Sales Archives

Sales Funnel or Sales Channel | What It Is And How To Use It

Marketing, SalesBy Wilma 04/01/2023

The sales funnel is a tool that helps you visualize how users would interact with your business and what stages they go through to make a final purchase decision. However, It's not just that. A well-crafted sales funnel also offers valuable insights into your customer journey, it helps you identify gaps in your marketing strategy and can help increase conversion rates. You can take advantage of the information that emerges during the customer's purchasing trip to improve the marketing strategy and to improve your products and services. Sales Funnel consists of 4 steps: awareness(awareness), the interest(interest), the decision(decision) and energy(action). Let's see now how you can use Sales Funnel to increase your sales. These tips will help you attract new potential customers, create more dedication with your existing customers and increase the total rates of potential customers to customers to customers. Tips How To Use Sales Funnel To Increase Conversions 1.Increase Your Website Traffic The most important thing you need when optimizing a marketing strategy or sales funnel is a high volume of website traffic.. That is to say enough people in your funnel(funnel). Without a significant volume of traffic, you won't get enough information to make well-informed decisions. In addition, traffic generation serves the first stage of the sales funnel, that is, awareness. There are several ways to increase traffic to your website. Such as: Create high quality content on a regular basis: The creation of high quality, informative and engaging content is a proven way to get more traffic. A piece of well-crafted content that is better than everyone else's content is likely to rank at the top of the SERPs(search results) – resulting in free organic traffic. Search Engine Optimization: Also known as SEO(Search Engine Optimization). It's a set of factors that help your content rank higher in search engine results. Optimizing your website and pieces of content, you can gain higher positions in SERPs and get more free traffic. Sharing via Social Media: By sharing your content, you can get free traffic from social media platforms. Guest blogging: Guest blogging, hosting guest articles on your site is another way to drive targeted traffic to your site as new audiences interested in the guest writer will visit your site. Read this too: Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales 2. Create an attractive lead magnet As we just discussed, driving traffic to your website is the first step to an effective sales funnel. However, even if you generate a lot of traffic it may not work without a lead magnet. What is Lead Magnet; A lead magnet is something that "pulls" the interest of visitors to your website. It helps you convert random website visitors into subscribers to your e-mail list that you can later reach out to and increase your sales. Think about what your readers really want. Subsequently, Create a lead Magnet around this topic and give it free. It's usually a free e-book, printability, On-Line Course or in general some freebie. With the help of emerging windows, you can redirect traffic from other web pages of your website to the landing page where visitors could download the lead magnet. To do this they need to subscribe to your e-mail list. So you push these random visitors to the site into your sales channel. also, Notice how well -made the destination page is(landing page) of Lead Magnet as it will be the first impression the customer will get for you. The bad content, the bad design, The lack of urging for action(call to action), Lack of menu buttons may adversely affect the original image someone has of you. 3. Promote your lead magnet Instead of sharing blog posts and other pages from your website, you can try promoting your lead magnet on different social channels and forums. This will send all traffic directly to your landing page and likely increase your subscriber count. If you have the budget for this, you can also run paid ads on Facebook and other channels to get more traffic and subscribers in a relatively short period of time. 4. Create an e-mail marketing campaign Once you have built up a significant base of e-mail leads, it's time to start a campaign. This email campaign will help cultivate leads, it will inform and educate them about your products or services while also sharing valuable information that email recipients would find useful. When designing an e-mail campaign, it is important to plan all email content and timing in advance. Sales channels should dictate part of the content. 5. Tripwire Offer Once you've started email communication you should start selling to your subscribers. There are two ways to do this: Selling your core offering, service or product or by doing a tripwire offer by segmenting your email list accordingly. The second option is a strategy that can lead to better results in the long run. What is the tripwire offer; A tripwire offer is a type of small offer, discount or coupon used to segment leads into customers who are willing to pay you. Since it is a low cost and low risk offering, people would be less hesitant to buy from you. Once they pay, get into the "buy" mindset. Their concerns can be allayed which paves the way for future transactions. This offer should have a low cost, e.g. up to €10. Possibly initially it will be a loss for the business but it will…

