points, to earn coupons or discounts from joining the program. For example, even if you have a coffee shop and want to give your customers an offer: For each 6 coffees taken by each other. You can give them paper cards where you put a stamp each time they get a coffee until they complete 6 stamps. Or you can do something spectacular: Place an NFC device where the customer, passing his mobile phone over it, will automatically register the coffee in an application of your store. Innovative; 2. Customers see instant reviews and ratings of your product/service One of the major differences between online and physical shopping is access to reviews and ratings. Allow consumers to read reviews of your products or services with a single tap. We have said many times how a spontaneous, a review from someone is the most powerful selling tool. That is why it should appear in front of the potential customer. This not only improves the shopping experience, but you may also receive additional positive reviews for your product. 3. The customer can instantly see the information about a product One of the most obvious but also the best use cases of NFC is tap-to-learn. You could give access to the ingredients of a dish, educational videos, warranty cards, product description and the list is endless. 4. Design smart fitting rooms Allow shoppers to interact with the stickers or tags of the items they are interested in trying on. Maybe a little more organization is needed here but it's all in one place. To improve the experience, you can…

NFC business cards: What they are and why your business needs them

Marketing, NFC Technology, SalesBy Wilma 27/08/2022

Perhaps you are hearing about NFC cards or NFC technology for the first time. But if you have a business, it's a good idea to get informed immediately because NFC business cards are the future! Who hasn't had a technician's card somewhere in their wallet, a doctor and in general a professional; From traditional printed cards to state-of-the-art electronic cards, business cards have shaped the way business owners communicate with their customers. Today electronic cards are the most advanced form of communication. If you have no idea what NFC cards are, read this article to find out. What are NFC business cards?; NFC is an acronym for Near Field Communication. We could translate it as proximity communication technology. NFC is a wireless technology that uses radio frequencies to communicate with devices inside 4 cm or less. We may not know it but we use this technology very regularly when we swipe our card to pay at a POS. NFC business cards use this technology. It is a type of business card that communicates with a device, often a smartphone, in close distance. These cards are used to direct customers to your business information, such as your contact details, your website, the registration forms etc. He can tap an option to call you, to send a text message, to download your application etc. An NFC business card has a chip installed in it to send information to the reader(usually smartphones) within range. The chip has a small memory size and only holds a small amount of information. NFC business cards often require an NFC app. This application allows you to program the card and change your information as often as you like depending on your needs. The good thing is that you don't need to be tech savvy. Programming your business NFC card allows you to control what information you want users to see. You can program the information even on cards that you have already dealt. So you don't have to worry about the recall, for changes or the reprinting of other cards with different information. How to use the NFC business card; According to the above, NFC business cards use wireless technology to communicate with a nearby device. The following steps show how to use an NFC card to transfer data: Step 1. Get your NFC business card and place it within range of your NFC-compatible phone, through an application. You can place it on the bottom of the smartphone. Step 2. When the NFC card is detected, the action you have programmed will appear on the smartphone. In this case, the information stored on the NFC card will be automatically transferred to the smartphone. Read also:18 smart ways to promote your business online Why your business needs NFC business cards; NFC technology though pre-existed, became quite famous during the pandemic, when contactless transactions were routinely used. The technology is so easy to use that in addition to payments it has started to be used more in other areas such as NFC cards in the business area. Companies have invested and are investing in different technologies to better communicate and network with their target audience., especially when everyone is trying to obey social distancing regulations due to the pandemic. One way to do this is through NFC business cards. Many companies are now doing away with the old regular paper cards and switching to the modern NFC technology. Now, you might be wondering why and if a business needs to replace conventional classic cards with NFC cards. NFC business cards have their own advantages over other business cards and we explain what they are: The benefits of business NFC cards for a business are: They save time with NFC business cards, nothing more needs to be typed, such as someone registering your phone number in their contacts. Simply hold the card within range of your NFC-enabled smartphone and information is captured by the device quickly and easily. They save money Regular business cards are made of paper and therefore less durable. When they are destroyed you must discard them and reprint other cards. From the other side, NFC business cards are made of durable plastic and have a longer lifespan. In addition, you can change the information passed on the card and not print a new one if you want to change something. Therefore, you save the resources needed to reprint paper cards. Read also: Website ή Social Media; What should I choose for my business?; They are flexible An NFC business card has a microchip embedded inside. This microchip is programmed according to your needs. Therefore, if any information changes or you want to pass something extra, you don't need a new card. They are more attractive NFC cards look like the payment cards we all know and the company's logo can be printed on them. The general appearance of an NFC card is impressive. This makes potential customers or existing customers create a good impression of your company. It shows that you are in the know and follow the technological developments. It's hard to ignore such impressive cards! They allow for easy contact addition When you give someone your business card, he will immediately add your contact information to his phone; Probably not! And there's no guarantee that the information printed on your card will ever make it to his phone. As we mentioned with an NFC business card your contact information can be instantly transferred to a compatible smartphone and your phone is added directly to contacts. So there is no risk of losing your details if you lose your card. You can even include a photo of yourself, to make it easier for potential customers to remember you. You can include a map with your address That you will give a customer your address, does not mean that he will write her or…