Learn How To Create Content That Sells

Marketing, Social Media, Website/E-shop, SalesBy Wilma 30/11/2022

We keep hearing about content marketing and how important it is. But here we will talk about something more: for content that sells or otherwise sales content that will increase your business's sales and revenue. You may have heard that “Content is king” and this is still true! We've mentioned the importance of creating great content many times. Great content adds value to the customer. It solves a problem or question for him, informs him and gives him alternatives. The content increases the visibility and authority of the business as well as the trust of the customer. Content also increases sales. Just create content that sells! In the final analysis, digital marketing is based on the idea that businesses present content to a specific audience to entice them to act. This action has the ultimate purpose of the customer asking a question, to get a deal or buy something. To help you understand even better how to create content that sells and why it's so important to your digital marketing strategies we've put together a mini guide below with plenty of information. We'll also look at the difference between sales content and content marketing. End, we'll give you helpful tips on how to incorporate content that sells into your strategy and campaigns. Let's start! Why it matters to create content that sells Obviously to sell! Before we can break down how to use content to convert more leads into customers we need to consider why it matters. There is no way that someone will buy when we talk directly to them about selling. Especially if he doesn't know who we are and the quality of our products/services. There's also no way someone will buy if we're blatantly selling to their face without giving them value. We will also not lead to sales if we try to sell without having entered into the process of investigating what the customer really needs and without having connected with us. Through content we have an opportunity to offer added value that will engage the customer during the sales journey. With the content he sells we'll give him the final push to complete the purchase. What is sales content?; You probably know that in order to complete a sale, the customer needs to make contact approximately 7-12 times with the business. A lot; You may need less but in any case you should every time you come into contact with the product, service or business to become more and more convinced and connected with you. Sales content is the creation of educational and objectionable content so that the customer gets the information they need to lead to the sale. What this content includes; The answer is content that focuses on things like identifying the customer's problem. It also includes dealing with objections, providing guidance and information on how your product or service can meet their needs. Through this information the customer feels safe, confidence and that it is in good hands. He feels that someone understands his problem and wants to provide a solution. If that happens, it will be much easier for him to buy your product or service. Integrating content throughout the sales process is the best way to anticipate and address objections before they arise, which increases the likelihood of converting a visitor into a paying customer. There is a difference with content marketing; Now, you might be wondering what is the difference between content marketing and content sales. Content marketing is a broader approach to delivering educational content. It is aimed at a wider audience, which likely consists of your target market and anyone who happens to come across your website or social media pages. On the contrary, sales content is targeted specifically at a specific buyer persona who has already taken a first action towards purchasing your product/service. Sales content is aimed at warm or lukewarm customers. In other words, to customers who have been in contact with your business or have already bought from you. These are people who have already requested more information, have subscribed to an email list or otherwise given consent for you to stay in touch. Sales content can be used to increase sales to existing customers, to select a new product add-on or upgrade their current package. Content marketing on the other hand is designed for cold audiences who may or may not already be familiar with your brand. Understanding the difference between the two types of content, you can create different messages to meet the needs and wants of each audience. The biggest rule of sales is still incredibly simple — even in the digital age. People buy from people and companies they trust and who offer a solution to their needs. So creating content that sells to increase the effectiveness of business marketing strategies is important. As a business you cannot be everywhere at once. But you can use content that is directly related to the buyer's needs and helps in the next steps of their buying journey. And by journey we mean the time from the first contact with your business to the completion of the sale or an additional sale. Here are some additional aspects to consider: Sales content keeps customers warm Ensures you reach them at regular intervals with engaging information designed to pique their interest. Using this as a point of contact, you remind them who you are and what you do. A good way to achieve this is email marketing. In turn, this makes communication easier when you're ready to make a sales call, an email or inquire further about their level of interest.…

13 Tips To Increase Your Profits Using E-Commerce Marketing

Marketing, Trade, SalesBy Wilma 22/11/2022

With global e-commerce revenue(ecommerce) amounting in total to almost 27 trillions of dollars, companies are further strengthening their digital presence to boost their profits. Somehow e-commerce marketing becomes an integral part of their business strategy. If companies all over the world do it, you will leave yours out; If you see that the usual tactics are not working and that your income is still low, maybe it's time for a change! If you want to stand out in a competitive market , you will need a carefully designed e-commerce marketing plan that meets the needs of your target audience as this will also lead to an increase in your sales. What is e-commerce marketing; Το e-commerce marketing(e-commerce marketing) is the process of motivating consumers to buy products or services sold online. This includes the entire customer journey, from simply informing about your brand, gaining trust and connecting with your business and ultimately making the sale. Of course, there is no single "best" way to approach customers. Depending on your ideal audience and their needs there are different tools you can use. The main thing is to know who you are addressing but also to keep your eyes and ears open to adapt each e-commerce marketing tool to your needs. Ways to use e-commerce marketing to increase your business profits 1. Email marketing A tool that is not used by many and even when it is used it is done in the wrong way. But something that business people ignore is that e-mail marketing is the most powerful channel(even from social media) converting leads into customers and the most profitable for a business. How about this; Email lists are made up of "warm" audiences. That is, from people who voluntarily gave their e-mail because they were interested in your product or have already bought from your company. This means they are already connected with you so it is easier for them to buy from you again. Let's make it clear here that when we talk about e-mail marketing we in no way mean the annoying and spammy e-mails with endless offers that flood our e-mail. We are talking about a means of communication and connection with our customers where we can inform them about our news, our offers and general things that may be of interest to them. also, when we talk about e-mail marketing we are talking about different campaigns or e-mail chains that can serve different purposes. For example an e-mail after a purchase to evaluate our products and services. An abandoned cart recovery campaign or email sequence after some specific action such as subscribing to our email list. Clearly an automation platform for each such case is essential. The titles that will be used in e-mails are also of major importance in order to have higher open rates, but also how the content will be formatted. But more important is to start building our e-mail list. We can make this easier by using a magnet link like a free e-book or a freebie. 2. SMS marketing SMS marketing is a very nice tool for updating offers and discounts but also for upselling and cross-selling. Messages can also be used for abandoned cart recovery and customer support. As you can see, SMS marketing helps to increase readership and generate more sales. 3. PPC Ads Pay-per-Click advertising campaigns (PPC) they are the well-known Google and social media ads that aim to drive traffic to the website. Pay-Per-Click is the cost for each time someone clicks on the link that leads to your site. What makes an advertising campaign successful is proper audience targeting. It should target your ideal customers so they are more likely to complete a sale. also, highly effective campaigns are retargeting campaigns as they target people who have already visited your website. Another tactic is testing until you find the campaign that works. These changes may concern the audience but may also concern the graphics or the wording of the advertisement. 4. Search Engine Optimization(SEO) Search engine optimization (SEO) is the process that makes a website rank higher in search engine results. Almost it 30% of all web traffic comes from online searches. So the ability to attract organic traffic can greatly improve the sales of an online store. Unlike PPC advertising campaigns, increasing site traffic using SEO is done organically without paying. Read also: 18 smart ways to promote your business online 5. Content Marketing Content marketing is about producing content such as blog articles, guides and videos that interest your visitors. SEO goes hand in hand with content marketing. When these two work together the results are outstanding! You can attract visitors through search results and motivate them to keep coming back to your site for your engaging content. Before you start writing blog posts, you should have your ideal audience in mind-what else;- so you can be sure that the right customers will visit you. 6. Social Media Marketing With social media playing such an important role in our daily lives, it's no surprise that they are now a critical marketing platform for any type of business. Social media exposure has many benefits for your business. First of all it increases your exposure to a larger audience. also, it is certain that your ideal audience is somewhere on social media, which is interested and wants to buy your products. A critical point in social media marketing is content creation.…