Email marketing: 7 strategies to increase your sales

Marketing, SalesBy Wilma 19/08/2022

Every year the number of email users is increasing at an amazing rate. It is expected that by the end of it 2022 there will be over 4,2 billions of users. What these numbers show, except that email is one of the best ways to communicate, is that email marketing is still a very, very, very effective way of reaching potential customers, αν όχι απαραίτητος για μια ολοκληρωμένη στρατηγική marketing! Considering the fact that there are over 293 δισεκατομμύρια email που αποστέλλονται καθημερινά, it is unnecessary to ask the question whether email marketing will be effective for your own business. But how can you in an ocean of emails, make your business stand out from the crowd and get more sales; They follow 7 ways to use email marketing to boost your sales: 1. Κάντε το πιο προσωπικό Δεν υπάρχει αμφιβολία ότι η εξατομίκευση email είναι μια εξαιρετική τακτική που έχει αποδειχθεί ότι έχει εκπληκτικά οφέλη στις καμπάνιες αλληλογραφίας. Σύμφωνα με έρευνα την Invesp, compared to non-personalized ones, personalized promotional messages have 29% higher unique open rates. The benefits go even further. Μια άλλη έρευνα της Epson αναφέρει ότι το 80% των πελατών είναι πιο πιθανό να αγοράσουν από μια επωνυμία που παρέχει μια εξατομικευμένη εμπειρία. Read more here too:What is UX design and why is it important for small businesses?; But although it's great to get close to your customers, πρέπει να προσέχετε να μην ξεπεράσετε κάποια όρια. The use of the short name is legal(depending always on the ideal client). Η υπερβολική χρήση του μικρού ονόματος όμως μπορεί να φανεί ενοχλητική και μπορεί αυτό να βλάψει τη φήμη σας. Εδώ μπορεί να βοηθήσει πολύ η ύπαρξη μιας βάσης δεδομένων των πελατών. For example, another personalization option is to use general user data, such as date of birth. For example, you can send wishes to your customers on their birthday along with a specific offer for them due to the day. Μια έρευνα της Experian διαπίστωσε ότι τα email γενεθλίων παράγουν 342% higher revenue per email, 179% higher unique click rates and 481% higher conversion rates than promotional emails. This seems like a very good reason to include personalization emails in your business email marketing strategies, correctly; Using custom data can help you create more custom campaigns. Να θυμάστε ότι η εξατομίκευση είναι κάτι περισσότερο από την απλή αναφορά του ονόματος κάθε πελάτη στο email. There are many other ways to do this and it's up to you to test and see which option works best for your email list.. 2. Χρησιμοποίησε έναν σύντομο και ενδιαφέρον τίτλο Το 47% των παραληπτών email ανοίγουν την αλληλογραφία μόνο με βάση τον τίτλο. After all, if you think about it, it's the first thing anyone sees, perhaps before even seeing the recipient. First lines are extremely important to the success of your email marketing campaign. The statistics show that it is not only the content of the topic but also how big it is. Research basis the email titles with 6-10 λέξεις είναι αυτές με το υψηλότερο ποσοστό ανοιγμάτων. Επίσης πέρα από σύντομος και περιεκτικός θα πρέπει οπωσδήποτε να τραβάει το ενδιαφέρον. For example, τίτλοι με την αίσθηση του επείγοντος ή της αποκλειστικότητας δίνουν υψηλότερα ποσοστά ανοίγματος. And why would anyone open your email if it doesn't interest them, motivation or curiosity; As you can see it all starts with the title and it can be what determines whether the email is opened and read. As great as the message you want to convey is just as important as the headline. So the next time you write an email, spend a little more time on the subject line, if you want your campaign to be really successful. 3. Επιλέξτε την κατάλληλη στιγμή για αποστολή email Ο χρόνος είναι το παν όταν πρόκειται για το ποσοστό επιτυχίας των καμπανιών email σας. You are definitely aiming for an improved open and click rate, επομένως η σωστή επιλογή της ώρας είναι ένα στοιχείο στο οποίο πρέπει να εστιάσετε. An additional reason is that loyal users may want to engage with your content (share with friends or on social media etc.). With that in mind, θα πρέπει να χρησιμοποιήσετε όλα τα εργαλεία που μπορείτε για να προσδιορίσετε ποιος είναι ο καλύτερος χρόνος για αυτούς. There is no time to send; Υπάρχουν αμέτρητα εργαλεία αυτοματισμού μάρκετινγκ που μπορούν να σας βοηθήσουν να εκτελέσετε δοκιμές προκειμένου να βρείτε τον ιδανικό χρόνο για την αποστολή μηνυμάτων στους αναγνώστες σας. In return, αυτό θα εξοικονομήσει στην επιχείρησή σας άφθονο χρόνο και πόρους και θα σας επιτρέψει να εστιάσετε στις σημαντικές πτυχές της στρατηγικής μάρκετινγκ ηλεκτρονικού ταχυδρομείου σας. Track user stats and behavior to determine the right time to send. 4. Give away free stuff(freebies) Gifts can not only significantly increase the number of subscribers, αλλά μπορούν να αυξήσουν και το εισόδημά σας. You may be skeptical as to why you should give something away for free, αλλά αυτού του είδους το διαφημιστικό περιεχόμενο αρέσει σε πολλούς συνδρομητές και είναι πρόθυμοι να σας δώσουν τη διεύθυνση email τους σε αντάλλαγμα. The gifts, such as free e-books, αυξάνουν όχι μόνον τις εγγραφές στην e-mail λίστα αλλά και τα ανοίγματα email, so it also increases the success of your campaign. Επιπλέον τα δώρα κάνουν τους εν δυνάμει πελάτες σας να αισθάνονται ξεχωριστοί και ότι έχετε την διάθεση να ασχοληθείτε μαζί τους και με το πρόβλημα τους, so they are more willing to give their email. 5. Αποστολή email φιλικών προς κινητά Φανταστείτε να στείλετε ένα email στο οποίο δώσατε τον καλύτερο σας εαυτό και βγήκε εξαιρετικό. But the moment you open it on your phone, the images don't show up and the design looks bad. As a result, your subscribers cannot interact. This situation can seriously affect the success of your campaign. Οπότε θα πρέπει να έχετε πάντα στο μυαλό σας όταν δημιουργείτε ένα email να είναι…

Website ή Social Media; What should I choose for my business?;

Marketing, Social Media, Website/E-shop, SalesBy Wilma 13/08/2022

A question that many entrepreneurs may have is why they should make a website for their business since they already have social media and they may be doing well. So website or social media, social media ή website; Which will generate more leads; Which channel provides the greatest return on investment; Which channel will grow the business faster?; Lots of crazy questions, and finally which is the right one; The answer is…both! Διάβαστε αυτό το άρθρο και θα σας λυθούν πολλές απορίες σχετικά με το γιατί επιχείρηση σας θα πρέπει να έχει site αλλά και γιατί δεν πρέπει να παραμελείτε τα social media. Both are aimed at the growth and development of your business, όμως το επιτυγχάνουν με διαφορετικό τρόπο και έχουν διαφορετικά οφέλη. Let's briefly look at some features: Website ή Social Media; Website is your company's digital space, your online store and it certainly has many benefits: 1. Ένας ιστότοπος βοηθά να βρει κάποιος την επιχείρηση σας οργανικά στο διαδίκτυο Όταν συζητάμε Website ή Social Media και τον αντίκτυπό τους στη δημιουργία δυνητικών πελατών, one of the most important things to remember is that a website is how your company is found online. Almost it 90% of people use the internet to find even local businesses. If you don't have a website and don't maintain it properly, you lose the chance to be found online. Having a website means your business can through strategic search engine optimization (also known as SEO) to increase its online presence. Statistics show that the 53,3% of traffic, or more, του ιστότοπου προέρχεται από την οργανική αναζήτηση, therefore, if businesses pay close attention to SEO and organic search strategy, they can see incredible growth in their lead generation efforts. Strategies you can use for organic growth include;: Δημιουργία ενός ιστολογίου που παρέχει πολύτιμες πληροφορίες για το κοινό σας Στόχευση τοπικού κοινού μέσω τοπικών στρατηγικών SEO Επιλογή σχετικών λέξεων-κλειδιών για καλύτερη κατάταξη στα αποτελέσματα αναζήτησης Εάν εστιάσετε στη δημιουργία ενός ιστότοπου που είναι χρήσιμος, fast and can be found easily, you will get quality leads without even knowing it. Read this too:SEO friendly content, how to create and take off your site 2. Ένας ιστότοπος προωθεί τα προϊόντα/υπηρεσίες σας στο διαδίκτυο Μια άλλη κρίσιμη πτυχή ενός ιστότοπου είναι η ικανότητά του να προωθεί τα προϊόντα/υπηρεσίες σας ηλεκτρονικά. More and more people are now choosing to shop online, especially since the start of covid and after. The internet is an incredibly powerful tool for generating leads, .’ it and your services must be properly described and promoted on your website(the SEO we were talking about before). You can promote your services in many ways, but one of the most effective ways is to have a targeted landing page. A landing page is a web page that users will be taken to after clicking on a link. This link can either be in a marketing campaign or from organic search. You can also create landing pages that target specific locations (also known as geo-specific landing pages), in case your business has multiple locations across the country. Your landing pages should effectively describe what your services are and how they solve your audience's problems. A landing page should grab the user's interest, be simple to use and be specific in what the visitor should do. For example, θα μπορούσατε να δημιουργήσετε μια σελίδα προορισμού που περιγράφει τις υπηρεσίες σας και ενθαρρύνει τους δυνητικούς πελάτες να εγγραφούν στη e-mail λίστα σας ώστε να λάβουν μια ειδική προσφορά, such as a discount on their first order or a free e-book. The more effective your landing page is, the more conversions you will see. 3. Ένας ιστότοπος είναι ένα κρίσιμο μέρος της διοχέτευσης των πωλήσεών σας Να έχετε κατά νου ότι ένας ιστότοπος παίζει σημαντικό ρόλο στη διοχέτευση των πωλήσεών σας. What do we mean; Think of sales as a funnel(funnel). Your website guides users through the top of the sales funnel, through a process where they learn about your business and services, at the end of the sales funnel, where they convert and become customers. Users start at the awareness stage, στο στάδιο του ενδιαφέροντος και καταλήγουν στην αγορά μέσω αυτού του χωνιού. Γνωστό στο μάρκετινγκ και ως marketing funnel. Your site is a place where potential customers can learn about your services 24 hours a day, 7 days a week, 365 days a year. This makes it incredibly valuable to your sales process. 4. Ένας ιστότοπος βοηθά την εταιρεία σας να αποκτήσει αξιοπιστία Η αξιοπιστία σημαίνει πολλά για τους καταναλωτές στο σημερινό ψηφιακό τοπίο. Think about how much more positive a company creates on you when you see that it has a website. If a business looks trustworthy online, visitors to her website are more likely to trust her and convert into customers. Η δημιουργία αξιοπιστίας στο διαδίκτυο περιλαμβάνει τη δημοσίευση ενδιαφέροντος περιεχομένου όπως χρήσιμα άρθρα και βίντεο με οδηγίες.Όσο πιο πολύτιμες πληροφορίες παρέχετε, the more chances you have for better organic search engine rankings and a good reputation with your audience. also, users will trust you and return to your site again and again. Another way to establish your company's credibility is to feature customer testimonials and reviews. Positive reviews of your products and services show that other people have worked with you and were happy with the results. In fact, it has been proven that reviews are a very powerful tool as they often determine the final purchase decision. 5. Ένας ιστότοπος σάς παρέχει βασικά δεδομένα για την εταιρεία σας Ένας ιστότοπος παρέχει σημαντικά δεδομένα που είναι σημαντικά για το μάρκετινγκ της επιχείρησής σας. Data is critical to success in a hyper-competitive global economy. Όσο…