How To Turn An Abandoned Cart Into Sales

UX-User experience, Trade, SalesBy Wilma 01/11/2022

How many times have you wondered why they abandon the shopping cart and leave without completing the purchase; What's wrong?; The site; Products; Customer; Or maybe you are doing something wrong; Do something to turn that abandoned cart into a sale; According to surveys the cart abandonment rate is around 70%, so obviously it's not something that only happens in your own business. But despite the high churn rate, it is possible to complete the sale efficiently and more economically than attracting new customers. It's called abandoned cart recovery. In this article we will see why the abandoned cart should be recovered and the tactics that can be used. What is an abandoned cart?; An abandoned cart is when a customer adds a product or products to their cart but does not proceed to complete their purchase.. For example, a customer may have intended to buy, but the shipping cost was high so he decided to simply leave and abandon his cart. Why did this happen?; There are many reasons why a customer might add a product to their cart without purchasing. Maybe he's curious and wants to check the total price with shipping and taxes. Or has added the product to the cart with the intention of purchasing it, but got distracted and never completed the purchase. He could also have purposely added an item to the cart in hopes of receiving an email offer to retrieve his abandoned cart to save money. Or, more commonly, he simply found the shipping costs too high, so he didn't proceed with the purchase. What are the benefits of Abandoned Cart Recovery?; There are many benefits to recovering abandoned carts: First of all, recovery helps increase sales. By reminding the customer that they abandoned their cart you can push them to finally complete the purchase. Retrieving an abandoned cart costs less than finding new customers, who even if they come, they may in turn abandon their cart. Retargeting ads tend to be affordable, and cart abandonment reminder emails are another cost-effective solution. When the abandoned cart is finally retrieved, you can identify the cause of dropout so you can work on it and improve any barriers. For example, a discount may be effective in recovering abandoned carts, or you may find that your shipping cost or product price is too high for the average consumer. If the dropout reasons tend to be repetitive then you should definitely do something about it. Working to recover abandoned carts, you become a better businessman, as you begin to realize areas where you can improve your business and consequently your sales. Keep in mind that from the moment the customer put the product in their cart, they showed interest in it and intended to buy it. So it is very likely that he himself wants to retrieve his basket and will be very happy if he completes his purchase. So we agree that you should probably give him a little nudge to do it! Below we will see in which ways you can recover abandoned carts. How to retrieve an abandoned cart: Push Notifications Sometimes when you visit a website, a button appears asking if you want to subscribe to push notifications. If a customer clicks on the option “To be allowed” on your site, then you can remarket via push notifications. Send personalized push notifications to customers who have abandoned their carts to encourage them to complete their purchase. You can even offer special discounts to these customers to encourage them. You can set reminders a few minutes after the shopping cart is abandoned or wait a little while. Ideally reminders should be sent within the first 24 hours. Retargeting Ads Retargeting ads is one of the most powerful, if not the most powerful abandoned cart recovery tool. Has it happened to you too?; You go in to buy an item but leave before completing the purchase for X,No reason. Have you noticed that after that, ads for that particular product or store constantly appear in front of you?; Then it means an effective retargeting is done! Do the same for your business! Retargeting ads are effective at recovering abandoned carts and you don't need advanced marketing skills to make them work well. Email Email is widely used to improve cart abandonment rate. However, its effectiveness may be lower than push notifications and ad retargeting, as people are inundated with emails every day. In addition, many times the emails go to the customer's spam folder, so he may never see it. To make this tactic more effective, use a headline that will pique the customer's interest and make them want to do nothing but open the email.! also, you can present it in such a way by adding some message to make it easier for him to complete the purchase. You may need to do some more testing on this one. How to reduce shopping cart abandonment on your site 1. Make your site secure Insecure sites deter customers from completing their purchase and it makes sense. If a customer goes through the checkout process and notices that the page is not secure, he can abandon his cart to protect his financial details. You don't know if your website is secure; Notice if the url of your site has the “s”, that is, if it starts with “https:// “. If it doesn't exist “s” it means your site is not secure and your customer can see that. The good news is that becoming secure is a very simple process. 2. Include product photos at checkout Have you noticed how the…

Sales Psychology | 20+1 Ways To Make Her An Ally And Increase Your Sales

Marketing, SalesBy Wilma 11/10/2022

The human brain is so incredibly and wonderfully complex. Within seconds he gets stimuli, reacts, creates emotions, processes data and makes decisions. Αναρωτιέστε ακόμη γιατί έχει αναπτυχθεί ολόκληρος κλάδος που ονομάζεται ψυχολογία πωλήσεων; Διαβάστε παρακάτω τι ακριβώς σημαίνει ψυχολογία πωλήσεων και πώς να την αξιοποιήσετε για να αυξήσετε τις πωλήσεις σας. Είναι εξαιρετικά σημαντικό να κατανοήσετε την ψυχολογία πωλήσεων ώστε να μπορέσετε να την χρησιμοποιήσετε αποτελεσματικά για την επιχείρηση σας καθώς θα σας βοηθήσει όχι μόνο να αναπτύξετε τεχνικές πωλήσεων, αλλά στην ουσία να γνωρίσετε βαθύτερα το κοινό σας και να συνδεθείτε μαζί του. Και όπως έχουμε πει άπειρες φορές η κατανόηση του κοινού μας είναι αυτή που οδηγεί σε πωλήσεις. What is sales psychology; Με απλά λόγια στην ψυχολογία πωλήσεων καλείστε να κατανοήσετε ποιοι είναι οι πελάτες σας, αλλά και τι τους παρακινεί να ξοδέψουν τα χρήματά τους. Η ψυχολογία πωλήσεων εστιάζει στις συναισθηματικές ανάγκες του πελάτη και στο τι είναι διατεθειμένος να κάνει για να τις καλύψει. Το πιο σημαντικό…όχι, does not emphasize the value of a product! Most people buy with emotion and not with logic. They buy because they want something and not because they need it. Take example from yourself: What was your last purchase; The last month's purchases; Why did you buy all,What did you buy; You really needed it; On these psychological motivations you can apply strategies for the benefit of your business and of course increase your sales. To help you, Below we gathered 20+1 Psychological stimuli that will lead you to develop appropriate tactics for your business to increase your profit in a time when everyone competes for attention: 1. Προσφέρετε κάτι δωρεάν Ποιος δεν αγαπά τα δωρεάν πράγματα; Το να προσφέρετε κάτι δωρεάν κάνει το άγνωστο να φαίνεται λιγότερο τρομακτικό. Μειώνει αποτελεσματικά τα ψυχικά εμπόδια και τις ενστάσεις του πελάτη για να δοκιμάσει κάτι νέο. The only sure thing is that he has nothing to lose, so it gets more easily in a process of acting quickly. Από εκεί και πέρα είναι στο χέρι σας να του κεντρίσετε το ενδιαφέρον και να τον ενθουσιάσετε με το προϊόν σας ώστε να προβεί και σε περαιτέρω αγορά. For example, How much more easily do you enroll in an mail list when they give you a freebie; Even in the products we see that. How many times did you bought a shower gel, shampoo etc because they were 1+1 gift; 2. Χρησιμοποιήστε την καινοτομία Οι άνθρωποι είναι πρόθυμοι να πληρώσουν για νέες και βελτιωμένες εκδόσεις. In fact, are more than willing – they want it. Όταν δοκιμάζουμε νέα πράγματα στον εγκέφαλό μας απελευθερώνεται ντοπαμίνη, κάτι που μας δίνει μια αίσθηση ευχαρίστησης. Y’ αυτό και οι άνθρωποι αγαπούν τις αναβαθμίσεις, the improvements, new features and new innovations. Innovation does not need assumptions to sell. Gives a psychological trigger in itself to the customer to buy it. It is not even necessary to make something new. Update the old version or add a new feature. When you already have satisfied customers, that were users of the old version for sure, They will also buy the new. Also those who left because they no longer covered the old version/product may be enticed to try the new. 3. Αξιοποιήστε τις κριτικές πελατών Το έχουμε αναφέρει άπειρες φορές ότι οι κριτικές πελατών είναι από τα πιο δυνατά εργαλεία πωλήσεων και μάλιστα πολλές φορές καθορίζουν την ολοκλήρωση μιας πώλησης. About it 95% των χρηστών βρίσκουν ότι οι κριτικές αποτελούν αξιόπιστη πηγή αξιολόγησης ενός προϊόντος. Therefore, It is obvious how much they have impact on the purchasing decision. You can place strategic comments and reviews of satisfied customers almost everywhere: on your website, In social media even in e-mail marketing. If you haven't got into the process of gathering criticism and customer reviews do it immediately. If you have gathered but have not yet exploited them you miss important opportunities to increase your sales. 4. Χρησιμοποιήστε την περιέργεια Οι άνθρωποι είναι τόσο εγγενώς περίεργοι όταν έχουν μόνο λίγες πληροφορίες. Aν αυτές οι πληροφορίες κεντρίζουν αρκετά το ενδιαφέρον τους, can only want more. So give them an item, a small bouquet to open their appetite. Start a story, But don't finish her, leave them on the best! Let their curiosity motivate them to look for more for the product, your service or brand. 5. Προσθέστε μια αίσθηση επείγοντος/μοναδικότητας Οι άνθρωποι αγαπάμε να είμαστε οι πρώτοι ή οι μόνοι που θα δοκιμάσουμε κάτι. We love selfishly, and subconsciously, to have only us something and to enjoy it. So, If you can view something in a way that shows that only a few will have access to this, you will sell more. also, οι προσφορές περιορισμένου χρόνου αυξάνουν αυτή την αίσθηση του επείγοντος. Use these techniques and you will push your customers to make some purchase or action. 6. Χρησιμοποιήστε εκπτώσεις Τίποτα δεν ενεργοποιεί μετατροπές όσο μια καλή έκπτωση! Subconsciously draws attention and motivates us to action. Μάλιστα έχει παρατηρηθεί ότι οι άνθρωποι ανταποκρίνονται καλύτερα σε εκπτώσεις σε € απ΄ότι σε %. You can consider both ways and see what is most advantageous to you. Another discount technique is the visual piece. For example if the price is 39.99 € refers more to 30 € instead of 40 €. Theme of psychology! 7. Χρησιμοποιήστε δυνατά γραφικά Οι άνθρωποι είμαστε οπτικά όντα γι’ αυτό και οι εικόνες που χρησιμοποιείτε είναι πολύ σημαντικές. A strong image motivates the customer emotionally, βοηθώντας τον να συνδεθεί με το προϊόν ή την υπηρεσία σας αυξάνοντας παράλληλα το brand awareness. Επιλέξτε εικόνες που δημιουργούν έντονα συναισθήματα ώστε ακόμη κι αν δεν θυμάται ακριβώς την εικόνα ο εν δυνάμει πελάτης, to remember the feeling. also, use images with which he can and wants to identify. For example, If you are in Greece to put a picture with skyscrapers probably not reflecting Greek reality. End, φροντίστε να είναι μια εικόνα ή γραφικό καλής ποιότητας καθώς θέλετε να δημιουργήσετε τις καλύτερες εντυπώσεις για το brand σας. 8. Βρείτε έναν κοινό «εχθρό» Σαν εχθρό ορίζουμε οτιδήποτε δεν φέρνει τα αποτελέσματα που θέλουμε και μας εμποδίζει από το να πετύχουμε ή να…