18 smart ways to promote your business online

Marketing, Social Media, Website/E-shop, SalesBy Wilma 27/07/2022

To survive and grow your business needs customers. In order to acquire customers, however, you will have to put your hand in and implement the plan for smart online promotion of. The good old days, this was a matter of choosing between a brochure, an advertisement in a local newspaper, local radio or television. But welcome to the digital world where promoting your business needs to be done online! So if you are struggling to find the best ways to promote your business, you came to the right place! In this article we will give you 18 smart ways to promote your business online for every budget: 1. Create a Google my Business account A google My Business account will allow you to be wherever Google is. Your business will appear in Google Maps results, in the local section of Google search results, as well as when someone types in your business name. You may have noticed how if you type a business name into Google or by doing a local search, on the right side of the search results, businesses appear. Why not find yours there too; As Google gets better at delivering its results to the user's location, the Google MyBusiness listing(which is also free) it should be your top priority. 2. Get a Website A website is essential in today's digital age, no matter how old or well-known your business is. Think about how many times you haven't searched online to find something you need(especially during the covid-19 era). Also think how much more professional someone looks when they have a site. Actually an updated site. A good business website serves as a tool for online promotion in itself. It tells the story of your business and,what do you offer, provides contact information and reflects your brand's personality and distinctive features. End, is essential for an effective online advertising campaign since lies are especially bad- is the best way to promote your business online! For example, when you run ads on social media, you need some landing page, which is on your site. also, you can use website statistics to see which strategies work best and get valuable insights about your audience. Although there are completely free solutions to create a website, you will almost inevitably be led(and you will do well) on some form of paid site, if you are serious about promoting your business. 3. Search Engine Optimization(SEO) SEO is another way to promote your business online smartly and for free. We have previously written about’ this: SEO friendly content, how to build it and get your site off the ground SEO is a set of practices that put your business in Google's ranking algorithm. Simply put, when someone does a Google search related to you, SEO enables you to rank in the search results for free. SEO is not just a tactic, but several tactics together that work collectively to improve the site's ranking. also, because Google has great results based on location, you have just as many opportunities to appear on the first page of Google locally – without spending a penny. It is enough to have a website and to have it optimized for search engines like Google. What SEO tactics help your online business in a nutshell: Add related keywords (based on industry and location) at specific points on the website(articles, descriptions). Regular production of high quality original content. Descriptions in the photos. Maintaining high page load speeds and website security. When your business ranks high in the results, Google essentially promotes it organically(i.e. free) for you—to those looking for what you have to offer. 4. Create a blog We mentioned it before. The content of a blog(blog) it's such an important driver of SEO that it really deserves its own category as yet another way to smartly promote your business online. You can create some useful posts, educational and interesting content, using keywords around questions and terms that your business's ideal customers are searching for on Google. The more content you produce targeting specific keywords, the more opportunities you create to appear on the first pages of search engine results. You can create articles about: How-to and educational posts relevant to the subject of your business Questions and answers your audience might have or a written interview with an industry expert Your perspective on a topic as an expert in your field Customer testimonials or case studies Through articles you share your knowledge and establish authority in your field. When someone finds the answers they are looking for on your site, then he will return again and again as he has found an authentic source of information. This builds trust in your business. When he needs your products or services, he will definitely become your customer! 5. Share your content A blog with posts that show expertise, your accessibility and desire to help your audience is the perfect tool to promote your site. But it is not enough to simply write them and wait for Google to discover you. Share your content on social media, through electronic press releases, through e-mail marketing. Even better, if you produce original and great content that can be shared by others, it can be noticed by reputable websites who will reproduce the article or who will mention your website in theirs. This is in addition to getting your brand known, it gives you valuable links that get you higher in Google search results. 6. Use Google Ads While SEO is one of the best marketing strategies, it's a long-term strategy that can take weeks, months even years to start seeing results. For more immediate exposure and if you have the budget, Google Ads is the best way. Google Ads advertisements…

Digital marketing for service businesses; What to watch out for and what to avoid!