How to Make Business Cards a Powerful Marketing Tool

Marketing, NFC Technology, SalesBy Wilma 20/09/2022

We assume that you already have printed business cards for your business. No; You should probably print tomorrow itself! But before you do, read this article to create business cards that will not only stand out, but will also be a very powerful marketing tool for your business.. You may not have thought about it, but business cards can influence the way customers think(or potential customers) for you. You even have the ability to reach your customers more than you think! Let's start from the beginning.... How business cards can help boost your business's marketing strategy; Business cards are a great tool in your pocket that can work in a number of ways. Promote your business, your values, your aesthetics. It can establish not only a good first impression but is also a strong reminder of your brand long after you and the recipient have parted ways.. If you consider business cards as something standard and just a “necessary” element or leave them completely out of your business strategy, you will potentially pass up a great marketing opportunity. So what are the benefits of business cards and why you should always have some on you They'll remember you long after the meeting is over, the conversation, the work you did. Let's say you're at an event and you're having an interesting conversation. At the end, you give the elegant, your personal business card and tell them you want to stay in touch. You may have won a future customer, that's why he doesn't know where to find you; You will exude professionalism. Giving someone your personal business card is simple, but it adds to the overall impression you leave and establishes you as a person who takes their work seriously. You will always be ready to seize opportunities. Sometimes important networking opportunities happen when we least expect them. Imagine this: you just started an interesting conversation in the cafe queue while waiting for your coffee. After five minutes you find that you are talking to your ideal customer, whose coffee is ready and he is about to leave. It wouldn't be a shame to have him in front of you and not give him your business card; Your brand is strengthened. As mentioned above, in addition to the convenience of having your contact information readily available, business cards can play a role in enhancing your brand. All, from the aesthetics of the card to the details included (more on that below), they help your brand get known. The tips below will give you a good idea of what to do, what your cards should look like and how they will reinforce your brand. 1. Give business cards a creative look that won't go unnoticed Creativity surprises everyone and is appreciated from all sides. The same logic will apply to business cards. If you display the classic elements(name, phone etc) to your card in a unique way, it will impress everyone! You can give them creative textures with the help of a number of different techniques such as embossing or pressing letters. Color is also a critical element seen in a business card. The contrast of the colors used on your card should be such that all necessary elements are clearly visible. While the most important elements should stand out. Therefore, when you select the card you want, do a test print if possible or print as few cards as possible so that if you are not satisfied you can reprint. As for the color palette, your color scheme should be consistent across your site, in your advertising material and clearly also on your business cards. 2. Combine appearance and functionality As we said, your card must stand out. But don't get carried away! Your priority should be functionality. To provide sufficient information with an attractive visual design, unique style and readability. And all this in the limited space of your card. If you are able to include all these items, what will stand out is your attention to detail and is a testament to unequivocal professionalism. In this way the neat ones, creative, business cards serve as an effective tool to enhance your business's marketing strategy. Such a business card automatically becomes a means of communication for your business that can lead to sales and not the card in the waste bin. Read also:Customer satisfaction: The A and the Z for small businesses 3. Include testimonials(customer testimonials) We've mentioned many times how powerful a marketing tool testimonials are from other customers who have used your product or service and wanted to share it. Almost everyone looks for reviews and ratings before buying something, before going to a restaurant etc. In fact, many times customer testimonials determine the completion of a sale while they certainly increase trust in your business and bring you closer to the customer. Clearly in the very small space available on the card it is impossible to include many comprehensive reviews. They don't fit either and visually it won't give a nice result. So pick one or two testimonials and a sentence from each. 4. Include your e-mail Whether you are sending invoices or doing other transactions with your target market(eg sending products), be sure to include your card. You can ask your loyal suppliers or customers if they can deliver your business card. This strategy is effective for both consumers and B2B transactions(Business to Business). You can also place business cards at various businesses and locations, preferably where your ideal audience might frequent, such as in grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities that can get your business cards in front of your target audience. Read also:18+1 questions to discover the Ideal Audience…

NFC business cards: What they are and why your business needs them

Marketing, NFC Technology, SalesBy Wilma 27/08/2022

Perhaps you are hearing about NFC cards or NFC technology for the first time. But if you have a business, it's a good idea to get informed immediately because NFC business cards are the future! Who hasn't had a technician's card somewhere in their wallet, a doctor and in general a professional; From traditional printed cards to state-of-the-art electronic cards, business cards have shaped the way business owners communicate with their customers. Today electronic cards are the most advanced form of communication. If you have no idea what NFC cards are, read this article to find out. What are NFC business cards?; NFC is an acronym for Near Field Communication. We could translate it as proximity communication technology. NFC is a wireless technology that uses radio frequencies to communicate with devices inside 4 cm or less. We may not know it but we use this technology very regularly when we swipe our card to pay at a POS. NFC business cards use this technology. It is a type of business card that communicates with a device, often a smartphone, in close distance. These cards are used to direct customers to your business information, such as your contact details, your website, the registration forms etc. He can tap an option to call you, to send a text message, to download your application etc. An NFC business card has a chip installed in it to send information to the reader(usually smartphones) within range. The chip has a small memory size and only holds a small amount of information. NFC business cards often require an NFC app. This application allows you to program the card and change your information as often as you like depending on your needs. The good thing is that you don't need to be tech savvy. Programming your business NFC card allows you to control what information you want users to see. You can program the information even on cards that you have already dealt. So you don't have to worry about the recall, for changes or the reprinting of other cards with different information. How to use the NFC business card; According to the above, NFC business cards use wireless technology to communicate with a nearby device. The following steps show how to use an NFC card to transfer data: Step 1. Get your NFC business card and place it within range of your NFC-compatible phone, through an application. You can place it on the bottom of the smartphone. Step 2. When the NFC card is detected, the action you have programmed will appear on the smartphone. In this case, the information stored on the NFC card will be automatically transferred to the smartphone. Read also:18 smart ways to promote your business online Why your business needs NFC business cards; NFC technology though pre-existed, became quite famous during the pandemic, when contactless transactions were routinely used. The technology is so easy to use that in addition to payments it has started to be used more in other areas such as NFC cards in the business area. Companies have invested and are investing in different technologies to better communicate and network with their target audience., especially when everyone is trying to obey social distancing regulations due to the pandemic. One way to do this is through NFC business cards. Many companies are now doing away with the old regular paper cards and switching to the modern NFC technology. Now, you might be wondering why and if a business needs to replace conventional classic cards with NFC cards. NFC business cards have their own advantages over other business cards and we explain what they are: The benefits of business NFC cards for a business are: They save time with NFC business cards, nothing more needs to be typed, such as someone registering your phone number in their contacts. Simply hold the card within range of your NFC-enabled smartphone and information is captured by the device quickly and easily. They save money Regular business cards are made of paper and therefore less durable. When they are destroyed you must discard them and reprint other cards. From the other side, NFC business cards are made of durable plastic and have a longer lifespan. In addition, you can change the information passed on the card and not print a new one if you want to change something. Therefore, you save the resources needed to reprint paper cards. Read also: Website ή Social Media; What should I choose for my business?; They are flexible An NFC business card has a microchip embedded inside. This microchip is programmed according to your needs. Therefore, if any information changes or you want to pass something extra, you don't need a new card. They are more attractive NFC cards look like the payment cards we all know and the company's logo can be printed on them. The general appearance of an NFC card is impressive. This makes potential customers or existing customers create a good impression of your company. It shows that you are in the know and follow the technological developments. It's hard to ignore such impressive cards! They allow for easy contact addition When you give someone your business card, he will immediately add your contact information to his phone; Probably not! And there's no guarantee that the information printed on your card will ever make it to his phone. As we mentioned with an NFC business card your contact information can be instantly transferred to a compatible smartphone and your phone is added directly to contacts. So there is no risk of losing your details if you lose your card. You can even include a photo of yourself, to make it easier for potential customers to remember you. You can include a map with your address That you will give a customer your address, does not mean that he will write her or…

Email marketing: 7 strategies to increase your sales

Marketing, SalesBy Wilma 19/08/2022

Every year the number of email users is increasing at an amazing rate. It is expected that by the end of it 2022 there will be over 4,2 billions of users. What these numbers show, except that email is one of the best ways to communicate, is that email marketing is still a very, very, very effective way of reaching potential customers, αν όχι απαραίτητος για μια ολοκληρωμένη στρατηγική marketing! Considering the fact that there are over 293 δισεκατομμύρια email που αποστέλλονται καθημερινά, it is unnecessary to ask the question whether email marketing will be effective for your own business. But how can you in an ocean of emails, make your business stand out from the crowd and get more sales; They follow 7 ways to use email marketing to boost your sales: 1. Κάντε το πιο προσωπικό Δεν υπάρχει αμφιβολία ότι η εξατομίκευση email είναι μια εξαιρετική τακτική που έχει αποδειχθεί ότι έχει εκπληκτικά οφέλη στις καμπάνιες αλληλογραφίας. Σύμφωνα με έρευνα την Invesp, compared to non-personalized ones, personalized promotional messages have 29% higher unique open rates. The benefits go even further. Μια άλλη έρευνα της Epson αναφέρει ότι το 80% των πελατών είναι πιο πιθανό να αγοράσουν από μια επωνυμία που παρέχει μια εξατομικευμένη εμπειρία. Read more here too:What is UX design and why is it important for small businesses?; But although it's great to get close to your customers, πρέπει να προσέχετε να μην ξεπεράσετε κάποια όρια. The use of the short name is legal(depending always on the ideal client). Η υπερβολική χρήση του μικρού ονόματος όμως μπορεί να φανεί ενοχλητική και μπορεί αυτό να βλάψει τη φήμη σας. Εδώ μπορεί να βοηθήσει πολύ η ύπαρξη μιας βάσης δεδομένων των πελατών. For example, another personalization option is to use general user data, such as date of birth. For example, you can send wishes to your customers on their birthday along with a specific offer for them due to the day. Μια έρευνα της Experian διαπίστωσε ότι τα email γενεθλίων παράγουν 342% higher revenue per email, 179% higher unique click rates and 481% higher conversion rates than promotional emails. This seems like a very good reason to include personalization emails in your business email marketing strategies, correctly; Using custom data can help you create more custom campaigns. Να θυμάστε ότι η εξατομίκευση είναι κάτι περισσότερο από την απλή αναφορά του ονόματος κάθε πελάτη στο email. There are many other ways to do this and it's up to you to test and see which option works best for your email list.. 2. Χρησιμοποίησε έναν σύντομο και ενδιαφέρον τίτλο Το 47% των παραληπτών email ανοίγουν την αλληλογραφία μόνο με βάση τον τίτλο. After all, if you think about it, it's the first thing anyone sees, perhaps before even seeing the recipient. First lines are extremely important to the success of your email marketing campaign. The statistics show that it is not only the content of the topic but also how big it is. Research basis the email titles with 6-10 λέξεις είναι αυτές με το υψηλότερο ποσοστό ανοιγμάτων. Επίσης πέρα από σύντομος και περιεκτικός θα πρέπει οπωσδήποτε να τραβάει το ενδιαφέρον. For example, τίτλοι με την αίσθηση του επείγοντος ή της αποκλειστικότητας δίνουν υψηλότερα ποσοστά ανοίγματος. And why would anyone open your email if it doesn't interest them, motivation or curiosity; As you can see it all starts with the title and it can be what determines whether the email is opened and read. As great as the message you want to convey is just as important as the headline. So the next time you write an email, spend a little more time on the subject line, if you want your campaign to be really successful. 3. Επιλέξτε την κατάλληλη στιγμή για αποστολή email Ο χρόνος είναι το παν όταν πρόκειται για το ποσοστό επιτυχίας των καμπανιών email σας. You are definitely aiming for an improved open and click rate, επομένως η σωστή επιλογή της ώρας είναι ένα στοιχείο στο οποίο πρέπει να εστιάσετε. An additional reason is that loyal users may want to engage with your content (share with friends or on social media etc.). With that in mind, θα πρέπει να χρησιμοποιήσετε όλα τα εργαλεία που μπορείτε για να προσδιορίσετε ποιος είναι ο καλύτερος χρόνος για αυτούς. There is no time to send; Υπάρχουν αμέτρητα εργαλεία αυτοματισμού μάρκετινγκ που μπορούν να σας βοηθήσουν να εκτελέσετε δοκιμές προκειμένου να βρείτε τον ιδανικό χρόνο για την αποστολή μηνυμάτων στους αναγνώστες σας. In return, αυτό θα εξοικονομήσει στην επιχείρησή σας άφθονο χρόνο και πόρους και θα σας επιτρέψει να εστιάσετε στις σημαντικές πτυχές της στρατηγικής μάρκετινγκ ηλεκτρονικού ταχυδρομείου σας. Track user stats and behavior to determine the right time to send. 4. Give away free stuff(freebies) Gifts can not only significantly increase the number of subscribers, αλλά μπορούν να αυξήσουν και το εισόδημά σας. You may be skeptical as to why you should give something away for free, αλλά αυτού του είδους το διαφημιστικό περιεχόμενο αρέσει σε πολλούς συνδρομητές και είναι πρόθυμοι να σας δώσουν τη διεύθυνση email τους σε αντάλλαγμα. The gifts, such as free e-books, αυξάνουν όχι μόνον τις εγγραφές στην e-mail λίστα αλλά και τα ανοίγματα email, so it also increases the success of your campaign. Επιπλέον τα δώρα κάνουν τους εν δυνάμει πελάτες σας να αισθάνονται ξεχωριστοί και ότι έχετε την διάθεση να ασχοληθείτε μαζί τους και με το πρόβλημα τους, so they are more willing to give their email. 5. Αποστολή email φιλικών προς κινητά Φανταστείτε να στείλετε ένα email στο οποίο δώσατε τον καλύτερο σας εαυτό και βγήκε εξαιρετικό. But the moment you open it on your phone, the images don't show up and the design looks bad. As a result, your subscribers cannot interact. This situation can seriously affect the success of your campaign. Οπότε θα πρέπει να έχετε πάντα στο μυαλό σας όταν δημιουργείτε ένα email να είναι…