Marketing, ServicesBy Wilma 20/07/2022

Not using digital marketing, or Greek digital marketing, for your business it's like kicking its future and viability! Yes, even you who have a service business must use digital marketing! Read this article and you will understand why! We will not focus on how important digital marketing is for businesses as we take it for granted, so we get straight to the point. Digital marketing is an amazing way to reach and connect with potential customers, and service-based businesses are no exception to this rule. Υπάρχουν επαγγελματίες που μπορούν να προσφέρουν τις υπηρεσίες τους ηλεκτρονικά. Like for example life or business coaches, web developers, business consultants and even nutritionists. Έτσι το ψηφικό μάρκετινγκ διευρύνει ακόμα περισσότερο το πεδίο δράσης και το επεκτείνει πέρα από συγκεκριμένα γεωγραφικά όρια. On the other, even if physical presence is required, digital marketing sets you apart from the competition, it builds relationships with prospective clients and establishes your authority. For example, a home health aide who helps people who need nursing or medical service can find clients and even build a loyal customer base over time with an effective marketing plan. So let's see where you should base and how to use digital marketing if you have a service business to get the maximum benefits: 1. Δημιουργία περιεχομένου Το περιεχόμενο είναι η βάση για οτιδήποτε στον κόσμο του μάρκετινγκ. After all, the expression did not come out by chance “Content is king”. Content marketing is about creating and publishing valuable information. Through valuable content you can attract the attention of new customers, to help and provide information to existing customers, to open a channel of communication and connect with them. In addition, it establishes authority in your field and sets you apart from the competition. You should provide your target audience with useful tips, guides or even other interesting facts about the services you offer. How can someone use this information and how will it improve their daily routine and life; You don't know how to start; Think about what problems and questions your existing customers have, answer them and share them on your channels(social media, blog etc.) 2. Φτιάξε το site σου Θεωρούμε δεδομένο ότι σε ένα κόσμο που περιστρέφεται γύρω από την τεχνολογία θα πρέπει να έχει site η επιχείρησή σου. Yes, even if you are in the service sector! Your site is your store, your shop window, your identity. It is the way for someone to see it online “office” or the “shop” yours. Μέσω του site μπορείς να δώσεις πληροφορίες για το ποιός είσαι, what are you doing, what services you provide but also show samples of your work. Επιπλέον ένα site δίνει άλλη βαρύτητα και κύρος στην επιχείρηση σου καθώς δείχνει επαγγελματισμό. We have talked in more detail about’ this in the article: Website vs Social Media: Why your business needs a Website 3. Χρησιμοποίησε τα Social Media Το μάρκετινγκ μέσων κοινωνικής δικτύωσης(social media marketing) is yet another digital marketing strategy you can use to promote your business. Perhaps we don't even need to analyze how important the social media presence of any business is. Posting on social media is an easy and effective way to increase your visibility, to gain a new audience, communicate your knowledge and authority and present your services. Social media marketing has gained tremendous popularity in recent years. Service-based businesses can share information about their services with customers at any time, wherever they are. You may be wondering “What should I post?; I have no products!”. Start sharing your knowledge and giving information about your services. It can be a “How to…” , any tips, some advice, some news in your field. You can do it by post, video, story, tweet, live depending on the medium. The pool of options is really large. If you haven't put your business on social media, put it now! Be careful though! You should not focus on selling your services. Nobody wants to be sold a revelation. Secondly, you should be consistent. A post every fortnight doesn't make a difference! 4. Search Engine Optimization(SEO) You may have heard how important SEO is(Search Engine Optimization). Search engine optimization (SEO) is another digital marketing service that service businesses can benefit from. Search engine optimization is a set of factors that rank your site higher in search engines and increase traffic. Google, just like any search engine, scans the content of your site, searching for keywords, content relevance, as well as some other factors to be able to categorize it. When someone does a Google search these results appear. Obviously the goal of every business is to appear as high as possible in the search results, as very few will pay attention to the 2nd and 3rd page results. So be sure to use keywords strategically, to include a blog on your site, regularly check the loading speed of your website. These are just some factors. You can read more here: SEO friendly content, how to create and take off your site 5. Χρησιμοποίησε το e-mail marketing Το μάρκετινγκ μέσω ηλεκτρονικού ταχυδρομείου(e-mail marketing) is another service that can help you dynamically and effectively in the world of digital marketing. According to research, email marketing has a much higher conversion rate(hence sales) than any other marketing technique. Because this; Γιατί όσοι είναι εγγεγραμμένοι στην e-mail λίστα έχουν ήδη ενδιαφερθεί για την επιχείρηση σου. Η απόκτηση αυτών των e-mail θα πρέπει να είναι από τις βασικές επιδιώξεις της επιχείρησης σου. Αυτό μπορείς να το πετύχεις με τη δημιουργία μιας φόρμας εγγραφής στο site σου. Μπορείς να μοιρασεις αυτή τη φόρμα στα social media της επιχειρήσης…

The ultimate social media guide for small businesses

Marketing, Social Media, SalesBy Wilma 11/07/2022

Surely it has crossed your mind how to develop your business you need to have an active presence on social media. You are not wrong! But you have no idea what to do; This social media guide will help you grow your business step by step. They exist now 4,2 δισεκατομμύρια ενεργοί χρήστες μέσων κοινωνικής δικτύωσης—σχεδόν διπλάσιοι από ό,what just five years ago. These users pass on average 2 hours and 25 λεπτά σε κανάλια κοινωνικής δικτύωσης κάθε μέρα. These almost 2,5 hours offer an incredible opportunity to: Xτίσετε την αναγνωρισιμότητα Αυξήσετε την κίνηση στον ιστότοπο σας Χτίσετε το κοινό σας Χτίσετε σχέσεις με τους πελάτες σας Καθιερώσετε την αυθεντία σας Αυξήσετε τις πωλήσεις σας Και αυτά είναι μόνο μερικά. While you are sure that social media is necessary, έχετε πελαγώσει και δεν έχετε ιδέα πώς και από πού να ξεκινήσετε. Absolutely normal! We were not social media experts yesterday, nor do we have the budget as small businesses to hire someone to deal only with this part! Με αυτό το άρθρο θα σας βοηθήσουμε να αναπτύξετε τα social media της επιχείρησης σας βήμα βήμα Οδηγός social media για μικρές επιχειρήσεις: 1. Ξεκινήστε με ένα σχέδιο Είναι εύκολο να ξεκινήσετε να χρησιμοποιείτε τα μέσα κοινωνικής δικτύωσης για επαγγελματικούς σκοπούς. We all use social media in our daily lives, so there is a comfort level with the tools. It costs nothing to create a Facebook page for your business, start posting on Instagram or create a Twitter presence. Αλλά προτού ξεκινήσετε, remember: every good business strategy starts with a good plan. Yes, μπορείτε να χρησιμοποιήσετε τα social media δωρεάν. Αλλά ο χρόνος και η προσπάθεια που απαιτείται εξακολουθούν να αποτελούν επένδυση στην επιχείρησή σας. Without a plan, δεν έχετε ξεκάθαρο στόχο για αυτό που προσπαθείτε να πετύχετε. Αυτό σημαίνει ότι δεν υπάρχει τρόπος να γνωρίζετε εάν λαμβάνετε απόδοση σε αυτήν την ‘επένδυση’ και επίσης δεν μπορείτε να οργανώσετε το περιεχόμενο ή τις διαφημίσεις σας αποτελεσματικά Αφιερώστε χρόνο για να δημιουργήσετε ένα σχέδιο μάρκετινγκ για τα social media εκ των προτέρων. Μια στρατηγική social media, that is, που είναι απαραίτητη αν θέλετε μια επιτυχημένη παρουσία στα social media. Here are some tips to get your business social media strategy right. Θέστε στόχους για την επιχείρηση σας και στόχους για τα social media Δημιουργήστε στόχους που ακολουθούν το πλαίσιο SMART(Specific, Measurable, Αttainable/ Acceptable, Relevant, Time-bound). Θα πρέπει δηλαδή να είναι συγκεκριμένοι, measurable, feasible, relevant and timed. Base your goals on metrics that will have a real impact on your business. For example, you could target how many followers you want to reach by the end of time(always with realistic numbers). Κάντε έρευνα ανταγωνισμού Πώς χρησιμοποιούν οι ανταγωνιστές σας τα social media; What do they post?; Find a successful business in your industry, follow her and get ideas. Caution, getting