Website ή Social Media; What should I choose for my business?;

Marketing, Social Media, Website/E-shop, SalesBy Wilma 13/08/2022

A question that many entrepreneurs may have is why they should make a website for their business since they already have social media and they may be doing well. So website or social media, social media ή website; Which will generate more leads; Which channel provides the greatest return on investment; Which channel will grow the business faster?; Lots of crazy questions, and finally which is the right one; The answer is…both! Διάβαστε αυτό το άρθρο και θα σας λυθούν πολλές απορίες σχετικά με το γιατί επιχείρηση σας θα πρέπει να έχει site αλλά και γιατί δεν πρέπει να παραμελείτε τα social media. Both are aimed at the growth and development of your business, όμως το επιτυγχάνουν με διαφορετικό τρόπο και έχουν διαφορετικά οφέλη. Let's briefly look at some features: Website ή Social Media; Website is your company's digital space, your online store and it certainly has many benefits: 1. Ένας ιστότοπος βοηθά να βρει κάποιος την επιχείρηση σας οργανικά στο διαδίκτυο Όταν συζητάμε Website ή Social Media και τον αντίκτυπό τους στη δημιουργία δυνητικών πελατών, one of the most important things to remember is that a website is how your company is found online. Almost it 90% of people use the internet to find even local businesses. If you don't have a website and don't maintain it properly, you lose the chance to be found online. Having a website means your business can through strategic search engine optimization (also known as SEO) to increase its online presence. Statistics show that the 53,3% of traffic, or more, του ιστότοπου προέρχεται από την οργανική αναζήτηση, therefore, if businesses pay close attention to SEO and organic search strategy, they can see incredible growth in their lead generation efforts. Strategies you can use for organic growth include;: Δημιουργία ενός ιστολογίου που παρέχει πολύτιμες πληροφορίες για το κοινό σας Στόχευση τοπικού κοινού μέσω τοπικών στρατηγικών SEO Επιλογή σχετικών λέξεων-κλειδιών για καλύτερη κατάταξη στα αποτελέσματα αναζήτησης Εάν εστιάσετε στη δημιουργία ενός ιστότοπου που είναι χρήσιμος, fast and can be found easily, you will get quality leads without even knowing it. Read this too:SEO friendly content, how to create and take off your site 2. Ένας ιστότοπος προωθεί τα προϊόντα/υπηρεσίες σας στο διαδίκτυο Μια άλλη κρίσιμη πτυχή ενός ιστότοπου είναι η ικανότητά του να προωθεί τα προϊόντα/υπηρεσίες σας ηλεκτρονικά. More and more people are now choosing to shop online, especially since the start of covid and after. The internet is an incredibly powerful tool for generating leads, .’ it and your services must be properly described and promoted on your website(the SEO we were talking about before). You can promote your services in many ways, but one of the most effective ways is to have a targeted landing page. A landing page is a web page that users will be taken to after clicking on a link. This link can either be in a marketing campaign or from organic search. You can also create landing pages that target specific locations (also known as geo-specific landing pages), in case your business has multiple locations across the country. Your landing pages should effectively describe what your services are and how they solve your audience's problems. A landing page should grab the user's interest, be simple to use and be specific in what the visitor should do. For example, θα μπορούσατε να δημιουργήσετε μια σελίδα προορισμού που περιγράφει τις υπηρεσίες σας και ενθαρρύνει τους δυνητικούς πελάτες να εγγραφούν στη e-mail λίστα σας ώστε να λάβουν μια ειδική προσφορά, such as a discount on their first order or a free e-book. The more effective your landing page is, the more conversions you will see. 3. Ένας ιστότοπος είναι ένα κρίσιμο μέρος της διοχέτευσης των πωλήσεών σας Να έχετε κατά νου ότι ένας ιστότοπος παίζει σημαντικό ρόλο στη διοχέτευση των πωλήσεών σας. What do we mean; Think of sales as a funnel(funnel). Your website guides users through the top of the sales funnel, through a process where they learn about your business and services, at the end of the sales funnel, where they convert and become customers. Users start at the awareness stage, στο στάδιο του ενδιαφέροντος και καταλήγουν στην αγορά μέσω αυτού του χωνιού. Γνωστό στο μάρκετινγκ και ως marketing funnel. Your site is a place where potential customers can learn about your services 24 hours a day, 7 days a week, 365 days a year. This makes it incredibly valuable to your sales process. 4. Ένας ιστότοπος βοηθά την εταιρεία σας να αποκτήσει αξιοπιστία Η αξιοπιστία σημαίνει πολλά για τους καταναλωτές στο σημερινό ψηφιακό τοπίο. Think about how much more positive a company creates on you when you see that it has a website. If a business looks trustworthy online, visitors to her website are more likely to trust her and convert into customers. Η δημιουργία αξιοπιστίας στο διαδίκτυο περιλαμβάνει τη δημοσίευση ενδιαφέροντος περιεχομένου όπως χρήσιμα άρθρα και βίντεο με οδηγίες.Όσο πιο πολύτιμες πληροφορίες παρέχετε, the more chances you have for better organic search engine rankings and a good reputation with your audience. also, users will trust you and return to your site again and again. Another way to establish your company's credibility is to feature customer testimonials and reviews. Positive reviews of your products and services show that other people have worked with you and were happy with the results. In fact, it has been proven that reviews are a very powerful tool as they often determine the final purchase decision. 5. Ένας ιστότοπος σάς παρέχει βασικά δεδομένα για την εταιρεία σας Ένας ιστότοπος παρέχει σημαντικά δεδομένα που είναι σημαντικά για το μάρκετινγκ της επιχείρησής σας. Data is critical to success in a hyper-competitive global economy. Όσο…

18 smart ways to promote your business online

Marketing, Social Media, Website/E-shop, SalesBy Wilma 27/07/2022

To survive and grow your business needs customers. In order to acquire customers, however, you will have to put your hand in and implement the plan for smart online promotion of. The good old days, this was a matter of choosing between a brochure, an advertisement in a local newspaper, local radio or television. But welcome to the digital world where promoting your business needs to be done online! So if you are struggling to find the best ways to promote your business, you came to the right place! In this article we will give you 18 smart ways to promote your business online for every budget: 1. Create a Google my Business account A google My Business account will allow you to be wherever Google is. Your business will appear in Google Maps results, in the local section of Google search results, as well as when someone types in your business name. You may have noticed how if you type a business name into Google or by doing a local search, on the right side of the search results, businesses appear. Why not find yours there too; As Google gets better at delivering its results to the user's location, the Google MyBusiness listing(which is also free) it should be your top priority. 2. Get a Website A website is essential in today's digital age, no matter how old or well-known your business is. Think about how many times you haven't searched online to find something you need(especially during the covid-19 era). Also think how much more professional someone looks when they have a site. Actually an updated site. A good business website serves as a tool for online promotion in itself. It tells the story of your business and,what do you offer, provides contact information and reflects your brand's personality and distinctive features. End, is essential for an effective online advertising campaign since lies are especially bad- is the best way to promote your business online! For example, when you run ads on social media, you need some landing page, which is on your site. also, you can use website statistics to see which strategies work best and get valuable insights about your audience. Although there are completely free solutions to create a website, you will almost inevitably be led(and you will do well) on some form of paid site, if you are serious about promoting your business. 3. Search Engine Optimization(SEO) SEO is another way to promote your business online smartly and for free. We have previously written about’ this: SEO friendly content, how to build it and get your site off the ground SEO is a set of practices that put your business in Google's ranking algorithm. Simply put, when someone does a Google search related to you, SEO enables you to rank in the search results for free. SEO is not just a tactic, but several tactics together that work collectively to improve the site's ranking. also, because Google has great results based on location, you have just as many opportunities to appear on the first page of Google locally – without spending a penny. It is enough to have a website and to have it optimized for search engines like Google. What SEO tactics help your online business in a nutshell: Add related keywords (based on industry and location) at specific points on the website(articles, descriptions). Regular production of high quality original content. Descriptions in the photos. Maintaining high page load speeds and website security. When your business ranks high in the results, Google essentially promotes it organically(i.e. free) for you—to those looking for what you have to offer. 4. Create a blog We mentioned it before. The content of a blog(blog) it's such an important driver of SEO that it really deserves its own category as yet another way to smartly promote your business online. You can create some useful posts, educational and interesting content, using keywords around questions and terms that your business's ideal customers are searching for on Google. The more content you produce targeting specific keywords, the more opportunities you create to appear on the first pages of search engine results. You can create articles about: How-to and educational posts relevant to the subject of your business Questions and answers your audience might have or a written interview with an industry expert Your perspective on a topic as an expert in your field Customer testimonials or case studies Through articles you share your knowledge and establish authority in your field. When someone finds the answers they are looking for on your site, then he will return again and again as he has found an authentic source of information. This builds trust in your business. When he needs your products or services, he will definitely become your customer! 5. Share your content A blog with posts that show expertise, your accessibility and desire to help your audience is the perfect tool to promote your site. But it is not enough to simply write them and wait for Google to discover you. Share your content on social media, through electronic press releases, through e-mail marketing. Even better, if you produce original and great content that can be shared by others, it can be noticed by reputable websites who will reproduce the article or who will mention your website in theirs. This is in addition to getting your brand known, it gives you valuable links that get you higher in Google search results. 6. Use Google Ads While SEO is one of the best marketing strategies, it's a long-term strategy that can take weeks, months even years to start seeing results. For more immediate exposure and if you have the budget, Google Ads is the best way. Google Ads advertisements…

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