ideas does not mean copying. Θέλετε αυθεντικό περιεχόμενο προσαρμοσμένο στα δικά σας μέτρα. A competitive analysis can help you learn what works and what doesn't for other businesses like yours. Αξιολογήστε τις προσπάθειες σας Εάν χρησιμοποιείτε ήδη μέσα κοινωνικής δικτύωσης, τώρα είναι η ώρα να κάνετε ένα βήμα πίσω και να αξιολογήσετε τις υπάρχουσες προσπάθειές σας. Δείτε τι λειτούργησε καλύτερα, τι προτιμά το κοινό σας και δώστε βάση εκεί. Δημιουργήστε ένα ημερολόγιο δημοσιεύσεων Στο χαώδη κόσμο των social media η οργάνωση είναι το A και το Ω. A social media calendar to organize what to post and when will free your hands and save you valuable time. What content to post; Try starting with the rule 80-20. use it 80% of your content to update, educate or entertain your audience. Use the rest 20% για να προωθήσετε την επωνυμία σας ή να πουλήσετε τα προϊόντα σας. It's a rule that works quite well for both large and small businesses. 2. Αποφασίστε ποιες πλατφόρμες είναι κατάλληλες για εσάς Μην κάνετε υποθέσεις σχετικά με το πού ξοδεύει το κοινό σας το χρόνο του στο διαδίκτυο.Το ένστικτό σας μπορεί να σας πει ότι εάν στοχεύετε το Gen Z, you should skip Facebook and focus on Instagram and TikTok. But data shows that almost a quarter of Facebook users are of age 18 to 24 years. If you are selling to baby boomers(ages above 60), social media may not seem like a No.1 priority. But it should be! Facebook and Pinterest are the top social networks for boomers. Adults over 65 year-olds are Facebook's fastest growing audience segment. Οπότε καταλαβαίνετε ότι θα πρέπει να έχετε βρει το ιδανικό σας κοινό και σε ποιον απευθύνεστε. If not, read on:18+1 questions to discover the Ideal Audience of your business. also, see statistics and ask your customers which platforms they use. Get an idea about the age and demographics of those using social media: The fact that you will start from one platform does not prevent you from trying some others in the future. Μπορείτε να χρησιμοποιήσετε διαφορετικά κανάλια κοινωνικής δικτύωσης για να προσεγγίσετε διαφορετικά είδη κοινού ή για να επιτύχετε διαφορετικούς επιχειρηματικούς στόχους. The average internet user has 8,4 λογαριασμούς social media, so there is a lot of scope to move. A basic requirement is to be able to be consistent in your posts on the social networks you use. 3. Γνωρίστε το κοινό σας Ένας λόγος που η χρήση των κοινωνικών μέσων για επιχειρήσεις είναι τόσο αποτελεσματική είναι ότι μπορείτε να στοχεύσετε το κοινό σας. You just have to find it first, as we said, what is it. Ξεκινήστε συγκεντρώνοντας δεδομένα για τους τρέχοντες πελάτες σας. Subsequently, μελετήστε τα στατιστικά των μέσων κοινωνικής δικτύωσης. You will soon begin to understand who is interested in your business and who is interacting with you online. Αφού ορίσετε το κοινό σας, you can create buyer personas(buyer persona), which will help you understand the best ways to speak to your audience. Read this too:Πώς να χτίσεις το ιδανικό κοινό για την…

Customer satisfaction: The A and the Z for small businesses

Marketing, Services, SalesBy Wilma 29/06/2022

Customer satisfaction is important for any business, but it is essential for small businesses that want to grow. But what exactly is customer satisfaction?; What to watch out for; Where to emphasize; Why it is so important; You have these questions; Then read below to be solved, but also to give a big advantage to your business. You may think that if you give a quality product at a reasonable price you will be ok. But let's not laugh, how many similar products are available at also reasonable prices; Not to mention the even lower prices that big players can give. How can you then stand out from the competition and not only make your business viable but also grow it?; Εδώ έρχεται το κλειδί: Priority in customer satisfaction! Think about your most recent negative customer service experience. Become a repeat customer; Recommend the product or service to others; The, you warned them to stay away from the company; Now, think about the last time you had good customer service. You told no one else about your positive experience; Have you bought again from this company or will in the future; You recommended it to acquaintances and friends; Simple;…Almost! Satisfied customers are returning customers and often bring more customers with them! For small businesses that want to grow, Customer satisfaction is king. What is customer satisfaction; Customer satisfaction is a measure of how customers feel about their experience with you and your business.. They are happy with your product or service; They feel valued throughout the process; If you have an online business it is easy to navigate your site; Issues are resolved quickly and politely; Along with factors such as price and product, η εμπειρία-ικανοποίηση πελατών αποτελεί ουσιαστικό παράγοντα διαφοροποίησης της επιχείρησης. Η σταθερή ικανοποίηση των πελατών δημιουργεί πιστούς πελάτες. Loyal customers can become supporters of the business. For you, this means more customers and more profits. Why customer satisfaction is important for small businesses; More customers and more profits sounds great, especially for small businesses. No; So how does customer satisfaction help you achieve these results?; 1. Customer satisfaction is a top indicator of customer loyalty. When one experiences satisfactory customer service, is much more likely to return to your business in the future. Studies show that even a small increase in customer satisfaction can dramatically increase customer loyalty. Work on improved customer service in a few simple steps. Listen to your customers' needs and pain points. Make sure the service you provide is fast and convenient, including customer service self-help and troubleshooting. Show empathy with your customers, apologize for problems and find a satisfactory solution. Train your employees in customer service. As a small business, you have an advantage in terms of customer satisfaction. You are considered more authentic and polite and you are closer to your customers. You are not an impersonal business, you are the people behind it. Use this advantage to personalize the customer experience and increase their loyalty as much as possible. Meet the people who buy your products and services. Tell a story of your company that resonates with your audience and its values. Check after purchase to see if they have any questions or complaints. Include a handwritten note in your package. Try some new ecommerce strategies. Create loyalty programs for frequent customers. If it is possible, send discount codes or small gifts. Leaning on relationships, you will exceed expectations and gain loyal customers. These are some ideas that we will analyze below. 2. Customer satisfaction increases customer retention and loyalty. On the path to becoming loyal customers, people go through the customer life cycle. Constantly satisfied customers reach the retention phase. Customer retention saves money. Attracting a new customer can cost five times as much as retaining an existing one. Research by Bain & Company shows that the increase in customer retention rates by just 5% increases profit by 25% to 95%. For small businesses, this increase may mean the difference between survival and prosperity. Some happy customers even get to the final stage – The dedication. These supporters are really enthusiastic about your brand. They write great reviews on the internet, recommend your business to others and shop with you again. Both retention and dedication generate profit, providing an excellent incentive to keep customers satisfied. 3. Customer satisfaction maximizes customer lifetime value. Customer Lifetime Value is the amount of money you can expect to earn from a customer during your relationship.. Factors for calculating customer lifetime value include the average order value, the average purchase frequency and the average lifespan of the customer. It is natural for satisfied customers to spend more money, buy more often and stay with you longer. Therefore, Customer satisfaction priority maximizes the life of your customers. For small businesses, the lifetime value of each customer is even more important. Remember to use your advantage to build deeper relationships. Understand your customers' goals and step up your efforts to achieve them. Customers who feel valued provide added value to your business in return. 4. Customer satisfaction differentiates your business. With increased competition in almost every industry, business diversification is of great importance. Customer experience, service and relationships are key factors in brand differentiation and as we said is the advantage of small businesses. When people like you and have consistently positive experiences with you, your business stands out from the rest. Quality and price are more or less the same everywhere, η ικανοποίηση του πελάτη κάνει τη…

What is UX design and why is it important for small businesses?;

Marketing, ServicesBy Wilma 14/06/2022

No UX design is a joke of marketers to sell! It is a very powerful weapon for the development of your business….

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